About Informz

Informz is a cloud-based email marketing solution suitable for associations and nonprofits. The solution helps organizations manage their marketing campaigns and offers functionalities such as email marketing, marketing automation and social media marketing. Key features include email templates, lead scoring, landing pages, scheduling tools and reporting.

Informz enables marketers to send customized and dynamic emails to potential customers. These emails can provide personalized messages, discount coupons and promotional materials.

The marketing automation feature enables managers to send automated email campaigns, event reminders and follow-up emails. Landing pages help nonprofits and associations capture visitors' details on the website with the hel...


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Supported Operating System(s):

Mac OS, Web browser (OS agnostic)

118 Reviews of Informz

Average User Ratings

Overall

4.64 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(77)

77

4 stars

(39)

39

3 stars

(2)

2

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 118 results

November 2018

Elizabeth from American Association of Airport Executives

Company Size: 51-200 employees

Industry: Non-Profit Organization Management

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Functionality

5.0

November 2018

Like hiring an extra staff member...or two

Pros

It can do so much if you know what to do with it. The automation can be like having extra staff, and the targeting abilities, especially when tied to your database, are a huge path to success.

Cons

Some of the modules are a little slow right now as they go through a transition, but the communication on the work that's being done to fix it has been great. Very transparent.

November 2019

Joe from APHA

Company Size: 51-200 employees

Industry: Non-Profit Organization Management

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

5.0

November 2019

Informz - easy and powerful

Pros

I really like the reports. They are easy to pull and visually intuitive. I also like the integration with our database, which means I can pull lists without having to ask IT for help. The campaign functionality is also really powerful and a great way to streamline processes.

Cons

I occasionally get stuck in a loop within the Campaigns where I'm asked to save, but unable to save. I can get things to work again by logging out and back into the software, but it's frustrating since everything else works so smoothly.

December 2016

Kristin from Greater Rochester Chamber of Commerce

Company Size: 11-50 employees

Industry: Non-Profit Organization Management

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

December 2016

Put the professional touch on your e-marketing!

A few years ago our company changed our email marketing system over to Informz and we hit the ground running hard. Our advisor was always just an email (or call) away and very prompt to reply! I didn't have to call a 1-800 number or wait 24-hours for a reply to an email. Informz has a very hands-on customer approach to understanding the true needs and branding of its clients, ensuring template and accounts are set up properly. They provide valuable updates, training, and emails to keep up with any pertinent changes. They also provide a great selection of templates that are both reasonably priced as well as free ones. I highly recommend Informz for a more polished marketing look!

Pros

Easy to use, easy to implement. Our database ties right into Informz so we no longer have to manually upload and manage our lists. It's easy to customize lists through Salesforce. Our deliverability rates have improved because we have a dedicated IP address that the emails come from - not a random one. The editor is easy to navigate and figure out, whether you have simple text/links to add or you want to get a little more creative and get into coding. It's perfect for any type of user.

Cons

One drawback is that you have to purchase a large block of emails and pay per each address successfully delivered to. This has had some impact on our mindfulness of how many emails we send out each month.

February 2017

Jeanne from CompTIA

Time Used: Free Trial

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

3.0

Functionality

3.0

February 2017

2017 Informz Review

I've been using Informz for over a year, and though I like the ease of use I'm supposed to have with the platform, I have experienced continuous problems while working within. My team has experienced bugs that range from auto-sharing report glitches to not being able to edit a mailing in full screen mode. I do like the Community and Knowledge Base for referencing, and when it's in full working capacity I have no problem with Informz. I look forward to the drag and drop template advancement, and would love to see options like being able to re-send an email to non-openers with subject line changes in the Send tab, for example.

January 2017

Jennifer from Skidmore College

Company Size: 201-500 employees

Industry: Higher Education

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2017

I am a Superfan, and I bet you will be one too!

Customer support is what really makes Informz unique, and the best of the email marketing platforms. I can call my Advisor at any time, or drop a quick email, and get a solution to my problem quickly. Large or small, routine or unique, all of my questions are treated as important and Informz staff are ready to help me resolve the problem or answer the question to get me back on track. Informz is an email marketing company, first and foremost. Their platform is designed to make email marketing easy and help you produce the results you are looking for. If you're looking to increase engagement, your Informz Advisor can help you find a way. If you are looking to increase membership, your Informz Advisor will have tips and strategies to help you. Informz will help you take your email marketing efforts to the next level. They offer training in many forms, from online webinars to personalized consultations - whatever your organization needs to learn, in whatever way works best. Informz is also a great resource for design and development of email templates. Their professional services team will help you take your design from graphics file to programmed template, with bulletproof responsive coding to get your design delivered to inboxes exactly as you intend it to be. Informz creates Superfans with their dedicated customer service, the quality of their professional services, and their commitment to helping you achieve your organization's goals.

Pros

Easy to use, strong customer service support

Cons

I am very happy with the software as it currently stands.