# Best Customer Journey Mapping Tools Software - 2026 Reviews & Pricing > Find the best Journey Mapping Software for your organization. Compare top Journey Mapping Software systems with customer reviews, pricing, and free demos. Source: https://www.softwareadvice.com/customer-experience/journey-mapping-comparison --- [Home](https://www.softwareadvice.com/) / Customer Journey Mapping Tools Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Customer Journey Mapping Tools Software of 2026 Updated June 16, 2026 On this page 1. Popular Comparisons 2. Buyers Guide 3. Related Software Filter products 112 results ### Compare Products Showing 1 - 25 of 112 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. [Contentsquare](https://www.softwareadvice.com/customer-experience/contentsquare-profile/) 4.81 [(116)](https://www.softwareadvice.com/customer-experience/contentsquare-profile/reviews/) Best for:Customer support ### Pricing availability Free trial: Not available Free version: Available Software Advice Summary Contentsquare is for brands who offer products or services on websites or apps and are interested in offering an extraordinary experience to increase digital customer engagement, conversions and revenue. Our cloud-based digital experience analytics platform tracks billions of digital interactions, and turns these digital behaviors into intelligent recommendations everyone can use to improve the customer experience, grow revenue and fuel innovation. From optimizing content to enhancing their experimentation performance, we equip teams with all the insight they need to make better, smarter, faster decisions for their website, mobile web or mobile native or hybrid app. Features include - Session Replay - Customer Journey Analysis - Zone-based Heatmaps - Merchandising Analysis - Mobile App Analysis - Impact Quantification - AI Insights - Struggle and Error Analysis - Web Performance Monitoring & more. Contentsquare is trusted by more than 800+ clients across industries such as Retail, Financial Services, B2B, Travel, Leisure and Telecom for understanding which site elements are driving conversions, whether that is a transaction, sign up, site download & more.... [Read more](https://www.softwareadvice.com/customer-experience/contentsquare-profile/) ### Best rated features: Customer Segmentation 5.0 API 5.0 For Mobile 5.0 Customizable Reports 5.0 ### Worst rated features: Multi-Channel Data Collection 3.6 Referral Tracking 3.7 Real-Time Notifications 3.8 Website Analytics 4.0 [See all features](https://www.softwareadvice.com/customer-experience/contentsquare-profile/#key-features) [Glassbox](https://www.softwareadvice.com/customer-experience/glassbox-profile/) 4.94 [(54)](https://www.softwareadvice.com/customer-experience/glassbox-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Designed for businesses in insurance, travel, telecommunications, retail and other industries, Glassbox is a cloud-based solution that helps streamline web analytics via session replay, customer journey mapping, heatmaps and more. Key features include funnel analysis, record keeping, interaction tracking, performance metrics, big tracking and third-party integration. Additionally, the platform also provides customer support via chat, phone, FAQs and more.... [Read more](https://www.softwareadvice.com/customer-experience/glassbox-profile/) ### Best rated features: Geographic Maps 5.0 Predictive Analytics 5.0 Multi-Channel Data Collection 5.0 Customer Segmentation 5.0 [See all features](https://www.softwareadvice.com/customer-experience/glassbox-profile/#key-features) [XM for Customer Experience](https://www.softwareadvice.com/customer-experience/customer-frontlines-profile/) 4.64 [(255)](https://www.softwareadvice.com/customer-experience/customer-frontlines-profile/reviews/) Best for:Value for money ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Qualtrics CustomerXM is a cloud-based customer experience management system that helps small to large sized businesses monitor customer interactions and forecast purchase behavior. Its key features include net promoter score (NPS) tracking, audience segmentation, communication management and survey design. The application comes with a digital CX feature that lets marketers launch surveys, collect feedback and share reviews on social media channels. Supervisors can assign teams or individuals role-based permissions and provide access to resources. Further, the solution assists team members with collaboration, scheduling and task assignment. Qualtrics CustomerXM integrates with third-party platforms such as SAP, Salesforce and JIRA. The solution comes with a mobile application for iOS and Android. Support is provided via phone, chat and email and pricing is available on request.... [Read more](https://www.softwareadvice.com/customer-experience/customer-frontlines-profile/) ### Best rated features: Support Ticket Tracking 5.0 Behavioral Analytics 5.0 Customizable Fields 5.0 Multi-Channel Data Collection 5.0 ### Worst rated features: Segmentation 2.0 [See all features](https://www.softwareadvice.com/customer-experience/customer-frontlines-profile/#key-features) ### Basic $1,500.00/year [See full pricing details](https://www.softwareadvice.com/customer-experience/customer-frontlines-profile/#pricing-and-plans) [Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/) 4.63 [(542)](https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/) Best for:Small businesses ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Hotjar is a website behavior analytics tool designed to provide insights into how visitors interact with websites. It is used by teams such as marketers, product managers, designers, and researchers to better understand user behavior and support website optimization and user experience improvements. The platform includes features such as heatmaps that visualize user attention patterns, session recordings that capture interactions, and tools for collecting user feedback. It offers customizable surveys for gathering customer satisfaction data, interview capabilities for user testing, and funnel analysis for monitoring conversion paths. Dashboards organize behavior data in accessible formats, and a highlights feature allows teams to save and categorize key insights.... [Read more](https://www.softwareadvice.com/website-monitoring/hotjar-profile/) ### What users love - Visualizing user interaction patterns - Actionable website optimization insights - Intuitive and user-friendly design ### To take in mind - Expensive for small businesses - Session recording usability issues ### Best rated features: Visualization 5.0 Real-Time Analytics 5.0 URL Customization 5.0 Usage Tracking/Analytics 5.0 ### Worst rated features: Collaboration Tools 2.0 A/B Testing 3.0 Behavior Analytics 3.0 Customizable Forms 3.7 [See all features](https://www.softwareadvice.com/website-monitoring/hotjar-profile/#key-features) ### Observe: Heatmaps & Recordings $39.00/month Basic plan available for free ### Ask: Surveys & Feedback $59.00/month Basic plan available for free ### Engage: User interviews & User tests $49.00/month Basic plan available for free [See full pricing details](https://www.softwareadvice.com/website-monitoring/hotjar-profile/#pricing-and-plans) [UXPressia](https://www.softwareadvice.com/customer-experience/uxpressia-profile/) 4.75 [(80)](https://www.softwareadvice.com/customer-experience/uxpressia-profile/reviews/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Uxpressia is a cloud-based customer experience management solution designed to help small to large businesses design customer journeys maps, personas and impact maps on a centralized platform. It allows users to gain insights into customer interactions across channels and collaborate with stakeholders in real-time. Key features of Uxpressia include email sharing, customizable branding, multi-persona views, data export and role management. The personas online tool lets enterprises create custom persona types or use existing profiles to differentiate between users, buyers, and customers based on their market sizes. Additionally, users can export customer personas and impact maps offline by printing them into PNG or PDF formats. Uxpressia's customer journey map online tool allows users to personalize customer journeys mapping by adding images, documents, videos, research data, customer quotes and more. It integrates with Google Analytics and Mixpanel. It is available for free and on monthly subscriptions.... [Read more](https://www.softwareadvice.com/customer-experience/uxpressia-profile/) ### Best rated features: Drag & Drop 5.0 Commenting/Notes 5.0 Real-Time Data 5.0 User Journeys 5.0 ### Worst rated features: Customer Segmentation 3.8 Personalization 4.0 [See all features](https://www.softwareadvice.com/customer-experience/uxpressia-profile/#key-features) ### Free $0.00/month The free plan offers you the following functionality: Up to 15 tags; 3 customer journey maps, 3 personas, and 3 impact maps; Email sharing with 1 user; Export to PNG; Comments; Multiple personas View; Pie and bar charts.... [Read more](https://www.softwareadvice.com/customer-experience/uxpressia-profile/#pricing-and-plans) ### BUSINESS PLAN $95.00/month This plan is for organizations and consultants seeking advanced tools without enterprise-level procurement. Our Business subscription costs $95/month ($950 per year). It includes all the Pro plan features, plus... [Read more](https://www.softwareadvice.com/customer-experience/uxpressia-profile/#pricing-and-plans) ### Pro $36.00/month This one costs $36/month ($360 per year) and has no limits whatsoever. When going Pro, you can take advantage of all Free plan features, plus: Unlimited tags; Unlimited customer journey maps, personas, and impact maps; Unlimited chunks; Unlimited email sharing; Direct link sharing; Export to vector-based PDF, CSV; Presentation mode; Real-time data integrations via embed code; Custom statuses for documents; Version history; User roles and teams; Live chat support.... [Read more](https://www.softwareadvice.com/customer-experience/uxpressia-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/customer-experience/uxpressia-profile/#pricing-and-plans) [Delighted](https://www.softwareadvice.com/survey/delighted-profile/) 4.84 [(57)](https://www.softwareadvice.com/survey/delighted-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Available Software Advice Summary Delighted is a cloud-based customer experience (CX) management solution designed to help small to large enterprises gather and analyze customer feedback by conducting surveys across multiple platforms. Users can evaluate customer satisfaction through Net Promoter Score (NPS), CSAT score, 5-star ratings, smileys and emoji reactions. Enable teams at every journey stage - from sales through support - to gather feedback via email, website, SMS text, in-app, and in-person kiosk. URL link surveys can be used in email signatures, chats, social media or printed materials. Schedule surveys and ensure verified delivery using DKIM, SPF and DMARC authentication methods. Customers receive custom thank you messages after submission with next steps to close the loop. Real-time role-based dashboarding, pre-built reports, and AI-driven survey text analysis speed up feedback analysis, surfacing insights that require action. Delighted offers integration with third-party applications such as Intercom, Shopify, Slack, Klaviyo, Zendesk, Chatdesk and more. It comes with mobile applications for iOS and Android. It is available on yearly subscriptions with plans of all sizes, from free to enterprise. Support is provided via email, self-serve documentation, tutorial videos, and live consultation with a customer experience expert.... [Read more](https://www.softwareadvice.com/survey/delighted-profile/) ### Best rated features: CRM 5.0 Surveys & Feedback 5.0 Mobile Survey 5.0 Multi-Channel Communication 5.0 [See all features](https://www.softwareadvice.com/survey/delighted-profile/#key-features) [Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/) 4.61 [(67)](https://www.softwareadvice.com/customer-experience/fullstory-profile/reviews/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Fullstory emerges as a distinguished platform strategically engineered to dissect and illuminate user sentiment through a prism of behavioral data. This venture aims to transcend conventional analytics, offering a deep dive into the nuances of user interaction and experience across digital landscapes. The essence of Fullstory lies in its meticulous attention to user behaviors, capturing a granular view of how users navigate, interact with, and respond to a variety of online environments. It positions itself as an indispensable asset for teams across data analysis, product development, and engineering spectra, by providing a comprehensive suite of tools designed to refine and enhance digital experiences. The cornerstone of Fullstory's offering is its robust platform that serves as an integrated hub for data-driven insight generation. A distinguishing feature, Data Direct, ensures users can access precisely the data they require, eliminating the noise often associated with vast data sets. The platform's prowess extends into product and mobile analytics, empowering businesses to analyze customer experiences with a precision that respects user privacy. These analytical capabilities are augmented by behavioral insights, which afford real-time visibility into user actions, enabling a nuanced understanding that drives informed decision-making. For diverse teams within an organization, Fullstory delineates tailored solutions. Data teams, product units, and engineering departments leverage the platform's capabilities to drive innovation, troubleshooting, and product optimization. Further, its industry-specific applications, spanning e-commerce, retail, travel, hospitality, finance, insurance, SaaS, gaming, and food and beverage sectors, underscore the platform's versatility. This wide applicability demonstrates Fullstory's capability to deliver value across a broad spectrum of digital experiences, ensuring businesses can not only meet but exceed the evolving expectations of their users. A plethora of resources, including a resource center, blog, video library, guides, and learning courses, underpin Fullstory's dedication to empowering users with the knowledge to leverage behavioral data to its fullest potential. This commitment extends to comprehensive support structures, including a help center, community forums, and API resources, ensuring users can seamlessly integrate Fullstory's insights into their operations. At its core, Fullstory is rooted in the conviction that understanding user behavior is the key to crafting digital experiences that captivate and retain. The platform transforms behavioral data into a strategic asset, enabling businesses to build AI-ready models, analyze user data with depth and precision, and watch real-time session replays to gain a holistic view of customer interactions. As a result, businesses equipped with Fullstory are positioned to unlock superior customer insights, fostering personalization that resonates, cultivates loyalty, and amplifies return on investment. In summary, Fullstory encapsulates a comprehensive behavioral data analytics solution, meticulously designed to surface user sentiment and enable a deeper understanding of digital interactions. Its broad array of features and industry-specific solutions render it a versatile tool for businesses keen on navigating the complexities of user experience with intelligence, empathy, and foresight.... [Read more](https://www.softwareadvice.com/customer-experience/fullstory-profile/) ### Best rated features: For Websites 5.0 Behavioral Analytics 5.0 Visual Analytics 5.0 Dashboard 5.0 ### Worst rated features: Alerts/Notifications 4.0 Conversion Tracking 4.0 [See all features](https://www.softwareadvice.com/customer-experience/fullstory-profile/#key-features) ### Data Direct Custom Pricing available upon request ### Business Custom Pricing available upon request ### Advanced Custom Pricing available upon request [See full pricing details](https://www.softwareadvice.com/customer-experience/fullstory-profile/#pricing-and-plans) [Twik](https://www.softwareadvice.com/ecommerce/twik-profile/) 5.0 [(5)](https://www.softwareadvice.com/ecommerce/twik-profile/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary twik is an award winning 5-years old startup that automatically detects all business goals in every website and page and assists in presenting the right product/service/message at the right time to each and every visitor (even coming from private-mode) to increase conversions and retention - hence the sales and revenues in real-time. twik is full GDPR/CCPA/ICO compliant, doesn’t use (read/write) Cookies nor requires any prior data from 3rd party platforms as well as non intrusive. Twik is designed for marketers and c-level and requires no technical skills (twik is implemented via GTM in one line of code). Twik have apps for marketplaces (like Shopify that we currently focus on) where every store owner can increase their sales in 1-click! We released this app early 2021 and already have 1200+ clients experiencing increase in their revenue dollars in large scales and all for only $9/mo. twik was in the trending section of Shopify 3 times and featured in the prestigious Staff Picks. We work with thousands of ecommerce websites WW and won several awards for innovation in retail and CX. Twik is not a black-box platform - it features hands-free sales-booster widgets and CRO services for enterprises that allows any client to implement all sales boosters needed w/o any coding skills or IT resources. We work with a hand-picked partner list like BBDO to deliver enterprises complete solution for acquisition and conversions. twik patented (USPTO pending) AI and ML proprietary algorithms identify anonymously each and every user's behavioral, psychographics (interests, social media and where they shop) & demographics (age and gender) metrics in real-time and cross-reference profiles with auto-detected goals to learn how visitors interact with your website or store and what products will make them buy and buy more. With this insight twik utilizes any collected metric, to analyze your target audiences and act on that to increase sales and revenue. Twik is a cloud-based web personalization solution designed to help businesses create customized experiences for buyers or website visitors based on behavioral and demographic data. Features include conversion tracking, engagement analytics, data visualization and live content. The application enables marketers to define audience segments and run targeted campaigns based on interests, age, gender, devices used, location, income and language. Twik comes with a universal visual editor, which allows users to modify elements of website or landing page using variants such as font style, caption text, image, custom HTML, JavaScript or CSS. Using built-in analytics feature, professionals can collect data about visitors or experiments conducted on various page versions in order to compare sales progress across different timeframes and key performance indicators (KPIs). Twik offers integration with third-party platforms such as WordPress, Google Ads, Shopify and Etsy. It is available on monthly subscriptions and support is provided via email and documentation. You can learn more about twik at https://www.twik.io or contact twik directly at marketing@twik.io... [Read more](https://www.softwareadvice.com/ecommerce/twik-profile/) ### Basic $0.01/month [See full pricing details](https://www.softwareadvice.com/ecommerce/twik-profile/#pricing-and-plans) [Merren](https://www.softwareadvice.com/survey/merren-profile/) 4.63 [(8)](https://www.softwareadvice.com/survey/merren-profile/) ### Pricing availability Free trial: Not available Free version: Available Software Advice Summary Merren is a customer engagement and survey platform that reaches as wide a sample size as possible, on the back of easy messaging apps that users love. You can even send recorded questions and messages to an audience that cannot read. First, instead of unwieldy formats, the surveys are hosted on apps that customers are very comfortable with. Second, the conversational survey format ensures swifter and better responses.... [Read more](https://www.softwareadvice.com/survey/merren-profile/) ### Best rated features: Survey Builder 5.0 Real-Time Data 5.0 Performance Metrics 4.5 Surveys & Feedback 4.0 ### Worst rated features: Third-Party Integrations 2.0 Multi-Language 2.0 Survey/Poll Management 3.0 Customizable Forms 4.0 [See all features](https://www.softwareadvice.com/survey/merren-profile/#key-features) [CXDeployer](https://www.softwareadvice.com/customer-experience/cxdeployer-profile/) 5.0 [(2)](https://www.softwareadvice.com/customer-experience/cxdeployer-profile/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary CXDeployer is a cloud-based solution designed to help small to large enterprises design, share and deploy customer journey maps, business model canvas, persona and empathy maps to visualize and improve customer's experience with the brand. Features include ideation, Kanban board, activity log, predefined templates and task management. The application enables professionals to create custom layouts of buyer's persona by uploading pictures and using the text editor tool. Marketers can determine customer's thinking and interests by mapping, comparing and analyzing empathy maps. The businesses model canvas also allows users to collaborate in real-time and add comments or feedback. CXDeployer helps managers to onboard team members and develop journey maps using multiple lane types such as phase, card, bubble, file or image. Additionally, employees can crowdsource ideas and categorize them using tags. The solution is available on monthly and annual subscriptions and support is provided via live chat and email.... [Read more](https://www.softwareadvice.com/customer-experience/cxdeployer-profile/) ### Basic $20.00/year [See full pricing details](https://www.softwareadvice.com/customer-experience/cxdeployer-profile/#pricing-and-plans) [XEBO.ai](https://www.softwareadvice.com/customer-loyalty/survey2connnect-profile/) 4.53 [(19)](https://www.softwareadvice.com/customer-loyalty/survey2connnect-profile/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary XEBO.ai platform offers users a variety of experience management products to investigate and analyze their business and take decisive actions. XEBO.ai is a cloud-based CX platform that offers features for data collection, benchmarking, customer recovery, and data integration. S2C can provide detailed insights in real-time through its features of interactive analytics, Text analytics, and Push Reporting. It is well suited for most sectors from financial services, retail, public sector, and telecom to B2B companies. It allows users to collect feedback.... [Read more](https://www.softwareadvice.com/customer-loyalty/survey2connnect-profile/) ### Best rated features: Multi-Channel Data Collection 5.0 Benchmarking 5.0 Survey/Poll Management 4.7 Reporting/Analytics 4.6 ### Worst rated features: Text Analysis 1.0 Sentiment Analysis 3.0 [See all features](https://www.softwareadvice.com/customer-loyalty/survey2connnect-profile/#key-features) ### Basic ₹25.00/year [See full pricing details](https://www.softwareadvice.com/customer-loyalty/survey2connnect-profile/#pricing-and-plans) [WebEngage](https://www.softwareadvice.com/bi/webengage-profile/) 4.47 [(32)](https://www.softwareadvice.com/bi/webengage-profile/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary WebEngage is a full-stack Customer Data Platform (CDP) and Marketing Automation Suite that simplifies and amplifies user engagement and retention for consumer tech enterprises and SMBs. The platform enables brands to drive incremental revenue from both customers and anonymous users through highly contextual, hyper-personalised campaigns across 10+ communication channels. With WebEngage, product and marketing teams can design intuitive user lifecycle journeys and deliver timely, data-driven omnichannel engagement. The suite also provides comprehensive analytics & reporting to measure growth, campaign performance, and user behaviour effectively. Trusted by thousands of global brands across industries including E-commerce, Travel, Retail, Media & Entertainment, Gaming, BFSI & Fintech, and Healthcare, WebEngage powers personalized engagement strategies that unlock higher retention and sustainable growth.... [Read more](https://www.softwareadvice.com/bi/webengage-profile/) ### Best rated features: Dashboard 5.0 Customizable CTAs 5.0 Notification Scheduling 5.0 Multi-Channel Marketing 5.0 ### Worst rated features: Engagement Tracking 2.0 Customer Segmentation 2.0 [See all features](https://www.softwareadvice.com/bi/webengage-profile/#key-features) [Smaply](https://www.softwareadvice.com/personalization/smaply-profile/) 4.40 [(20)](https://www.softwareadvice.com/personalization/smaply-profile/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary A new era of journey management is here! Smaply helps organizations of all sizes and industries to manage their customer experience. A dedicated tool for journey management solves many pain points that occur when using whiteboard tools. Besides personas as the basis to build customer or user journey maps, Smaply also comes with state-of-the-art journey management functionalities. Build your maps in a flexible and intuitive editor, that makes it easy to cluster steps in stages, expand cards over multiple columns, add text, image, emotions and KPIs to a map, as well as opportunities, pain points and solutions. These are then reflected in the portfolio graph, which helps to keep an overview and prioritize. Metrics and KPIs are visualized besides pain points and opportunities. This support you in making informed decisions. Moreover, Journey Management functionalities include granular user roles, comments on cards, and hierarchies to keep track of the progress in your CX strategy. By being certified with ISO 27001:2022, SOC2 and by being fully GDPR compliant we are ready for enterprises that are keen on moving quickly with procurement. We also offer SSO and hosting on dedicated instances. To advance your team in the methodology of design thinking, customer experience and more, we include trainings and coaching hours in some plans. Robust realtime collaboration to conduct workshops remotely, Journey Performance indicator to monitor the performance of your maps, and exporting are some other benefits you have when using Smaply. We offer tools and knowledge for (future) experience innovators to embed and scale customer centricity in your organization. Founded by the main author of the design and business bestsellers “This is Service Design Thinking” and ‘This is Service Design Doing’, we practice what we preach and apply service design to develop our tools together with our users. Smaply is made for journey mapping and journey management. It enables you to work flexibly and customize the structure of your journey maps in a flexible and user-friendly editor – simply create maps the way you want them to be. Manage customer experience with a complete, yet simple overview of all CX projects going on in an organization and make Smaply the central, accessible, and insightful hub for all your CX endeavors. Easily evaluate and prioritize touchpoints, pain points, and opportunities. The Smaply blog provides you with in-depth knowledge about customer-centered innovation. You can find interviews with various experts in the field, as well as case studies, guides, and much more. There’s a wide variety to be found on the blog, ranging from trending topics in service design and customer experience, as well as tutorials, and industry-specific content.... [Read more](https://www.softwareadvice.com/personalization/smaply-profile/) ### Best rated features: Drag & Drop 5.0 Customizable Templates 5.0 Multi-Channel Marketing 5.0 Multi-Channel Data Collection 4.4 ### Worst rated features: Collaboration Tools 3.0 Personalization 3.0 Reporting/Analytics 3.3 Conversion Tracking 4.0 [See all features](https://www.softwareadvice.com/personalization/smaply-profile/#key-features) ### Free €0.00/year Simple journey maps for quick results. 1 personal workspace, 0 shared workspaces, 10 maps & personas, 3 metrics... [Read more](https://www.softwareadvice.com/personalization/smaply-profile/#pricing-and-plans) ### Repository €390.00/year Create and share professional journey maps. 1 personal workspace, 3 shared workspaces, unlimited maps, personas and metrics. Additional viewer seats: € 99 per viewer... [Read more](https://www.softwareadvice.com/personalization/smaply-profile/#pricing-and-plans) ### Framework €690.00/year Use all visulaization and collaboration tools. 1 personal workspace, 5 shared workspaces, unlimited maps, personas and metrics, additional viewer seats: € 49 per viewer... [Read more](https://www.softwareadvice.com/personalization/smaply-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/personalization/smaply-profile/#pricing-and-plans) [CFN Insight](https://www.softwareadvice.com/customer-experience/cnf-insight-profile/) 3.50 [(2)](https://www.softwareadvice.com/customer-experience/cnf-insight-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary CFN Insight is a cloud-based solution that helps businesses utilize journey maps to manage customer touchpoints and improve overall client experience. Professionals can assign key metrics to multiple business owners, track the progress of goals via scorecards and export generated cards in PDF format. CFN Insight allows enterprises to collect information from various customer surveys and share them with colleagues or internal/external stakeholders, improving collaboration across the organization. Managers can assess several factors such as revenue, margins or churn/retention rates to generate analytical reports and gain insights into potential financial outcomes. Additionally, it lets users back up and store critical data in the system for future reference. CFN Insight enables businesses to create journey maps using predefined templates. Pricing is available on request and support is extended via phone and an inquiry form.... [Read more](https://www.softwareadvice.com/customer-experience/cnf-insight-profile/) ### Basic $99.00/month [See full pricing details](https://www.softwareadvice.com/customer-experience/cnf-insight-profile/#pricing-and-plans) [SurveySparrow](https://www.softwareadvice.com/survey/surveysparrow-profile/) 4.42 [(122)](https://www.softwareadvice.com/survey/surveysparrow-profile/reviews/) Best for:Ease of use ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary SurveySparrow is an online survey platform designed to help businesses collect feedback, transform customer experience and collect data through engaging and actionable surveys. The platform offers a variety of features aimed at optimizing the survey-taking experience, customer interactions, operational efficiency and response rates. It caters to various industries and use cases, including customer satisfaction, employee engagement, market research and more. SurveySparrow supports both chat-like and form-like surveys, allowing users to choose the format that best suits their needs. This facilitates real-time, authentic engagement with customers on their preferred messaging platform. The platform also offers a recurring survey feature, enabling users to automate the distribution of surveys at regular intervals. The platform offers several modules with many functionalities. CogniVue module offers advanced text analytics to analyze large volumes of data, uncovering actionable insights and sentiments that inform business strategy. SpotChecks module helps collect contextual micro-feedback from the website and mobile applications, addressing specific customer concerns and optimizing their interactions with their brand. This targeted feedback approach ensures that users can make meaningful improvements based on real user experiences. AI Wings module offers support across several touchpoints, including survey design and review management. This AI-driven assistance streamlines the feedback process, helping users create effective surveys and manage customer reviews and unsolicited feedback from all public channels. SurveySparrow provides reporting and analytics tools that help users analyze survey data. Key features include real-time reporting, customizable dashboards and advanced data filtering options. Users can track key metrics, identify trends and generate detailed reports to gain deeper insights into their survey results. By customizing data visibility based on roles and hierarchies, users ensure that relevant information reaches the appropriate team members. Additionally, SurveySparrow supports exporting data in various formats, such as CSV and PDF, for further analysis or sharing with stakeholders. The question library of SurveySparrow allows users to access and reuse questions from an extensive repository, ensuring that the surveys are always relevant and effective for capturing high-quality feedback. SurveySparrow also emphasizes customization and branding options. Users can personalize their surveys with custom themes, logos and color schemes to align with their brand identity. The platform supports multiple question types, including multiple-choice, rating scales and open-ended questions. Additionally, SurveySparrow allows for the creation of multilingual surveys, making it suitable for global audiences. The tool also assists with ticket management and helps resolve customer complaints and close the feedback loop. It offers features such as data encryption, secure survey links, and role-based access control.... [Read more](https://www.softwareadvice.com/survey/surveysparrow-profile/) ### Best rated features: Pulse Surveys 5.0 Response Validation 5.0 Question Piping 5.0 Multi-Channel Data Collection 5.0 ### Worst rated features: Rater Selection 1.0 Reminders 2.0 API 3.0 Real-Time Reporting 3.0 [See all features](https://www.softwareadvice.com/survey/surveysparrow-profile/#key-features) ### Pricing Custom Pricing available upon request All the integral features to get started with data collection. 50 responses per month, 3 Active Surveys. Price: $0.00... [Read more](https://www.softwareadvice.com/survey/surveysparrow-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/survey/surveysparrow-profile/#pricing-and-plans) [Involve.me](https://www.softwareadvice.com/no-code-platform/involve-me-profile/) 4.43 [(67)](https://www.softwareadvice.com/no-code-platform/involve-me-profile/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary involve.me is the AI quiz funnel builder with built-in email automation, best for businesses where every qualified lead is worth hundreds or thousands of dollars. Use it to create quizzes, assessments, calculators, product recommendation flows, landing pages, and forms that capture leads, qualify them with scores and logic, segment them by fit or intent, and automatically send personalized email sequences based on each respondent's answers, outcome, score, variables, and contact data, all inside one subscription, without stitching together a separate quiz builder and email automation tool. What makes involve.me different: \* AI Agent: A conversational AI Agent generates and edits complete funnels through chat. From a single prompt or an ongoing conversation, it builds flow structure, routing logic, copy, design, scoring rules, formulas, recommendation logic, and full page layouts using pre-built components for secure customer data collection. The Agent can also tweak existing funnels on request: rebuild a single page, adjust scoring, redesign the look, rewrite copy, or change calculator logic. Personalized AI Text writes unique outcome copy for every respondent, so each lead reads a result tailored to their answers. \* Advanced lead qualification: Logic jumps and answer piping personalize each respondent's path through the funnel based on their answers. For complex logic, a formula builder with VLOOKUP, nested conditionals, and multi-variable scoring handles sophisticated qualification rules and powers custom calculators. Lead scoring then routes every respondent toward the right next step, from a consultation booking to a product recommendation. Results come to life on outcome pages, where scores and assessments display as personalized visualizations like charts, gauges, and graphs tailored to each respondent's answers. And to keep the funnel clean, OTP verification on email and SMS blocks junk submissions before they enter any workflow. \* Built-in email automation: Unlike quiz builders that only capture a lead and hand it off, involve.me connects the quiz funnel directly to the follow-up journey. Leads become contacts with mapped properties and segments, then enter email sequence workflows that branch based on answers, scores, outcomes, variables, contact data, segments, opens, and clicks. A visual workflow builder handles delays, branching, and personalization using any funnel data in the email body. AI generates entire email sequences and individual email copy. Open and click tracking feeds back into workflow conditions, so a lead who clicks the booking link gets a different email sequence than one who does not. Per-funnel property mapping lets each quiz write data into the contact record on its own schema. \* Integrations: 50+ native data integrations, including HubSpot, Salesforce, ActiveCampaign, Brevo, Mailchimp, Klaviyo, Pipedrive, Google Sheets, and most major CRMs and marketing tools. 3 native payment integrations and 5 native tracking integrations. Zapier and webhooks connect qualified lead data, payment events, and funnel activity to the rest of the marketing stack. Who is involve.me best for: High-ticket service businesses (financial advisors, insurance brokers, legal services, real estate, mortgage, solar, med spas, education providers), expert-led businesses (coaches, consultants, advisors, course creators, assessment-based experts), and high-consideration product businesses (skincare, wellness, furniture, mattresses, B2B software, custom products) Free plan available. Paid plans from $19/month. SOC 2 audited, GDPR-compliant. Trusted by 4,500+ businesses globally.... [Read more](https://www.softwareadvice.com/no-code-platform/involve-me-profile/) ### Best rated features: Pipeline Management 5.0 Lead Capture 5.0 Document Storage 5.0 Landing Pages/Web Forms 5.0 ### Worst rated features: Drag & Drop 1.0 [See all features](https://www.softwareadvice.com/no-code-platform/involve-me-profile/#key-features) ### Free $0.00 Best for individuals to get started ### Start $19.00/month Best for solopreneurs & coaches to launch first funnels ### Grow $49.00/month Best for SMB marketers to run on-brand campaigns [See full pricing details](https://www.softwareadvice.com/no-code-platform/involve-me-profile/#pricing-and-plans) [Intouch Insight CX Platform](https://www.softwareadvice.com/hr/liacx-profile/) 4.33 [(12)](https://www.softwareadvice.com/hr/liacx-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary The Intouch Insight CX PLatform is a cloud-based solution designed to help multi-location businesses in retail, F&B and hospitality industries manage customer experience across multiple channels. It is a scalable Customer Experience (CX) Intelligence solution designed to drive actionable insights from all customer touchpoints, in order to align operational delivery with customer expectations. When combined with our leading Mystery Shopping and Audit managed services, the platform offers unparalleled capabilities for multi-location businesses. Data collected through our Mystery Shopping and Audit services is delivered seamlessly into the Core Platform so customers can take advantage of the robust reporting capabilities. Key features of the Intouch Platform include custom reporting, sentiment analysis, predictive analytics, case management, automation, and auditing and feedback collection. The CX platform powers all individual products, giving users the functionality they need to get started today, with the ability to easily scale as their needs grow into the future. It integrates with several third-party applications such as Salesforce, Oracle, NetSuite, SAP Analytics, Shopify, Jira Software, Slack and more. Pricing is available on request and support is extended via phone, email and documentation.... [Read more](https://www.softwareadvice.com/hr/liacx-profile/) ### Best rated features: Customizable Templates 5.0 Pulse Surveys 5.0 Communication Management 5.0 Customer Experience Management 5.0 [See all features](https://www.softwareadvice.com/hr/liacx-profile/#key-features) [BlueConic](https://www.softwareadvice.com/product/453098-BlueConic/) 4.25 [(16)](https://www.softwareadvice.com/product/453098-BlueConic/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary BlueConic is the Customer Growth Engine for e-commerce brands. It combines real-time customer profiles with AI agents that run your growth programs automatically across every channel in your existing stack. Most marketing stacks are good at knowing the customer. BlueConic is built to act on that knowledge, in the moments that actually drive purchase, repeat buy, and retention. Profiles update in real time as behavior happens. Agents decide the right action for each customer and execute across every channel at once. Pre-built Growth Plays for acquisition, conversion, and retention get teams to a first measurable revenue outcome in 90 days, without replacing your existing tools. Forbes, Heineken, Michelin, Telia, and 300+ enterprise brands run on BlueConic.... [Read more](https://www.softwareadvice.com/product/453098-BlueConic/) ### Best rated features: Behavior Tracking 5.0 Engagement Tracking 5.0 Website Personalization 5.0 Campaign Segmentation 5.0 [See all features](https://www.softwareadvice.com/product/453098-BlueConic/#key-features) [Cemantica](https://www.softwareadvice.com/customer-experience/cemantica-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary An innovative customer experience management platform to scale with your business goals. End-to-end customer experience software from strategy to execution. Brought to you by CCXP professionals, Cemantica covers the end-to-end CX Program management cycle, moving from journey mapping to journey management. The platform integrates and connects with more than 70 business apps to provide instant data ingestion from your customer engagement activities and business analysis using Microsoft Power BI. Start with journey mapping as a first step and then manage the outcomes. Whenever you’re ready, connect your VoC data directly in your maps. And finally open the ROI module to calculate the financial impact of your CX projects. More than a customer journey mapping tool, with Cemantica you can build solid CX fundamentals and deploy different modules we offer at your own pace as you go and grow. Cemantica is also used to support Employee Experience (EX) programs, assisting with mapping and improving the end-to-end employee / organization relationship cycle from onboarding to offboarding. Organizations running CX Programs often find that a parallel EX approach is needed, so Cemantica can be used to capture employee feedback related to the customer journey. By mapping the Service Blueprint, a holistic view identifies frictions that impact both customers and employees that arise from internal issues (business processes, information systems etc.). Features and benefits of using Cemantica: - Build and share your CX strategy for your CX programs to reflect your brand values and goals from the start - Define, develop and personalize your Personas - Create, manage and connect Customer Journey Maps to surface frictions, insights and key moments of truth - Connect VoC and operational data to continuously enrich your journey maps with real life information - Define and prioritize Solutions and Opportunities from your Journey Map insights at each touchpoint - Develop and manage your CX Program with easy collaboration on actions and projects arising from your Opportunities and Solutions - Use ROI & Analytics with BI reporting to measure and monitor the financial impact of your CX programs and support alignment with business goals... [Read more](https://www.softwareadvice.com/customer-experience/cemantica-profile/) ### Basic $24.00/month Create your tailored customer journey maps and share them across your organization ### Expert $79.00/month Create your tailored journey maps and manage your CX program from the CX assessment to the action plan... [Read more](https://www.softwareadvice.com/customer-experience/cemantica-profile/#pricing-and-plans) ### Enterprise $126.00/month Create your tailored journey maps, manage your CX program from the CX assessment to the action plan and feed your Cemantica platform with VoC data... [Read more](https://www.softwareadvice.com/customer-experience/cemantica-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/customer-experience/cemantica-profile/#pricing-and-plans) [ChurnIQ](https://www.softwareadvice.com/bi/churniq-profile/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary ChurnIQ is a cloud-based data intelligence solution, which helps subscription businesses monitor, predict and prevent loss of subscribers or customers across various service points, campaigns and digital channels. The platform enables organizations to analyze cancellations and categorize customers based on behavior, lifecycle stages and level of satisfaction. An artificial intelligence (AI)-enabled solution, ChurnIQ includes a risk algorithm, which automatically generates unique risk profiles for individual customers or groups using historical data. It offers numerous features such as root-cause diagnostics, predictive models, marketing management, forecasting, analytics dashboard and more. Additionally, managers can access daily, weekly or monthly subscriber engagement reports, monitor product-user suitability and define strategies to improve customer experience. ChurnIQ supports integration with the in-house Cleeng Core platform or various third-party marketing and CRM applications to streamline workflows and marketing campaigns. Pricing is available on request and support is extended via email, FAQs and other online measures.... [Read more](https://www.softwareadvice.com/bi/churniq-profile/) ### Basic Custom Pricing available upon request [See full pricing details](https://www.softwareadvice.com/bi/churniq-profile/#pricing-and-plans) [Kitewheel](https://www.softwareadvice.com/customer-experience/kitewheel-profile/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Kitewheel is a cloud-based customer journey mapping solution designed to help sales, marketing and service teams automate processes related to lead generation campaigns, purchase offers and customer recommendations. Key features include behavioral analytics, data import/export, attribution modeling, customer profiles, action management and predictive analytics. Kitewheel offers the latest data on client issues, allowing service and support teams to automatically manage customer recommendations and drive the next customer service action. Using geo-fencing and location-based intelligence, users can deliver relevant offers to customers and improve business performance. Additionally, with business logic, organizations can leverage existing customer data to handle transition across various digital channels and drive contextual customer experience. Kitewheel uses a journey discovery model, which enables enterprises to record and track client interaction with the brand and gain insight into customer intent. The product extends support via documentation, FAQs and an online inquiry form.... [Read more](https://www.softwareadvice.com/customer-experience/kitewheel-profile/) [Lucky Orange](https://www.softwareadvice.com/bi/lucky-orange-profile/) 4.70 [(262)](https://www.softwareadvice.com/bi/lucky-orange-profile/reviews/) Best for:Ease of use ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Lucky Orange is a suite of conversion optimization tools designed to help businesses track and engage with visitors using heatmaps, dashboards, live chat, polls and more. Administrators can gain insights into problematic areas within website forms through reports. Lucky Orange allows supervisors to track the number of website visitors in real-time and create conversion funnels using a centralized dashboard. Agents can communicate with other operators, customize the chat widget to establish brand identity and use canned responses to reply to customers' queries. Additionally, managers can set up triggers to display polls, capture visitors' activities and segment recordings based on browser, device, behavior, operating system and other criteria. Lucky Orange facilitates integration with various third-party systems such as Joomla, Magento, Instapage, Shopify, Weebly and more. The product is available on monthly, annual and biennial subscriptions and support is extended via FAQs, documentation, live chat and other online measures.... [Read more](https://www.softwareadvice.com/bi/lucky-orange-profile/) ### Best rated features: Issue Tracking 5.0 Live Chat 5.0 Customizable Templates 5.0 Widgets 5.0 ### Worst rated features: Keyword Tracking 2.5 [See all features](https://www.softwareadvice.com/bi/lucky-orange-profile/#key-features) ### Free $0.00/month ### Build $39.00/month ### Grow $89.00/month [See full pricing details](https://www.softwareadvice.com/bi/lucky-orange-profile/#pricing-and-plans) [AiTrillion](https://www.softwareadvice.com/customer-advocacy/aitrillion-profile/) 4.92 [(77)](https://www.softwareadvice.com/customer-advocacy/aitrillion-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary AiTrillion is an all-in-one marketing automation platform to boost the impact of eCommerce marketing across the entire customer lifecycle by leveraging user data, automation, AI/ML, and personalized techniques. This platform is designed for Shopify store owners, eCommerce Shopify sellers, and online Shopify stores.... [Read more](https://www.softwareadvice.com/customer-advocacy/aitrillion-profile/) ### Best rated features: Real-Time Reporting 5.0 Performance Metrics 5.0 Customizable Fields 5.0 Email Management 5.0 ### Worst rated features: Gamification 4.0 Engagement Tracking 4.0 Customizable Templates 4.0 Social Marketing 4.0 [See all features](https://www.softwareadvice.com/customer-advocacy/aitrillion-profile/#key-features) [Similarweb](https://www.softwareadvice.com/website-optimization/similarweb-pro-profile/) 4.61 [(261)](https://www.softwareadvice.com/website-optimization/similarweb-pro-profile/reviews/) Best for:Customer support ### Pricing availability Free trial: Available Free version: Available Software Advice Summary At Similarweb, we help businesses make smarter decisions in the digital age. Whether it’s understanding your competitors or uncovering deep data insights, our tools are built to meet a wide range of digital intelligence needs. With Similarweb, you’ll get: Unmatched Data Reach: Insights from 1B+ websites, 8M apps, and 3M global brands. Always-On Analytics: Real-time tracking of 5B keywords, 250M ads, and 10B content pieces. Worldwide Insights: Data coverage across 190 countries and 210 industries. From fast-growing startups to global enterprises, thousands of companies trust Similarweb to gain an edge and accelerate their growth. "Through consistent SEO efforts, we achieved a 60% year-over-year increase in organic traffic, demonstrating the long-term effectiveness of our strategy." - Group M Poland.... [Read more](https://www.softwareadvice.com/website-optimization/similarweb-pro-profile/) ### What users love - Comprehensive competitor benchmarking tools - Detailed website traffic analytics - Actionable market intelligence insights ### To take in mind - Inconsistent data for smaller sites - Expensive for small businesses ### Best rated features: Strategic Planning 5.0 Trend/Problem Indicators 5.0 For Sales Teams/Organizations 5.0 Prospecting Tools 5.0 ### Worst rated features: Charting 2.0 [See all features](https://www.softwareadvice.com/website-optimization/similarweb-pro-profile/#key-features) ### Competitive Intelligence $125.00/month 1 User 3 months of historical data Traffic & Engagement Customer Demographics Marketing Channels Overview Competitor Alerts... [Read more](https://www.softwareadvice.com/website-optimization/similarweb-pro-profile/#pricing-and-plans) ### Competitive Intel & SEO $335.00/month 1 User 3 months of historical data Traffic & Engagement Customer Demographics Marketing Channels Overview Competitor Alerts Organic Search Overview Keyword Research Rank Tracker Site Audit Backlink Analytics... [Read more](https://www.softwareadvice.com/website-optimization/similarweb-pro-profile/#pricing-and-plans) ### Competitive Intel, SEO & Ads $540.00/month Traffic & Engagement Customer Demographics Marketing Channels Overview Competitor Alerts Organic Search Overview Keyword Research Rank Tracker Site Audit Backlink Analytics Creative & Campaign Insights Paid Search & Display Marketing Publisher & Advertiser Analysis... [Read more](https://www.softwareadvice.com/website-optimization/similarweb-pro-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/website-optimization/similarweb-pro-profile/#pricing-and-plans) [Smartlook](https://www.softwareadvice.com/product-analytics/smartlook-profile/) 4.68 [(136)](https://www.softwareadvice.com/product-analytics/smartlook-profile/reviews/) Best for:Features ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Smartlook is a cloud- and mobile-based quantitative analytics solution that helps businesses of all sizes with user behavior and insights. Smartlook answers the ‘what’ and ‘why’ behind every user action. Primary features of the software include visitor recordings, event tracking, funnels and heatmaps. Smartlook provides the option of replaying video sessions to identify customers, see Javascript errors and share recordings within the team. It also features a visitor journey module, which helps users with app integration and recordings segmentation with right filters. Automated event tracking enables businesses to know how visitors perform certain tasks, and conversion funnels provide reports on leads. Primarily used by industries including digital agencies, travel, gaming, health care, education and media, Smartlook provides support via documentation and email. It integrates with many platforms and tools including Google Analytics, Zendesk, Instapage, Intercom, Shopify, Gambio, Blogger, Magento and Google Tag Manager.... [Read more](https://www.softwareadvice.com/product-analytics/smartlook-profile/) ### Best rated features: Collaboration Tools 5.0 Text Analysis 5.0 Engagement Tracking 5.0 Search/Filter 5.0 ### Worst rated features: Dynamic Content 2.0 Screen Activity Recording 4.0 [See all features](https://www.softwareadvice.com/product-analytics/smartlook-profile/#key-features) ### Free $0.00/month Ideal for startups & small projects. Use this plan to monitor websites & mobile apps. ### Pro $55.00/month This plan is specifically designed to cater to the needs of mid-market companies. ### Enterprise Custom Pricing available upon request This plan presents a comprehensive and effective solution for large businesses. [See full pricing details](https://www.softwareadvice.com/product-analytics/smartlook-profile/#pricing-and-plans) 1 [2](https://www.softwareadvice.com/customer-experience/journey-mapping-comparison/?page=2)[3](https://www.softwareadvice.com/customer-experience/journey-mapping-comparison/?page=3)[4](https://www.softwareadvice.com/customer-experience/journey-mapping-comparison/?page=4)[5](https://www.softwareadvice.com/customer-experience/journey-mapping-comparison/?page=5) ## Popular Comparisons [ Mailchimp vs Marketo Engage ](https://www.softwareadvice.com/crm/mailchimp-profile/vs/marketo/)[ Lucky Orange vs Hotjar ](https://www.softwareadvice.com/website-monitoring/hotjar-profile/vs/lucky-orange/)[ Pipedrive vs LeadSquared ](https://www.softwareadvice.com/crm/leadsquared-profile/vs/pipedrive/)[ Pendo vs UXPressia ](https://www.softwareadvice.com/compare/54637-uxpressia/vs/165586-Pendo-Platform/) Due to high levels of market competition, customer experience has become crucial. Businesses can’t deliver a great experience without understanding their customers’ pain points and expectations. A positive experience fosters brand loyalty and paves the way for long-term customer relationships. Journey mapping software helps businesses map the journey of their customers to better understand their needs and ensure that the customer experience that is being delivered fulfills those needs. Choosing journey mapping software that’s right for your business can be a tough task. There are several options available on the market, and you’ll need to ensure that your business requirements are met. To help you make the right choice, we’ve created a buyers guide that has all the information needed to evaluate available software options. Here’s what we’ll cover: - [What is journey mapping software?](#Whatisjourneymappingsoftware) - [Common features of journey mapping software](#Commonfeaturesofjourneymappingsoftware) - [What type of buyer are you?](#Whattypeofbuyerareyou) - [Benefits of journey mapping software](#Benefitsofjourneymappingsoftware) - [Key considerations when buying journey mapping software](#Keyconsiderationswhenbuyingjourneymappingsoftware) ## What is journey mapping software? Journey mapping software is a tool used by businesses to manage, monitor, and improve the customer experience they deliver. It offers insights into the common pain points faced by customers. Using these insights, businesses can create strategies to improve their customers’ experience and develop a better understanding of what they want. ## Common features of journey mapping software Journey mapping software will help you get a clear picture of your relationship with your customers as well as improve your overall understanding of all customer touch points. When purchasing software, here are some key features that you should look for. **Behavioral analytics** Track and analyze customer behavior to establish trends. **Customer profiles** Maintain a database of customer information, such as purchase history, buying patterns, and credit score. **Attribution modeling** Analyze customer journeys and detect touch points where leads get converted into customers. **Surveys and feedback** Create and administer customer polls and surveys to gather feedback. **Customer segmentation** Divide customers into groups based on common characteristics, such as gender, interests, buying habits, and demography. **Sentiment analysis** Categorize customer emotions expressed through written text (e.g., online reviews) and analyze if they are positive, negative, or neutral. ## What type of buyer are you? Based on the business objective of using journey mapping software, most buyers can be divided into the following two categories: - **Businesses that aim to retain customers:** Some businesses map customer journeys to get a basic understanding of customer behavior and requirements. They need software to gather customer feedback for devising strategies that can help increase customer retention. These businesses should opt for software equipped with features such as behavioral analytics, survey and feedback management, user session tracking, multichannel engagement, and customer segmentation. - **Businesses that also aim to improve brand awareness:** Many businesses map customer journeys to not only increase retention but also improve brand awareness. Such businesses are looking for software that can support their marketing efforts as well as positively impact consumer perception. In addition to the features mentioned above, these buyers should choose software with advanced features, such as cross-channel comparisons, sentiment analysis, attribution modeling, frequency capping for ads, role-based access, and customized reports on behavioral trends. ## Benefits of journey mapping software There are several benefits that your business can reap by implementing journey mapping software. Let’s have a look at a few of them: - **Reduced customer pain points:** Journey mapping software records pain points in the customer journey—impolite customer service representatives, long wait times, complicated pricing models, high delivery charges, etc. These are the points where businesses lose customers. Using the insights offered by the software, businesses can build strategies to remove these pain points and deliver a positive customer experience. - **Increased customer retention:** Acquiring new customers is tough for most businesses. Also, once customers move to another brand, it becomes challenging to bring them back. Journey mapping software tracks and documents every customer interaction to help businesses understand why customers are moving away. Thereafter, they can work on the identified issues and implement retention strategies, such as multichannel engagement and loyalty programs, to create long-term customer relationships. - **Better brand visibility:** Acquiring new customers is tough for most businesses. Also, once customers move to another brand, it becomes challenging to bring them back. Journey mapping software tracks and documents every customer interaction to help businesses understand why customers are moving away. Thereafter, they can work on the identified issues and implement retention strategies, such as multichannel engagement and loyalty programs, to create long-term customer relationships. ## Key considerations when buying journey mapping software Now that you’re aware of the features and benefits of journey mapping software, here are a few things you should consider when making a software purchase. - **Cross-channel engagement:** Nowadays, customers have the option of approaching your brand through several channels, such as email, social media, official website, and even SMS. Because of this, you must prepare for these interactions in advance. Software that supports cross-channel engagement will help you interact with customers in a consistent and personalized manner across channels. It’ll also allow you to gather leads from all channels so that you don’t miss any sales opportunities. - **Availability of a mobile application:** In today’s connected marketplace, it’s essential that your business remains accessible to customers at all times. Journey mapping software that can be accessed through a mobile application will allow you to connect with customers on the go. When customers report a grievance, you can assess their journey map and behavioral trends right there on your mobile device and respond accordingly to resolve their grievances. _Note: The application selected in this article is an example to show a feature in context and isn’t intended as an endorsement or recommendation. It has been obtained from sources believed to be reliable at the time of publication._ ### Related Customer Journey Mapping Tools Software - [CRM Software](https://www.softwareadvice.com/crm/) - [Client Onboarding Software](https://www.softwareadvice.com/client-onboarding/) - [Contact Management Software](https://www.softwareadvice.com/crm/contact-management-comparison/) - [Customer Experience Software](https://www.softwareadvice.com/customer-experience/) - [Customer Retention Software](https://www.softwareadvice.com/customer-retention/) - [Customer Success Software](https://www.softwareadvice.com/customer-success/)