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Recommendations: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals.
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Showing 1 - 20 of 112 products
Showing 1 - 20 of 112 products


With an integrated system that includes ERP, financials, commerce, inventory management, HR, PSA, supply chain management, CRM and more – NetSuite enables fast-growing businesses across all industries to work more effectively by a...Read more

4.11 (832 reviews)

44 recommendations


Fishbowl is the #1 manufacturing and warehouse inventory management software! Its powerful inventory control system gives your small or midsize business the exact tools needed to transform your inventory management and scale your ...Read more

4.17 (764 reviews)

42 recommendations


Agiliron cloud-based point-of-sale (POS) solution is designed to serve both in-store and mobile businesses as well as online sales channels. The system offers a host of features that work in tandem with the point-of-sale solution,...Read more

4.47 (33 reviews)

23 recommendations


Infoplus WMS is a web-based warehouse management software solution for small to midsize 3PLs, eCommerce Retailers, and Wholesalers focused on taking control of overall inventory, warehouse operations and shipping. Key featur...Read more

4.64 (28 reviews)

15 recommendations

Focus X

Focus X is an all-inclusive enterprise resource planning (ERP) system that helps you connect every aspect of your business operations. From production to supply chain, customer relationship management to inventory and human resour...Read more

3.55 (82 reviews)

14 recommendations


Wholesaler or distributor? Zangerine is built to simplify your inventory growth. Go live in 5 sessions. Control your whole business from BI, Purchasing, Inventory, E-commerce, CRM, Quotes, to Pick,Pack & Ship. Quickbooks integrate...Read more

5.00 (10 reviews)

14 recommendations

Acctivate Inventory Management

Built for growing product-selling businesses using QuickBooks, Acctivate is a premium inventory management & multi-channel order fulfillment add-on that helps you focus on growth without operational limitations. Solve for QuickB...Read more

4.15 (109 reviews)

13 recommendations

Epicor for Distribution

Epicor for Distribution ERP solutions are designed to streamline processes and grow with your business. Key capabilities include inventory management, e-commerce capabilities, advanced analytics/business intelligence, financial m...Read more

3.92 (77 reviews)

9 recommendations


Quickbase is a low-code application development platform that enables organizations to unite information, people, and workflows within distribution in a single, cloud-based platform. Unlike traditional software solutions, Quickbas...Read more

4.45 (243 reviews)

8 recommendations


WinWeb is a Cloud based Enterprise Resource Planning (ERP) suite for small and midsize businesses in multiple industries including wholesale, retail, and health care. WinWeb’s ERP Suite can be accessed through any web browser and ...Read more

4.67 (6 reviews)

8 recommendations

Software pricing tips

Read our CPG Software Buyers Guide

Subscription models

  • Per employee/per month: This model allows you to pay a monthly fee for each of your employees.
  • Per user/per month: Users pay a monthly fee for users—normally administrative users—rather than all employees.

Perpetual license

  • This involves paying an upfront sum for the license to own the software and use it indefinitely.
  • This is the more traditional model and is most common with on-premise applications and with larger businesses.

Rated best value for money

Acumatica Cloud ERP

Acumatica Cloud ERP provides the best business management solution for transforming your company to thrive in the new digital economy. Through leading-edge technology, best-in-class business functionality, and customer-friendly ...Read more

4.44 (55 reviews)

7 recommendations

Cavallo SalesPad

Brought to you by the designers of SalesPad, Cavallo offers distribution management software with all the power of a CRM and ERP solution, and all the functionality of the industry’s biggest tech powers, with none of the bottlene...Read more

4.34 (134 reviews)

4 recommendations

Bizowie ERP

This web-based software is a good fit for small to midsized businesses seeking a custom-tailored solution. Founded in 2008, Bizowie provides a powerful suite of applications that can easily scale with the needs of an organization....Read more

No reviews yet

4 recommendations


SAP S/4HANA is a cloud-based and on-premise enterprise resource planning (ERP) solution. It is suitable for small, midsize and large businesses in industries such as automotive, engineering, construction, mining, research and deve...Read more

4.29 (262 reviews)

3 recommendations


ERP-ONE is Distribution One’s end-to-end distribution process ERP software solution for wholesalers and distributors. Featuring Cloud and On-Premise deployments, ERP-ONE supplies all the functionality required to automate distribu...Read more

4.55 (28 reviews)

2 recommendations

S2K Enterprise

VAI’s is an independent software developer and the author of S2K Enterprise, an award winning cloud-based ERP solution utilized by customers operating across the distribution, manufacturing, specialty retail, and service sectors, ...Read more

4.25 (8 reviews)

2 recommendations

AcctVantage ERP

AcctVantage ERP is an agile ERP solution that includes functions for accounting, warehouse management, CRM, supply chain management and business intelligence. The solution is developed for inventory-based manufacturers, wholesaler...Read more

3.75 (2 reviews)

1 recommendations


Odoo Point of Sale (POS) is part of Odoo’s integrated suite of business applications. The module is available both on and offline and provides unified data across stores and has an integrated inventory management function. Od...Read more

SPS Commerce

SPS Commerce Fulfillment is a cloud-based EDI solution, which assists retailers, distributors, grocers and suppliers with electronic document interchange. Key features include order management, status tracking, invoice management ...Read more

Sage Intacct

Sage Intacct is a provider of cloud-based financial management and accounting software. Sage Intacct's software solution is suitable for small to midsize accounting firms and can provide financial reporting and operational insight...Read more

Buyers Guide

Last Updated: July 01, 2022

The consumer packaged goods (CPG) industry is one where small businesses and startups are doing better than big brands. Small players have benefited from the e-commerce boom and new marketing channels, such as Amazon Go Store, that have disrupted the CPG market. This has lead to a shift in customer demand from traditional packaged products to local and healthier alternatives.

While the market trends are favorable, small CPG companies still face the challenges of keeping logistics costs low, ensuring on-time delivery to retailers, improving product marketing, managing product recalls, tracking inventory and more.

This is where consumer packaged goods software comes in. If you're not leveraging CPG software, your operations will suffer and you'll have a hard time seeing your business grow. In this Buyer's Guide, we will look at how CPG solutions benefit SMBs and the key considerations for first-time buyers of the software.

Here's what we'll cover:

What Is Consumer Packaged Goods Software?
Common Features of Consumer Packaged Goods Software
What Type of Buyer Are You?
Key Considerations
Market Trends

What Is Consumer Packaged Goods Software?

Consumer packaged goods software helps businesses manage and monitor products as they move along the supply chain: from manufacturing to sales.

CPG solutions boost transparency and simplify the production, warehousing, distribution, marketing and sales of consumable goods.

Here's an example of how CPG software can give users added insights into their business processes:

Purchase order entry in Epicor

Purchase order entry in Epicor

These tools are essential for small manufacturers and distributors of consumer packaged goods, who need to track and monitor their products for quality compliance. Besides that, these tools help in financial planning, product shipping, pricing management and much more.

Common Features of Consumer Packaged Goods Software

CPG solutions offer functionalities that help SMBs streamline production, optimize the distribution and manage sales of consumable goods via online or brick-and-mortar retail stores.

Here's a quick look at the common features of CPG tools:

Lot tracking Track products along the supply chain by lot numbers to manage quality control and compliance.
Inventory management Access centralized, real-time records of customer orders, shipped products and warehouse stock.
Financial accounting Manage the general ledger, accounts payable and accounts receivable to generate profit and loss statements.
Electronic Data Interchange Transfer files such as bills of lading, payment documents and more securely via built-in EDI systems.
Pricing management Create sales quotes and handle product discounts as well as rebates.
Customer management Maintain a repository of customer profiles segmented by their preferences, purchase history, loyalty programs and other details.
Trade promotion Plan, evaluate and track return-on-investment (ROI) of product marketing and promotion efforts.
Forecast and demand planning Build product demand forecast reports by analyzing historical sales, pricing variations, customer demand and market share.

What Type of Buyer Are You?

The ideal CPG software for you depends on the requirements and budget of your businesses.

Most CPG solutions are designed to help you manage the production and distribution of products. However, some tools also offer a full-suite of features that help in product marketing, sales management and customer management.

Here are two of the most common types of buyers and their concerns:

  • Small business buyers: These buyers are looking for ease of use and affordable tools, instead of full-featured solutions. That makes cloud-based solutions ideal, as they come with a subscription based pricing model with small monthly payments. Since the pricing is tiered according to different plans, buyers can choose the one that fits their budget. Also, cloud-based software vendors typically offer support services for bug fixes, software updates and data-backup, which is ideal for small businesses who don't have a large IT team and dedicated data centers.
  • Large enterprise buyers: These buyers are typically looking for full-suite software. The ideal solution should have product performance monitoring and data collection as well as built-in e-commerce and customer management tools. Also, integration with popular third-party accounting tools, customer relationship management (CRM) software and product life cycle management (PLM) solutions is necessary to ensure that data transfer is seamless across the different systems that an enterprise is using or intends to use.

Key Considerations

Aside from the size and scale of your business, there are a couple of factors that should determine your software purchase decision. Let's have a quick look at what they are:

Manufacturer vs. distributor: Whether you're the distributor or the actual manufacturer makes a difference in the choice of software. For instance, small distributors of food products will find niche food distribution software more relevant and cost-effective than a full-fledged CPG solution. Likewise, those who are strictly manufacturers will benefit more by opting for food manufacturing software.

Retail management functionalities: Small CPG companies that handle retail by themselves need certain add-on functionalities. For instance, if you run a retail outlet, then you need a POS solution to transact and track in-store payments. Additionally, if you want to showcase and sell your products online, you should look for a built-in e-commerce platform.

Integration: While CPG tools offer many functionalities that help companies manage different business processes, these tools are part of a larger software ecosystem consisting of tools such as PLM, CRM and more. The CPG tool you buy must offer built-in integration with this closely-related family of third-party tools. A benefit of this, for example, would be the ability to extract business insights and pricing guidelines from tools such as a CRM.

Market Trends

The consumer packaged goods industry has a love/hate relationship with technology disruptions. On one hand, studies reveal a rise in logistic costs for CPG companies owing to the e-commerce boom. On the other hand, small CPG startups are holding their own in an industry dominated traditionally by large players.

Here's a quick look at a few tech trends and their benefits:

E-tail: According to studies, about 70% of US consumers will purchase groceries online by 2020. This means that the internet will be a bigger destination than brick and mortar retail stores for shoppers in the near future. Businesses selecting CPG tools must look for e-commerce capabilities that will help them market products online.

Robotic Automation: Robotic automation has hit the supply chain and retail industry hard and fast. With Amazon's trailblazing warehouse robots that the company claims cut its operating costs by 20%, more companies have followed suit—including FedEx, which introduced “tugger" robots that lug freight at its shipping hub. While the technology is not yet widespread enough for SMBs to start leveraging it, robotic automation is here: be it lugging freight in a warehouse or assisting shoppers in a retail store.

Artificial Intelligence (AI) and Internet of Things (IoT): At Software Advice, we have published reports on how AI and IoT impacted supply chain management. These technologies primarily benefit CPG companies in compliance and delivery management. For instance, products can be constantly monitored in an IoT-enabled transportation environment consisting of “internet-connected" sensors, which improve product traceability and prevents loss of goods in transit. Similarly, AI, which is an amalgam of computer vision, natural-language processing and many other technologies, helps CPG companies automate different business processes, such as demand planning, forecasting and pricing optimization.