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FrontRunners 2023

Yodeck is an award-winning cloud-based digital signage solution that helps organizations of all sizes create amazing digital signs in minutes. Voted #1 easiest to use, it’s a breeze to upload and schedule all types of media, manag...Read more about Yodeck


FrontRunners 2023

TelemetryTV is a cloud-based and scalable solution for both client-facing digital signage campaigns and corporate communications. Brands like Amazon, Starbucks, ABB, and Stanford University are just a few enterprises with dozens o...Read more about TelemetryTV


FrontRunners 2023

OptiSigns is a cloud-based solution that helps businesses manage digital displays for promotional content and advertising using text, photos, videos and other types of media. Key features include content scheduling, media library,...Read more about OptiSigns

QL Digital Signage Software

Navori QL is a professional digital signage software that allows users to display any kind of content on any screen format or location. It includes the QL server that features a multi-user and multi-level web content management mo...Read more about QL Digital Signage Software


At ConnectedSign, we specialize in corporate communications and reaching employees where they work – onsite and remote locations. Utilizing a true-business class digital signage platform, with secured access, you can create meanin...Read more about ConnectedSign

5.0 (5 reviews)


Omnivex provides users the software they need to manage their digital signage network. Using Omnivex software, users can collect, process, and deliver targeted information across their entire business to any screen, any device. ...Read more about Omnivex


FrontRunners 2023

truDigital is a cloud-based digital signage solution designed to help with digital communications. It allows users to upload files, including videos and images to the truDigital cloud. From there, users can add the files and custo...Read more about truDigital

Hexnode UEM

FrontRunners 2023

Hexnode MDM is a hybrid mobile device management (MDM) solution that provides businesses, tools and functionalities to monitor and manage mobile devices across various industry verticals. The solution can either be deployed on-pre...Read more about Hexnode UEM


FrontRunners 2023

ScreenCloud is cloud-based digital signage software offering a seamless, secure and flexible solution for organizations of all sizes. We believe 'screens that communicate' are perfect for teams looking to unlock connections and bu...Read more about ScreenCloud

Mvix Digital Signage

XhibitSignage is a cloud-based digital signage content management solution for businesses of all sizes. It is compatible with Windows, Apple and Linux operating systems. XhibitSignage offers a multi-user platform, scheduling,...Read more about Mvix Digital Signage

Ombori Grid

Ombori Grid powers Omnichannel retail, Visitor Management and Customer Experience in physical locations. It includes a marketplace of ready-to-use, no-code apps such as Appointment Booking, Queue Management, Occupancy Control and ...Read more about Ombori Grid

5.0 (3 reviews)


NoviSign is a cloud-based solution that helps businesses manage and broadcast content on interactive kiosk devices across multiple locations. Key features include digital signature, virtual keyboard, onsite printing and secure bro...Read more about NoviSign


FrontFace is an on-premise digital signage management solution designed for small and midsize companies and runs on Windows operating systems. It offers multi-screen support, content design and scheduling within a suite. This pro...Read more about FrontFace

4.7 (6 reviews)

The TV Sign

The TV Sign is a cloud-based digital signage system that allows users to display signs on television screens. It can be managed from anywhere and can be used in restaurants, employee break rooms, waiting rooms, bars, clubs, retail...Read more about The TV Sign

OnSign TV

OnSign TV is a cloud-based digital signage solution. Users can access and control their screens through the internet. It has a drag-and-drop timeline interface for users to add digital content. OnSign TV’s campaign scheduling...Read more about OnSign TV

Play Digital Signage

FrontRunners 2023

Starting at $12/month. No additional fees, no restrictions, and 24/7 support worldwide. Play is a cloud-based and on-premise digital signage solution, which assists organizations with managing content streaming across multiple l...Read more about Play Digital Signage

eyefactive AppSuite

What Wordpress is for websites, eyefactive's app platform is for interactive software on XXL displays: Create engaging interactive signage software solutions on any large-scale touchscreen, table, kiosk terminal or videowall. Comb...Read more about eyefactive AppSuite


The next generation in digital signage communications, Arreya enables the creation, management and deployment of interactive digital signage and kiosks. With minimal effort and training, any company can create and deploy engaging ...Read more about Arreya

AxisTV Signage Suite

AxisTV Signage Suite is a cloud-based and on-premise digital signage solution which assists businesses with visual communication and audience engagement. Key features include content management, data mapping, calendar scheduling a...Read more about AxisTV Signage Suite


Scala is a cloud-based digital signage solution that helps brands, retailers and marketers with digital content management and audience targeting. Its key features include scheduling, multi-screen support, layout management, visua...Read more about Scala

Buyers Guide

Last Updated: November 07, 2023

When was the last time you saw any positive and measurable ROI from your signage? Have you written off signage altogether? Perhaps it’s time to invest in a digital signage strategy that engages more customers.

Reports indicate that digital signage captures the attention of 63 percent of passersby. That’s a lot of foot traffic being exposed to your weekly sale, daily special, new products, or other messages you want to advertise. But how do you manage what’s on the screen?

Enter digital signage software. There are many digital signage systems to choose from, with each platform offering different features. We’ve created this buyer’s guide to help you better understand the options so you can easily start displaying your advertisements and attracting new customers. Here’s what we’ll cover:

What Is Digital Signage Software?

Benefits of Digital Signage Systems

Key Questions to Ask When Selecting Digital Signage Software

Pricing: Web-Based vs. On-Premise

What Is Digital Signage Software? 

Digital signage solutions manage static and interactive digital displays. These systems help you create, store, schedule, monitor, and display custom advertisements on TVs, projectors, and other digital displays.

While many vendors package digital signage applications into convenient all-in-one systems, a complete digital signage system includes three very distinct components. These include:

  • Content management

  • Digital signage player

  • Digital screen

Below, we explain each of these components in more detail.

Content management

A content management system (CMS) is the foundation of a digital signage system. Digital signage solutions offer a CMS that enables users to upload original images and video or modify software-provided templates.

Digital signage player

This connects to your TV/screen and houses your actual content to be displayed. It’s typically the size of a thumb drive, similar to Google Chromecast or an Amazon Fire Stick. The content for the player can either be stored in the cloud, on the player’s hard drive, or via a network server.

Digital screen

This is simply the interface through which your digital content is displayed. Flat screen televisions are the most popular option, but custom screens are also available. Something to consider is whether you want an interactive display with touch screen functionality.

Below are some examples of how businesses are leveraging digital signage to entice and engage passersby:


Innovative examples of digital signage software via Rise Vision

Benefits of Digital Signage Systems

Regardless of your type of business, digital signage can increase engagement, particularly if it’s interactive.

Digital signage systems offer an array of advantages over non-digital signage. Among these options, cloud-based digital signage solutions offer many advantages over desktop signage systems. The top differentiating benefits include:


Digital signage systems enable you to change your displayed content as desired. Non-digital signage systems typically convey one message permanently (i.e. cardboard signs, posters, flyers). Not only do digital sign systems enable repeated customization, but cloud-based systems let users monitor and make customizations remotely. Computer-driven digital signage systems require that changes be made on the connected computer.


Digital signage systems are conveniently sized, and are often no bigger than a thumb drive. Even the larger ones typically max out at 6x3 inches.

ROI and lifetime value

Since they provide the ability to continually update relevant new content, digital signage systems provide a higher ROI than non-digital or computer-driven signage.

Key Questions to Ask When Selecting Digital Signage Software

When selecting the best digital signage system for you, there are certain factors to keep in mind. It’s important to work out some sort of digital signage plan before selecting your system. These questions can help guide your way when choosing the right digital signage system:

What type of content do you want to display? Knowing what you want to display will help you determine the must-have capabilities for your new digital signage software. It’s also important to decide whether you want to display video on your signage screens. If so, you’ll want to make sure your system supports video.

Do you need a touchscreen display? Whether you want a touchscreen will affect all three components of a digital signage system. If you do, you’ll need your CMS and player to support interactive content, as well as a touch-enabled screen.

Should you opt for a cloud-based system? While there are still a number of great computer/desktop-only systems, cloud-based options are becoming increasingly popular due to the ability to update signage remotely.

Is a digital signage player included? Many providers package their systems with all the needed components. If you opt for an option that doesn’t include a digital signage player, choosing a player and installing your digital signage software can be a time-consuming and technically difficult process.

Pricing: Web-Based vs. On-Premise

A key consideration when evaluating digital signage software is what deployment model is right for your organization. Systems using a cloud-based deployment model deliver “Software-as-a-Service” (SaaS), which is also known as “web-based software.” This means that the system is hosted remotely, on the vendor’s or service provider’s own servers. It is then accessed by users through any device that is both compatible with the system and has an internet connection. This means that users can use the software anytime, in any location.

An on-premise deployment, on the other hand, means that the the software is hosted on the user’s own servers. All data and applications are housed and run locally, and users may or may not be able to access the system remotely (depending on whether or not the system is compatible with mobile devices and remote computers).

Larget companies typically have the manpower and IT resources to host an on-premise solution. For smaller companies, however, this can be an expensive and unrealistic option. Such companies may therefore want to consider a web-based solution, as these sytems are typically less expensive up front and can be up and running more quickly than an on-premise solution. One trade-off, however, is that web-based solutions may not offer functionality that is as robust, and any customization or integrations will require working with the vendor or a third party, which can itself be costly.