---
title: "Best Advocacy Software - 2026 Reviews & Pricing"
description: "Find the best Advocacy Software for your organization. Compare top Advocacy Software systems with customer reviews, pricing, and free demos."
source_url: "https://www.softwareadvice.com/nonprofit/advocacy-comparison/"
page_type: "subcategory"
language: "en"
---

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Advocacy Software

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

# Best Advocacy Software of 2026

Updated November 9, 2026

On this page

1.  Popular Comparisons
2.  Buyers Guide
3.  Related Software

Filter products

48 results

### Compare Products

Showing 1 - 25 of 48 products

#### Company Size

-   Self-Employed
    
-   2-10
    
-   11-50
    
-   51-200
    
-   201-500
    
-   501-1000
    
-   1000+
    

#### Pricing Options

-   $$$$$
    
-   $$$$$
    
-   $$$$$
    
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-   $$$$$
    

### Compare Products

Sort by

**Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals.  
  
**Reviews**: Sorts listings by the number of user reviews we have published, greatest to least.  
  
**Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest.  
  
**Alphabetically (A-Z)**: Sorts listings by product name from A to Z.

### [Bonterra EveryAction](/nonprofit/everyaction-profile/)

- Overall rating: 4.4/5
- Reviews: 156
- Best for: Small businesses
- Free trial: Not available
- Free demo: Not available

#### Overview

Bonterra EveryAction puts power behind your fundraising program within our unified CRM. You'll discover a better, more user-friendly platform to grow donor relationships, track

[Read more](/nonprofit/everyaction-profile/)

#### Features

##### Best rated features

- Event Triggered Actions: 5/5
- Data Import/Export: 5/5
- Gift Matching Management: 5/5
- Reporting & Statistics: 5/5

##### Worst rated features

- Document Storage: 2.5/5
- Receipt Management: 3/5

[See all features](/nonprofit/everyaction-profile/#key-features)

---

### [Engaging Networks](/nonprofit/engaging-networks-profile/)

- Overall rating: 4.4/5
- Reviews: 14
- Starting price: $17,100.00/year
- Free trial: Not available
- Free demo: Not available

#### Overview

Engaging Networks helps nonprofits maximize their impact through a suite of world-class online fundraising and advocacy digital engagement tools. Nonprofits of every size and

[Read more](/nonprofit/engaging-networks-profile/)

#### Features

##### Best rated features

- Forms Management: 5/5
- Customizable Forms: 5/5
- Advocate Management: 5/5
- Mobile Giving: 5/5

##### Worst rated features

- Event Triggered Actions: 3/5
- Reporting & Statistics: 3.5/5
- Communication Management: 4/5
- Recurring/Subscription Billing: 4/5

[See all features](/nonprofit/engaging-networks-profile/#key-features)

---

### [NationBuilder](/nonprofit/nationbuilder-profile/)

- Overall rating: 3.8/5
- Reviews: 44
- Starting price: $34.00/month
- Free trial: Available
- Free demo: Not available

#### Overview

NationBuilder is the most-used platform for advocacy organizations, political campaigns, and nonprofits — the teams whose work depends on turning supporters into action. Instead of

[Read more](/nonprofit/nationbuilder-profile/)

#### Features

##### Best rated features

- Voter Database: 5/5
- Payment Processing: 5/5
- Real-Time Reporting: 5/5
- Communication Management: 5/5

[See all features](/nonprofit/nationbuilder-profile/#key-features)

#### Pricing

##### Starter

- Price: $34.00/month
- Get your idea off the ground with this essential starter kit. Pricing scales with your people

##### Pro

- Price: $160.00/month
- Equip your team with features you can add on as you need. Everything in Starter, plus custom fields

##### Enterprise

- Price: Custom
- Pricing available upon request
- Our most powerful plan — all-inclusive, with custom database capacity, unlimited email sends, a

[See full pricing details](/nonprofit/nationbuilder-profile/#pricing-and-plans)

---

### [Congress Plus Advocacy](/nonprofit/congress-plus-advocacy-profile/)

- Overall rating: 4.8/5
- Reviews: 16
- Starting price: $138.00/month
- Free trial: Not available
- Free demo: Not available

#### Overview

Congress Plus Advocacy is a cloud-based political advocacy platform that assists political organizations of all sizes with legislation tracking and campaign management. Its key

[Read more](/nonprofit/congress-plus-advocacy-profile/)

#### Features

##### Best rated features

- Contact Management: 5/5
- Campaign Management: 5/5
- Engagement Tracking: 5/5
- Advocate Management: 5/5

##### Worst rated features

- Registration Management: 4/5

[See all features](/nonprofit/congress-plus-advocacy-profile/#key-features)

---

### [Muster](/nonprofit/muster-profile/)

- Overall rating: 4.8/5
- Reviews: 24
- Starting price: $199.00/month
- Free trial: Not available
- Free demo: Not available

#### Overview

Muster is a cloud-based grassroots advocacy and analytics platform allowing small to medium-sized nonprofits to connect their members and advocates with elected officials at the

[Read more](/nonprofit/muster-profile/)

#### Features

##### Best rated features

- Contact Management: 4.5/5
- Email Marketing: 4.5/5
- Reporting/Analytics: 4/5

[See all features](/nonprofit/muster-profile/#key-features)

---

### [Quorum Grassroots](/government/phone2action-profile/)

- Overall rating: 4.7/5
- Reviews: 38
- Starting price: $1.00/year
- Free trial: Not available
- Free demo: Not available

#### Overview

Capitol Canary provides a suite of solutions for advocacy and government affairs teams. The software supports nonprofits, large associations, and Fortune 500 corporations. Capitol

[Read more](/government/phone2action-profile/)

#### Features

##### Best rated features

- API: 3/5
- Voter Database: 3/5
- Customizable Branding: 3/5
- Social Media Integration: 3/5

##### Worst rated features

- Real-Time Reporting: 3/5
- SMS Marketing: 3/5
- Campaign Management: 3/5
- Social Media Integration: 3/5

[See all features](/government/phone2action-profile/#key-features)

---

### [BeAmbassador](/marketing/beambassador-profile/)

- Overall rating: 4.8/5
- Reviews: 11
- Free trial: Not available
- Free demo: Not available

#### Overview

BeAmbassador is a Cloud platform that allows you to increase the organic reach of your brand on social media, attract talent to your company and boost your sales through employees'

[Read more](/marketing/beambassador-profile/)

#### Features

##### Best rated features

- Performance Metrics: 5/5
- Campaign Management: 5/5
- Multi-Channel Campaigns: 5/5
- Feedback Management: 5/5

[See all features](/marketing/beambassador-profile/#key-features)

---

### [New/Mode](/political-campaign/new-mode-profile/)

- Overall rating: 5/5
- Reviews: 3
- Starting price: $149.00/month
- Free trial: Not available
- Free demo: Not available

#### Overview

New/Mode is a cloud-based software designed to help advocacy managers plan and organize outreach campaigns through various communication channels including emails, fax, calls, SMS

[Read more](/political-campaign/new-mode-profile/)

---

### [One Click Politics](/nonprofit/one-click-advocacy-profile/)

- Overall rating: 4.5/5
- Reviews: 2
- Starting price: $3,500.00/month
- Free trial: Available
- Free demo: Not available

#### Overview

One Click Advocacy is a cloud-based solution that helps businesses manage processes related to advocacy campaigns through social media posts, emails, text messages, auto-population

[Read more](/nonprofit/one-click-advocacy-profile/)

#### Pricing

##### Basic

- Price: $3,500.00/month

[See full pricing details](/nonprofit/one-click-advocacy-profile/#pricing-and-plans)

---

### [CiviCRM](/crm/civicrm-profile/)

- Overall rating: 3.9/5
- Reviews: 41
- Starting price: $0.00
- Free trial: Available
- Free demo: Not available

#### Overview

CiviCRM is the leading open source constituent relationship management solution built exclusively for the nonprofit / civic sector and association-based organizations.

Because

[Read more](/crm/civicrm-profile/)

#### Features

##### Best rated features

- Volunteer Management: 5/5
- Demographic Data: 5/5
- Event Management: 4/5
- CRM: 4/5

##### Worst rated features

- Campaign Management: 2.3/5
- Email Marketing: 2.5/5
- Membership Management: 2.5/5
- Contact Management: 3/5

[See all features](/crm/civicrm-profile/#key-features)

#### Pricing

##### CiviCRM

- Price: $0.00
- Full download, open-source software that is free of cost

##### CiviCRM Spark

- Price: $15.00/month
- Spark is a lightweight hosted version of CiviCRM

[See full pricing details](/crm/civicrm-profile/#pricing-and-plans)

---

### [InviteReferrals](/marketing/invitereferrals-profile/)

- Overall rating: 4.9/5
- Reviews: 182
- Starting price: $99.00/month
- Best for: Small businesses
- Free trial: Available
- Free demo: Not available

#### Overview

InviteReferrals is a cloud-based solution designed to help online businesses of all sizes manage customer referral programs through mobile applications and social sharing tools.

[Read more](/marketing/invitereferrals-profile/)

#### Features

##### Best rated features

- Loyalty Program: 5/5
- Reporting/Analytics: 5/5
- Banner Management: 5/5
- Multi Level Marketing (MLM): 5/5

##### Worst rated features

- Contact Management: 3.5/5
- Employee Referral Management: 3.6/5
- Lead Engagement: 3.8/5

[See all features](/marketing/invitereferrals-profile/#key-features)

#### Pricing

##### Basic

- Price: $99.00/month

[See full pricing details](/marketing/invitereferrals-profile/#pricing-and-plans)

---

### [PostBeyond](/hr/postbeyond-profile/)

- Overall rating: 4.8/5
- Reviews: 109
- Best for: Automated Publishing
- Free trial: Not available
- Free demo: Not available

#### Overview

PostBeyond is employee advocacy and social selling tool that helps users share content and engage with their teams. It is a cloud-based platform that provides tools to manage

[Read more](/hr/postbeyond-profile/)

#### Features

##### Best rated features

- Dashboard: 5/5
- Employee Database: 5/5
- Mobile Access: 5/5
- Communication Management: 4.9/5

##### Worst rated features

- Campaign Management: 4/5

[See all features](/hr/postbeyond-profile/#key-features)

---

### [Sharebee](/social-selling/sharebee-profile/)

- Overall rating: 4.8/5
- Reviews: 23
- Free trial: Not available
- Free demo: Not available

#### Overview

“Your best ambassadors are sitting at the desks next to you!” - Sharebee

Sharebee is an Employee Advocacy program management platform that helps companies engage their employees

[Read more](/social-selling/sharebee-profile/)

#### Features

##### Best rated features

- Badge Management: 5/5
- Pre-Approved Content Library: 5/5
- Reporting/Analytics: 4.9/5
- Engagement Tracking: 4.9/5

[See all features](/social-selling/sharebee-profile/#key-features)

---

### [Qomon](/survey/qomon-profile/)

- Overall rating: 4.9/5
- Reviews: 37
- Starting price: $49.00/month
- Free trial: Not available
- Free demo: Not available

#### Overview

Qomon is the modern Supporter Activation Platform trusted by more than 1,500 organizations in 70 countries. Transform contact lists into visible outcomes: volunteers who show up,

[Read more](/survey/qomon-profile/)

#### Features

##### Best rated features

- Survey/Poll Management: 5/5
- Event Calendar: 5/5
- Staff Management: 5/5
- Communication Management: 5/5

##### Worst rated features

- Customizable Questions: 4/5
- Data Analysis Tools: 4/5

[See all features](/survey/qomon-profile/#key-features)

---

### [Influitive](/marketing/advocatehub-profile/)

- Overall rating: 4.7/5
- Reviews: 247
- Starting price: $1,499.00/month
- Best for: Customer support
- Free trial: Not available
- Free demo: Not available

#### Overview

Influitive is an engagement and advocacy software that helps organizations manage a group of "on-demand" advocates.


Influitive AdvocateHub’s features include engagement of

[Read more](/marketing/advocatehub-profile/)

#### Features

##### Best rated features

- Event Triggered Actions: 5/5
- Reporting & Statistics: 5/5
- Campaign Management: 5/5
- Event Management: 5/5

##### Worst rated features

- Single Sign On: 3/5

[See all features](/marketing/advocatehub-profile/#key-features)

---

### [ADA](/product/190822-ada/)

- Overall rating: 4.9/5
- Reviews: 25
- Starting price: €29.00/month
- Free trial: Available
- Free demo: Not available

#### Overview

ADA is an AI Conversational Marketing Platform.

In these competitive times, the consumer is increasingly demanding and active. That is why, faced with the need to acquire tools

[Read more](/product/190822-ada/)

#### Features

##### Best rated features

- Campaign Analytics: 5/5
- A/B Testing: 5/5
- Campaign Planning: 5/5
- Customizable CTAs: 5/5

##### Worst rated features

- Social Media Integration: 3/5
- Reporting & Statistics: 4/5

[See all features](/product/190822-ada/#key-features)

#### Pricing

##### Basic

- Price: €29.00/month

[See full pricing details](/product/190822-ada/#pricing-and-plans)

---

### [Ambassify](/marketing/ambassify-profile/)

- Overall rating: 4.6/5
- Reviews: 26
- Starting price: €700.00/month
- Free trial: Not available
- Free demo: Not available

#### Overview

Ambassify is an end-to-end employee advocacy platform designed for mid-to-large enterprises that want to turn employees into their most powerful brand advocates. Rather than

[Read more](/marketing/ambassify-profile/)

#### Features

##### Best rated features

- Customizable Branding: 5/5
- Discussions/Forums: 5/5
- Single Sign On: 4.8/5
- Performance Management: 4.5/5

##### Worst rated features

- Contact Management: 3/5
- Alerts/Notifications: 3.5/5
- Survey/Poll Management: 3.7/5
- Action Management: 4/5

[See all features](/marketing/ambassify-profile/#key-features)

---

### [DataPolicy](/risk-management/datapolicy-profile/)

- Overall rating: 4.8/5
- Reviews: 28
- Free trial: Available
- Free demo: Not available

#### Overview

DataPolicy's Legislative Monitoring, Regulatory Risk Management and advocacy system will be able to centralize all Relgov activity and related activities in order to gain more

[Read more](/risk-management/datapolicy-profile/)

#### Features

##### Best rated features

- Reminders: 5/5
- Customizable Templates: 5/5
- Risk Analysis: 4.8/5
- API: 4.8/5

[See all features](/risk-management/datapolicy-profile/#key-features)

#### Pricing

##### Basic

- Price: Custom
- Pricing available upon request

[See full pricing details](/risk-management/datapolicy-profile/#pricing-and-plans)

---

### [LegiStorm](/government/legistorm-profile/)

- Overall rating: 4.7/5
- Reviews: 3
- Starting price: $199.00/month
- Free trial: Available
- Free demo: Not available

#### Overview

LegiStorm is a public affairs platform designed to empower government affairs professionals to access comprehensive information on Members of Congress, state legislators and their

[Read more](/government/legistorm-profile/)

#### Features

##### Best rated features

- Activity Tracking: 5/5
- Contact Management: 5/5
- Reporting & Statistics: 5/5
- Contact Database: 5/5

[See all features](/government/legistorm-profile/#key-features)

#### Pricing

##### Pro Lite

- Price: $199.00/month

[See full pricing details](/government/legistorm-profile/#pricing-and-plans)

---

### [Ujoin ](/nonprofit/ujoin-profile/)

- Overall rating: 4.6/5
- Reviews: 18
- Starting price: $99.00/month
- Free trial: Available
- Free demo: Not available

#### Overview

Ujoin is an advocacy management solution in the cloud, designed to help NGOs, trade organizations, and advocacy groups manage their grassroots campaigns to influence

[Read more](/nonprofit/ujoin-profile/)

#### Features

##### Best rated features

- Data Import/Export: 5/5
- Email Marketing: 5/5
- Real-Time Updates: 5/5
- Engagement Tracking: 4.9/5

[See all features](/nonprofit/ujoin-profile/#key-features)

#### Pricing

##### Grassroots Pro

- Price: $349.00/month
- Unlimited action pages -- email, calls, tweets to policymakers, regulations advocacy. District

##### Grassroots Plan

- Price: $299.00
- Unlimited action pages -- email policymakers; District matching for action takers; track

##### Bill Tracker

- Price: $99.00/month

[See full pricing details](/nonprofit/ujoin-profile/#pricing-and-plans)

---

### [StoryChief](/marketing-planning/storychief-profile/)

- Overall rating: 4.7/5
- Reviews: 129
- Starting price: $140.00/month
- Best for: Value for money
- Free trial: Available
- Free demo: Not available

#### Overview

StoryChief is a marketing platform that helps businesses create, plan, approve and publish campaign content across various channels. It includes a data management module, which

[Read more](/marketing-planning/storychief-profile/)

#### Features

##### Best rated features

- Calendar Management: 5/5
- Categorization/Grouping: 5/5
- Campaign Management: 4.5/5
- Publish Scheduling: 4.4/5

##### Worst rated features

- Social Media Monitoring: 2.5/5
- Social Media Integration: 3/5
- Customer Segmentation: 3/5
- Reporting/Analytics: 3.6/5

[See all features](/marketing-planning/storychief-profile/#key-features)

#### Pricing

##### Team

- Price: $140.00/month
- This plan is billed quarterly.

##### Team Plus

- Price: $210.00/month
- This plan is billed quarterly.

##### Agency

- Price: $400.00/month
- This plan is billed quarterly.

[See full pricing details](/marketing-planning/storychief-profile/#pricing-and-plans)

---

### [Social HorsePower](/marketing/social-horsepower-profile/)

- Overall rating: 4.7/5
- Reviews: 36
- Starting price: $450.00/month
- Free trial: Not available
- Free demo: Not available

#### Overview

Social HorsePower is a social media management platform designed to help businesses automate post scheduling processes on a drag and drop calendar and improve brand engagement

[Read more](/marketing/social-horsepower-profile/)

#### Features

##### Best rated features

- Single Sign On: 5/5
- Social Media Integration: 4.8/5
- Content Management: 4.7/5
- Conversion Tracking: 4.5/5

##### Worst rated features

- Gamification: 4/5
- Keyword Filtering: 4/5
- Automated Publishing: 4/5

[See all features](/marketing/social-horsepower-profile/#key-features)

---

### [Socxo](/internal-communications/socxo-profile/)

- Overall rating: 4.7/5
- Reviews: 17
- Free trial: Not available
- Free demo: Not available

#### Overview

Socxo is a cloud-based brand advocacy platform that enables businesses to manage marketing content and measure brands' organic outreach across social media platforms.

[Read more](/internal-communications/socxo-profile/)

#### Features

##### Best rated features

- Automated Publishing: 5/5
- Search/Filter: 5/5
- Blogs: 5/5
- Pre-Approved Content Library: 5/5

[See all features](/internal-communications/socxo-profile/#key-features)

---

### [yawave](/community/yawave-profile/)

- Overall rating: 5/5
- Reviews: 4
- Starting price: $329.00/month
- Free trial: Not available
- Free demo: Not available

#### Overview

yawave is a cloud-based user interaction suite that combines a content hub with a user hub. It allows content to be centrally managed and shared via omnichannel publishing. It

[Read more](/community/yawave-profile/)

#### Features

##### Best rated features

- API: 5/5
- Social Media Monitoring: 5/5
- Multi-Channel Social Integration: 5/5
- Email Marketing: 5/5

[See all features](/community/yawave-profile/#key-features)

---

### [Clearview Social](/marketing/clearview-social-profile/)

- Overall rating: 4.6/5
- Reviews: 37
- Free trial: Not available
- Free demo: Not available

#### Overview

Your company spends money everyday to be visible in your marketplace, yet when you create new content or experience major press events almost nobody from your company shares that

[Read more](/marketing/clearview-social-profile/)

#### Features

##### Best rated features

- Lead Engagement: 5/5
- Performance Metrics: 5/5
- Campaign Planning: 5/5
- Workflow Management: 5/5

##### Worst rated features

- Customizable Templates: 3.5/5
- Social Media Monitoring: 3.8/5
- Campaign Scheduling: 4/5

[See all features](/marketing/clearview-social-profile/#key-features)

---

1

[2](https://www.softwareadvice.com/nonprofit/advocacy-comparison/?__ai_markdown=true&page=2)

## Popular Comparisons

[

Qomon vs CallHub

](https://www.softwareadvice.com/nonprofit/callhub-profile/vs/qomon/)[

Ambassify vs PostBeyond

](https://www.softwareadvice.com/marketing/ambassify-profile/vs/postbeyond/)[

Bonterra EveryAction vs Quorum

](https://www.softwareadvice.com/nonprofit/everyaction-profile/vs/quorum/)

## Send me a copy of this list to my inbox

### Get a copy of this list with pricing info sent to your inbox so you can pick up where you left off when convenient to you.

Advocacy in a nonprofit is a long-term process to engage representatives, policymakers, the community, influencers and stakeholders. These tasks aren't easy to manage, but with the help of the right tools, your nonprofit can run successful advocacy campaigns. One such tool is advocacy software.

Advocacy software allows nonprofits to organize their advocacy initiatives, measure the results of their efforts and take adequate steps to improve the efforts. It helps them sustain the organization and expand it with features such as automated emails, click-to-call capability and advocacy communities.

The software allows nonprofits to inform advocates/supporters about a cause, mobilize their volunteer base to take action and recruit new supporters. This guide will help you select the right advocacy software for your nonprofit.

In this guide, we'll cover:

[What Is Advocacy Software?](#WhatIsAdvocacySoftware)

[Common Features of Advocacy Software](#CommonFeaturesofAdvocacySoftware)

[What Type of Buyer Are You?](#WhatTypeofBuyerAreYou)

[Benefits and Potential Issues](#BenefitsandPotentialIssues)

[Key Considerations](#KeyConsiderations)

## What Is Advocacy Software?

Advocacy software helps nonprofit organizations use social media, email and online campaigns to create awareness about a particular cause or mission and inspire change.

Typically, nonprofits can do the following tasks using advocacy software:

-   Automate their outreach efforts on social media and emails.
    
-   Manage fundraising campaigns.
    
-   Set action alerts to keep the supporters updated.
    
-   Create advocacy events to generate more support.
    
-   Build referral and recommendation programs.
    

We've explained the features in detail in the next section.

_Targeted communication in Salsalabs (_[Source](https://www.salsalabs.com/online-advocacy-software#)_)_

## Common Features of Advocacy Software

The first step to selecting the right advocacy software is to understand all the software features. Based on the needs of your nonprofit, you should select a vendor that offers all the features you need. Here's a list of some important advocacy software features that you must check out:

| Feature | Description |
| --- | --- |
| Automated outreach | Allows you to send targeted communication through automated emails, e-newsletters, social media, etc., about your various causes, programs, policies, events and advocate contributions. |
| Petition management | Manages the sending of online petitions, pledges or emails. Track respondent's actions and collect insights about their responses. |
| Social advocacy tools | Lets advocates share on social media. You can sync the social profiles of your advocates using the software, and have them schedule and publish content on social media from the software dashboard. |
| Click-to-call | Allows volunteers/advocates to call legislators over the internet with a simple click. Supporters get a script for conversations and a custom voice greeting them with further instructions. Advocacy calls are tracked and archived with the advocate's name, the legislators contacted and the duration of the call. |
| Campaign activity analytics | Helps you monitor and score advocates based on the actions taken during a campaign. You can export campaign data into a Microsoft Excel sheet and share the insights with the team as well. |
| Campaign management | Helps you plan, execute and implement the online advocacy campaigns, whether customized or using prebuilt campaign templates. You can add gamification elements for the supporters to foster interest and boost campaign performance. |
| Action alerts and notifications | Lets you build and broadcast an action alert to motivate your advocates into action. |
| Advocacy events | Manages event registration, collects guest data and facilitates communication with attendees. Create a custom event registration page and add surveys to gather data from the users. |

---

## What Type of Buyer Are You?

The next step in selecting advocacy software for your nonprofit is to know which buyer category you identify with the most. Based on this categorization, you can shortlist the software that will suit your nonprofit.

We've classified buyers of advocacy software into two types:

-   **Charitable organizations:** You could be generating charity for causes such as religion, education, public safety or infrastructure. Advocacy software can help you create awareness and organize fundraising events using its digital advocacy tools and events registration functionality.
    
-   **For-profit organizations:** If your organization is into educating and instructing about the conditions and efficiency of work, you require an advocacy solution that offers you the ability to lobby and outreach using automated emails, social media and web.
    

## Benefits and Potential Issues

Advocacy software offers certain benefits for nonprofits. Let's look at some key ones:

-   **Increased productivity:** Advocacy software improves your advocates' productivity, as they are able to reach out to more people and generate a higher return on investment with targeted communication across channels. They save time by automating instructive and informative emails for stakeholders and dedicating more time for ideation and innovation.
    
-   **Higher retention of advocates:** The software helps you build a referral and rewards program for your advocates. Offer them perks and rewards for their contribution, based on their handling of advocacy calls, which will help you ensure that they feel appreciated. This would help you retain them as well.
    

However, despite these advantages, advocacy software could have certain issues such as:

-   **Software downtime:** Using software may make you dependent on the internet and, as a result, impede your advocacy process if the software or internet is down. To avoid exceeding your budgets and estimates every time, plan for delays in the overall campaign estimation.
    
-   **Data breaches:** Your advocacy data could contain a lot of confidential information. To avoid the risk of unauthorized access, invest in a vendor who offers necessary security protocols such as [HIPAA](https://en.wikipedia.org/wiki/Health_Insurance_Portability_and_Accountability_Act) and [56-bit DES encryption](https://en.wikipedia.org/wiki/56-bit_encryption).
    

## Key Considerations

After understanding the required features and benefits of advocacy software for nonprofits, you will feel better equipped to make an informed purchase. However, there are certain factors that you should keep in mind before you make the final purchase:

-   **Opt for integrations, not complex solutions:** In the future, you may have to scale-up your operations, for which you need additional features. But for now, purchase only the essential features for your organization. Don't go for solutions that have way too many features, as it'll be a waste of money. However, do ensure that the final solution offers add-on features and integrations for scaling up.
    
-   **Beware of additional, hidden costs:** You should thoroughly understand the investment needed to upgrade a solution and train your staff. It's helpful if the vendor provides training and support. Some offer onsite training during implementation. However, ensure that your budget has the scope of additional costs for live customer support, training manuals or customer support forums.
    
-   **Trust user reviews of software:** When you finally strike a balance between the cost and features, don't forget to check user sentiment about the shortlisted vendor/software. Check out online forums and communities for reviews on the strengths and weaknesses of the software and services offered by vendors.
    

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