About Informz


Informz is a cloud-based email marketing solution suitable for associations and nonprofits. The solution helps organizations manage their marketing campaigns and offers functionalities such as email marketing, marketing automation and social media marketing. Key features include email templates, lead scoring, landing pages, scheduling tools and reporting.

Informz enables marketers to send customized and dynamic emails to potential customers. These emails can provide personalized messages, discount coupons and promotional materials.

The marketing automation feature enables managers to send automated email campaigns, event reminders and follow-up emails. Landing pages help nonprofits and associations capture visitors' details on the website with the help of drag-and-drop editing.

The platform can be integrated with third-party solutions such as Aptify, Fonteva, MemberSuite, Nimble and Salesforce. Support is provided through client advisors, email and phone.



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Supported Operating System(s):

Mac OS, Web browser (OS agnostic)

116 Reviews of Informz

Average User Ratings

Overall

4.66 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(78)

4 stars

(36)

3 stars

(2)

2 stars

(0)

1 stars

(0)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 116 reviews

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December 2016

Kristin from Greater Rochester Chamber of Commerce

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

December 2016

Put the professional touch on your e-marketing!

A few years ago our company changed our email marketing system over to Informz and we hit the ground running hard. Our advisor was always just an email (or call) away and very prompt to reply! I didn't have to call a 1-800 number or wait 24-hours for a reply to an email. Informz has a very hands-on customer approach to understanding the true needs and branding of its clients, ensuring template and accounts are set up properly. They provide valuable updates, training, and emails to keep up with any pertinent changes. They also provide a great selection of templates that are both reasonably priced as well as free ones. I highly recommend Informz for a more polished marketing look!

Pros

Easy to use, easy to implement. Our database ties right into Informz so we no longer have to manually upload and manage our lists. It's easy to customize lists through Salesforce. Our deliverability rates have improved because we have a dedicated IP address that the emails come from - not a random one. The editor is easy to navigate and figure out, whether you have simple text/links to add or you want to get a little more creative and get into coding. It's perfect for any type of user.

Cons

One drawback is that you have to purchase a large block of emails and pay per each address successfully delivered to. This has had some impact on our mindfulness of how many emails we send out each month.

January 2017

Jennifer from Skidmore College

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2017

I am a Superfan, and I bet you will be one too!

Customer support is what really makes Informz unique, and the best of the email marketing platforms. I can call my Advisor at any time, or drop a quick email, and get a solution to my problem quickly. Large or small, routine or unique, all of my questions are treated as important and Informz staff are ready to help me resolve the problem or answer the question to get me back on track. Informz is an email marketing company, first and foremost. Their platform is designed to make email marketing easy and help you produce the results you are looking for. If you're looking to increase engagement, your Informz Advisor can help you find a way. If you are looking to increase membership, your Informz Advisor will have tips and strategies to help you. Informz will help you take your email marketing efforts to the next level. They offer training in many forms, from online webinars to personalized consultations - whatever your organization needs to learn, in whatever way works best. Informz is also a great resource for design and development of email templates. Their professional services team will help you take your design from graphics file to programmed template, with bulletproof responsive coding to get your design delivered to inboxes exactly as you intend it to be. Informz creates Superfans with their dedicated customer service, the quality of their professional services, and their commitment to helping you achieve your organization's goals.

Pros

Easy to use, strong customer service support

Cons

I am very happy with the software as it currently stands.

December 2016

Inda from ASOR

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2016

I <3 Informz

Our organization partnered with Informz and really started to utilize its features around the same time I entered my position. Informz made the daunting task of creating blast emails and e-newsletters one of the most enjoyable parts of my job. Our organization has moved other features like surveys and online voting to Informz as well, and we're very pleased with the results. The customer support is incredible and Sherilyn always gets back to us so quickly which really makes Informz easy to use.

Pros

It's so easy to send or re-send email campaigns based on the interaction a specific email has had with a subscriber, which allows a more personalize experience for our members.

Cons

Instead of needing to know the code to create an interesting template, I wish there were pre-coded items you could drop into your template and move around. I get a bit bogged down in code sometimes, but the new free templates are great (although it's a bit of work to customize them to our needs).

December 2016

English from INSA

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2016

We appreciate everyone at Informz

Informz has really helped our organization succeed. As a small non-profit with limited human resources, we really appreciate the seamless processes in place that allow me to go from message development, internal review, and approval, A/B testing for our target audience and analytic tracking with ease. I also love how responsive their customer service team is. Once when I was out of the country a colleague from another department wanted to stop a scheduled message from being sent. Even without remembering his login information for the account he was able to speak with a representative that stopped the message from being sent. I could go on and on with stories about how Informz has helped our organization, but we've seen great results and success from switching to Informz and we couldn't be happier with the results.

Pros

Ease of use, seamless process

December 2016

Philip from Healthcare Businesswomen's Association

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2016

Informz goes with me wherever I go

I have been an Informz user for about eight years now. I first used it at my old place of employment and liked it so much that I made a strong business case for my current company to switch email platforms. From my experience, no other email marketing platform can compare to not only the easy-to-use platform and functionality but to the true customer support they provide. They assign a representative to each account and that representative is always there to help us out - big or small! Informz is always staying on top of the trends and laying out new features to an already existing amazing platform! We love Informz!

Pros

Always on top of trends. Customer support. Superior functionality.

Cons

Sometimes slow lag time.

December 2016

Christy from Visit Baton Rouge

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2016

User Friendly, Great Service

I have been using Informz with my company since 2012 and I have loved it. I attended the user conference in 2012 in Chicago, which was great since I had just started using the service. We have recently switched over to a different function for our website and our CMS/CRM. We are having to use another program for the first year of the new function (and will only go a few months without Informz), but I am so hoping there will be an integration between Informz and Simpleview. Our customer service rep. is the BEST. She is always there to answer a question and is pro-active in sending us information to learn more about the system.

Pros

I love how easy it is to upload subscribers and to create organized lists for each. I also love the scheduling tool. We send out our weekly calendar of events every Monday around 6 am and that tool makes it all so easy!

Cons

As of right now, I would love for this software to be able to integrate with Simpleview. Don't want to leave!

January 2017

Shaun from NBCC & Affiliates

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

January 2017

Solid Mass Mailing System

I've been using Informz for three years now and although can't compare it to other systems I can say it meets our needs at my organization. I handle the design, development, and technical support for our staff and have been able to train other users to use the system for themselves as well. I would recommend it to anyone needing to find a solution for their in-house system.

Pros

Solid UI and customer service as well as meeting my multiple needs for our various departments.

Cons

System updates while announced on the homepage are not fully communicated and can be disruptive to workflow at times.

November 2017

Cory from Meridian One

Company Size: 11-50 employees

Review Source


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

November 2017

Drip Marketing Made Easy

I have found that Informz made doing some marketing campaigns easier with using their tool. The ease of use and the simple user interface has made marketing simple.

Pros

Perfect for small to medium sized companies. Easy to customize your own marketing pieces and store them inside the online tool. you can integrate with many of the CRM systems out there today. the customer service people want informz to succeed for your business which means they are easily accessible and willing to assist.

Cons

If you are new to building your own campaigns this can be tricky at first for the lingo they use doesn't cross all platforms. Maybe better initial training would be great to overcome this for new marketing teams.

May 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

May 2018

Informz is the only way to send out marketing emails!

Pros

Informz makes it so easy to send marketing emails. It talks directly to our IMIS database which makes it so easy to pick who the email goes to. Informz came out with Mailings 2.0 which has made sending emails SO much easier now that you don't have to use only HTML. Their customer service is amazing- I have called them hundreds of times minutes before an email needed to go out and they quickly helped fix the problem.

Cons

The original mailings is very confusing if you aren't an HTML pro. It takes forever to build the template and can take some getting used to- luckily they now over mailings 2.0 which solved this problem.

July 2018

Lori from Carolinas AGC

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

July 2018

Informz offers many features, and is completely iMIS-friendly.

Pros

Informz is very iMIS-compatible, more so in my opinion than other marketing software out there. Informz staff was helpful in setting up the initial iMIS bridge, and from there the information writes over automatically into the iMIS database without our users having to take additional steps.

Cons

It's a bit wonky to use. Cut/Paste options don't keep any formatting or hyperlinks. Adding photos is a little tedious if your article doesn't already have a photo placeholder.

February 2017

Barbara from Girl Scouts of Connecticut

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

February 2017

Amazing customer service and a great product!

The customer service at Informz is great! Turn around for questions or issues is usually within the hour if not sooner. Informz is constantly trying to improve their product and even invites clients to give their input on upgrades they are working on. Overall, Informz meets and exceeds our business needs every step of the way.

Pros

Informz constantly improves their software to keep up with trends and customer input.

Cons

Sometimes it takes time to get used to all the upgrades and changes. However they do a good job in letting you know what changes have been made.

December 2016

Adrian from ASUG

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

December 2016

If you're on iMIS, you can't go wrong with Informz

Informz has worked well for ASUG over the past few years. The ability to have direct integration with our local database helps us ensure our email campaigns are relevant at the moment of send. The availability of support staff has been outstanding as help, support, or advice is a mere phone call away with rapid response. We look forward to a continued relationship with Informz in the years to come.

Pros

ease of integration with iMIS

Cons

the interface is early 2000-ish
some areas could be more user-friendly (e.g. hitting a tab key on a form takes cursor to next field)

November 2018

Andrew from Illinois Principals Association

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

3.0

Functionality

4.0

November 2018

My Informz Review

This is our first experience using a marketing automation platform. We use it for marketing, but also for member renewal reminders, which has been very helpful, and automated a process that was very manual. Overall, we enjoy using the product, but wish it had more ties into the database. We do more than 100 events annually, and being able to pull more information specific to the event (as opposed to entering it manually) would make the process even more efficient for us.

Pros

The ability to target individuals. This has helped us refine our messages.

Cons

The limitation on what can be pulled in from our netForum Enterprise. I would like to be able to pull more data from the events module.

February 2017

Lorna from Intellectual Property Owners Association

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer sup