Digital Signage Software

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FrontRunners 2022

OptiSigns is a cloud-based solution that helps businesses manage digital displays for promotional content and advertising using text, photos, videos and other types of media. Key features include content scheduling, media library,...Read more about OptiSigns


FrontRunners 2022

Yodeck is an award-winning cloud-based digital signage solution that helps organizations of all sizes create amazing digital signs in minutes. Voted #1 easiest to use, it’s a breeze to upload and schedule all types of media, manag...Read more about Yodeck


FrontRunners 2022

Spectrio is a cloud-based digital signage solution used to display digital content. Businesses in any industry can use Spectrio to transform their locations into exciting destinations for customers and employees. Spectrio’s unbe...Read more about Spectrio

Play Digital Signage

FrontRunners 2022

Starting at $12/month. No additional fees, no restrictions, and 24/7 support worldwide. Play is a cloud-based and on-premise digital signage solution, which assists organizations with managing content streaming across multiple l...Read more about Play Digital Signage


truDigital is a cloud-based digital signage solution designed to help with digital communications. It allows users to upload files, including videos and images to the truDigital cloud. From there, users can add the files and custo...Read more about truDigital


At ConnectedSign, we specialize in corporate communications and reaching employees where they work – onsite and remote locations. Utilizing a true-business class digital signage platform, with secured access, you can create meanin...Read more about ConnectedSign

5.00 (3 reviews)

QL Digital Signage Software

Navori QL is a professional digital signage software that allows users to display any kind of content on any screen format or location. It includes the QL server that features a multi-user and multi-level web content management mo...Read more about QL Digital Signage Software

4.86 (14 reviews)


FrontRunners 2022

TelemetryTV is a cloud-based and scalable solution for both client-facing digital signage campaigns and corporate communications. Brands like Amazon, Starbucks, ABB, and Stanford University are just a few enterprises with dozens o...Read more about TelemetryTV


QuickEsign is a cloud-based signage solution used to display digital content on television screens in railway stations, schools, churches, retail stores and other public places. The users can display information, advertisements an...Read more about QuickESign


FWI provides a cloud-based, enterprise-grade content management solution for digital signage. This platform is ideal for large organizations with simple or complex content scheduling and publishing needs and multiple digital signa...Read more about FWi

4.63 (43 reviews)


FrontRunners 2022

Designed for the corporate, retail, hospitality, and banking environment, Look is an intuitive digital signage solution that allows businesses to manage all digital screens via any web-browser on a PC or tablet. With Look's Conten...Read more about Look

4.81 (37 reviews)


FrontRunners 2022

Raydiant is a cloud-based solution that helps small to large businesses create, deploy and remotely manage content for digital signs. Designed for various industries such as hospitality, restaurant, retail, gym, recreation and hea...Read more about Raydiant


PRSONAS-Wayfinding is a digital signage software that gives companies the benefits of any other human employee yet comes fully trained, with the ability to speak hundred of languages. This solution is ideal for welcoming visitors ...Read more about PRSONAS-Wayfinding

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SnapComms is an Everbridge Company - The only end-to-end critical event management and employee communication solution in the world. Designed with all workplaces in mind, our software bypasses email to inform and engage every empl...Read more about SnapComms

4.78 (9 reviews)


FrontRunners 2022

Screencloud is a cloud-based digital signage solution that assists businesses of all sizes with content management and customer targeting. Its key features include scheduling, media library, multi-screen support, layout management...Read more about ScreenCloud

4.86 (86 reviews)


SmartSign2go is a web-based digital signage solution built especially for small businesses, with the goal of overcoming the traditional obstacles of complexity and cost. It allows users to quickly and elegantly create and display ...Read more about SmartSign2go

OnSign TV

OnSign TV is a cloud-based digital signage solution. Users can access and control their screens through the internet. It has a drag-and-drop timeline interface for users to add digital content. OnSign TV’s campaign scheduling...Read more about OnSign TV

4.93 (15 reviews)

Hexnode UEM

FrontRunners 2022

Hexnode MDM is a hybrid mobile device management (MDM) solution that provides businesses, tools and functionalities to monitor and manage mobile devices across various industry verticals. The solution can either be deployed on-pre...Read more about Hexnode UEM

4.69 (98 reviews)


FrontRunners 2022

Starting at only $20/month, REACH makes it simple to create and deploy content to one or an entire network of displays. With our powerful integration engine, users can easily integrate existing data and automate content from sourc...Read more about REACH

Ombori Grid

Ombori Grid powers Omnichannel retail, Visitor Management and Customer Experience in physical locations. It includes a marketplace of ready-to-use, no-code apps such as Appointment Booking, Queue Management, Occupancy Control and ...Read more about Ombori Grid

5.00 (3 reviews)

Buyers Guide

Last Updated: June 14, 2021

When was the last time you saw any positive and measurable ROI from your signage? Have you written off signage altogether? Perhaps it’s time to invest in a digital signage strategy that engages more customers.

Reports indicate that digital signage captures the attention of 63 percent of passersby. That’s a lot of foot traffic being exposed to your weekly sale, daily special, new products, or other messages you want to advertise. But how do you manage what’s on the screen?

Enter digital signage software. There are many digital signage systems to choose from, with each platform offering different features. We’ve created this buyer’s guide to help you better understand the options so you can easily start displaying your advertisements and attracting new customers. Here’s what we’ll cover:

What Is Digital Signage Software?
Benefits of Digital Signage Systems
Key Questions to Ask When Selecting Digital Signage Software
Pricing: Web-Based vs. On-Premise

What Is Digital Signage Software? 

Digital signage solutions manage static and interactive digital displays. These systems help you create, store, schedule, monitor, and display custom advertisements on TVs, projectors, and other digital displays.

While many vendors package digital signage applications into convenient all-in-one systems, a complete digital signage system includes three very distinct components. These include:

  • Content management
  • Digital signage player
  • Digital screen

Below, we explain each of these components in more detail.

Content management A content management system (CMS) is the foundation of a digital signage system. Digital signage solutions offer a CMS that enables users to upload original images and video or modify software-provided templates.
Digital signage player This connects to your TV/screen and houses your actual content to be displayed. It’s typically the size of a thumb drive, similar to Google Chromecast or an Amazon Fire Stick. The content for the player can either be stored in the cloud, on the player’s hard drive, or via a network server.
Digital screen This is simply the interface through which your digital content is displayed. Flat screen televisions are the most popular option, but custom screens are also available. Something to consider is whether you want an interactive display with touch screen functionality.

Below are some examples of how businesses are leveraging digital signage to entice and engage passersby:

Examples of digital signage software in action
Innovative examples of digital signage software via Rise Vision

Benefits of Digital Signage Systems

Regardless of your type of business, digital signage can increase engagement, particularly if it’s interactive.

Digital signage systems offer an array of advantages over non-digital signage. Among these options, cloud-based digital signage solutions offer many advantages over desktop signage systems. The top differentiating benefits include:

Flexibility Digital signage systems enable you to change your displayed content as desired. Non-digital signage systems typically convey one message permanently (i.e. cardboard signs, posters, flyers). Not only do digital sign systems enable repeated customization, but cloud-based systems let users monitor and make customizations remotely. Computer-driven digital signage systems require that changes be made on the connected computer.
Size Digital signage systems are conveniently sized, and are often no bigger than a thumb drive. Even the larger ones typically max out at 6x3 inches.
ROI and lifetime value Since they provide the ability to continually update relevant new content, digital signage systems provide a higher ROI than non-digital or computer-driven signage.

Key Questions to Ask When Selecting Digital Signage Software

When selecting the best digital signage system for you, there are certain factors to keep in mind. It’s important to work out some sort of digital signage plan before selecting your system. These questions can help guide your way when choosing the right digital signage system:

What type of content do you want to display? Knowing what you want to display will help you determine the must-have capabilities for your new digital signage software. It’s also important to decide whether you want to display video on your signage screens. If so, you’ll want to make sure your system supports video.

Do you need a touchscreen display? Whether you want a touchscreen will affect all three components of a digital signage system. If you do, you’ll need your CMS and player to support interactive content, as well as a touch-enabled screen.

Should you opt for a cloud-based system? While there are still a number of great computer/desktop-only systems, cloud-based options are becoming increasingly popular due to the ability to update signage remotely.

Is a digital signage player included? Many providers package their systems with all the needed components. If you opt for an option that doesn’t include a digital signage player, choosing a player and installing your digital signage software can be a time-consuming and technically difficult process.

Pricing: Web-Based vs. On-Premise

A key consideration when evaluating digital signage software is what deployment model is right for your organization. Systems using a cloud-based deployment model deliver “Software-as-a-Service” (SaaS), which is also known as “web-based software.” This means that the system is hosted remotely, on the vendor’s or service provider’s own servers. It is then accessed by users through any device that is both compatible with the system and has an internet connection. This means that users can use the software anytime, in any location.

An on-premise deployment, on the other hand, means that the the software is hosted on the user’s own servers. All data and applications are housed and run locally, and users may or may not be able to access the system remotely (depending on whether or not the system is compatible with mobile devices and remote computers).

Larget companies typically have the manpower and IT resources to host an on-premise solution. For smaller companies, however, this can be an expensive and unrealistic option. Such companies may therefore want to consider a web-based solution, as these sytems are typically less expensive up front and can be up and running more quickly than an on-premise solution. One trade-off, however, is that web-based solutions may not offer functionality that is as robust, and any customization or integrations will require working with the vendor or a third party, which can itself be costly.