--- title: "Best NPS Software - 2026 Reviews & Pricing" description: "Find the best NPS Software for your organization. Compare top NPS Software systems with customer reviews, pricing, and free demos." source_url: "https://www.softwareadvice.com/customer-experience/nps-comparison/" page_type: "subcategory" language: "en" --- [Home](https://www.softwareadvice.com/) / NPS Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best NPS Software of 2026 Updated November 9, 2026 On this page 1. FrontRunners 2. Popular Comparisons 3. Buyers Guide 4. Related Software Filter products 108 results ### Compare Products Showing 1 - 25 of 108 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. ### [Jotform](/market-research/jotform-profile/) - Overall rating: 4.7/5 - Reviews: 2,934 - Starting price: $0.00/month - Best for: Small businesses - Free trial: Not available - Free demo: Not available #### Overview Jotform is a cloud-based form automation solution that enables users to publish online forms and record customer responses. It helps users to generate leads, collect order [Read more](/market-research/jotform-profile/) ##### What users love - Quick, flexible form building - User-friendly and intuitive interface - Extensive branding and design options ##### To take in mind - Expensive plans and feature limits - Slow and limited support channels - Email delivery and notification issues #### Features ##### Best rated features - Single Sign On: 5/5 - Text Editing: 5/5 - Booking Management: 5/5 - Real-Time Updates: 5/5 [See all features](/market-research/jotform-profile/#key-features) --- ### [Zonka Feedback](/market-research/zonka-feedback-profile/) - Overall rating: 4.8/5 - Reviews: 68 - Starting price: $199.00/month - Free trial: Not available - Free demo: Not available #### Overview Zonka Feedback is an AI-powered customer feedback and experience management platform serving small businesses to large enterprises across industries such as retail, healthcare, [Read more](/market-research/zonka-feedback-profile/) #### Features ##### Best rated features - Complaint Monitoring: 5/5 - Question Branching: 5/5 - Customer Segmentation: 5/5 - Customizable Forms: 5/5 ##### Worst rated features - Trend Analysis: 4/5 [See all features](/market-research/zonka-feedback-profile/#key-features) --- ### [Listen360](/customer-experience/listen360-profile/) - Overall rating: 4.8/5 - Reviews: 57 - Starting price: $99.00 - Free trial: Not available - Free demo: Not available #### Overview Listen360 is an all-in-one customer feedback and review management platform designed to help franchisors and multi-location brands strengthen relationships, boost loyalty, and [Read more](/customer-experience/listen360-profile/) #### Features ##### Best rated features - Multi-Language: 5/5 - Access Controls/Permissions: 5/5 - API: 5/5 - Text Fields: 5/5 ##### Worst rated features - AI/Machine Learning: 2/5 - Pulse Surveys: 3/5 - Customizable Fields: 3/5 [See all features](/customer-experience/listen360-profile/#key-features) --- ### [Typeform](/hr/typeform-profile/) - Overall rating: 4.7/5 - Reviews: 985 - Starting price: $39.00/month - Best for: Customizable Questions - Free trial: Available - Free demo: Not available #### Overview Typeform’s form builder helps you create beautiful, conversational forms without needing design or technical skills. Get started with help from Typeform AI or build from scratch. [Read more](/hr/typeform-profile/) ##### What users love - Engaging and customizable forms - Intuitive experience for all users - Dynamic and interactive surveys ##### To take in mind - Expensive for small users - Limited and clunky export tools - Key features locked behind paywall #### Features ##### Best rated features - NPS Survey Structure: 5/5 - Q&A Management: 5/5 - Pipeline Management: 5/5 - Text Fields: 5/5 ##### Worst rated features - Abbreviation Detection: 3/5 - Communication Management: 4/5 - Panel Management: 4/5 [See all features](/hr/typeform-profile/#key-features) #### Pricing ##### Basic - Price: $39.00/month - Created for everyone: Create interactive AI forms that connect to your workflow ##### Plus - Price: $79.00/month - Created for all teams: Make your AI forms more beautiful and on-brand ##### Business - Price: $129.00/month - Created for all teams: Analyze performance with AI and do more with your data [See full pricing details](/hr/typeform-profile/#pricing-and-plans) --- ### [Nicereply](/survey/nicereply-profile/) - Overall rating: 4.7/5 - Reviews: 283 - Starting price: $59.00/month - Best for: Value for money - Free trial: Available - Free demo: Not available #### Overview Don't miss out on opportunities to grow and improve by collecting immediate feedback. Use simple one-click CSAT, CES & NPS surveys from Nicereply to increase the volume of insights [Read more](/survey/nicereply-profile/) ##### What users love - Actionable customer insight collection - Intuitive and user-friendly interface - Team accountability and motivation ##### To take in mind - Inconsistent and unfair rating issues #### Features ##### Best rated features - Multi-Language: 5/5 - Real-Time Notifications: 5/5 - CRM: 5/5 - Multi-Channel Data Collection: 5/5 ##### Worst rated features - Dashboard: 3.5/5 - Visual Analytics: 4/5 - Email Marketing: 4/5 - Predictive Analytics: 4/5 [See all features](/survey/nicereply-profile/#key-features) #### Pricing ##### Starter - Price: $59.00/month - 3 User Seats & 100 Survey Responses/Month (equals surveying approx. 1000 customers) ##### Essential - Price: $119.00/month - 10 User Seats & 250 Survey Responses/Month (equals surveying approx. 2500 customers) ##### Growth - Price: $239.00/month - 25 User Seats & 1000 Survey Responses/Month (equals surveying approx. 10 000 customers) [See full pricing details](/survey/nicereply-profile/#pricing-and-plans) --- ### [Delighted](/survey/delighted-profile/) - Overall rating: 4.8/5 - Reviews: 57 - Starting price: $17.00/month - Free trial: Not available - Free demo: Not available #### Overview Delighted is a cloud-based customer experience (CX) management solution designed to help small to large enterprises gather and analyze customer feedback by conducting surveys [Read more](/survey/delighted-profile/) #### Features ##### Best rated features - CRM: 5/5 - Surveys & Feedback: 5/5 - Mobile Survey: 5/5 - Multi-Channel Communication: 5/5 [See all features](/survey/delighted-profile/#key-features) --- ### [zenloop](/customer-experience/zenloop-profile/) - Overall rating: 4.9/5 - Reviews: 30 - Starting price: €99.00/month - Free trial: Not available - Free demo: Not available #### Overview zenloop is a Berlin-based SaaS company that offers a CX Action Management platform. As the pioneer in Action Management, zenloop enables top global corporations such as [Read more](/customer-experience/zenloop-profile/) --- ### [Clootrack](/customer-satisfaction/clootrack-profile/) - Overall rating: 5/5 - Reviews: 16 - Starting price: $25,000.00/year - Free trial: Available - Free demo: Not available #### Overview Clootrack is an intelligent customer experience analytics platform that helps D2C brands understand the reasons why CX scores like NPS, CSAT, Star ratings drop. Our powerful [Read more](/customer-satisfaction/clootrack-profile/) #### Features ##### Best rated features - Sentiment Analysis: 5/5 - Negative Feedback Management: 5/5 - Multi-Channel Communication: 5/5 - Communication Management: 5/5 ##### Worst rated features - Natural Language Processing: 3/5 - Customizable Reports: 4/5 - Real-Time Analytics: 4/5 [See all features](/customer-satisfaction/clootrack-profile/#key-features) #### Pricing ##### Basic - Price: $25,000.00/year [See full pricing details](/customer-satisfaction/clootrack-profile/#pricing-and-plans) --- ### [SurveySparrow](/survey/surveysparrow-profile/) - Overall rating: 4.4/5 - Reviews: 123 - Best for: Value for money - Free trial: Available - Free demo: Not available #### Overview SurveySparrow is a cloud-based experience management platform that helps small to mid-sized businesses across industries collect, analyze, and act on customer and employee [Read more](/survey/surveysparrow-profile/) #### Features ##### Best rated features - Pulse Surveys: 5/5 - Question Piping: 5/5 - 360 Degree Feedback: 5/5 - Benchmarking: 5/5 ##### Worst rated features - Reminders: 2/5 - Access Controls/Permissions: 3/5 - API: 3/5 - Real-Time Reporting: 3/5 [See all features](/survey/surveysparrow-profile/#key-features) #### Pricing ##### Pricing - Price: Custom - Pricing available upon request - All the integral features to get started with data collection. 50 responses per month, 3 Active [See full pricing details](/survey/surveysparrow-profile/#pricing-and-plans) --- ### [XM for Customer Experience](/customer-experience/customer-frontlines-profile/) - Overall rating: 4.6/5 - Reviews: 255 - Starting price: $1,500.00/year - Best for: Customer support - Free trial: Available - Free demo: Not available #### Overview Qualtrics CustomerXM is a cloud-based customer experience management system that helps small to large sized businesses monitor customer interactions and forecast purchase behavior. [Read more](/customer-experience/customer-frontlines-profile/) #### Features ##### Best rated features - Support Ticket Tracking: 5/5 - Behavioral Analytics: 5/5 - Customizable Fields: 5/5 - Multi-Channel Data Collection: 5/5 ##### Worst rated features - Segmentation: 2/5 [See all features](/customer-experience/customer-frontlines-profile/#key-features) #### Pricing ##### Basic - Price: $1,500.00/year [See full pricing details](/customer-experience/customer-frontlines-profile/#pricing-and-plans) --- ### [Alterna CX](/customer-loyalty/alterna-cx-profile/) - Overall rating: 4.8/5 - Reviews: 5 - Starting price: $2,000.00/month - Free trial: Not available - Free demo: Not available #### Overview Alterna CX is an AI-based solution that streams customer data from all digital and offline touchpoints. It aggregates, analyzes and organizes customer feedback in a unified [Read more](/customer-loyalty/alterna-cx-profile/) #### Features ##### Best rated features - Sentiment Analysis: 5/5 - Text Analysis: 5/5 - Dashboard: 4.5/5 - Reporting/Analytics: 4/5 ##### Worst rated features - Negative Feedback Management: 2/5 - Predictive Analytics: 3.5/5 - Customer Segmentation: 4/5 - Multi-Channel Data Collection: 4/5 [See all features](/customer-loyalty/alterna-cx-profile/#key-features) --- ### [Surveyed](/customer-experience/surveyed-profile/) - Overall rating: 5/5 - Reviews: 2 - Starting price: $50.00/year - Free trial: Available - Free demo: Not available #### Overview Collect qualitative insights through video responses with Surveyed. The powerful AI-based survey features make it easy to target, logic, and segment respondents for richer [Read more](/customer-experience/surveyed-profile/) #### Features ##### Best rated features - Customer Experience Management: 5/5 - Multi-Language: 5/5 - Real-Time Analytics: 5/5 - Sentiment Analysis: 5/5 [See all features](/customer-experience/surveyed-profile/#key-features) #### Pricing ##### Basic - Price: $50.00/year [See full pricing details](/customer-experience/surveyed-profile/#pricing-and-plans) --- ### [Alchemer Survey](/customer-experience/surveygizmo-profile/) - Overall rating: 4.5/5 - Reviews: 393 - Starting price: $55.00/month - Best for: Small businesses - Free trial: Available - Free demo: Not available #### Overview Alchemer is an enterprise-level customer experience and feedback management platform that helps organizations collect, connect, and act on feedback across the entire customer [Read more](/customer-experience/surveygizmo-profile/) ##### What users love - Flexible and customizable survey creation - Responsive and knowledgeable support team - Intuitive and user-friendly interface ##### To take in mind - Expensive plans and price increases #### Features ##### Best rated features - Data Security: 5/5 - Question Library: 5/5 - Real-Time Reporting: 5/5 - Complaint Monitoring: 5/5 ##### Worst rated features - Email Management: 1/5 - Offline Response Collection: 1/5 [See all features](/customer-experience/surveygizmo-profile/#key-features) #### Pricing ##### Collaborator - Price: $55.00/month ##### Professional - Price: $165.00/month - Max 3 users. ##### Full Access - Price: $275.00/month - Max 3 users. [See full pricing details](/customer-experience/surveygizmo-profile/#pricing-and-plans) --- ### [SurveySensum](/market-research/surveysensum-profile/) - Overall rating: 5/5 - Reviews: 1 - Starting price: $3,600.00/year - Free trial: Available - Free demo: Not available #### Overview SurveySensum is a leading customer feedback platform that helps you gather and analyze customer feedback and take strategic actions that drive revenue. With its ease of use and [Read more](/market-research/surveysensum-profile/) #### Pricing ##### Starter CX - Price: $3,600.00/year [See full pricing details](/market-research/surveysensum-profile/#pricing-and-plans) --- ### [Tatvam](/crm/tatvam-profile/) - Overall rating: 4.5/5 - Reviews: 2 - Starting price: $49.00/month - Free trial: Not available - Free demo: Not available #### Overview Tatvam uses Machine Learning and AI to analyze all your guest feedback comments (online reviews, email surveys, support emails, etc.) and immediately show you what your guests are [Read more](/crm/tatvam-profile/) #### Features ##### Best rated features - Survey/Poll Management: 5/5 - Reporting/Analytics: 5/5 - Multi-Channel Data Collection: 5/5 - Dashboard: 5/5 ##### Worst rated features - Text Analysis: 4/5 [See all features](/crm/tatvam-profile/#key-features) --- ### [XEBO.ai](/customer-loyalty/survey2connnect-profile/) - Overall rating: 4.5/5 - Reviews: 19 - Starting price: ₹25.00/year - Free trial: Available - Free demo: Not available #### Overview XEBO.ai platform offers users a variety of experience management products to investigate and analyze their business and take decisive actions. XEBO.ai is a cloud-based CX platform [Read more](/customer-loyalty/survey2connnect-profile/) #### Features ##### Best rated features - Multi-Channel Data Collection: 5/5 - Benchmarking: 5/5 - Survey/Poll Management: 4.7/5 - Reporting/Analytics: 4.6/5 ##### Worst rated features - Text Analysis: 1/5 - Sentiment Analysis: 3/5 [See all features](/customer-loyalty/survey2connnect-profile/#key-features) #### Pricing ##### Basic - Price: ₹25.00/year [See full pricing details](/customer-loyalty/survey2connnect-profile/#pricing-and-plans) --- ### [Verint Voice of the Customer](/bi/verint-experience-management-profile/) - Overall rating: 2/5 - Reviews: 1 - Free trial: Not available - Free demo: Not available #### Overview Verint® Experience Management™ is a cloud-based analytics suite designed to help small to large businesses view and gain insights on customer experiences (CX). Key features include [Read more](/bi/verint-experience-management-profile/) #### Features ##### Best rated features - Search/Filter: 3/5 - Visual Analytics: 2/5 - Survey/Poll Management: 2/5 - Reporting/Analytics: 2/5 ##### Worst rated features - Data Visualization: 1/5 - Reporting/Analytics: 2/5 - Survey/Poll Management: 2/5 - Visual Analytics: 2/5 [See all features](/bi/verint-experience-management-profile/#key-features) --- ### [Medallia Experience Cloud](/customer-loyalty/medallia-profile/) - Overall rating: 4.5/5 - Reviews: 33 - Starting price: $5.00 - Free trial: Not available - Free demo: Not available #### Overview Medallia is a text analytics solution that uses AI and machine learning technologies to enhance customer, employee and product experiences by detecting user patterns, needs and [Read more](/customer-loyalty/medallia-profile/) #### Features ##### Best rated features - Complaint Monitoring: 5/5 - Reporting/Analytics: 5/5 - Customizable Templates: 5/5 - Engagement Tracking: 5/5 ##### Worst rated features - Skip Logic: 2.5/5 [See all features](/customer-loyalty/medallia-profile/#key-features) --- ### [CheckMarket](/customer-satisfaction/checkmarket-profile/) - Overall rating: 4.5/5 - Reviews: 149 - Starting price: $150.00/month - Best for: Ease of use - Free trial: Available - Free demo: Not available #### Overview CheckMarket is a cloud-based survey tool that caters to small, midsize and large enterprises, as well as government agencies. Primary features include survey creation, [Read more](/customer-satisfaction/checkmarket-profile/) #### Features ##### Best rated features - Multi-Channel Distribution: 5/5 - Surveys & Feedback: 5/5 - Customizable Questions: 5/5 - Data Import/Export: 5/5 ##### Worst rated features - NPS Survey Structure: 4/5 - Negative Feedback Management: 4/5 [See all features](/customer-satisfaction/checkmarket-profile/#key-features) #### Pricing ##### Flexible Monthly Plan - Price: $150.00/month - The plan price is divided into 6 slots, based upon the number of monthly survey responses. 500 [See full pricing details](/customer-satisfaction/checkmarket-profile/#pricing-and-plans) --- ### [Vantage Circle](/hr/vantage-circle-profile/) - Overall rating: 4.7/5 - Reviews: 5,124 - Best for: Self Service Portal - Free trial: Not available - Free demo: Not available #### Overview Vantage Circle is an employee engagement platform offering solutions for recognition and rewards, corporate wellness, employee feedback, and corporate discounts. It is designed for [Read more](/hr/vantage-circle-profile/) ##### What users love - Intuitive and user-friendly interface - Motivating employee recognition programs - Flexible and diverse redemption choices ##### To take in mind - Inconsistent purchase and points tracking #### Features ##### Best rated features - API: 5/5 - 360 Degree Feedback: 4.9/5 - Multi-Language: 4.8/5 - Self Service Portal: 4.7/5 ##### Worst rated features - Leaderboards: 4/5 - Single Sign On: 4/5 - Rewards Program: 4/5 [See all features](/hr/vantage-circle-profile/#key-features) --- ### [Flex Surveys](/hr/flex-surveys-profile/) - Overall rating: 5.0/5 - Reviews: 76 - Starting price: $4,500.00one time - Free trial: Not available - Free demo: Not available #### Overview Flex Surveys is an employee engagement platform that helps businesses conduct surveys and analyze employee satisfaction through benchmarking, net promoter score (NPS) and [Read more](/hr/flex-surveys-profile/) #### Features ##### Best rated features - Multi-Language: 5/5 - Pulse Surveys: 5/5 - NPS Survey Structure: 5/5 - Customizable Templates: 5/5 ##### Worst rated features - Goal Management: 4/5 [See all features](/hr/flex-surveys-profile/#key-features) --- ### [CustomerHero](/website-optimization/startquestion-profile/) - Overall rating: 4.9/5 - Reviews: 175 - Best for: Ease of use - Free trial: Not available - Free demo: Not available #### Overview Startquestion is a professional survey software designed to help businesses of all sizes, freelancers, nonprofits, educational institutions and more create online questionnaires [Read more](/website-optimization/startquestion-profile/) #### Features ##### Best rated features - Engagement Tracking: 5/5 - Email Marketing: 5/5 - Customer Experience Management: 5/5 - Template Management: 5/5 ##### Worst rated features - Real-Time Data: 4/5 [See all features](/website-optimization/startquestion-profile/#key-features) --- ### [forms.app](/forms-automation/forms-app-profile/) - Overall rating: 4.7/5 - Reviews: 275 - Starting price: $0.00 - Best for: Customer support - Free trial: Not available - Free demo: Not available #### Overview forms.app is an online form builder for teams. It is designed to help businesses, organizations, and teams create professional forms with ease, manage their forms, and collect [Read more](/forms-automation/forms-app-profile/) #### Features ##### Best rated features - Mobile Access: 5/5 - NPS of Employees: 5/5 - Generative AI: 5/5 - Question Branching: 5/5 ##### Worst rated features - Randomization: 4/5 [See all features](/forms-automation/forms-app-profile/#key-features) --- 1 [2](https://www.softwareadvice.com/customer-experience/nps-comparison/?__ai_markdown=true&page=2)[3](https://www.softwareadvice.com/customer-experience/nps-comparison/?__ai_markdown=true&page=3)[4](https://www.softwareadvice.com/customer-experience/nps-comparison/?__ai_markdown=true&page=4)[5](https://www.softwareadvice.com/customer-experience/nps-comparison/?__ai_markdown=true&page=5) ## Popular Comparisons [ Jotform vs SurveyMonkey ](https://www.softwareadvice.com/market-research/jotform-profile/vs/surveymonkey/)[ SurveyLegend vs Typeform ](https://www.softwareadvice.com/survey/surveylegend-profile/vs/typeform/)[ SurveySparrow vs Zoho Survey ](https://www.softwareadvice.com/survey/surveysparrow-profile/vs/zoho-survey/)[ Vantage Circle vs Xoxoday ](https://www.softwareadvice.com/hr/vantage-circle-profile/vs/xoxoday-plum/)[ CustomerHero vs CheckMarket ](https://www.softwareadvice.com/customer-satisfaction/checkmarket-profile/vs/startquestion/)[ Trustpilot vs SmartSurvey ](https://www.softwareadvice.com/survey/smartsurvey-profile/vs/trustpilot/) ## Your Guide to Top NPS Software, May 2022 Software Advice uses reviews from real software users to highlight the top-rated NPS products in North America. [Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/) #### Explore FrontRunners - [CustomerHero](https://www.softwareadvice.com/website-optimization/startquestion-profile/) - [Zonka Feedback](https://www.softwareadvice.com/market-research/zonka-feedback-profile/) - [Qwary](https://www.softwareadvice.com/customer-experience/qwary-profile/) - [youengage](https://www.softwareadvice.com/survey/youengage-profile/) - [Listen360](https://www.softwareadvice.com/customer-experience/listen360-profile/) - [SurveyLegend](https://www.softwareadvice.com/survey/surveylegend-profile/) - [Empuls](https://www.softwareadvice.com/hr/xoxoday-empuls-profile/) - [SurveyMonkey](https://www.softwareadvice.com/customer-satisfaction/surveymonkey-profile/) - [XM for Customer Experience](https://www.softwareadvice.com/customer-experience/customer-frontlines-profile/) - SurveyMonkey Enterprise - [Alchemer](https://www.softwareadvice.com/customer-experience/surveygizmo-profile/) “Usability” includes user ratings for Functionality and Ease of Use. “Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money. Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication. Have you ever responded to a one-question survey pop-up asking to rate your experience after an ecommerce purchase? If so, chances are you’ve participated in a company’s NPS survey. As companies continue to make investments in [customer experience](https://www.softwareadvice.com/customer-experience/), net promoter score software, or NPS software, is becoming increasingly popular to help measure customer satisfaction. Looking at net promoter score is a way for you to gauge how customers feel about your company overall. You can use software to make it easier to administer and collect survey results. In this guide, we’ll cover: - [What is NPS software?](#WhatisNPSsoftware) - [Common features of NPS software](#CommonfeaturesofNPSsoftware) - [What type of buyer are you?](#Whattypeofbuyerareyou) - [Benefits and potential issues](#Benefitsandpotentialissues) - [Market trends to understand](#Markettrendstounderstand) ## What is NPS software? NPS software, or net promoter score software, helps organizations implement campaigns to measure net promoter scores (NPS). A net promoter score is the likelihood a customer will recommend the company to a friend or family member. It’s typically a ranking from 0 to 10. The way a customer answers then helps you divide them into three groups: - **Promoters (score of 9-10):** These are your loyal followers who may spread the news about your company through positive word-of-mouth. - **Detractors (score of 0-6):** These customers may actively discourage friends or family members from purchasing from your company. - **Passives (score of 7-8):** These customers were marginally satisfied by your company but don’t feel any particular loyalty, and may easily choose a competitor brand in the future. You would then calculate your overall NPS by subtracting the detractors from promoters for an overall result between -100 to 100. You don’t factor passives into your NPS. To make this process easier, you can use software for survey administration, collecting results, and calculating your score. While NPS has been primarily used by B2C companies and has been mostly consumer-focused, it’s now becoming more popular for use with B2B companies. It’s also increasingly being used internally to look at employee satisfaction rates. ## Common features of NPS software Here are some common features of NPS software: | Feature | Description | | --- | --- | | Anonymous feedback | Allow reviewers to provide anonymous feedback to encourage honest conversations. | | Mobile survey | Distribute a survey via mobile devices. | | Multi-channel distribution | Use more than one survey distribution channel (email, web link, social media, etc.). | | Negative feedback management | Identify, track, and respond to negative feedback. | | Pulse surveys | Send surveys out at regularly scheduled intervals to track important metrics such as job satisfaction and work environment. | | Segmentation | Group leads or contacts based on their specific characteristics. | | Third-party integration | Access more features and applications through third-party integration with other software. | --- ## What type of buyer are you? - **B2C companies:** NPS was originally adopted by B2C companies to get a quick pulse on customer satisfaction, so the software is most commonly used by consumer-facing companies. - **B2B companies:** As the net promoter score metric has increased in popularity since its introduction in 2003, NPS is now also used by B2B companies. While it’s more complex to use NPS in a B2B context rather than a consumer-facing context, it can still be a helpful metric for B2Bs to judge the strength of their customer relationships. - **HR departments:** HR departments may use NPS software to help them gauge employee satisfaction metrics. NPS requires only one or two simple questions, so it’s easy to take a pulse of the company’s overall employee satisfaction quickly and often. The metric is also easy to understand and doesn’t require extensive calculations. ## Benefits and potential issues - **Implement surveys easily:** If NPS is an important metric for your business, using NPS software can make it much easier to implement surveys. You can increase the frequency and ways you distribute the survey using NPS software, as opposed to manually sending out these surveys via email, and tracking the responses on a spreadsheet. - **Survey more frequently:** One of the key strengths of NPS is the simplicity of having only one or two questions per survey. This creates less of a burden on customers and allows companies to get a pulse on their customer satisfaction rate much quicker than more extensive customer surveys. - **Integrate with third-party platforms:** Integrate the software with your ecommerce site, chat, customer service, or email marketing platforms, which can make it even easier to automate surveys and include them as a seamless part of your customer experience. - **Extra cost:** One of the main issues you may find with NPS software is simply that it represents an extra cost to your business, so you’ll need to decide whether or not the NPS benchmark is important enough to your company that it warrants investing in software. - **Lack of features:** Choosing the right software for your business will really be a matter of understanding which vendors offer the features you need for your particular industry within your budget. For instance, drawbacks of some software platforms could be that they don’t offer multi-language options, the ability to conduct surveys on mobile, or the ability to use the software for both customer and employee satisfaction. ## Market trends to understand The number of companies using net promoter scores is projected to increase dramatically over the next few years. NPS has received some criticism in that it’s hard to make the information actionable to improve customer service. Sometimes companies will also over-prioritize the metrics and game the system to get the NPS higher. While it’s important to remember NPS is simply one measurement to have in your toolkit, when done correctly, it can be a valuable way to gather a quick pulse on how your customers feel about your company. NPS software can help make the process smoother and more automated so you can focus on what really matters—improving your [customer experience](https://www.softwareadvice.com/customer-experience/). _Note: The applications selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication._ ### Related NPS Software - [Customer Experience Software](https://www.softwareadvice.com/customer-experience/) - [Customer Loyalty Software](https://www.softwareadvice.com/customer-loyalty/) - [Customer Satisfaction Software](https://www.softwareadvice.com/customer-satisfaction/) - [Survey Software](https://www.softwareadvice.com/survey/)