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Product Management Software


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Project Insight logo
 
Project Insight is a project and portfolio management solution for project driven organizations. It provides visibility into the workloads of resources, project budget, and status, with real-time reports. Project Insight is a collaborative... Read More
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Project Insight is a project and portfolio management solution for project driven organizations. It provides visibility into the workloads of resources, project budget, and status, with real-time reports. Project Insight is a collaborative... Read More
 
Smartsheet logo
 
Smartsheet is a project management application with a spreadsheet-like interface to help teams collaborate, plan projects and manage tasks. The software offers a suite of project management applications, such as document management,... Read More
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Smartsheet is a project management application with a spreadsheet-like interface to help teams collaborate, plan projects and manage tasks. The software offers a suite of project management applications, such as document management,... Read More
 
Workfront logo
 
Workfront (formerly AtTask) is a cloud-based project management solution that helps teams to prioritize, route, manage and report on their work. It is suitable for businesses of any size and industry including IT, architecture and... Read More
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Workfront (formerly AtTask) is a cloud-based project management solution that helps teams to prioritize, route, manage and report on their work. It is suitable for businesses of any size and industry including IT, architecture and... Read More
 
Wrike logo
 
Wrike offers cloud-based work management solution that facilitates project management and team collaboration for marketing and creative teams. Users can manage external and internal requests with built-in forms and automatically assign... Read More
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4
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Wrike offers cloud-based work management solution that facilitates project management and team collaboration for marketing and creative teams. Users can manage external and internal requests with built-in forms and automatically assign... Read More
 
Sciforma logo
 
Sciforma is a cloud-based project and portfolio management solution for enterprises that allows to strategically track and analyze project data and make relevant decisions. It can be sold as a stand-alone portfolio management, project... Read More
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Sciforma is a cloud-based project and portfolio management solution for enterprises that allows to strategically track and analyze project data and make relevant decisions. It can be sold as a stand-alone portfolio management, project... Read More

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Targetprocess logo
 
Targetprocess is a cloud-based, modular project management solution that allows users to visualize and manage projects using any combination of Kanban, Scrum or the user’s own preset work solution.  The solution features an array... Read More
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Targetprocess is a cloud-based, modular project management solution that allows users to visualize and manage projects using any combination of Kanban, Scrum or the user’s own preset work solution.  The solution features an array... Read More
 
SmartCore logo
 
SmartCore from Ninth Wave is a cloud-based project management solution designed to allow users to collaborate and share information in an adaptable environment via dashboards and reports. Within SmartCore, users gain access to several... Read More
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SmartCore from Ninth Wave is a cloud-based project management solution designed to allow users to collaborate and share information in an adaptable environment via dashboards and reports. Within SmartCore, users gain access to several... Read More
 
One2Team logo
 
One2Team is a cloud-based project and collaboration management solution for industries such as construction, retail, telecommunications, healthcare, finance, and food & beverage. Key features include integrated document management,... Read More
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One2Team is a cloud-based project and collaboration management solution for industries such as construction, retail, telecommunications, healthcare, finance, and food & beverage. Key features include integrated document management,... Read More
 
Trello logo
 
Launched in 2011, Trello is a visual collaboration tool for planning tasks and projects. While commonly used by agile software development teams, the solution is also used in other departments such as marketing, sales, support and... Read More
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Launched in 2011, Trello is a visual collaboration tool for planning tasks and projects. While commonly used by agile software development teams, the solution is also used in other departments such as marketing, sales, support and... Read More
 
Asana logo
 
Asana is a cloud-based project and task management solution that enables companies and ad agencies to manage and organize tasks and projects, communicate and collaborate. It is helpful for teams and companies that handle multiple projects... Read More
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Asana is a cloud-based project and task management solution that enables companies and ad agencies to manage and organize tasks and projects, communicate and collaborate. It is helpful for teams and companies that handle multiple projects... Read More

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JIRA logo
 
JIRA Software is an issue and project tracking tool designed for software development teams of all size, across all industries. Backed by over a decade of experience, the newly released JIRA Software combines JIRA’s historically... Read More
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JIRA Software is an issue and project tracking tool designed for software development teams of all size, across all industries. Backed by over a decade of experience, the newly released JIRA Software combines JIRA’s historically... Read More
 
monday.com (formerly dapulse) logo
 
monday.com is a cloud-based project management solution that caters to small to midsize businesses across various industry verticals. The solution helps them manage different projects and facilitate knowledge-sharing among team members. monday.com... Read More
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monday.com is a cloud-based project management solution that caters to small to midsize businesses across various industry verticals. The solution helps them manage different projects and facilitate knowledge-sharing among team members. monday.com... Read More
 
CaseCamp logo
 
CaseCamp by DevelopScripts is a cloud-based project management solution designed for businesses of all sizes. The product caters to both in-house as well as outsourced IT development teams. It offers resource management, budgeting,... Read More
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CaseCamp by DevelopScripts is a cloud-based project management solution designed for businesses of all sizes. The product caters to both in-house as well as outsourced IT development teams. It offers resource management, budgeting,... Read More
 
Odoo CRM logo
 
Odoo CRM is a cloud-based open source customer relationship management (CRM) system designed for companies of all sizes. Its suite of applications includes lead management, sales automation, marketing campaign management and business... Read More
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Odoo CRM is a cloud-based open source customer relationship management (CRM) system designed for companies of all sizes. Its suite of applications includes lead management, sales automation, marketing campaign management and business... Read More
 
Kanbanchi logo
 
Kanbanchi by Magic Web Solutions is a cloud-based project and task management solution. It caters to businesses of all sizes and works with G-Suite. It offers project collaboration, data management, time tracking and corporate branding... Read More
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Kanbanchi by Magic Web Solutions is a cloud-based project and task management solution. It caters to businesses of all sizes and works with G-Suite. It offers project collaboration, data management, time tracking and corporate branding... Read More

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Aha! logo
 
Aha! is a cloud-based project management solution for small, midsize and large enterprises. It caters to industries including education, energy, finance, government, legal, IT services, marketing, medical, non-profit and others. Primary... Read More
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Aha! is a cloud-based project management solution for small, midsize and large enterprises. It caters to industries including education, energy, finance, government, legal, IT services, marketing, medical, non-profit and others. Primary... Read More
 
GitLab logo
 
GitLab is a cloud-based project management platform that allows software developers to develop and manage codes collaboratively. The platform can be deployed either on-premise or in the cloud. GitLab helps developers manage the complete... Read More
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GitLab is a cloud-based project management platform that allows software developers to develop and manage codes collaboratively. The platform can be deployed either on-premise or in the cloud. GitLab helps developers manage the complete... Read More
 
Zenkit logo
 
Zenkit is a cloud-based project management solution designed for businesses of all sizes. It offers collaboration, calendar management, task management, file sharing and project search functionalities within a suite. Android and iOS... Read More
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Zenkit is a cloud-based project management solution designed for businesses of all sizes. It offers collaboration, calendar management, task management, file sharing and project search functionalities within a suite. Android and iOS... Read More
 
SpiraTeam logo
 
SpiraTeam is a project management solution that offers collaboration and quality assurance tools for businesses of all sizes and within all industries. The solution can be deployed either in the cloud or on-premise and is compatible... Read More
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SpiraTeam is a project management solution that offers collaboration and quality assurance tools for businesses of all sizes and within all industries. The solution can be deployed either in the cloud or on-premise and is compatible... Read More
 
Pivotal Tracker logo
 
Pivotal Tracker from Pivotal is a cloud-based agile project management solution designed to facilitate collaboration between teams and monitor progress throughout the entire project lifecycle. The solution allows team members involved... Read More
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Pivotal Tracker from Pivotal is a cloud-based agile project management solution designed to facilitate collaboration between teams and monitor progress throughout the entire project lifecycle. The solution allows team members involved... Read More
 

Buyer's Guide

by Eileen O'Loughlin,
Market Research Associate
Last Updated: June 29, 2018


Digitalization is causing a major disruption in the project management industry, prompting organizations to shift from a project model to a product model in order to more effectively manage technology investments.

Gartner predicts businesses that embrace this change now will outperform their competition in both customer satisfaction and business results. (Source: "Mastering the Role of Products in the Digital Era." Full report available to Gartner clients.)

We've created this guide to help you better understand all that product management encompasses and how it relates to the current project management marketplace.

Whether you're just starting to shift from a project to a product model, or you're a seasoned product manager looking to upgrade your current system, this guide can help you make a more informed purchase decision.

Here's what we'll cover:

What Is Product Management Software?
Product Management vs. Project Management
Common Capabilities of Product Management Software
Market Trends to Understand

What Is Product Management Software?

Product management encompasses the planning, production, marketing and managing of products over their life cycle, i.e., introduction, growth, maturity and decline. It brings together business strategy, customer needs/wants and technology investments.

Products can be tangible, i.e., physical goods, or they can be more intangible, such as software applications or a service you offer.

Gartner's Definition of a Product in the Digital Era

Gartner's Definition of a Product in the Digital Era

(Source: "Mastering the Role of Products in the Digital Era." Full report available to Gartner clients.)

Within the realm of IT and project management, product portfolio management refers to an organizational approach to managing technology investments (i.e., software and applications), both internally developed or purchased.

It involves grouping applications into product suites that align with, and deliver the capabilities required by, each business area. The goal is to deliver continuous value from software and applications over their life cycle, rather than a single delivery of value all at once at the close of the project.

Product management software provides support for these ventures, allowing businesses to more effectively:

Product Management vs. Project Management

These disciplines are closely related, but there are some key differences:

Product management involves developing and communicating a product strategy (that aligns with business goals). Product managers put together a product vision, outline high-level requirements, prioritize initiatives in the portfolio and drive the development of products in the product line.

Strategic planning in product management software platform Aha!

Strategic planning in Aha!

Project management involves executing the strategy through individual initiatives. Each project initiative is designed to deliver specific requirements. Project managers govern those initiatives, coordinate resources, oversee schedules and manage all the details of the project from kickoff to closeout.

Project dashboard in LiquidPlanner

Project dashboard in LiquidPlanner

Common Capabilities of Product Management Software

Product management software can range quite significantly in size and function, with some specializing in a single phase of the product life cycle and others offering an integrated suite of tools to govern multiple phases.

Expect to see some or all of the following capabilities as you evaluate the various product management systems on the market:

Collaboration Increase transparency into your product strategy and vision. Enable users to communicate and collaborate in a centralized workspace, share ideas and work together to accomplish goals.
Idea management Create a forum where users can submit and discuss product ideas and build out a business case. Figure out what to work on next by grooming your product backlog based on impact versus effort.
Content management Upload and store files such as product requirements, market research and competitor analyses. Set permissions and share files with approved users. This may be called a "research repository."
Product portfolio management Build a product portfolio based on business strategy and current, near term and future goals. Design product lines and manage opportunities across the business. Communicate your product vision, value proposition, go-to-market plans and more.
Product research Conduct research on users, build personas, test various designs for the best user experience.
Product roadmapping Prioritize initiatives based on customer analysis and feedback. Break product requirements into features and put them on the roadmap according to priority. Roadmap options will vary across tools, i.e., team roadmaps, product roadmaps, portfolio roadmaps, release roadmaps. Discuss needs with vendors to ensure the product capabilities match your business requirements.
Application management Support software and application products over their life cycles: Plan/gather requirements, put into design specification plan, develop/build it, test it, deploy application and maintain/support it.
Reporting and analytics Organize data, analyze it, spot trends and identify patterns. Collate data from various sources on dashboards and build out custom reports or use an out-of-the box template.
Feedback management Gather customer feedback and incorporate it into product decisions. Link feedback to product ideas and requirements on your roadmap.

Market Trends To Understand

The shift from project to product portfolio management is happening faster than you might think. We surveyed managers and application leaders to find out how their organizations currently manage technology investments.

While 36 percent still manage all investments as IT projects, it's telling that 64 percent have a product component in their portfolio in some capacity.

This reflects a major change in how organizations are seeking to deliver value through capabilities, from strictly project-based to product-oriented portfolios.

Organizational Approach to Managing Technology Investments

 

Organizational Approach to Managing Technology Investments [chart]

Gartner estimates that by 2020, three-quarters of digital business leaders will have pivoted from project to product portfolio management. (Full report available to Gartner clients.)

If you're part of the 36 percent who have yet to make the transition, here's how to get started:

  • Direct your project management office (PMO) to include both a product and a project component in your portfolio moving forward.
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  • Empower existing product managers to lead your transition.
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  • Set up cross-functional teams (e.g., executives, product managers and their counterparts in IT and operations) to align your product portfolio and resources with your business strategy.
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  • Embrace business agility, agile development methods and the DevOps movement (if you haven't already).
 

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