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Lemax is an online software solution for tour operators that create, sell and operate multi-day tours and want to be more efficient and grow faster by digitalizing their business: 1) Get all products and calculations centralized,...Read more about Lemax

Peek Pro

Peek Pro is a revolutionary operating software designed for tour and activity operators looking to boost revenue and streamline operations. This platform offers a world class online booking experience, dynamic pricing and a compre...Read more about Peek Pro


Resmark offers a solution to book tours, activities, and rentals, which aims to help businesses understand customers and expand. This tool allows users to create/sign online waivers and release of liability forms using Waiver...Read more about RESMARK


Beyonk Group offers two booking platforms - Beyonk and BookingHound; both simple, powerful and easy to use booking software for the travel and leisure industry. Trusted to manage and expand their online business by thousands of ac...Read more about Beyonk


Rezdy is a cloud-based B2B solution that helps tour operators sell their products on websites and multiple distribution networks. The solution’s open platform helps users integrate internal systems and web applications with the of...Read more about Rezdy


Bokun is a cloud-based booking management system designed to help travel and tourism businesses create booking websites and handle reservations, pricing, payments and more. The platform comes with a centralized dashboard, which al...Read more about Bókun


Xola is a cloud-based booking solution that allows activity and tour companies to manage bookings from a variety of different sources including via the phone, websites or in person. The solution provides a mobile interface and can...Read more about Xola


Originally built within Gate 1 Travel, Softrip offers one comprehensive and "source of truth" platform for multi-day tour operators. Our expansive suite of products includes Reservations, Product Management, Operations , CRM & Mar...Read more about Softrip

4.5 (4 reviews)

Starboard Suite

Starboard Suite is a tour operations management solution that helps passenger vessels and watersport businesses streamline processes related to reservations, event organization, employee scheduling and more. The booking functional...Read more about Starboard Suite


WebReserv is a cloud-based tour operator solution that helps rental companies, lodging merchants and travel agents streamline reservation processes and create business listings. The centralized platform comes with a customizable b...Read more about WebReserv


FareHarbor is a cloud-based tour and activity booking solution that enables tour operators to manage their day-to-day business operations. It offers online booking management and payment portals, and it integrates with user websit...Read more about FareHarbor


Pacific is a cloud-based tour operation software that helps travel businesses manage online payments, bookings, reservations and more. The platform includes an online booking engine that allows customers to book and pay for tours ...Read more about Pacific

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ResLogic is a cloud-based travel and tour management software solution. It is suitable for mid and large-size tour operators, travel agencies and central reservations offices. Primary features of the solution include an online boo...Read more about ResLogic

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Powerful online appointment booking software designed for beauty, wellness, fitness businesses, tour and activities providers. Perfect for salons, spas, yoga studios, massage therapists, escape rooms, and other service-based busin...Read more about Bookeo

The Flybook

The Flybook is a comprehensive tourism and activity management solution that makes it easy for adventure parks, ziplines, guided tours, rentals and lodging providers to manage multiple locations and activities in one place. Our ...Read more about The Flybook


Zaui Software is a web-based reservation system that helps transport, tour & activity, event planning and rental companies with online booking and travel management. Its key features include user access control, reseller managemen...Read more about Zaui


Checkfront is a cloud-based business management software designed for tour operators, rental companies and accommodation providers. It offers booking and activity management, reservations and payment processing. Checkfront featu...Read more about Checkfront


Ezus is a travel management software that helps organizers create custom events and travel plans. The platform enables organizations to design budgets and programs. Ezus assists users with handling customer information using ...Read more about Ezus


With 35 years of evolution, based on input from global tour operators and DMCs, Tourplan provides a complete solution specifically designed for your business type. Automate your entire workflow from traditional and online purchas...Read more about Tourplan

5.0 (2 reviews)


Agenda is a cloud-based solution that enables tour operators and business owners to manage customers, booking requests, staff members and sales from within a unified platform. Administrators can track performance through reports a...Read more about Agenda

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Buyers Guide

Last Updated: March 16, 2023

As a tour operator, you’re already aware of the operational challenges you face. You need to manage customer bookings, schedule transportation and plan out daily activities, arrange entry to the sites your groups will visit, select the best local guides… and that’s only the beginning.

Now take a step back and ask yourself: What do many of these challenges have in common? They’re all, to some degree, challenges that require communication and organization. Thankfully, communication and organization are two things that software is very good at helping you manage. Tour operator software is software that helps you do just that.

In this Buyer’s Guide, we’ll cover the following questions and topics:

What Is Tour Operator Software?

Common Features of Tour Operator Software

What Type of Buyer Are You?

Benefits of Tour Operator Software

What Is Tour Operator Software?

Tour operator software is computer software that’s tailormade to assist with the bulk of operations required to run a successful tour operations business. While there other genres of software that can help with this—CRM software, for example—these solutions often require additional tools, or expensive customization, to do what tour operator software can do out of the box. 

Of course, no two tour companies are exactly the same, and that’s also true of tour operator software. To get the best return on your investment, it’s important to choose a solution that aligns with your specific needs.

Many tour operator software systems are deployed in the cloud and sold as Software as a Service (SaaS). This means companies pay for a subscription (monthly or yearly) to the software and can then access it from any device with an internet connection. This can be a huge benefit for on-the-go tour operators, as it lets them access software features directly on their mobile phones.

Common Features of Tour Operator Software

Schedule management

Assists with scheduling and schedule management for tour operations and supporting services, often with a calendar-based user interface.

Booking management

Helps organize and confirm tour bookings and communicate with clients and vendors.

Website integrations

Tools like online booking interfaces can be integrated with your company’s website to provide real-time information to customers and website visitors.

Payment gateways

Tour operators can issue invoices and process payments directly, which can be integrated into a tour company’s website or accessed through a tablet or smartphone.

Rental management

For tour operators that also rent equipment, rental management applications help you stay on top of the tracking, billing and timekeeping challenges.

Customer insight

Insight and analytics apps help you better understand your customers, and turn that understanding into actionable strategies (e.g., ideas for promotions and tour packages).

Customer communications

Enables you to use email, VoIP and even SMS text messaging to communicate with customers in whichever manner they prefer.

Businesses looking for more tools to manage lodging and flights might be interested in evaluating travel agency software.

What Type of Buyer Are You?

The key to selecting software, regardless of your industry, is to begin the selection process by carefully considering the following questions:

How can software help us with our most common and repetitive tasks and workflow processes? The key here is to find software that will support and add efficiency to your existing operations. It’s rarely advisable to purchase software that will require drastic changes to your day-to-day operations, unless those changes are necessary for a new business strategy.

How can software help us meet our (forward-looking) strategy goals? If your company has plans to create a better online experience for guests, for example, then this should be kept in mind when weighing your many software options. Changing a company’s software infrastructure is often the most effective way of ensuring strategy goals are met.

After considering these questions, you can further narrow your list of options by asking the following:

What software do our business partners use? If you rely on third-party services for any aspect of your tour operations, consider how your software purchase could improve those relationships. For example, if a hotel that you work closely with has a particular hotel management system, you should consider how well your own new system might integrate with the hotel’s system.

At which locations will we need to access our tour operator software system? Some tour operators may only need to access the software from one workstation in their office. Others might need to access it from mobile devices, so guides can access and update information while out on a tour. This question will help determine which deployment model to opt for and help plan your budget for individual software licenses.

Benefits of Tour Operator Software

Increase customer satisfaction: When software handles some of the mundane tasks of running a tour operation, you and your staff will have more time to focus on the people that count: your customers. Many tour operator software systems also allow for customer and guest feedback, helping you stay on top of any complaints, compliments or suggestions for improvement.

Avoid double booking: Tour operator scheduling software can be a silver bullet for all of your scheduling woes, helping prevent double-bookings, among other things. The software is designed to track and manage multiple concurrent schedules, and some even do so in cooperation with your third-party business partners. It can even help prevent no-shows by sending well-timed reminders to customers with upcoming trips.

Increase sales of value-adding services: With payment portals and click-to-add purchasing capabilities, tour operator systems can improve your sales performance by increasing the value of individual transactions. For example, when a customer is about to book their beach tour, the software can ping them with an offer to add on a dive trip or snorkel equipment rental.

Improve insight into business operations: Ever wonder why some customers seem to love the special deals you offer online or through email marketing, while other customers only commit to purchases they discuss in person? Tour operator software supplies the data and insight needed to identify trends among your customers and answer questions like these.

Increase employee satisfaction: Tour operator software takes much of the busywork out of running a tour operation. With fewer repetitive tasks in the way, staff can spend more time focusing on customers and improving the business. It’s also worth mentioning that employees can become more engaged when they’re asked to do fewer repetitive mundane tasks.