Informz software


105 reviews(4.5/5)
105 reviews(4.5/5)

Informz is a cloud-based email marketing solution suitable for associations and nonprofits. The solution helps organizations manage their marketing campaigns and offers functionalities such as email marketing, marketing automation and social media marketing. Key features include email templates, lead scoring, landing pages, scheduling tools and reporting.

Informz enables marketers to send customized and dynamic emails to potential customers. These emails can provide personalized messages, discount coupons and promotional materials.

The marketing automation feature enables managers to send automated email campaigns, event reminders and follow-up emails. Landing pages help nonprofits and associations capture visitors' details on the website with the help of drag-and-drop editing.

The platform can be integrated with third-party solutions such as Aptify, Fonteva, MemberSuite, Nimble and Salesforce. Support is provided through client advisors, email and phone.

Supported Operating System(s):
Mac OS , Web browser (OS agnostic)

105 Reviews of Informz

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  • Andrena from Michigan Farm Bureau

    July 2018

    I use to send documents or notifications to large numbers of people.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    It's easy to use.

    Pros

    It provides an activity report of the email sent, who opened, what time opened to give a better feedback of how people respond.

    Cons

    When I send an email, I usually like to copy persons on the e-mail. Although, I haven't found a feature that allows this because it's only permitted to send to the grouping that has been selected within the addresses mainframe.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Lori from Carolinas AGC

    July 2018

    Informz offers many features, and is completely iMIS-friendly.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Informz is very iMIS-compatible, more so in my opinion than other marketing software out there. Informz staff was helpful in setting up the initial iMIS bridge, and from there the information writes over automatically into the iMIS database without our users having to take additional steps.

    Cons

    It's a bit wonky to use. Cut/Paste options don't keep any formatting or hyperlinks. Adding photos is a little tedious if your article doesn't already have a photo placeholder.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    May 2018

    Informz is the only way to send out marketing emails!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Informz makes it so easy to send marketing emails. It talks directly to our IMIS database which makes it so easy to pick who the email goes to. Informz came out with Mailings 2.0 which has made sending emails SO much easier now that you don't have to use only HTML. Their customer service is amazing- I have called them hundreds of times minutes before an email needed to go out and they quickly helped fix the problem.

    Cons

    The original mailings is very confusing if you aren't an HTML pro. It takes forever to build the template and can take some getting used to- luckily they now over mailings 2.0 which solved this problem.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Amanda from AGC of Missouri

    March 2018

    LOVE it!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    They offer training if you want it, great support, etc.

    Pros

    I love how it talks directly to our Imis database and is updating instantly. I also like how I can easily pull targeted emails and reporting.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Cory from Meridian One

    Specialty: Other

    Number of employees: 11-50 employees

    November 2017

    Drip Marketing Made Easy

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I have found that Informz made doing some marketing campaigns easier with using their tool. The ease of use and the simple user interface has made marketing simple.

    Pros

    Perfect for small to medium sized companies. Easy to customize your own marketing pieces and store them inside the online tool. you can integrate with many of the CRM systems out there today. the customer service people want informz to succeed for your business which means they are easily accessible and willing to assist.

    Cons

    If you are new to building your own campaigns this can be tricky at first for the lingo they use doesn't cross all platforms. Maybe better initial training would be great to overcome this for new marketing teams.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Cindy from TIA

    Number of employees: 11-50 employees

    June 2017

    Ease of use, integrates seemlessly with iMIS, great customer service, not sure we could ask for more

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Customized messages to our members

    Pros

    Integrates with iMIS as advertised. Hear this frequently, but other products do not always perform as advertised. Not the case with Informz. Love the reporting function, particularly when a member claims we did not send information only to learn it was delivered, opened, and clicked thru - love that functionality. Easy to copy a previous email so we do not have to recreate the wheel. Branding is easy, along with creating templates. I could go on, but I think you get what I mean - love this product.

    Cons

    Upgrades that make it hard to find what I need. Perhaps ask customers before you make changes to ensure it is actually needed. But your customer service always is exemplary so I get issues resolved quickly - doesn't sound like much of a con (apologies)

    Review Source: Capterra
  • Lisa from Point Park University

    Number of employees: 201-500 employees

    June 2017

    Works well for our purposes.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    It allows us to keep our staff, faculty and students informed on many of the processes within our University.

    Pros

    What I like most about this software is the ease of use. I have the same process monthly and the software is simple to complete my duties. I also appreciate the quick response for my customer service rep.

    Review Source: Capterra
  • David from Fayetteville Area Convention and Visitors Bureau

    Number of employees: 11-50 employees

    June 2017

    I have been using it for 5 years and love it.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Easily track metrics on my mailings/surveys. I like the way it tracks subscribers and those that have previously unsubscribed.

    Cons

    Doesn't interact with Simpleview. Doesn't interact with Simpleview. Doesn't interact with Simpleview.

    Review Source: Capterra
  • Tom from American Mathematical Society

    Number of employees: 201-500 employees

    May 2017

    Informz has brought the AMS into the world of email marketing. It works well for us.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The integration with Personify is the most important feature for us. We have built a number of automatically maintained marketing lists, which become target lists in Informz. This is extremely convenient. We also like the stats we can access in Informz.

    Cons

    We like to see some testing tools developed, especially for personalized emails. It would be nice to be able to specify a target group, a number of email messages to create, and an email address to send them to. This would allow us to spot check personalizations and story inclusion/exclusion for various customers/members.

    Review Source: Capterra
  • Kim from Visit Phoenix

    Number of employees: 51-200 employees

    May 2017

    We have been using Informz for years and I have yet to find a ESP that is this comprehensive.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Not having to purchase 3rd party tools.

    Pros

    All the tools and modules that are available. I have reviewed several ESPs and have found that with other systems I have to purchase 3rd party tools to have the same functionality as Informz.

    Cons

    The only con I have, which they have no control over, is my current CRM does not integrate with Informz.

    Review Source: Capterra
  • Courtney from Texas Bankers Association

    February 2017

    Great way to get the word out.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Informz is an essential tool in our association. It keeps our members up to date with the programs we offer and events to help them network about pressing topics in the industry.

    Review Source: Capterra
  • Michael from Speech Pathology Australia

    Number of employees: 11-50 employees

    February 2017

    A sophisticated email system provides lots of new opportunities

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We adopted Informz because we wanted an email distribution system that would work seamlessly with our iMIS membership and events system. We wanted a system that would allow us to communicate with our members while ensuring that membership records were kept up-to-date at all times. The Informz system has allowed us to make our email communications look more professional and relevant to our members' needs. The ability to include a 'summary' in the body of the email but 'hide' all the detail in another location means that our communications are more concise, ensuring we communicate only the key points to our audiences. Informz has so much potential, and while we are still on a steep learning curve, dedicated online support means an answer is only a short email away. Keep up the good work Informz.

    Pros

    The stories and the ability to put the detail elsewhere.

    Cons

    The Knowledge database doesn't exactly reflect the menu options. Try searching 'Page Templates', which is a menu option. And the text in the knowledge base is not dark enough.

    Review Source: Capterra
  • Anthony from American Society of Radiologic Technologists

    Number of employees: 51-200 employees

    February 2017

    Informz - Great Customer Service

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We use Informz for all of our email marketing. I can't say enough about how great the customer service is at Informz. You have an advisor who is available to help with any issues or questions. The updates about new platform features are great and helps keep their customers in the loop.

    Review Source: Capterra
  • Barbara from Girl Scouts of Connecticut

    Number of employees: 51-200 employees

    February 2017

    Amazing customer service and a great product!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    The customer service at Informz is great! Turn around for questions or issues is usually within the hour if not sooner. Informz is constantly trying to improve their product and even invites clients to give their input on upgrades they are working on. Overall, Informz meets and exceeds our business needs every step of the way.

    Pros

    Informz constantly improves their software to keep up with trends and customer input.

    Cons

    Sometimes it takes time to get used to all the upgrades and changes. However they do a good job in letting you know what changes have been made.

    Review Source: Capterra
  • Heather from NAHQ

    Number of employees: 11-50 employees

    February 2017

    Informz Functionality Review

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    The Informz email marketing tool is perfect for sending out emails to our members who want to keep in touch. I can be used for reminders for events and as well as voting. It has exactly what our organization needs to keep in touch. The best feature is the open and click tracking and the customer service is one to beat.

    Pros

    It is really user friendly

    Cons

    I wish you could have more than 1 send to list

    Review Source: Capterra
  • Sidney from YMCA of Metro Chicago

    February 2017

    Review 2/14/2017

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I had a really rough time learning how to use Informz. There tend to be a lot of options and not a lot of explanation for what the options are. Alison Donato has always been super helpful though! She has answered a couple of questions for me and she was really on top of getting back to me and straightening things out.

    Review Source: Capterra
  • Deirdre from Penn Medicine

    Number of employees: 10,000+ employees

    February 2017

    Great experience

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Everything has been smooth running on Informz. The depth of data we're able to gather has been extremely helpful and informative.

    Review Source: Capterra
  • Molly from University of Redlands

    February 2017

    Informz has made good on all its promises

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We researched several companies to partner with for our e-communications. Informz checked all our boxes with content design, analytics, and cost. We are perfectly happy.

    Review Source: Capterra
  • Eve from WASA

    February 2017

    I love Informz

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Informz has been one of the best purchases we have done. Support is there quickly to answer any problems that we may have. Ease of use with iMIS is also important. I would recommend. Eve

    Review Source: Capterra
  • Joey from AMC

    February 2017

    I Love Informz!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    i love the support we receive from our advisor ! I love using Informz - it's easy to understand and super helpful to my job and the communications we have to send.

    Review Source: Capterra
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