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SurveySparrow is a cloud-based customer experience solution that enables businesses of all sizes to create engaging feedback surveys. It comes with a centralized dashboard, which allows users to import contacts and organize them i...Read more about SurveySparrow

4.4 (109 reviews)

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SurveyMonkey is a cloud-based survey tool that helps users create, send and analyze surveys. Users can email surveys to respondents and post them on their websites and social media profiles to increase response rate. Users can run...Read more about SurveyMonkey

Vantage Circle

Vantage Circle is an award-winning employee engagement and recognition platform. We help HR professionals drive Holistic Employee Engagement through our products, namely, Rewards and Recognition, Feedback, Exclusive Perks, and Cor...Read more about Vantage Circle


Jotform is a cloud-based form automation solution that enables users to publish online forms and record customer responses. It helps users to generate leads, collect order payments, conduct customer surveys, manage job application...Read more about Jotform

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Trustpilot is a customer experience management solution that helps businesses send review invitations, share reviews, manage ratings, track feedback and more on a centralized platform. It allows administrators to configure rules t...Read more about Trustpilot


SurveyLegend is a cloud-based survey solution for individuals and businesses of all sizes. The solution enables users to create mobile-friendly surveys, manage survey questionnaires, customize questions and track responses. S...Read more about SurveyLegend


Typeform is an interactive data collection tool that lets you create forms, surveys, and quizzes that people enjoy answering. By asking questions one at a time, you get more thoughtful responses and higher completion rates. Plus, ...Read more about Typeform

Zoho Survey

Zoho Survey is a cloud-based 360-degree feedback surveying solution that caters to small, midsize and large organizations. The solution offers templates and a library of questions to create custom surveys. Survey creators can also...Read more about Zoho Survey


Alchemer offers the world’s most flexible feedback and data collection platform that allows organizations to close the loop with their customers and employees quickly and effectively. Our mission is to give every customer and empl...Read more about Alchemer


Don't miss out on opportunities to grow and improve by collecting immediate feedback. Use simple one-click CSAT, CES & NPS surveys from Nicereply to increase the volume of insights you receive. Set up once, collect forever. Nicer...Read more about Nicereply

Customer Frontlines

Qualtrics CustomerXM is a cloud-based customer experience management system that helps small to large sized businesses monitor customer interactions and forecast purchase behavior. Its key features include net promoter score (NPS)...Read more about Customer Frontlines is an online survey builder designed to help businesses create contact, registration, sales order and customer feedback forms using customizable templates. It enables organizations to add product lists in web forms, embe...Read more about


Startquestion is a professional survey software designed to help businesses of all sizes, freelancers, nonprofits, educational institutions and more create online questionnaires for researching employees, clients and community. Ke...Read more about Startquestion


CheckMarket is a cloud-based survey tool that caters to small, midsize and large enterprises, as well as government agencies. Primary features include survey creation, distribution channel management, reporting, user notification...Read more about CheckMarket

SurveyMonkey Enterprise

SurveyMonkey Enterprise is a 360-degree feedback solution designed to help businesses in education, healthcare, IT and other sectors conduct surveys to collect feedback. The GDPR and HIPAA compliant platform enables teams to encry...Read more about SurveyMonkey Enterprise


AskNicely is a cloud-based online survey software that helps businesses create surveys and collect feedback in real time based on Net Promoter Score (NPS). Key features include live reports, real-time leaderboards, text analytics,...Read more about AskNicely


Xoxoday Empuls is a cloud-based collaboration solution designed to help organizations of all sizes manage processes related to workforce motivation, employee empowerment and engagement. Empuls facilitates collaboration amongst emp...Read more about Empuls


Qwary is a market research software designed to help businesses in the healthcare, education, hospitality, retail and other sectors share surveys to collect feedback. The platform enables managers to utilize built-in templates and...Read more about Qwary

Zonka Feedback

Zonka Feedback offers feedback forms and customer satisfaction surveys in various formats, such as on a tablet or on a kiosk, designed for companies to gather and analyze the data. The solution can be utilized by hotels and other ...Read more about Zonka Feedback


Customerly is a live chat software designed to help businesses of all sizes connect and communicate with customers or prospects in multiple languages. It enables administrators to create a knowledge base including videos, GIFs and...Read more about Customerly

Buyers Guide

Last Updated: March 16, 2023

Have you ever responded to a one-question survey pop-up asking to rate your experience after an ecommerce purchase? If so, chances are you’ve participated in a company’s NPS survey.

As companies continue to make investments in customer experience, net promoter score software, or NPS software, is becoming increasingly popular to help measure customer satisfaction. Looking at net promoter score is a way for you to gauge how customers feel about your company overall. You can use software to make it easier to administer and collect survey results.

In this guide, we’ll cover:


NPS score in SoGoSurvey Software dashboard

What is NPS software?

NPS software, or net promoter score software, helps organizations implement campaigns to measure net promoter scores (NPS). A net promoter score is the likelihood a customer will recommend the company to a friend or family member. It’s typically a ranking from 0 to 10. The way a customer answers then helps you divide them into three groups:

  • Promoters (score of 9-10): These are your loyal followers who may spread the news about your company through positive word-of-mouth.

  • Detractors (score of 0-6): These customers may actively discourage friends or family members from purchasing from your company.

  • Passives (score of 7-8): These customers were marginally satisfied by your company but don’t feel any particular loyalty, and may easily choose a competitor brand in the future.

You would then calculate your overall NPS by subtracting the detractors from promoters for an overall result between -100 to 100. You don’t factor passives into your NPS. To make this process easier, you can use software for survey administration, collecting results, and calculating your score.

While NPS has been primarily used by B2C companies and has been mostly consumer-focused, it’s now becoming more popular for use with B2B companies. It’s also increasingly being used internally to look at employee satisfaction rates.

Common features of NPS software

Here are some common features of NPS software:

Anonymous feedback

Allow reviewers to provide anonymous feedback to encourage honest conversations.

Mobile survey

Distribute a survey via mobile devices.

Multi-channel distribution

Use more than one survey distribution channel (email, web link, social media, etc.).

Negative feedback management

Identify, track, and respond to negative feedback.

Pulse surveys

Send surveys out at regularly scheduled intervals to track important metrics such as job satisfaction and work environment.


Group leads or contacts based on their specific characteristics.

Third-party integration

Access more features and applications through third-party integration with other software.

What type of buyer are you?

  • B2C companies: NPS was originally adopted by B2C companies to get a quick pulse on customer satisfaction, so the software is most commonly used by consumer-facing companies.

  • B2B companies: As the net promoter score metric has increased in popularity since its introduction in 2003, NPS is now also used by B2B companies. While it’s more complex to use NPS in a B2B context rather than a consumer-facing context, it can still be a helpful metric for B2Bs to judge the strength of their customer relationships.

  • HR departments: HR departments may use NPS software to help them gauge employee satisfaction metrics. NPS requires only one or two simple questions, so it’s easy to take a pulse of the company’s overall employee satisfaction quickly and often. The metric is also easy to understand and doesn’t require extensive calculations.

Benefits and potential issues

  • Implement surveys easily: If NPS is an important metric for your business, using NPS software can make it much easier to implement surveys. You can increase the frequency and ways you distribute the survey using NPS software, as opposed to manually sending out these surveys via email, and tracking the responses on a spreadsheet.

  • Survey more frequently: One of the key strengths of NPS is the simplicity of having only one or two questions per survey. This creates less of a burden on customers and allows companies to get a pulse on their customer satisfaction rate much quicker than more extensive customer surveys.

  • Integrate with third-party platforms: Integrate the software with your ecommerce site, chat, customer service, or email marketing platforms, which can make it even easier to automate surveys and include them as a seamless part of your customer experience.

  • Extra cost: One of the main issues you may find with NPS software is simply that it represents an extra cost to your business, so you’ll need to decide whether or not the NPS benchmark is important enough to your company that it warrants investing in software.

  • Lack of features: Choosing the right software for your business will really be a matter of understanding which vendors offer the features you need for your particular industry within your budget. For instance, drawbacks of some software platforms could be that they don’t offer multi-language options, the ability to conduct surveys on mobile, or the ability to use the software for both customer and employee satisfaction.

Market trends to understand

The number of companies using net promoter scores is projected to increase dramatically over the next few years.

NPS has received some criticism in that it’s hard to make the information actionable to improve customer service. Sometimes companies will also over-prioritize the metrics and game the system to get the NPS higher. While it’s important to remember NPS is simply one measurement to have in your toolkit, when done correctly, it can be a valuable way to gather a quick pulse on how your customers feel about your company.

NPS software can help make the process smoother and more automated so you can focus on what really matters—improving your customer experience.

Note: The applications selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication.