Find the best Travel Agency Software
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We’re making it easier, faster, and cheaper to book business trips and keep travelers safe and happy. The result is a smoother booking and travel experience for everyone, that also gives businesses all the control they need. Wit...Read more about TravelPerk
Egencia is a modern corporate travel management system for the fast-changing travel landscape. Egencia provides features to manage travel risk, support traveler well-being, and maximize ROI in your business travel program. - Comp...Read more about Egencia Suite
Lemax is an online software solution for tour operators that create, sell and operate multi-day tours and want to be more efficient and grow faster by digitalizing their business: 1) Get all products and calculations centralized,...Read more about Lemax
TravelWorks by PC Voyages is a cloud-based business and accounting management solution designed for travel agencies of all sizes. It offers reservation management, invoicing, accounting, customer relationship management (CRM) and ...Read more about TravelWorks
Ezus is a travel management software that helps organizers create custom events and travel plans. The platform enables organizations to design budgets and programs. Ezus assists users with handling customer information using ...Read more about Ezus
Rezdy is a cloud-based B2B solution that helps tour operators sell their products on websites and multiple distribution networks. The solution’s open platform helps users integrate internal systems and web applications with the of...Read more about Rezdy
Avochato is a messaging and reputation management solution designed for companies of all sizes. It offers customer review management, response management, review monitoring and reporting functionalities within a suite. The product...Read more about Avochato
WeTravel is the leading all-in-one business management platform for multi-day travel businesses, providing integrated, travel-specific administration, marketing, analytics, and payment tools. Through its intuitive platform, WeTra...Read more about WeTravel
Indexic is a Tour, Rental & Activity operator reservation solution allowing companies online reservations, manage resources & e-waiver/lease in one platform. The software features the ability to track equipment and view it on o...Read more about aReservation
Technoheaven is a travel software company based in USA/UAE/UK/Asia/India delivering end-to-end Travel Agency Software for tour operators and travel agencies to automate sales, operations and finances in a cost-effective way to max...Read more about Technoheaven TMS
Online Travel Reservation and Management System (OTRAMS) is a cloud-based hotel management solution that is suitable for travel businesses of all sizes. OTRAMS helps users manage bookings and operations from a single console ...Read more about OTRAMS
Toogo is a cloud-based tour operator software designed to help travel agencies create new products, market them online via websites and manage bookings. The key functionalities include a trip builder, sales management, logistics m...Read more about Toogo
Dolphin is a cloud-based booking and information management software for tour operators and travel agents. The solution includes modules such as online booking, a product database and reservations. It is suitable for travel busine...Read more about Dolphin CRM
Designed for travel agencies and activity resellers, Hero is a comprehensive ticketing, payment, and booking solution that allows businesses to streamline reservation operations without the need for multiple systems. From customiz...Read more about Hero
REZY360 is a cloud-based travel management solution that enables businesses to streamline processes related to client communications, email marketing, customer databases and more. The profile management system lets administrators ...Read more about REZY360
Regiondo is an all-in-one B2B booking software that lets you sell tickets online, manage bookings, show your availability and grow your business. The solution can be easily integrated into your own website to let your customers b...Read more about Regiondo
TripsCommerce is a hotel management solution suitable for small to midsize travel and accommodations businesses. Key features include website building, booking management and tour management. TripsCommerce enables users to re...Read more about TripsCommerce
TrekkSoft is a cloud-based tour and activity booking solution for tour operators of all sizes. TrekkSoft offers tools to help users manage online bookings, payments, marketing and more. Mobile apps are available for iOS and Androi...Read more about TrekkSoft
Thomalex is a cloud-based solution that helps small to mid-size travel agencies and travel management companies build and run online booking engines. It allows end-users to create personalized profiles and receive frequent flyers ...Read more about Thomalex
BlazeBE is a cloud-based booking solution for hotels, restaurants and more. The booking engine allows businesses to manage back-office operations, build packages for customers, record customer information and set terms for negotia...Read more about BlazeBE
Buyers GuideLast Updated: March 16, 2023
What is Travel Agency software?
Travel Agency software is software that helps companies manage a wide range of travel products—flights, lodging, and activities—to offer packages, quotes, itineraries, launch marketing initiatives, process payments, and track the financial health of the organization.
Worldwide growth of the travel, tourism and hospitality industries has been so rapid, it's contribution to GDP has outpaced nearly every other industry for the past six years.
Travel is so big, it accounts for one in every 10 jobs in the world.
So, the competition for traveler business is stiff, and travel agencies (aside from giants like Expedia and Priceline) have a tough road ahead if they don't have technology to provide a modern and smooth booking experience for customers.
Travel agency software helps companies manage a wide range of travel products—flights, lodging and activities—to offer packages, quotes, itineraries, launch marketing initiatives, process payments and track the financial health of the organization.
This guide is designed for travel agencies to evaluate solutions and find the system that will drive more bookings and repeat business. We'll cover:
Common Features of Travel Agency Software
How Much Does Travel Agency Software Cost?
Common Features of Travel Agency Software
Travel agencies have common business tasks and challenges, so the feature set for these systems are typically similar. Most software solutions include:
Central reservation system (CRS)
Like a hotel central reservation system, the CRS helps travel companies manage a wide range of product inventories, including flights, cars, buses, hotel rooms, activities, vacation packages and other travel services.
The CRS provides a connection to Global Distribution Systems, or networks of travel service providers, to view and access the inventory of vendors across the globe.
Online booking engine
An online booking engine gives travel planners a portal to reserve rooms, flights and activities directly from the travel agency website. These are usually customizable so the widget can be branded to blend in with the rest of the company's website.
This feature helps agencies manage various combinations of reservations customers may choose and offer accurate quotes on-the-fly. It also allows agents to present multiple options for similar packages based on pricing and inventory of the hotels, airlines or activity suppliers.
Users can save quotes for packages to compare later, and create documents with itineraries and pricing to send to customers via email.
Allow users to view and browse documents while online, but prevents saving or printing them
Customer relationship management (CRM)
A CRM in the travel industry helps companies track customer contact information, travel and purchase history, loyalty program participation and more.
A CRM also plays an important role in segmentation for hospitality organizations, which helps identify their most lucrative and frequent types of travelers to optimize marketing efforts.
Many systems offer tools to help market products in various ways: sharing marketing materials on social media channels, optimizing your site with search engine optimization tools and managing targeted email or SMS campaigns.
Agencies can use these features to advertise discounts and promotions.
Payments can be facilitated with an online payment processing feature, accepting all major credit cards and providing receipts and invoices.
Engage customers in their native language and accept payments with various currencies to create a smooth booking experience.
Manage your agency's financial health with accounts receivable and payable and track invoices for customers and suppliers.
Reporting features allow users to collect and generate reports about sales, inventory, financial data, customers and more to spot trends that need to be addressed.
Most systems offer templates for common report types to speed up creation.
What Type of Buyer Are You?
Travel agency systems can support both suppliers and agencies, each of which have specific needs:
Suppliers can include several companies that offer actual travel products: flights, hotels, resorts, vehicles, bus services, tours or cruises, for example. Travel agency software gives these vendors access to a distribution channel of agents to quickly and seamlessly share pricing and inventory for more bookings.
A view of travel products for agents in Rezdy
Agents use travel agency software to access supplier inventories and provide customers with a real-time selection of travel products. APIs (application programming interfaces) offer a connection to vendor websites so pricing is always up-to-date.
How Much Does Travel Agency Software Cost?
Like many other types of software, travel agency systems are usually offered as a software-as-a-service (SaaS), meaning it's accessible through a web browser. These typically involve fewer upfront costs than traditional on-premise deployments.
Many vendors don't list pricing online. Of those that do, the most common structure includes a flat price per month, and a certain number of bookings based on various plans.
Agencies with a high volume of plans can usually purchase an enterprise-level package with increased functionality and support services.
Market Trends to Understand
As the travel industry grows, new trends are emerging and changing the tourism landscape. As agents and suppliers, it's important to stay abreast of these shifts to remain competitive:
Chinese tourism continues to boom. China's expanding middle class helps explains the massive growth in outbound tourism—a recent Mastercard study predicts an average growth of nearly 9 percent each year through 2021. Lighter restrictions on visas and cheaper flights also contribute to this increased travel.
Software supporting multiple currencies and languages will be critical to serve these customers moving forward.
Sustainable travel and “voluntourism" becomes more popular. Sustainable travel involves practices that maintain tourism without damaging the natural and cultural aspects of destinations. Travelers are eager to experience diverse cultures, and do so in a responsible way. A related trend, “voluntourism", allows visitors to get hands-on with activities that help communities and environments during their stay.
By offering packages that include volunteer activities and/or sustainable practices, your agency can attract people who want to see the world and leave it a better place for future travelers.
Popular destinations: Iceland, Cuba, Detroit and more. Demand is still growing for two specific overseas destinations—Iceland and Cuba. These hot spots are gaining more direct flights from major U.S. cities, brand new hotels and AirBnB rentals to cater to increasing visitors.
On the domestic side, Detroit, Santa Fe and Minneapolis are popular cities for travelers due to growing cultural districts and bustling food scenes.