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Comarch Loyalty Marketing Platform
Comarch Loyalty Marketing Platform
Comarch Loyalty Marketing Platform is an end-to-end, AI-powered solution that today’s companies can use to increase customer lifetime value, drive brand awareness, and boost profits. It allows users to deliver personalized CXs acr...Read more about Comarch Loyalty Marketing Platform
Customer Frontlines
Customer Frontlines
Qualtrics CustomerXM is a cloud-based customer experience management system that helps small to large sized businesses monitor customer interactions and forecast purchase behavior. Its key features include net promoter score (NPS)...Read more about Customer Frontlines
Open Loyalty
Open Loyalty
Open Loyalty is the world’s most flexible loyalty software for creating personalized loyalty and gamification programs fast and at scale. We want to enable businesses to fully understand their customers and maximize their engage...Read more about Open Loyalty
Upzelo
Upzelo
Upzelo's loyalty and rewards schemes are designed to elevate your business's expansion. Turn every transaction into a festivity with a custom-made program that can be quickly established and activated in moments, all without any r...Read more about Upzelo
Kangaroo
Kangaroo
Kangaroo is a cloud-based loyalty and marketing management platform designed for retail businesses of all sizes that offers membership management, corporate memberships, gift cards, loyalty management, and analytics within a suite...Read more about Kangaroo
Preferred Patron Loyalty
Preferred Patron Loyalty
Preferred Patron is a customer loyalty and engagement program designed for companies of all sizes that offers incentive promotions, visitor loyalty management, multi-channel marketing and gift card management functionalities withi...Read more about Preferred Patron Loyalty
SpotOn
SpotOn
SpotOn Restaurant is a cloud-based point-of-sale solution that enables businesses to streamline processes related to food ordering, tableside payments, customer retention and more. The online ordering functionality enables busines...Read more about SpotOn
Zoho CRM Plus
Zoho CRM Plus
Zoho CRM Plus is a unified customer experience platform that helps users bridge the gap between their sales, marketing, and customer service teams and deliver an exceptional customer experience. The software combines sales automa...Read more about Zoho CRM Plus
Zinrelo
Zinrelo
Zinrelo provides an end-to-end solution for your loyalty program requirements. Zinrelo works best for enterprises with at least $50 million in annual revenues. Zinrelo helps more than 2,000 brands and businesses such as Jelly Bell...Read more about Zinrelo
SumUp
SumUp
We believe that every business should have access to affordable, easy-to-use payment solutions, no matter their size. Back in 2012, SumUp was founded by a small team with one goal in mind – to create a world where small business o...Read more about SumUp
Touchpoint MX
Touchpoint MX
Empower employees and teams of any size to take on personalised, digital marketing communications using our intuitive marketing automation platform. Touchpoint MX's powerful dashboarding and reporting functions make email, databa...Read more about Touchpoint MX
Coupontools
Coupontools
Coupontools is a comprehensive solution designed to help users streamline and enhance businesses' coupon marketing efforts. The platform equips companies with a suite of tools to help create, manage, and optimize digital coupons. ...Read more about Coupontools
Qualifio Loyalty
Qualifio Loyalty
Qualifio Loyalty is an interaction-based customer loyalty platform designed for B2C brands across various industries, such as retail, e-commerce, media, and others. The platform can be used to create meaningful customer relationsh...Read more about Qualifio Loyalty
ReferralCandy
ReferralCandy
ReferralCandy is a cloud-based solution designed to help online stores of all sizes manage customer rewards and promote referral marketing programs across multiple digital platforms. Key features include campaign management, affil...Read more about ReferralCandy
VoucherCart
VoucherCart
VoucherCart works closely with businesses across all sectors world-wide, from hotels and restaurants, to leisure, retail and health and wellness, enabling them to sell their products and services easily as vouchers, gift cards and...Read more about VoucherCart
Industrytics
Industrytics
Make better business decisions, automate your data process and optimise your business with Decision Intelligence. With industrytics, you can connect, analyse and visualise all the metrics and data about your business and the feed...Read more about Industrytics
Shopuddy
Shopuddy
Shopuddy issues Digital Stamp cards & Digital vouchers for your business. Make your promotion ideas come true, regardless of your business type. Work with Coffee shops, Gas stations, Restaurants, and Convenience Stores. Promote w...Read more about Shopuddy
FiveStars
FiveStars
Looking for a better way to acquire new customers and retain existing ones? Fivestars works with over 14,000 businesses across the United States and Canada to drive new shoppers into your storefront and returning 2x more than an a...Read more about FiveStars
Prime Cloud
Prime Cloud
Prime Cloud by Loyalty Prime is a cloud-based loyalty management solution helping B2C and B2B businesses grow customer lifetime value, engagement and retention. With Prime Cloud, medium to large businesses across retail, travel, m...Read more about Prime Cloud
LoyaltyLion
LoyaltyLion
LoyaltyLion is a cloud-based data-driven loyalty and customer engagement platform that helps small to large sized e-commerce businesses create custom loyalty programs. It allows merchants to manage customers, marketing campaigns, ...Read more about LoyaltyLion
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Buyers Guide
Last Updated: November 07, 2023You’ve heard some variation of it a million times: It’s up to 10 times more expensive to acquire a new customer than to keep an existing one.
It’s only cliche because it’s true, and even more stats prove the positive impact a loyalty program can deliver to many types of companies, from clothing, sporting goods and toy stores to restaurants, coffee shops and car washes.
“Loyalty programs are proven to increase customer lifetime value by up to 30 percent or more by increasing visit frequency, increasing spend per visit and winning back lost customers.”
-Chris Luo, FiveStars
Whatever your goal, a loyalty program is a great way to engage new customers, retain old ones, increase spending and foster a connection to the brand. Loyalty program software, then, is a crucial tool for optimizing this process.
This guide is designed to help those seeking customer loyalty software learn about the common features, benefits and other key aspects to finding the system that best fits your needs.
Here’s what we'll cover:
What Is Customer Loyalty Program Software?
Common Features of Customer Loyalty Software
The Impact of Customer Loyalty Programs
Strategies for Increasing Millennial Participation
What Is Customer Loyalty Program Software?
The idea is simple: Customers who frequent your business gain points for making purchases or taking other actions, and they can then redeem those points for a wide variety of rewards, such as more merchandise or services from your business.
Loyalty programs are popular with restaurants, airlines and hotels. Because consumers have so many options for where to eat or where to stay, companies can use loyalty programs as a way to create lifelong customers.
Customer loyalty software gives users the ability to customize different aspects of a loyalty program, from creating rules around how customers earn and spend points and how many points they earn per purchase to which customers are VIPs.
Reporting and analytics capabilities for identifying trends in the program round out the core features.
Common Features of Customer Loyalty Software
We’ve created a list of the most common loyalty program software features included in many popular systems:
Rewards management | This feature gives the user control of the rewards structure and details about how points are earned and spent. Businesses can customize the program with gamification to further encourage points-earning behavior, so customers are more likely to engage with the program to earn a new badge or reach a new level. |
Customer relationship management (CRM) | The CRM functionality of loyalty software allows users to collect and store customer information, view how many points each has and monitor how they’re using them. Businesses can even send targeted messaging to customers who have a certain number of points to encourage them to make further purchases. |
Member portal | Because we live in an omnichannel world, consumers expect the ability to manage their loyalty points and spending wherever they go. Companies often offer online member portals where program participants can view or redeem points and receive notifications about sales or promotions. |
Mobile app | A mobile loyalty app is an increasingly common form of a member portal. This gives customers another place to manage points on the device they use all day. |
Card management | Many systems include the ability to issue physical loyalty cards or gift cards in addition to digital cards. |
Integrations | Most customer loyalty systems can integrate with content management systems, so the functionality works on a company website or social media pages. Some systems also integrate with a point-of-sale (POS) system so customers can see how many points they’ve earned or spend points directly at checkout. |
The Impact of Customer Loyalty Programs
Companies that offer loyalty programs are hoping customers are incentivized to return and purchase more products and services by participating. Here are some compelling stats showing the power of loyalty programs:
Eighty-seven percent of shoppers say they want loyalty programs. Consumers are eager to earn points and rewards for shopping with their favorite brands.
Sixty-nine percent of adults are more likely to use their loyalty card if it’s on their phone. Adults are likely to do almost anything more often when it’s done on their phone. If your customers are on their phone anyway, make sure you provide a loyalty app to keep your brand in the minds of shoppers.
Seventy-three percent of loyalty programs members are more likely to recommend brands with good loyalty programs. When your service or product is great, your customers will advertise for you. Make sure your program gives customers flexibility in earning and spending points.
Millennials are 2.2 times more willing than boomers to pay a premium for products and services if they can also earn loyalty and reward points. Millennials are still the primary target audience of many companies for their disposable income and desire for travel. A loyalty program can deliver a boost to sales when marketing toward the most lucrative groups.
Strategies for Increasing Millennial Participation in Hotel Loyalty Programs IndustryView | 2015
Software Advice performed a survey of millennial travelers to learn more about their behavior and participation in loyalty programs offered by hotels.
Likelihood Among Millennials to Post About Hotels on Social Media to Earn Points
(https://software-advice.imgix.net/managed/other_pages/customer-loyalty/Screen
We found that 46 percent of millennials tend to join loyalty programs of the companies they’re already loyal to, and more than a quarter (27 percent) are willing to become brand ambassadors and post on social media to earn more points.
Companies can expect millennial consumers to behave similarly with loyalty programs from any type of business. Focus on your customers who are already loyal to the brand and treat them with easy-to-earn and spend points to drive more sales.