Find the best Online Fundraising Platforms

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Neon CRM

Neon CRM is a software platform that enables nonprofit organizations and membership associations to manage their constituents and members more effectively. Its relationship-focused approach provides a comprehensive view of support...Read more about Neon CRM

4.4 (544 reviews)

142 recommendations

Charityproud

Charityproud is a cloud-based nonprofit management solution suitable for small to midsize nonprofit organizations. Key features include constituent management, donation and pledge tracking, campaign and event management, email int...Read more about Charityproud

4.7 (66 reviews)

35 recommendations

MonkeyPod

FrontRunners 2024

MonkeyPod is a true all-in-one nonprofit managment platform. CRM / donor management, nonprofit accounting, grant management, email marketing, online fundraising, and more — all in one simple, integrated platform. Consider it your ...Read more about MonkeyPod

4.7 (67 reviews)

25 recommendations

MaestroAuction Online

MaestroAuction Online is the ultimate technology to manage your virtual and online auctions. With MaestroAuction Online, you can run and manage your event directly from your custom auction website to sell tickets, manage guests, a...Read more about MaestroAuction Online

No reviews yet

15 recommendations

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ExceedFurther

Arreva is tech with purpose; driven by a cause. For over 30 years, they have been the trusted advisor and market leader in digital fundraising, donor relationship management, healthcare hospitality, and auction software. What be...Read more about ExceedFurther

4.5 (87 reviews)

13 recommendations

Harness

FrontRunners 2024

Harness Giving is a comprehensive donation management software that has been designed to help non-profit organizations streamline their fundraising efforts and increase donor engagement. With its cloud-based platform, teams can cr...Read more about Harness

4.8 (39 reviews)

12 recommendations

OneCause

FrontRunners 2024

OneCause creates user-friendly fundraising software that helps nonprofits engage donors and raise more money, while saving valuable time and resources. But more than just our software, we support nonprofits with helpful insight...Read more about OneCause

4.7 (340 reviews)

9 recommendations

CiviPlus

CiviPlus is the all-in-one nonprofit CRM specifically designed to be the digital backbone of all types and sizes of charitable and membership organizations at an affordable price. Built on the foundations of CiviCRM, the number o...Read more about CiviPlus

4.8 (4 reviews)

7 recommendations

Pledge It

Pledge It is a modern events fundraising platform for nonprofits. Nonprofits can build digital communities, create engaging experiences, and empower supporters to raise more at walks & rides, galas, auctions, virtual events and mo...Read more about Pledge It

5.0 (72 reviews)

6 recommendations

Trail Blazer Non-Profit Manager

FrontRunners 2024

Trail Blazer's non-profit manager offers nonprofit organizations a complete cloud-based solution to manage every aspect of fundraising and donor management. From collecting and centralizing donor information to targeted outreach t...Read more about Trail Blazer Non-Profit Manager

4.3 (70 reviews)

6 recommendations

PayBee

PayBee is an online solution designed to help non-profit organizations manage fundraising campaigns across multiple channels. The centralized dashboard allows users to design cause-specific campaign pages and allow donors to submi...Read more about PayBee

4.7 (17 reviews)

5 recommendations

TUIO

TUIO is the top-rated School Management System that centralizes all enrollment, waitlisting, reporting, billing and payments in one online portal to help you save more time and streamline your processes. With our new free version,...Read more about TUIO

4.6 (192 reviews)

2 recommendations

Submittable

Submittable powers you with tools to launch, manage, measure, and grow your social impact programs, locally and globally. From employee giving, volunteering, and corporate social responsibility programs to grants, awards and schol...Read more about Submittable

4.7 (164 reviews)

2 recommendations

Almabase

Almabase - Comprehensive Alumni Engagement and Fundraising Platform Crafted for alumni relations and fundraising teams, Almabase is designed to help institutions of all sizes enhance engagement and streamline their programs. Our ...Read more about Almabase

4.7 (115 reviews)

1 recommendations

CrowdChange

FrontRunners 2024

CrowdChange is an all-in-one fundraising solution that helps organizations create unlimited campaigns with robust features for peer-to-peer, DIY and ticketed events, donation matching, and much more. Developed with a sleek and use...Read more about CrowdChange

4.8 (60 reviews)

1 recommendations

NationBuilder

NationBuilder is a cloud-based website, database and fundraising solution designed for nonprofits to connect with their communities and scale their organizations. It includes features to identify key supporters, turn them into don...Read more about NationBuilder

3.9 (41 reviews)

1 recommendations

monday.com

monday.com is an award-winning work and project management platform that helps teams of all sizes plan, prioritize, manage, and execute their work more effectively. The platform offers solutions for a wide range of use-cases such...Read more about monday.com

Bloomerang

FrontRunners 2024

Bloomerang gathers the best tools, resources, and people in a single place and, through our donor management platform, empowers nonprofit organizations to carry out their missions. Raise more funds by creating a seamless giving e...Read more about Bloomerang

DonorPerfect

FrontRunners 2024

DonorPerfect is a comprehensive fundraising software solution that offers everything nonprofits need to grow and thrive. Fundraisers can use it to manage gifts, donor relationships, communications, receipting, and other initiative...Read more about DonorPerfect

QuickBooks Online Advanced

QuickBooks Online Advanced is a cloud-based accounting solution that helps small to large enterprises manage expenses, projects, invoices and more. It comes with a centralized dashboard, which enables users to gain insights into b...Read more about QuickBooks Online Advanced

Buyers Guide

Last Updated: November 21, 2023

Whether it’s for an annual appeal, capital campaign or special event, nonprofits in every sector use online fundraising tools to collect donations and connect with supporters. In fact, according to a report on charitable giving, online donations accounted for nearly 7 percent of all contributions in 2014: an 8.9 percent increase over the previous year.

With this guide, you can learn more about how online fundraising platforms can help you handle these important donations.

Here’s what we’ll cover:

What Is Online Fundraising Software?

Common Functionality of Online Fundraising Systems

Key Considerations for Comparing Products

Case Study: Click & Pledge Online Fundraising Software

What Is Online Fundraising Software?

Online fundraising tools power online donation processing. When users arrive on a website’s donation page, they enter credit card billing, contact and other information into an online donation form. When the information in that form is submitted, the credit card is validated and charged.

Donation pages in Kindful

When processing is complete, the system typically sends donors to a confirmation screen and emails them a tax receipt. At the same time, the funds are electronically deposited in the nonprofit’s merchant account, minus processing fees.

Then, donor and contribution details can be reviewed and analyzed using reporting functionality. Reporting tools may be built into the online fundraising system, or users may choose to export the data and use different software.

Some online fundraising tools are more comprehensive, allowing users to:

  • Customize donation forms, such as the visual design, URL and donation amounts

  • Add custom fields to handle “in memoriam” donations and other unique data, including gifts targeted to a specific program

  • Automatically track and process recurring donations and pledges

  • Process payments using multiple methods, including credit card, PayPal or electronic funds transfer (EFT)

  • Create peer-to-peer (P2P) fundraising pages that allow supporters to solicit donations from their friends, groups and social networks

  • Accept and process text-to-give donations

Common Functionality of Online Fundraising Systems

Products can vary from vendor to vendor, but certain capabilities are offered by most systems. The most common are described in the table below:

Custom donation forms

Allows users to define donation form-fields and contribution amounts, then generates code to embed it on websites.

Custom campaign pages

Helps users create complete campaign websites, including donation forms, videos and images, goal progress counters, supporter comments, social sharing functions and more.

Recurring payments

Donors can choose to make automatic contributions—for example, $20 every month or $200 every December—without having to re-enter credit card and contact information each time.

Mass communication tools

Allow users to connect with supporters via emails and text messaging.

Social sharing

Many cloud-based fundraising platforms include built-in social media publishing functions, which let supporters share campaign pages on Facebook, Twitter and other social channels.

Campaign reporting dashboard in Classy

Key Considerations for Comparing Products

Nearly all online fundraising products let users create custom donation forms, process payments and acknowledge supporters. Here are five other factors to consider when comparing products.

Processing fees. Online fundraising platforms charge transaction and processing fees for each donation. The fee is either a flat rate (e.g., 30 cents per donation); a percentage of the total donation (usually between 1.5 percent and 9 percent); or a combination of both. Some vendors also charge a monthly or annual subscription fee to use the software, whether donations are processed or not.

Tip: To calculate how processing fees impact the software’s total cost, determine the number and dollar amount of donations your nonprofit expects to process through the platform in a month, year or single campaign. Then apply the processing fees for a ballpark estimate.

Social fundraising. Social (or “peer-to-peer”) fundraising functionality is built into many online fundraising systems. It lets supporters create and personalize campaign pages and share them with their friends through social media and email.

If your nonprofit hosts events or uses social fundraising in its campaigns, look for products that specialize in peer-to-peer fundraising and that support individual and team fundraising pages.

White label capabilities. If you’ve made online donations, you’ve probably noticed that some websites redirect you to a donation form on a different URL that doesn’t match the look of the rest of the site. This confuses supporters and can reduce a nonprofit’s trustworthiness. To prevent this, some products let users control the HTML and styles on the page, so donation forms match the core website.

If your nonprofit wants to accept donations on its website, look for “white label” or “custom donation pages” in the vendor’s features and benefits lists. Keep in mind that the skills of a Web designer or developer might be needed for this purpose.

Constituent relationship management (CRM). When someone makes a donation on a fundraising page, the system should automatically email a receipt to the donor. But most nonprofits want to build a relationship with supporters beyond this interaction. If this applies to you, look for systems that retain donor information.

Find out if the online fundraising platform lets you export donor information, or if it integrates directly with a best-of-breed donor management system. This allows your organization to track interactions and communicate with those donors in the future.

Usability. “Usability” refers to how easy it is for people to learn and use a product. If software is confusing and hard to use, employees won’t use it. So it’s important to find a product that is simple enough for everyone in an organization to understand—no matter what their technical ability.

Tip: If your organization relies on many short-term employees or volunteers to facilitate fundraising campaigns, usability is even more important, since there is less time to train them how to use the software. Look for such terms as “drag and drop,” “WYSIWIG” and “turn-key”: These often indicate that a product was built with usability in mind.

Case Study: Click & Pledge Online Fundraising Software

To learn more about how online fundraising platforms can help improve operations, consider the case of Immigration Equality, a New York-based legal services nonprofit that advocates for lesbian, gay, bisexual, transgender (LGBT) and HIV immigration rights. The organization realized many benefits after implementing the Click & Pledge online fundraising system.