Real Magnet is a marketing automation platform that helps users increase customer engagement by creating and tracking email marketing, social media and mobile campaigns.
Features include standard campaign templates, workflow builders, campaign return on investment (ROI) analysis and branded landing pages.
Real Magnet offers a content editor to help design campaigns. Campaigns designed within the system can be accessed on mobile devices, and users have access to cross-channel analytics capabilities with click- and recipient-level reports, highlighting top performing campaigns and the engagement ratio of a campaign.
Real Magnet integrates with social media platforms and major customer relationship management (CRM) solutions such as Salesforce and Microsoft Dynamics.
The solution also offers an API framework for connection with third-party applications. Customers include American Red Cross, Drury Hotels, IEEE, Kiplinger, Lions International and Viacom.