About Engagio

Engagio is a customer data platform that provides intent data and insights for B2B organizations. It is designed to enable sales and marketing teams to efficiently manage ABM programs and prioritize the right accounts. Teams can automate campaign delivery to specified key personas based on intent data using the Engagio platform. This solution can share prospect and contact data with existing CRM and email platforms including Salesforce.

Engagio can be used to create customized audiences using filters such as journey stage, buyer persona, recent activity, account status, plus more. Teams can select and adjust journey stages for prospect accounts to show a place in the lifecycle, including not engaged, engaged, meeting, opportunity, etc. Additionally,...


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Supported Operating System(s):

Web browser (OS agnostic)

5 Reviews of Engagio

Average User Ratings

Overall

4.20 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.0

Functionality

4.0

Ratings Snapshot

5 stars

(1)

1

4 stars

(4)

4

3 stars

(0)

0

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

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Showing 1 - 5 of 5 results

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July 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Functionality

5.0

July 2019

Engagio is our go-to ABM tool

Pros

There are a number of similar products to Engagio but few of them actually provide value. Engagio has been our go-to ABM automation platform and we couldn't be happier with the results. The dashboards and reporting are second to none and allow us a granular view of all accounts we're currently targeting.

Cons

Would really love to see better intent based data. I understand the limitations and why it isn't there but I think a platform needs to make a push in this space to completely win it.

June 2019

Jose from UserZoom

Verified Reviewer

Company Size: 201-500 employees

Industry: Computer Software

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

June 2019

Engagio and engagement tracking

Great way to track marketing, your, and social efforts. Spend time engaging those who engage with you most.

Pros

Great tool for tracking movement from organizations and team members interacting with your site and content. See number of touches and what touches. How often and even from your emails.

Cons

Anonymous is always the issue trying to figure out who they are and what way to approach them. Same companies appear far to often. Engagement might mean you and not them.

June 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

5.0

Functionality

2.0

June 2018

An ABM Tool, only helpful if you need it's functionality

Account-Based Reporting. Lead-to-Account Matching.

Pros

Easy Account level roll-up reporting. Quickly and easily see which accounts are responding to your programs. Includes both 'known' leads to Marketo and (theoretically) the activity of anonymous leads. Send weekly reports to your sales team so that they can see what is lit up in their patch. The Lead to Account Matching Functionality works as advertised, although it's a black box and can't easily be tweaked. The concept of an MQA works well, but there are no account funnel stages before or after that, so the concept of an account-based funnel isn't all there just yet.

Cons

Playmaker is good, but it can be difficult to get sales teams bought in on switching from an existing outbound tool (Outreach.io, SalesLoft, etc.). Sometimes the feedback from the sales team was that they already knew about the accounts that were engaging with our marketing and so the reports often didn't actually add value for them. The concept of 'engagement minutes' is a fabrication. It's really just a scoring model with no real time measurement happening.

December 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

December 2018

Excellent Business Development Tool

A good overall experience with the tool.

Pros

Engagio is an excellent tool for tracking Marketing Efforts as well as delivering analytics regarding those efforts.

Cons

The User Experience could be a little cleaner.

February 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

3.0

Functionality

4.0

February 2018

Excellent Business Development and Marketing Automation Tool

Prospect Engagement detail that I wouldn't otherwise have.

Pros

It allows me to quickly and easily see the engagement of prospects and customers through marketing initiatives and web engagements.

Cons

I would really love to have a more informative email summary. It tends to be a little light on the details and it would be great if it could provide more contact information.