Informz is a cloud-based email marketing solution suitable for associations and nonprofits. The solution helps organizations manage their marketing campaigns and offers functionalities such as email marketing, marketing automation and social media marketing. Key features include email templates, lead scoring, landing pages, scheduling tools and reporting.

Informz enables marketers to send customized and dynamic emails to potential customers. These emails can provide personalized messages, discount coupons and promotional materials.

The marketing automation feature enables managers to send automated email campaigns, event reminders and follow-up emails. Landing pages help nonprofits and associations capture visitors' details on the website with the help of drag-and-drop editing.

The platform can be integrated with third-party solutions such as Aptify, Fonteva, MemberSuite, Nimble and Salesforce. Support is provided through client advisors, email and phone.

Templates
Templates

Templates

Add media

Add media

Social engage report

Social engage report

Monitoring

Monitoring

Multiple devices

Multiple devices

Supported Operating System(s):

Mac OS, Web browser (OS agnostic)



105 Reviews of Informz

Overall rating

4.5 / 5 stars

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Showing 1 - 20 of 105 reviews

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Andrena from Michigan Farm Bureau

Ease-of-use

Value for money

Customer support

Functionality

July 2018

I use to send documents or notifications to large numbers of people.

It's easy to use.

Pros

It provides an activity report of the email sent, who opened, what time opened to give a better feedback of how people respond.

Cons

When I send an email, I usually like to copy persons on the e-mail. Although, I haven't found a feature that allows this because it's only permitted to send to the grouping that has been selected within the addresses mainframe.

Review Source: Capterra

Lori from Carolinas AGC

Ease-of-use

Value for money

Customer support

Functionality

July 2018

Informz offers many features, and is completely iMIS-friendly.

Pros

Informz is very iMIS-compatible, more so in my opinion than other marketing software out there. Informz staff was helpful in setting up the initial iMIS bridge, and from there the information writes over automatically into the iMIS database without our users having to take additional steps.

Cons

It's a bit wonky to use. Cut/Paste options don't keep any formatting or hyperlinks. Adding photos is a little tedious if your article doesn't already have a photo placeholder.

Review Source: Capterra
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Verified Reviewer

Ease-of-use

Value for money

Customer support

Functionality

May 2018

Informz is the only way to send out marketing emails!

Pros

Informz makes it so easy to send marketing emails. It talks directly to our IMIS database which makes it so easy to pick who the email goes to. Informz came out with Mailings 2.0 which has made sending emails SO much easier now that you don't have to use only HTML. Their customer service is amazing- I have called them hundreds of times minutes before an email needed to go out and they quickly helped fix the problem.

Cons

The original mailings is very confusing if you aren't an HTML pro. It takes forever to build the template and can take some getting used to- luckily they now over mailings 2.0 which solved this problem.

Review Source: Capterra

Amanda from AGC of Missouri

Ease-of-use

Value for money

Customer support

Functionality

March 2018

LOVE it!

They offer training if you want it, great support, etc.

Pros

I love how it talks directly to our Imis database and is updating instantly. I also like how I can easily pull targeted emails and reporting.

Review Source: Capterra

Cory from Meridian One

Industry:  Other

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

November 2017

Drip Marketing Made Easy

I have found that Informz made doing some marketing campaigns easier with using their tool. The ease of use and the simple user interface has made marketing simple.

Pros

Perfect for small to medium sized companies. Easy to customize your own marketing pieces and store them inside the online tool. you can integrate with many of the CRM systems out there today. the customer service people want informz to succeed for your business which means they are easily accessible and willing to assist.

Cons

If you are new to building your own campaigns this can be tricky at first for the lingo they use doesn't cross all platforms. Maybe better initial training would be great to overcome this for new marketing teams.

Review Source

Cindy from TIA

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

June 2017

Ease of use, integrates seemlessly with iMIS, great customer service, not sure we could ask for more

Customized messages to our members

Pros

Integrates with iMIS as advertised. Hear this frequently, but other products do not always perform as advertised. Not the case with Informz. Love the reporting function, particularly when a member claims we did not send information only to learn it was delivered, opened, and clicked thru - love that functionality. Easy to copy a previous email so we do not have to recreate the wheel. Branding is easy, along with creating templates. I could go on, but I think you get what I mean - love this product.

Cons

Upgrades that make it hard to find what I need. Perhaps ask customers before you make changes to ensure it is actually needed. But your customer service always is exemplary so I get issues resolved quickly - doesn't sound like much of a con (apologies)

Review Source: Capterra

Lisa from Point Park University

Number of employees:  201-500 employees

Ease-of-use

Value for money

Customer support

Functionality

June 2017

Works well for our purposes.

It allows us to keep our staff, faculty and students informed on many of the processes within our University.

Pros

What I like most about this software is the ease of use. I have the same process monthly and the software is simple to complete my duties. I also appreciate the quick response for my customer service rep.

Review Source: Capterra

David from Fayetteville Area Convention and Visitors Bureau

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

June 2017

I have been using it for 5 years and love it.

Pros

Easily track metrics on my mailings/surveys. I like the way it tracks subscribers and those that have previously unsubscribed.

Cons

Doesn't interact with Simpleview. Doesn't interact with Simpleview. Doesn't interact with Simpleview.

Review Source: Capterra

Tom from American Mathematical Society

Number of employees:  201-500 employees

Ease-of-use

Value for money

Customer support

Functionality

May 2017

Informz has brought the AMS into the world of email marketing. It works well for us.

Pros

The integration with Personify is the most important feature for us. We have built a number of automatically maintained marketing lists, which become target lists in Informz. This is extremely convenient. We also like the stats we can access in Informz.

Cons

We like to see some testing tools developed, especially for personalized emails. It would be nice to be able to specify a target group, a number of email messages to create, and an email address to send them to. This would allow us to spot check personalizations and story inclusion/exclusion for various customers/members.

Review Source: Capterra

Kim from Visit Phoenix

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

May 2017

We have been using Informz for years and I have yet to find a ESP that is this comprehensive.

Not having to purchase 3rd party tools.

Pros

All the tools and modules that are available. I have reviewed several ESPs and have found that with other systems I have to purchase 3rd party tools to have the same functionality as Informz.

Cons

The only con I have, which they have no control over, is my current CRM does not integrate with Informz.

Review Source: Capterra

Courtney from Texas Bankers Association

Ease-of-use

Value for money

Customer support

Functionality

February 2017

Great way to get the word out.

Informz is an essential tool in our association. It keeps our members up to date with the programs we offer and events to help them network about pressing topics in the industry.

Review Source: Capterra

Michael from Speech Pathology Australia

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

February 2017

A sophisticated email system provides lots of new opportunities

We adopted Informz because we wanted an email distribution system that would work seamlessly with our iMIS membership and events system. We wanted a system that would allow us to communicate with our members while ensuring that membership records were kept up-to-date at all times. The Informz system has allowed us to make our email communications look more professional and relevant to our members' needs. The ability to include a 'summary' in the body of the email but 'hide' all the detail in another location means that our communications are more concise, ensuring we communicate only the key points to our audiences. Informz has so much potential, and while we are still on a steep learning curve, dedicated online support means an answer is only a short email away. Keep up the good work Informz.

Pros

The stories and the ability to put the detail elsewhere.

Cons

The Knowledge database doesn't exactly reflect the menu options. Try searching 'Page Templates', which is a menu option. And the text in the knowledge base is not dark enough.

Review Source: Capterra

Anthony from American Society of Radiologic Technologists

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

February 2017

Informz - Great Customer Service

We use Informz for all of our email marketing. I can't say enough about how great the customer service is at Informz. You have an advisor who is available to help with any issues or questions. The updates about new platform features are great and helps keep their customers in the loop.

Review Source: Capterra

Barbara from Girl Scouts of Connecticut

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

February 2017

Amazing customer service and a great product!

The customer service at Informz is great! Turn around for questions or issues is usually within the hour if not sooner. Informz is constantly trying to improve their product and even invites clients to give their input on upgrades they are working on. Overall, Informz meets and exceeds our business needs every step of the way.

Pros

Informz constantly improves their software to keep up with trends and customer input.

Cons

Sometimes it takes time to get used to all the upgrades and changes. However they do a good job in letting you know what changes have been made.

Review Source: Capterra

Heather from NAHQ

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

February 2017

Informz Functionality Review

The Informz email marketing tool is perfect for sending out emails to our members who want to keep in touch. I can be used for reminders for events and as well as voting. It has exactly what our organization needs to keep in touch. The best feature is the open and click tracking and the customer service is one to beat.

Pros

It is really user friendly

Cons

I wish you could have more than 1 send to list

Review Source: Capterra

Sidney from YMCA of Metro Chicago

Ease-of-use

Value for money

Customer support

Functionality

February 2017

Review 2/14/2017

I had a really rough time learning how to use Informz. There tend to be a lot of options and not a lot of explanation for what the options are. Alison Donato has always been super helpful though! She has answered a couple of questions for me and she was really on top of getting back to me and straightening things out.

Review Source: Capterra

Deirdre from Penn Medicine

Number of employees:  10,000+ employees

Ease-of-use

Value for money

Customer support

Functionality

February 2017

Great experience

Everything has been smooth running on Informz. The depth of data we're able to gather has been extremely helpful and informative.

Review Source: Capterra

Molly from University of Redlands

Ease-of-use

Value for money

Customer support

Functionality

February 2017

Informz has made good on all its promises

We researched several companies to partner with for our e-communications. Informz checked all our boxes with content design, analytics, and cost. We are perfectly happy.

Review Source: Capterra

Eve from WASA

Ease-of-use

Value for money

Customer support

Functionality

February 2017

I love Informz

Informz has been one of the best purchases we have done. Support is there quickly to answer any problems that we may have. Ease of use with iMIS is also important. I would recommend. Eve

Review Source: Capterra

Joey from AMC

Ease-of-use

Value for money

Customer support

Functionality

February 2017

I Love Informz!

i love the support we receive from our advisor ! I love using Informz - it's easy to understand and super helpful to my job and the communications we have to send.

Review Source: Capterra

Displaying 1 - 20 of 105 reviews