Find the best Journey Mapping Software
Software Advice offers objective, independent research and verified user reviews. When our advisors match you to a software provider, we may earn a referral fee.
How Software Advice ensures transparency
Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.
How Software Advice verifies reviews
Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
Independent research methodology
Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.
- Popular Comparisons
- Buyers Guide
- Related Software
Compare Products
Showing 1 - 25 of 122 products
Compare Products
Sort by
Reviews: Sorts listings by the number of user reviews we have published, greatest to least.
Average Rating: Sorts listings by overall star rating based on user reviews, highest to lowest.
Alphabetically (A-Z): Sorts listings by product name from A to Z.
Contentsquare is for brands who offer products or services on websites or apps and are interested in offering an extraordinary experience to increase digital customer engagement, conversions and revenue. Our cloud-based digital experience analytics platfo...Read more about Contentsquare
Designed for businesses in insurance, travel, telecommunications, retail and other industries, Glassbox is a cloud-based solution that helps streamline web analytics via session replay, customer journey mapping, heatmaps and more. Key features include funn...Read more about Glassbox
Hotjar is an all-in-one digital experience insights platform. It’s all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. Get to know your users at every step of their journey, through i...Read more about Hotjar
Delighted is a cloud-based customer experience (CX) management solution designed to help small to large enterprises gather and analyze customer feedback by conducting surveys across multiple platforms. Users can evaluate customer satisfaction through Net P...Read more about Delighted
Uxpressia is a cloud-based customer experience management solution designed to help small to large businesses design customer journeys maps, personas and impact maps on a centralized platform. It allows users to gain insights into customer interactions acr...Read more about UXPressia
Qualtrics CustomerXM is a cloud-based customer experience management system that helps small to large sized businesses monitor customer interactions and forecast purchase behavior. Its key features include net promoter score (NPS) tracking, audience segmen...Read more about XM for Customer Experience
Fullstory emerges as a distinguished platform strategically engineered to dissect and illuminate user sentiment through a prism of behavioral data. This venture aims to transcend conventional analytics, offering a deep dive into the nuances of user interac...Read more about Fullstory
Merren is a customer engagement and survey platform that reaches as wide a sample size as possible, on the back of easy messaging apps that users love. You can even send recorded questions and messages to an audience that cannot read. First, instead of u...Read more about Merren
twik is an award winning 5-years old startup that automatically detects all business goals in every website and page and assists in presenting the right product/service/message at the right time to each and every visitor (even coming from private-mode) to ...Read more about Twik
JourneyLabs is a journey mapping solution designed to help medical organizations, recruiters, education institutions, consultants and other businesses provide personalized digital content to users. Based on the Microsoft Azure platform, it allows enterpris...Read more about JourneyLabs
XEBO.ai platform offers users a variety of experience management products to investigate and analyze their business and take decisive actions. XEBO.ai is a cloud-based CX platform that offers features for data collection, benchmarking, customer recovery, ...Read more about XEBO.ai
CXDeployer is a cloud-based solution designed to help small to large enterprises design, share and deploy customer journey maps, business model canvas, persona and empathy maps to visualize and improve customer's experience with the brand. Features include...Read more about CXDeployer
A new era of journey management is here! Smaply helps organizations of all sizes and industries to manage their customer experience. A dedicated tool for journey management solves many pain points that occur when using whiteboard tools. Besides personas a...Read more about Smaply
WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers...Read more about WebEngage
CFN Insight is a cloud-based solution that helps businesses utilize journey maps to manage customer touchpoints and improve overall client experience. Professionals can assign key metrics to multiple business owners, track the progress of goals via scoreca...Read more about CFN Insight
The Intouch Insight CX PLatform is a cloud-based solution designed to help multi-location businesses in retail, F&B and hospitality industries manage customer experience across multiple channels. It is a scalable Customer Experience (CX) Intelligence sol...Read more about Intouch Insight CX Platform
involve.me is a user engagement and customer experience platform designed to help digital marketers and e-commerce businesses create personalized interactions across the entire customer journey, from lead acquisition to qualification, activation, conversio...Read more about Involve.me
Auryc is a cloud-based customer experience (CX) solution that caters to businesses across various industries such as vacation rentals, hospitality, fashion, apparel and more. Key features include a customer journey intelligence platform, user engagement tr...Read more about Auryc
No reviews yet
An innovative customer experience management platform to scale with your business goals. End-to-end customer experience software from strategy to execution. Brought to you by CCXP professionals, Cemantica covers the end-to-end CX Program management cycle...Read more about Cemantica
No reviews yet
ChurnIQ is a cloud-based data intelligence solution, which helps subscription businesses monitor, predict and prevent loss of subscribers or customers across various service points, campaigns and digital channels. The platform enables organizations to anal...Read more about ChurnIQ
No reviews yet
B2B SaaS companies such as Jasper.ai, AppsFlyer, and WalkMe are relying on Forwrd to focus on their most qualified leads, MQLs, PQLs, SQLs and customers. We have made the process of creating and understanding predictive models simpler to give go-to-marke...Read more about Forwrd
No reviews yet
Kitewheel is a cloud-based customer journey mapping solution designed to help sales, marketing and service teams automate processes related to lead generation campaigns, purchase offers and customer recommendations. Key features include behavioral analytic...Read more about Kitewheel
No reviews yet
AiTrillion is an all-in-one marketing automation platform to boost the impact of eCommerce marketing across the entire customer lifecycle by leveraging user data, automation, AI/ML, and personalized techniques. This platform is designed for Shopify store o...Read more about AiTrillion
Lucky Orange is a suite of conversion optimization tools designed to help businesses track and engage with visitors using heatmaps, dashboards, live chat, polls and more. Administrators can gain insights into problematic areas within website forms through ...Read more about Lucky Orange
Microsoft Clarity is a tool that captures how visitors interact with websites. It is free, easy to use, and can be set up quickly. The tool provides heatmaps that highlight the page areas that drive the most visitor engagement. Microsoft Clarity can be u...Read more about Microsoft Clarity
Popular Comparisons
Buyers Guide
This detailed guide will help you find and buy the right journey mapping software for you and your business.
Last Updated on January 27, 2025Due to high levels of market competition, customer experience has become crucial. Businesses can’t deliver a great experience without understanding their customers’ pain points and expectations. A positive experience fosters brand loyalty and paves the way for long-term customer relationships. Journey mapping software helps businesses map the journey of their customers to better understand their needs and ensure that the customer experience that is being delivered fulfills those needs.
Choosing journey mapping software that’s right for your business can be a tough task. There are several options available on the market, and you’ll need to ensure that your business requirements are met. To help you make the right choice, we’ve created a buyers guide that has all the information needed to evaluate available software options.
Here’s what we’ll cover:
What is journey mapping software?
Journey mapping software is a tool used by businesses to manage, monitor, and improve the customer experience they deliver. It offers insights into the common pain points faced by customers. Using these insights, businesses can create strategies to improve their customers’ experience and develop a better understanding of what they want.
Common features of journey mapping software
Journey mapping software will help you get a clear picture of your relationship with your customers as well as improve your overall understanding of all customer touch points. When purchasing software, here are some key features that you should look for.
Behavioral analytics | Track and analyze customer behavior to establish trends. |
Customer profiles | Maintain a database of customer information, such as purchase history, buying patterns, and credit score. |
Attribution modeling | Analyze customer journeys and detect touch points where leads get converted into customers. |
Surveys and feedback | Create and administer customer polls and surveys to gather feedback. |
Customer segmentation | Divide customers into groups based on common characteristics, such as gender, interests, buying habits, and demography. |
Sentiment analysis | Categorize customer emotions expressed through written text (e.g., online reviews) and analyze if they are positive, negative, or neutral. |
What type of buyer are you?
Based on the business objective of using journey mapping software, most buyers can be divided into the following two categories:
Businesses that aim to retain customers: Some businesses map customer journeys to get a basic understanding of customer behavior and requirements. They need software to gather customer feedback for devising strategies that can help increase customer retention. These businesses should opt for software equipped with features such as behavioral analytics, survey and feedback management, user session tracking, multichannel engagement, and customer segmentation.
Businesses that also aim to improve brand awareness: Many businesses map customer journeys to not only increase retention but also improve brand awareness. Such businesses are looking for software that can support their marketing efforts as well as positively impact consumer perception. In addition to the features mentioned above, these buyers should choose software with advanced features, such as cross-channel comparisons, sentiment analysis, attribution modeling, frequency capping for ads, role-based access, and customized reports on behavioral trends.
Benefits of journey mapping software
There are several benefits that your business can reap by implementing journey mapping software. Let’s have a look at a few of them:
Reduced customer pain points: Journey mapping software records pain points in the customer journey—impolite customer service representatives, long wait times, complicated pricing models, high delivery charges, etc. These are the points where businesses lose customers. Using the insights offered by the software, businesses can build strategies to remove these pain points and deliver a positive customer experience.
Increased customer retention: Acquiring new customers is tough for most businesses. Also, once customers move to another brand, it becomes challenging to bring them back. Journey mapping software tracks and documents every customer interaction to help businesses understand why customers are moving away. Thereafter, they can work on the identified issues and implement retention strategies, such as multichannel engagement and loyalty programs, to create long-term customer relationships.
Better brand visibility: Acquiring new customers is tough for most businesses. Also, once customers move to another brand, it becomes challenging to bring them back. Journey mapping software tracks and documents every customer interaction to help businesses understand why customers are moving away. Thereafter, they can work on the identified issues and implement retention strategies, such as multichannel engagement and loyalty programs, to create long-term customer relationships.
Key considerations when buying journey mapping software
Now that you’re aware of the features and benefits of journey mapping software, here are a few things you should consider when making a software purchase.
Cross-channel engagement: Nowadays, customers have the option of approaching your brand through several channels, such as email, social media, official website, and even SMS. Because of this, you must prepare for these interactions in advance. Software that supports cross-channel engagement will help you interact with customers in a consistent and personalized manner across channels. It’ll also allow you to gather leads from all channels so that you don’t miss any sales opportunities.
Availability of a mobile application: In today’s connected marketplace, it’s essential that your business remains accessible to customers at all times. Journey mapping software that can be accessed through a mobile application will allow you to connect with customers on the go. When customers report a grievance, you can assess their journey map and behavioral trends right there on your mobile device and respond accordingly to resolve their grievances.
Note: The application selected in this article is an example to show a feature in context and isn’t intended as an endorsement or recommendation. It has been obtained from sources believed to be reliable at the time of publication.