Find the best Event Management Software

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Cvent Event Management

Cvent is a cloud-based solution that helps midsize organizations and enterprises with venue sourcing, online event registration, budget management and payment processing. The solution enables event planners to track the attendance...Read more about Cvent Event Management

Expo Pass

Expo Pass is an online event management software that is suitable for businesses of all sizes hosting physical or virtual events. The key features of the solution include attendee registration, badge printing, custom event apps, l...Read more about Expo Pass

Attendease

Revolutionize Your Events And Meetings With The Best Event Planning And Management Software. The Attendease event management platform was built around the core fundamentals of event planning. Each feature and benefit has been care...Read more about Attendease

RegFox

RegFox is a powerful event registration platform for conferences, camps, classes, and more. It’s easy to use, highly customizable, and unbelievably affordable. This powerful event registration solution is easy to use, highly cu...Read more about RegFox

Momentus Technologies (formerly Ungerboeck)

Momentus Technologies (formerly known as Ungerboeck) is a worldwide leader in venue and event management solutions, empowering organizations to craft exceptional experiences. With a presence in over 50 countries and a user base ex...Read more about Momentus Technologies (formerly Ungerboeck)

Accelevents

Accelevents, the one-stop solution for managing virtual, hybrid, and in-person events, uniquely combines enterprise-grade capabilities with ease of use to streamline your event planning process. Trusted by 12,500 organizations w...Read more about Accelevents

EventsAIR

For over 30 years, the team at EventsAir has been developing innovative solutions and services for the event management industry. Creating one of the most comprehensive event management platforms that is trusted by event profess...Read more about EventsAIR

Trumba Connect

Trumba Connect is innovative calendar and event management software that allows you to seamlessly create, publish, promote, and track events. It’s a great fit for virtual, in-person or hybrid events. The calendar experts special...Read more about Trumba Connect

A2Z Events

A2Z Events is a cloud-based event management solution designed to help associations, emerging non-profits, charities, wellness organizations or event professionals manage operations related to attendees, exhibitors, speakers and s...Read more about A2Z Events

Zoho Backstage

Zoho Backstage is a cloud-based event management software that helps businesses plan and organize conferences or virtual meetups, handle registrations, track ticket sales and process payments. Zoho Backstage offers a variety of...Read more about Zoho Backstage

ThunderTix

Designed for the performing arts, ThunderTix provides reserved seating and general admission event management. We make season subscriptions easy and combine fundraising, gift cards, merchandise, concessions, and a private CRM in o...Read more about ThunderTix

Eventsquid

Eventsquid is cloud-based event management software for small, midsize and large businesses. It caters to corporations, sports leagues, educational institutes and other associations. Primary features include event registration, we...Read more about Eventsquid

Ticketbud

Ticketbud is a cloud-based event ticketing software that offers event ticket sales, attendee management and promotional capabilities. Android and iOS apps available. The solution allows users to create new event pages and acc...Read more about Ticketbud

Event Booking Engines

Event Booking Engines is a cloud-based software platform designed to help Venues, Hotels, Caterers, Restaurants and Hospitality Groups manage their events, calendar, tasks, proposals, contracts, payments, lead transfer and event t...Read more about Event Booking Engines

Eventpedia

Eventpedia is a powerful event management platform that helps you bring your brand, sponsors, and attendees together. The Eventpedia calendar turns your event into a real-time interactive digital experience that increases engageme...Read more about Eventpedia

idloom.events

Idloom.events is a cloud-based event management and online registration solution that helps users create an event management website, register volunteers for events and make reservations. It also offers payment processing, automat...Read more about idloom.events

AudienceView

AudienceView is a cloud-based ticketing solution that enables nonprofits, art centers, museums, events and theaters to sell tickets and raise funds. The solution enables users to manage ticket prices by individual seats or section...Read more about AudienceView

HoneyBook

HoneyBook is the centralized clientflow management platform that empowers independent businesses to deliver remarkable client experiences and operate with confidence. Use one platform to see what’s happening with all projects. M...Read more about HoneyBook

LineUpr

Experience the power of LineUpr, a leading event app solution that empowers event organizers to create engaging, personalized apps for any event format. With its intuitive interface and extensive customization options, LineUpr sim...Read more about LineUpr

Bizzabo

Bizzabo's next-generation event management platform powers immersive in-person, virtual, and hybrid experiences for the world’s leading brands — all with the Bizzabo Event Experience OS, a data-rich open platform that empowers Eve...Read more about Bizzabo

Buyers Guide

Last Updated: March 16, 2023

All businesses, big or small, must differentiate themselves from their competitors to succeed. While marketing is one important piece of the puzzle, planning and managing successful promotional events is another major part of it.

The process of promoting a product, service or idea by holding a planned public event (online or offline) involves a lot of planning and coordination.

That’s where event management software can help: An event management—or event planning—solution allows users to incorporate business logic into planning and organizing an event.

This guide can help potential buyers find the best solution for their needs. Here’s what we’ll cover:

What Is Event Management Software?

Common Functionality of Event Management Software

Key Considerations for Event Management Software

What Type of Buyer Are You?

Market Trends to Understand

What Is Event Management Software? 

An event management system helps businesses automate the process of planning, organizing, marketing and ultimately analyzing promotional events.

Among other things, this type of software facilitates:

  • Event registration

  • Ticketing

  • Onsite operations management

  • Seat allocations

It can also be used to administer real-time polls and surveys to keep the audience engaged and incorporate customer feedback to improve future events.

Common Functionality of Event Management Software

Most event planning software solutions offer some or all of the following capabilities:

Attendee management

Creates an enhanced attendee experience with functions such as customized registration, guest list management, assigned seating arrangements, polls and Q&As for increased engagement and assignment of qualified staff members to escort attendees. Certain solutions allow users to facilitate travel arrangements for attendees.

Registration management

Enables users to accept or decline registrations for events, conferences or seminars through both online and offline channels. Certain solutions allow users to book rooms, venues or tables for attendees.

Venue management

Allows users to identify potential venues and prepare a detailed floor plan or layout and allocate booths to exhibitors. Certain solutions allow users to manage event logistics, catering and resources.

Ticketing

Facilitates the sale of event tickets or registration for conferences through online or offline channels. Also allows users to customize ticket prices and types and set quantity limits.

Event analytics and reporting

Enables the generation of customizable reports, so users can measure event ROI based on metrics such as budget utilization, venue utilization, audience engagement and marketing success.

Event marketing

Allows business owners to market events with tools and functionality that allow users to create a customizable event website, launch email, social media and push messaging marketing campaigns and create promo codes.

On-site management

Enables users to manage event-related activities at the venue including on-the-spot attendee registrations, creating and printing name badges for attendees, checking in attendees via barcode scanner and integration with self-service kiosks for easy check-ins.

Session management

Allows users to create and monitor content for event exhibitors, speakers and sponsors. Also allows users to create event agendas and gauge attendee interest for each session.

Key Considerations for Event Management Software

Here are a few other factors to keep in mind as you evaluate event planning tools:

Make sure the software offers a mobile interface. Event coordinators are often on-the-go, evaluating venues and meeting with caterers and other professionals to get everything set up. Having a mobile interface available enables a seamless workflow, regardless of location.

Software should support necessary integrations. When choosing an event management solution, it's important to consider which other tools you'll need it to communicate with. You might consider vendors that offer native integrations with customer relationship management (CRM) products that offer features such as:

  • Contact and lead management

  • Social media communities for marketing events online

  • Electronic wallets and payment gateways for online ticketing

  • Email and list management software

What Type of Buyer Are You?

Choosing the right event management software depends on the size of the business. Consider the following buyer types:

Small and mid-sized businesses. These businesses typically operate as establishments with up to 100 employees and specialize in a certain area. Such companies might consider a best-of-breed system that specializes in their niche. For example, businesses that primarily hold online events should look for a solution that offers ticketing, online registration management, event marketing and event reporting. Business that hold on-site events should seek features for venue management, on-site visitor management functionality and guest list management, badge printing, barcode scanning and sessions management.

Large enterprises. Companies that specialize in large events often host on-site events that are connected to simultaneous online events working in sync with their offline counterparts. These businesses should look for features that synchronize both online and offline event registration. They may want to consider an event management solution with a modular suite that provides the ability to pick and choose modules according to their needs.

Market Trends to Understand

Big data analytics. Event organizers need to go beyond collecting attendee and registration information to provide a truly customized attendee experience. A wealth of data on customer preferences can be retrieved by tracking customers’ online activities, such as their social media posts and shopping preferences. Big data analytics allows businesses to aggregate and study this data, so they can serve up customized content to users.

Beacon technology in attendee management. Based on Bluetooth low energy (BLE) technology, beacons will go a long way in personalizing the customer experience. Imagine an attendee walking to an event and receiving a customized welcome message the moment they enter the venue, followed by an app notification that automatically opens up a map to guide them toward the registration desk and around the event. Beacons can help keep attendees engaged and encourage them to connect with other attendees, which can lead to more event registrations in the future.