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Neon CRM
Neon CRM
Neon CRM is a software platform that enables nonprofit organizations and membership associations to manage their constituents and members more effectively. Its relationship-focused approach provides a comprehensive view of support...Read more about Neon CRM
Keela
Keela
Empower your nonprofit organization with Keela, the premier, affordable CRM platform designed specifically for the needs of the sector. With intelligent tools and guided decision-making, fundraisers will gain access to the informa...Read more about Keela
Charityproud
Charityproud
Charityproud is a cloud-based nonprofit management solution suitable for small to midsize nonprofit organizations. Key features include constituent management, donation and pledge tracking, campaign and event management, email int...Read more about Charityproud
Network for Good
Network for Good
Network for Good offers donor management software integrated with fundraising pages and personal coaching for growing nonprofits. Donor Management Software: Search and segment donors, track gifts, and launch personalized email ...Read more about Network for Good
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Meet Eric, a software expert who has helped 1,534 companies select the right product for their needs.
Talk with us for a free
15-minute consultationSoftware Advice is free because vendors pay us when they receive sales opportunities.
This allows us to provide comprehensive software lists and an advisor service at no cost to you.
This allows us to provide comprehensive software lists and an advisor service at no cost to you.
Tell us more about your business and an advisor will reach out with a list of software recommendations customized for your specific needs.
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MonkeyPod
MonkeyPod
MonkeyPod helps nonprofits get down to business. Accounting, donor management, grants management, CRM, email marketing, online fundraising, and more — all in one simple, integrated platform. Consider it your nonprofit-in-a-box. O...Read more about MonkeyPod
ExceedFurther
ExceedFurther
Arreva is tech with purpose; driven by a cause. For over 30 years, they have been the trusted advisor and market leader in digital fundraising, donor relationship management, healthcare hospitality, and auction software. What be...Read more about ExceedFurther
Karani
Karani
Let Karani support and take the guesswork out of your fundraising! Karani is an easy, intuitive and friendly solution backed by our support team of former fundraisers who have experienced all the difficulties and joy of fundrais...Read more about Karani
PayBee
PayBee
PayBee is an online solution designed to help non-profit organizations manage fundraising campaigns across multiple channels. The centralized dashboard allows users to design cause-specific campaign pages and allow donors to submi...Read more about PayBee
MaestroAuction Online
MaestroAuction Online
MaestroAuction Online is the ultimate technology to manage your virtual and online auctions. With MaestroAuction Online, you can run and manage your event directly from your custom auction website to sell tickets, manage guests, a...Read more about MaestroAuction Online
GiveSmart
GiveSmart
GiveSmart is the easy-to-use, innovative, and modern online fundraising and donor management platform that elevates any fundraiser. From mobile-friendly silent auctions to dynamic peer-to-peer events and guest management to dono...Read more about GiveSmart
Trail Blazer Non-Profit Manager
Trail Blazer Non-Profit Manager
Trail Blazer's non-profit manager offers nonprofit organizations a complete cloud-based solution to manage every aspect of fundraising and donor management. From collecting and centralizing donor information to targeted outreach t...Read more about Trail Blazer Non-Profit Manager
EveryAction
EveryAction
EveryAction is becoming Bonterra. Learn more at www.bonterratech.com. Simplify your work and maximize your impact with EveryAction. By combining fundraising, digital, and organizing tools in one powerful platform, you'll eliminat...Read more about EveryAction
NationBuilder
NationBuilder
NationBuilder is a cloud-based website, database and fundraising solution designed for nonprofits to connect with their communities and scale their organizations. It includes features to identify key supporters, turn them into don...Read more about NationBuilder
CrowdChange
CrowdChange
CrowdChange is an all-in-one fundraising solution that helps organizations create unlimited campaigns with robust features for peer-to-peer, DIY and ticketed events, donation matching, and much more. Developed with a sleek and use...Read more about CrowdChange
OneCause
OneCause
OneCause offers fundraising software for nonprofits of any size. It supports activities such as donor management, online fundraising, ticketing and auctions with mobile bidding. The solution gives fundraisers tools for planning e...Read more about OneCause
iMIS
iMIS
iMIS is purpose-built for the way you work, as the world’s only Engagement Management System (EMS), designed to meet the unique management needs of associations, unions, clubs, and other non-profits. Enjoy all the features you ne...Read more about iMIS
monday.com
monday.com
monday.com is an award-winning work and project management platform that helps teams of all sizes plan, prioritize, manage, and execute their work more effectively. The platform offers solutions for a wide range of use-cases such...Read more about monday.com
Bloomerang
Bloomerang
Bloomerang gathers the best tools, resources, and people in a single place and, through our donor management platform, empowers nonprofit organizations to carry out their missions. Raise more funds by creating a seamless giving e...Read more about Bloomerang
DonorPerfect
DonorPerfect
DonorPerfect is a fundraising solution suitable for all nonprofits. It helps users manage donations, contacts, receipting, reporting, email and fundraising initiatives from a single system. Dashboard analytics and reporting prov...Read more about DonorPerfect
QuickBooks Online Advanced
QuickBooks Online Advanced
QuickBooks Online Advanced is a cloud-based accounting solution that helps small to large enterprises manage expenses, projects, invoices and more. It comes with a centralized dashboard, which enables users to gain insights into b...Read more about QuickBooks Online Advanced
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Buyers Guide
Last Updated: March 16, 2023Whether it’s for an annual appeal, capital campaign or special event, nonprofits in every sector use online fundraising tools to collect donations and connect with supporters. In fact, according to a report on charitable giving, online donations accounted for nearly 7 percent of all contributions in 2014: an 8.9 percent increase over the previous year.
With this guide, you can learn more about how online fundraising platforms can help you handle these important donations.
Here’s what we’ll cover:
What Is Online Fundraising Software?
Common Functionality of Online Fundraising Systems
Key Considerations for Comparing Products
Case Study: Click & Pledge Online Fundraising Software
What Is Online Fundraising Software?
Online fundraising tools power online donation processing. When users arrive on a website’s donation page, they enter credit card billing, contact and other information into an online donation form. When the information in that form is submitted, the credit card is validated and charged.
Donation pages in Kindful
When processing is complete, the system typically sends donors to a confirmation screen and emails them a tax receipt. At the same time, the funds are electronically deposited in the nonprofit’s merchant account, minus processing fees.
Then, donor and contribution details can be reviewed and analyzed using reporting functionality. Reporting tools may be built into the online fundraising system, or users may choose to export the data and use different software.
Some online fundraising tools are more comprehensive, allowing users to:
Customize donation forms, such as the visual design, URL and donation amounts
Add custom fields to handle “in memoriam” donations and other unique data, including gifts targeted to a specific program
Automatically track and process recurring donations and pledges
Process payments using multiple methods, including credit card, PayPal or electronic funds transfer (EFT)
Create peer-to-peer (P2P) fundraising pages that allow supporters to solicit donations from their friends, groups and social networks
Accept and process text-to-give donations
Common Functionality of Online Fundraising Systems
Products can vary from vendor to vendor, but certain capabilities are offered by most systems. The most common are described in the table below:
Custom donation forms | Allows users to define donation form-fields and contribution amounts, then generates code to embed it on websites. |
Custom campaign pages | Helps users create complete campaign websites, including donation forms, videos and images, goal progress counters, supporter comments, social sharing functions and more. |
Recurring payments | Donors can choose to make automatic contributions—for example, $20 every month or $200 every December—without having to re-enter credit card and contact information each time. |
Mass communication tools | Allow users to connect with supporters via emails and text messaging. |
Social sharing | Many cloud-based fundraising platforms include built-in social media publishing functions, which let supporters share campaign pages on Facebook, Twitter and other social channels. |
Campaign reporting dashboard in Classy
Key Considerations for Comparing Products
Nearly all online fundraising products let users create custom donation forms, process payments and acknowledge supporters. Here are five other factors to consider when comparing products.
Processing fees. Online fundraising platforms charge transaction and processing fees for each donation. The fee is either a flat rate (e.g., 30 cents per donation); a percentage of the total donation (usually between 1.5 percent and 9 percent); or a combination of both. Some vendors also charge a monthly or annual subscription fee to use the software, whether donations are processed or not.
Tip: To calculate how processing fees impact the software’s total cost, determine the number and dollar amount of donations your nonprofit expects to process through the platform in a month, year or single campaign. Then apply the processing fees for a ballpark estimate.
Social fundraising. Social (or “peer-to-peer”) fundraising functionality is built into many online fundraising systems. It lets supporters create and personalize campaign pages and share them with their friends through social media and email.
If your nonprofit hosts events or uses social fundraising in its campaigns, look for products that specialize in peer-to-peer fundraising and that support individual and team fundraising pages.
White label capabilities. If you’ve made online donations, you’ve probably noticed that some websites redirect you to a donation form on a different URL that doesn’t match the look of the rest of the site. This confuses supporters and can reduce a nonprofit’s trustworthiness. To prevent this, some products let users control the HTML and styles on the page, so donation forms match the core website.
If your nonprofit wants to accept donations on its website, look for “white label” or “custom donation pages” in the vendor’s features and benefits lists. Keep in mind that the skills of a Web designer or developer might be needed for this purpose.
Constituent relationship management (CRM). When someone makes a donation on a fundraising page, the system should automatically email a receipt to the donor. But most nonprofits want to build a relationship with supporters beyond this interaction. If this applies to you, look for systems that retain donor information.
Find out if the online fundraising platform lets you export donor information, or if it integrates directly with a best-of-breed donor management system. This allows your organization to track interactions and communicate with those donors in the future.
Usability. “Usability” refers to how easy it is for people to learn and use a product. If software is confusing and hard to use, employees won’t use it. So it’s important to find a product that is simple enough for everyone in an organization to understand—no matter what their technical ability.
Tip: If your organization relies on many short-term employees or volunteers to facilitate fundraising campaigns, usability is even more important, since there is less time to train them how to use the software. Look for such terms as “drag and drop,” “WYSIWIG” and “turn-key”: These often indicate that a product was built with usability in mind.
Case Study: Click & Pledge Online Fundraising Software
To learn more about how online fundraising platforms can help improve operations, consider the case of Immigration Equality, a New York-based legal services nonprofit that advocates for lesbian, gay, bisexual, transgender (LGBT) and HIV immigration rights. The organization realized many benefits after implementing the Click & Pledge online fundraising system.
In this case study, we explain how the software improved inefficiencies in the organization’s donation forms, multiple payment accounts and donor management tasks.