---
title: "Best Fundraising Software - 2026 Reviews & Pricing"
description: "Find the best Online Fundraising Platforms Software for your organization. Compare top Online Fundraising Platforms Software systems with customer reviews, pricing, and free demos."
source_url: "https://www.softwareadvice.com/nonprofit/online-fundraising-platforms-comparison/"
page_type: "subcategory"
language: "en"
---

[Home](https://www.softwareadvice.com/)

/

Fundraising Software

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

# Best Fundraising Software of 2026

Updated October 19, 2026

On this page

1.  FrontRunners
2.  Popular Comparisons
3.  Buyers Guide
4.  Related Software

Filter products

264 results

### Compare Products

Showing 1 - 25 of 264 products

#### Company Size

-   Self-Employed
    
-   2-10
    
-   11-50
    
-   51-200
    
-   201-500
    
-   501-1000
    
-   1000+
    

#### Pricing Options

-   $$$$$
    
-   $$$$$
    
-   $$$$$
    
-   $$$$$
    
-   $$$$$
    

### Compare Products

Sort by

**Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals.  
  
**Reviews**: Sorts listings by the number of user reviews we have published, greatest to least.  
  
**Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest.  
  
**Alphabetically (A-Z)**: Sorts listings by product name from A to Z.

### [Neon CRM](/nonprofit/neoncrm-profile/)

- Overall rating: 4.3/5
- Reviews: 620
- Starting price: $99.00/month
- Best for: Small businesses
- Free trial: Not available
- Free demo: Not available

#### Overview

Neon CRM is the nonprofit relationship management platform that helps small and midsize nonprofits make and maintain the personal connections that drive growth. Nonprofits that use

[Read more](/nonprofit/neoncrm-profile/)

##### What users love

- Responsive and helpful support team
- Comprehensive donor management tools
- Robust training and learning resources

##### To take in mind

- Limited and slow phone support
- Challenging and restrictive reporting features
- Non-intuitive and cumbersome interface

#### Features

##### Best rated features

- Attendance Tracking: 5/5
- Committee Management: 5/5
- Member Accounts: 5/5
- CRM: 5/5

[See all features](/nonprofit/neoncrm-profile/#key-features)

---

### [DonorPerfect](/nonprofit/donorperfect-profile/)

- Overall rating: 4.5/5
- Reviews: 1,482
- Starting price: $119.00/month
- Best for: Donation Tracking
- Free trial: Not available
- Free demo: Not available

#### Overview

DonorPerfect is a all-in-one fundraising platform that helps nonprofits manage donors, gifts, communications, events, and volunteers in one secure, integrated system.

Dashboards,

[Read more](/nonprofit/donorperfect-profile/)

##### What users love

- Responsive and knowledgeable assistance
- Centralized donor relationship tools
- Accessible and collaborative platform

##### To take in mind

- Complex and rigid reporting tools
- Inefficient duplicate management system
- Cumbersome gift entry and payments

#### Features

##### Best rated features

- Accounting Integration: 5/5
- Customer Database: 5/5
- Real-Time Notifications: 4.8/5
- Donation Tracking: 4.7/5

##### Worst rated features

- Generative AI: 1/5

[See all features](/nonprofit/donorperfect-profile/#key-features)

---

### [GiveSmart](/event-management/givesmart-profile/)

- Overall rating: 4.5/5
- Reviews: 211
- Starting price: $0.00
- Best for: Value for money
- Free trial: Not available
- Free demo: Not available

#### Overview

GiveSmart is the all-in-one fundraising, event, and donor management platform built for purpose-driven organizations ready to do more with less. In a world where nonprofits are

[Read more](/event-management/givesmart-profile/)

#### Features

##### Best rated features

- Bid Management: 5/5
- Activity Dashboard: 5/5
- Online Bidding: 5/5
- Customizable Branding: 5/5

##### Worst rated features

- Pledge Management: 1/5

[See all features](/event-management/givesmart-profile/#key-features)

---

### [Keela](/nonprofit/keela-profile/)

- Overall rating: 4.3/5
- Reviews: 314
- Starting price: $160.00/month
- Best for: Donation Tracking
- Free trial: Not available
- Free demo: Available

#### Overview

Empower your nonprofit organization with Keela, the premier, affordable CRM platform designed specifically for the needs of the sector. With intelligent tools and guided

[Read more](/nonprofit/keela-profile/)

#### Features

##### Best rated features

- Dashboard: 5/5
- Activity Tracking: 5/5
- Collaboration Tools: 5/5
- Recurring Giving: 5/5

##### Worst rated features

- Accounting Integration: 2/5
- Committee Management: 2/5
- Third-Party Integrations: 3/5

[See all features](/nonprofit/keela-profile/#key-features)

#### Pricing

##### Up To 1000 Contacts

- Price: $160.00/month

##### 2501-5000 Contacts

- Price: $315.00/month
- Most Popular

##### 7501-10000+ Contacts

- Price: $430.00/month

[See full pricing details](/nonprofit/keela-profile/#pricing-and-plans)

---

### [Charityproud](/nonprofit/charityproud-profile/)

- Overall rating: 4.7/5
- Reviews: 89
- Starting price: $100.00/month
- Free trial: Available
- Free demo: Not available

#### Overview

Charityproud is a cloud-based nonprofit management solution suitable for small to midsize nonprofit organizations. Key features include constituent management, donation and pledge

[Read more](/nonprofit/charityproud-profile/)

#### Features

##### Best rated features

- Volunteer Management: 5/5
- Event Scheduling: 5/5
- Campaign Management: 5/5
- Payment Processing: 5/5

##### Worst rated features

- Email Marketing: 2.7/5
- Customizable Fields: 3.5/5

[See all features](/nonprofit/charityproud-profile/#key-features)

#### Pricing

##### Tier 1

- Price: $100.00/month
- Up to 1,000 historic constituent records. Includes unlimited access to all features, unlimited

[See full pricing details](/nonprofit/charityproud-profile/#pricing-and-plans)

---

### [Almabase](/nonprofit/almabase-profile/)

- Overall rating: 4.7/5
- Reviews: 144
- Best for: Value for money
- Free trial: Not available
- Free demo: Not available

#### Overview

Almabase - Comprehensive Alumni Engagement and Fundraising Platform

Crafted for alumni relations and fundraising teams within HigherEd, K12 schools, and nonprofit organizations,

[Read more](/nonprofit/almabase-profile/)

#### Features

##### Best rated features

- Mentoring Program Management: 5/5
- Mentor/Coach Matching: 5/5
- Access Controls/Permissions: 5/5
- Receipt Management: 5/5

##### Worst rated features

- Mobile Giving: 3/5
- Moderation: 3/5

[See all features](/nonprofit/almabase-profile/#key-features)

---

### [Pushpay](/church/pushpay-profile/)

- Overall rating: 4.2/5
- Reviews: 183
- Starting price: $199.00
- Best for: Ease of use
- Free trial: Not available
- Free demo: Not available

#### Overview

Pushpay is a cloud-based online payment solution that helps organizations like schools, churches and education providers to centralize donation data and manage payment operations.

[Read more](/church/pushpay-profile/)

#### Features

##### Best rated features

- Contribution Tracking: 5/5
- Electronic Payments: 5/5
- Customizable Fields: 5/5
- Data Security: 4.7/5

##### Worst rated features

- Mobile Payments: 1/5
- Volunteer Management: 1/5

[See all features](/church/pushpay-profile/#key-features)

---

### [Bonterra EveryAction](/nonprofit/everyaction-profile/)

- Overall rating: 4.4/5
- Reviews: 156
- Best for: Features
- Free trial: Not available
- Free demo: Not available

#### Overview

Bonterra EveryAction puts power behind your fundraising program within our unified CRM. You'll discover a better, more user-friendly platform to grow donor relationships, track

[Read more](/nonprofit/everyaction-profile/)

#### Features

##### Best rated features

- Event Triggered Actions: 5/5
- Data Import/Export: 5/5
- Gift Matching Management: 5/5
- Reporting & Statistics: 5/5

##### Worst rated features

- Document Storage: 2.5/5
- Receipt Management: 3/5

[See all features](/nonprofit/everyaction-profile/#key-features)

---

### [Bloomerang](/nonprofit/bloomerang-profile/)

- Overall rating: 4.7/5
- Reviews: 1,287
- Starting price: $125.00/month
- Best for: Contribution Tracking
- Free trial: Not available
- Free demo: Not available

#### Overview

Bloomerang is a donor management and fundraising software designed for nonprofits. It serves as a centralized CRM to help organizations manage their donor relationships and

[Read more](/nonprofit/bloomerang-profile/)

##### What users love

- Comprehensive donor relationship tools
- Responsive and knowledgeable support team
- Intuitive and accessible interface design

##### To take in mind

- Complex and limited reporting options
- Basic and inflexible email functionality
- Cumbersome search and filtering process

#### Features

##### Best rated features

- Advocate Management: 5/5
- Email Management: 5/5
- Donation Tracking: 4.8/5
- Contribution Tracking: 4.7/5

##### Worst rated features

- Customizable Branding: 2.5/5
- Alumni Management: 2.7/5
- Forms Management: 2.8/5

[See all features](/nonprofit/bloomerang-profile/#key-features)

---

### [MonkeyPod](/nonprofit/monkeypod-profile/)

- Overall rating: 4.8/5
- Reviews: 101
- Starting price: $167.00/month
- Best for: Customer support
- Free trial: Available
- Free demo: Not available

#### Overview

MonkeyPod is a true all-in-one nonprofit managment platform. CRM / donor management, nonprofit accounting, grant management, email marketing, online fundraising, and more — all in

[Read more](/nonprofit/monkeypod-profile/)

#### Features

##### Best rated features

- Access Controls/Permissions: 5/5
- Contribution Tracking: 5/5
- Check Printing: 5/5
- Profit/Loss Statement: 5/5

##### Worst rated features

- Generative AI: 3/5

[See all features](/nonprofit/monkeypod-profile/#key-features)

#### Pricing

##### Essentials

- Price: $167.00/month
- Organize your data and ditch manual tracking. MonkeyPod Essentials includes all the core features

##### Pro

- Price: $292.00/month
- Personalized choices for maximum flexibility. MonkeyPod Pro includes all of the core features, free

##### Enterprise

- Price: $417.00/month
- All-inclusive features, support, and training. MonkeyPod Enterprise includes all the core features

[See full pricing details](/nonprofit/monkeypod-profile/#pricing-and-plans)

---

### [Bonterra Network for Good](/nonprofit/network-for-good-profile/)

- Overall rating: 4.6/5
- Reviews: 938
- Best for: Small businesses
- Free trial: Not available
- Free demo: Not available

#### Overview

Bonterra Guided Fundraising offers donor management software integrated with fundraising pages and personal coaching for growing nonprofits. This platform facilitates an efficient

[Read more](/nonprofit/network-for-good-profile/)

##### What users love

- Responsive and helpful support team
- Centralized donor tracking tools
- Intuitive and customizable interface

##### To take in mind

- Expensive for smaller organizations
- Clunky and limited email tools
- Challenging data import and queries

#### Features

##### Best rated features

- Contact Database: 5/5
- Attendee Management: 5/5
- Customizable Templates: 5/5
- Alerts/Notifications: 5/5

##### Worst rated features

- Activity Tracking: 1/5

[See all features](/nonprofit/network-for-good-profile/#key-features)

---

### [Engaging Networks](/nonprofit/engaging-networks-profile/)

- Overall rating: 4.4/5
- Reviews: 14
- Starting price: $17,100.00/year
- Free trial: Not available
- Free demo: Not available

#### Overview

Engaging Networks helps nonprofits maximize their impact through a suite of world-class online fundraising and advocacy digital engagement tools. Nonprofits of every size and

[Read more](/nonprofit/engaging-networks-profile/)

#### Features

##### Best rated features

- Forms Management: 5/5
- Customizable Forms: 5/5
- Advocate Management: 5/5
- Mobile Giving: 5/5

##### Worst rated features

- Event Triggered Actions: 3/5
- Reporting & Statistics: 3.5/5
- Communication Management: 4/5
- Recurring/Subscription Billing: 4/5

[See all features](/nonprofit/engaging-networks-profile/#key-features)

---

### [WildApricot](/nonprofit/wild-apricot-profile/)

- Overall rating: 4.4/5
- Reviews: 558
- Starting price: $63.00/month
- Best for: Customer support
- Free trial: Available
- Free demo: Available

#### Overview

WildApricot is a cloud-based membership management system used by business and trade associations, chambers of commerce, nonprofits, charities, clubs and community organizations.

[Read more](/nonprofit/wild-apricot-profile/)

##### What users love

- Responsive and accessible support options
- Robust membership management suite
- Easy website creation tools

##### To take in mind

- Email system lacks flexibility
- Formatting tools are inconsistent

#### Features

##### Best rated features

- Donation Tracking: 5/5
- Billing & Invoicing: 5/5
- Membership Management: 5/5
- Third-Party Integrations: 5/5

[See all features](/nonprofit/wild-apricot-profile/#key-features)

#### Pricing

##### 100 Contacts

- Price: $63.00/month

##### 250 Contacts

- Price: $78.00/month

##### 500 Contacts

- Price: $147.00/month

[See full pricing details](/nonprofit/wild-apricot-profile/#pricing-and-plans)

---

### [ToucanTech](/nonprofit/toucantech-profile/)

- Overall rating: 4.9/5
- Reviews: 151
- Starting price: $8,000.00/year
- Best for: Ease of use
- Free trial: Not available
- Free demo: Not available

#### Overview

ToucanTech is a community management platform that combines database management, website hosting, communication tools, and engagement features in one system. It is designed for

[Read more](/nonprofit/toucantech-profile/)

#### Features

##### Best rated features

- Gift Matching Management: 5/5
- Member Types: 5/5
- Dues Management: 5/5
- Committee Management: 5/5

##### Worst rated features

- Ideation: 2.5/5

[See all features](/nonprofit/toucantech-profile/#key-features)

---

### [Funraise](/crm/funraise-profile/)

- Overall rating: 4.5/5
- Reviews: 122
- Starting price: $0.00/year
- Best for: Popular
- Free trial: Not available
- Free demo: Not available

#### Overview

Funraise provides exceptional, friendly digital fundraising technology. State-of-the-art donation management tools centralize fundraising management in one platform, making it easy

[Read more](/crm/funraise-profile/)

#### Features

##### Best rated features

- Access Controls/Permissions: 5/5
- Gift Matching Management: 5/5
- Task Scheduling: 5/5
- Social Marketing: 5/5

[See all features](/crm/funraise-profile/#key-features)

---

### [ExceedFurther](/nonprofit/exceedfurther-profile/)

- Overall rating: 4.5/5
- Reviews: 96
- Starting price: $109.00/month
- Free trial: Not available
- Free demo: Not available

#### Overview

Arreva is tech with purpose; driven by a cause. For over 30 years, they have been the trusted advisor and market leader in digital fundraising, donor relationship management,

[Read more](/nonprofit/exceedfurther-profile/)

#### Features

##### Best rated features

- CRM: 5/5
- For Nonprofits: 4.9/5
- Contact Management: 4.8/5
- Payment Processing: 4.7/5

##### Worst rated features

- Customizable Reports: 3/5
- Email Marketing: 3.5/5
- Grant Award Tracking: 4/5

[See all features](/nonprofit/exceedfurther-profile/#key-features)

---

### [Submittable](/nonprofit/submittable-profile/)

- Overall rating: 4.8/5
- Reviews: 399
- Best for: Small businesses
- Free trial: Not available
- Free demo: Not available

#### Overview

Submittable powers you with tools to launch, manage, measure, and grow your social impact programs, locally and globally. From employee giving, volunteering, and corporate social

[Read more](/nonprofit/submittable-profile/)

#### Features

##### Best rated features

- Credit Card Processing: 5/5
- Member Database: 5/5
- Entrant Management: 5/5
- Search/Filter: 5/5

[See all features](/nonprofit/submittable-profile/#key-features)

---

### [Blackbaud Raiser's Edge NXT](/nonprofit/the-raisers-edge-profile/)

- Overall rating: 4.2/5
- Reviews: 418
- Free trial: Not available
- Free demo: Not available

#### Overview

Raiser’s Edge NXT is an integrated, cloud-based fundraising and relationship management solution for nonprofits.


Raiser's Edge NXT provide tools to streamline various

[Read more](/nonprofit/the-raisers-edge-profile/)

##### What users love

- Versatile and robust functionality
- Powerful fundraising operations support
- Comprehensive donor management tools

##### To take in mind

- Inconsistent and slow customer service
- Complex and limited reporting options
- Expensive with hidden add-on costs

#### Features

##### Best rated features

- Contact Database: 5/5
- Reporting/Analytics: 5/5
- Data Import/Export: 4.7/5
- Volunteer Management: 4.5/5

##### Worst rated features

- Auction Management: 1/5

[See all features](/nonprofit/the-raisers-edge-profile/#key-features)

---

### [NationBuilder](/nonprofit/nationbuilder-profile/)

- Overall rating: 3.8/5
- Reviews: 44
- Starting price: $34.00/month
- Free trial: Available
- Free demo: Not available

#### Overview

NationBuilder is the most-used platform for advocacy organizations, political campaigns, and nonprofits — the teams whose work depends on turning supporters into action. Instead of

[Read more](/nonprofit/nationbuilder-profile/)

#### Features

##### Best rated features

- Voter Database: 5/5
- Payment Processing: 5/5
- Real-Time Reporting: 5/5
- Communication Management: 5/5

[See all features](/nonprofit/nationbuilder-profile/#key-features)

#### Pricing

##### Starter

- Price: $34.00/month
- Get your idea off the ground with this essential starter kit. Pricing scales with your people

##### Pro

- Price: $160.00/month
- Equip your team with features you can add on as you need. Everything in Starter, plus custom fields

##### Enterprise

- Price: Custom
- Pricing available upon request
- Our most powerful plan — all-inclusive, with custom database capacity, unlimited email sends, a

[See full pricing details](/nonprofit/nationbuilder-profile/#pricing-and-plans)

---

### [Raisely](/product/478778-Raisely/)

- Overall rating: 4.6/5
- Reviews: 27
- Starting price: $119.00/month
- Free trial: Available
- Free demo: Not available

#### Overview

Raisely is a nonprofit fundraising software platform built to help purpose-driven teams. Users can launch customizable, branded campaigns that convert with a nonprofit website

[Read more](/product/478778-Raisely/)

#### Features

##### Best rated features

- Event Management: 5/5
- Customizable Branding: 5/5
- Dashboard: 5/5
- Pledge Management: 5/5

##### Worst rated features

- Recurring/Subscription Billing: 1/5
- Data Import/Export: 1/5
- Membership Management: 1/5
- For Nonprofits: 1/5

[See all features](/product/478778-Raisely/#key-features)

#### Pricing

##### Core

- Price: Custom
- Pricing available upon request
- Everything you need to create modern fundraising websites and raise funds for your cause.

##### Pro

- Price: $119.00/month
- An advanced fundraising solution with features like automated email journeys and text messages,

##### Custom

- Price: Custom
- Pricing available upon request
- A fully customizable, enterprise-level solution with Salesforce integration and a dedicated success

[See full pricing details](/product/478778-Raisely/#pricing-and-plans)

---

### [iMIS](/nonprofit/imis-profile/)

- Overall rating: 4.4/5
- Reviews: 113
- Starting price: $200.00/month
- Best for: Features
- Free trial: Not available
- Free demo: Not available

#### Overview

iMIS® is designed to meet the unique management needs of associations, unions, regulatory bodies, and non-profits. It has all the features you need to manage your organization

[Read more](/nonprofit/imis-profile/)

#### Features

##### Best rated features

- Member Accounts: 5/5
- Promotions Management: 5/5
- Membership Signup: 5/5
- Dashboard: 5/5

[See all features](/nonprofit/imis-profile/#key-features)

---

### [Aplos](/nonprofit/aplos-profile/)

- Overall rating: 4.4/5
- Reviews: 189
- Starting price: $79.00/month
- Best for: Small businesses
- Free trial: Available
- Free demo: Not available

#### Overview

Aplos is a dedicated accounting solution engineered specifically for the unique financial demands of nonprofit organizations. We understand the complexities of managing restricted

[Read more](/nonprofit/aplos-profile/)

#### Features

##### Best rated features

- Financial Analysis: 5/5
- Customizable Templates: 5/5
- Reporting/Analytics: 5/5
- Customizable Reports: 5/5

[See all features](/nonprofit/aplos-profile/#key-features)

#### Pricing

##### Lite

- Price: $79.00/month

##### Core

- Price: $129.00/month

##### Advanced

- Price: Custom
- Pricing available upon request

[See full pricing details](/nonprofit/aplos-profile/#pricing-and-plans)

---

### [OneCause](/nonprofit/bidpal-profile/)

- Overall rating: 4.7/5
- Reviews: 388
- Best for: Online Bidding
- Free trial: Not available
- Free demo: Not available

#### Overview

OneCause creates user-friendly fundraising software that helps nonprofits engage donors and raise more money, while saving valuable time and resources.  

But more than just our

[Read more](/nonprofit/bidpal-profile/)

##### What users love

- Responsive and knowledgeable support team
- Streamlined event planning process
- Efficient auction operations platform

##### To take in mind

- Steep learning and onboarding process
- Clunky and unintuitive navigation

#### Features

##### Best rated features

- Activity Tracking: 5/5
- Real-Time Notifications: 5/5
- Inventory Management: 5/5
- Proxy Bidding: 5/5

[See all features](/nonprofit/bidpal-profile/#key-features)

---

### [StratusLIVE](/nonprofit/stratuslive-profile/)

- Overall rating: 5/5
- Reviews: 1
- Free trial: Not available
- Free demo: Not available

#### Overview

Built for development, finance, and operations teams at cause-oriented nonprofits whose missions are growing faster than their staff. Constituent, gift, campaign, finance,

[Read more](/nonprofit/stratuslive-profile/)

#### Features

##### Best rated features

- Email Marketing: 5/5
- Committee Management: 5/5
- Fundraising Management: 5/5
- Donation Tracking: 4/5

##### Worst rated features

- Contact Management: 4/5
- Donation Tracking: 4/5

[See all features](/nonprofit/stratuslive-profile/#key-features)

---

### [GolfStatus](/nonprofit/golfstatus-profile/)

- Overall rating: 4.9/5
- Reviews: 361
- Best for: For Nonprofits
- Free trial: Available
- Free demo: Not available

#### Overview

GolfStatus is a tournament management solution that helps non-profit organizations manage online registrations, live scoring or leaderboards, digital sponsorships and more. It

[Read more](/nonprofit/golfstatus-profile/)

#### Features

##### Best rated features

- Receipt Management: 5/5
- Online Payments: 5/5
- Third-Party Integrations: 5/5
- For Nonprofits: 5.0/5

##### Worst rated features

- Communication Management: 3/5
- Social Media Integration: 3.7/5
- Loyalty Program: 4/5

[See all features](/nonprofit/golfstatus-profile/#key-features)

#### Pricing

##### Basic

- Price: Custom
- Pricing available upon request

[See full pricing details](/nonprofit/golfstatus-profile/#pricing-and-plans)

---

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[2](https://www.softwareadvice.com/nonprofit/online-fundraising-platforms-comparison/?__ai_markdown=true&page=2)[3](https://www.softwareadvice.com/nonprofit/online-fundraising-platforms-comparison/?__ai_markdown=true&page=3)[4](https://www.softwareadvice.com/nonprofit/online-fundraising-platforms-comparison/?__ai_markdown=true&page=4)[5](https://www.softwareadvice.com/nonprofit/online-fundraising-platforms-comparison/?__ai_markdown=true&page=5)

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## Popular Comparisons

[

Neon CRM vs DonorPerfect

](https://www.softwareadvice.com/nonprofit/donorperfect-profile/vs/neoncrm/)[

Donorbox vs Bloomerang

](https://www.softwareadvice.com/nonprofit/bloomerang-profile/vs/donorbox/)[

Givebutter vs Bonterra Network for Good

](https://www.softwareadvice.com/nonprofit/givebutter-profile/vs/network-for-good/)[

Tithe.ly vs Servant Keeper

](https://www.softwareadvice.com/church/servant-keeper-profile/vs/tithe-ly/)[

DonorSnap vs Blackbaud Raiser's Edge NXT

](https://www.softwareadvice.com/nonprofit/donorsnap-profile/vs/the-raisers-edge/)

## Your Guide to Top Fundraising Software, April 2025

Software Advice uses reviews from real software users to highlight the top-rated Fundraising products in North America.

[Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/)

#### Explore FrontRunners

-   [Almabase](https://www.softwareadvice.com/nonprofit/almabase-profile/)
-   [Auctria](https://www.softwareadvice.com/nonprofit/auctria-profile/)
-   [BetterUnite](https://www.softwareadvice.com/auction/betterunite-profile/)
-   [BetterWorld](https://www.softwareadvice.com/nonprofit/betterworld-profile/)
-   [BiddingOwl.com](https://www.softwareadvice.com/nonprofit/biddingowl-profile/)
-   [Bonterra Network for Good](https://www.softwareadvice.com/nonprofit/network-for-good-profile/)
-   [Cheddar Up](https://www.softwareadvice.com/nonprofit/cheddar-up-profile/)
-   [CrowdChange](https://www.softwareadvice.com/nonprofit/crowdchange-profile/)
-   [Donorbox](https://www.softwareadvice.com/nonprofit/donorbox-profile/)
-   [DonorPerfect](https://www.softwareadvice.com/nonprofit/donorperfect-profile/)
-   [DonorSnap](https://www.softwareadvice.com/nonprofit/donorsnap-profile/)
-   [Eleo](https://www.softwareadvice.com/nonprofit/eleo-profile/)
-   [FundraisingBox](https://www.softwareadvice.com/nonprofit/fundraisingbox-profile/)
-   [Givebutter](https://www.softwareadvice.com/nonprofit/givebutter-profile/)
-   [Greater Giving](https://www.softwareadvice.com/nonprofit/greater-giving-profile/)
-   [HelloFund](https://www.softwareadvice.com/nonprofit/hellofund-profile/)
-   [Keela](https://www.softwareadvice.com/nonprofit/keela-profile/)
-   [Little Green Light](https://www.softwareadvice.com/nonprofit/little-green-light-profile/)
-   [M-Changa](https://www.softwareadvice.com/nonprofit/m-changa-profile/)
-   [MonkeyPod](https://www.softwareadvice.com/nonprofit/monkeypod-profile/)
-   [NewOrg](https://www.softwareadvice.com/nonprofit/neworg-profile/)
-   [OneCause](https://www.softwareadvice.com/nonprofit/bidpal-profile/)
-   [Pledge It](https://www.softwareadvice.com/nonprofit/pledge-it-profile/)
-   [Silent Auction Pro](https://www.softwareadvice.com/nonprofit/silent-auction-pro-profile/)
-   [Zeffy](https://www.softwareadvice.com/nonprofit/simplyk-profile/)

“Usability” includes user ratings for Functionality and Ease of Use.

“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.

Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication.

## Send me a copy of this list to my inbox

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Whether it’s for an annual appeal, capital campaign or special event, nonprofits in every sector use online fundraising tools to collect donations and connect with supporters. In fact, according to a [report](https://www.blackbaud.com/nonprofit-resources/charitablegiving) on charitable giving, online donations accounted for nearly 7 percent of all contributions in 2014: an 8.9 percent increase over the previous year.

With this guide, you can learn more about how online fundraising platforms can help you handle these important donations.

Here’s what we’ll cover:

[What Is Online Fundraising Software?](#WhatIsOnlineFundraisingSoftware)

[Common Functionality of Online Fundraising Systems](#CommonFunctionalityofOnlineFundraisingSystems)

[Key Considerations for Comparing Products](#KeyConsiderationsforComparingProducts)

[Case Study: Click & Pledge Online Fundraising Software](#CaseStudyClickPledgeOnlineFundraisingSoftware)

## What Is Online Fundraising Software?

Online fundraising tools power online donation processing. When users arrive on a website’s donation page, they enter credit card billing, contact and other information into an online donation form. When the information in that form is submitted, the credit card is validated and charged.

_Donation pages in_ Kindful

When processing is complete, the system typically sends donors to a confirmation screen and emails them a tax receipt. At the same time, the funds are electronically deposited in the nonprofit’s merchant account, minus processing fees.

Then, donor and contribution details can be reviewed and analyzed using reporting functionality. Reporting tools may be built into the online fundraising system, or users may choose to export the data and use different software.

Some online fundraising tools are more comprehensive, allowing users to:

-   **Customize donation forms**, such as the visual design, URL and donation amounts
    
-   **Add custom fields** to handle “in memoriam” donations and other unique data, including gifts targeted to a specific program
    
-   **Automatically track and process** recurring donations and pledges
    
-   **Process payments** using multiple methods, including credit card, PayPal or electronic funds transfer (EFT)
    
-   **Create peer-to-peer (P2P) fundraising pages** that allow supporters to solicit donations from their friends, groups and social networks
    
-   Accept and process **text-to-give donations**
    

## Common Functionality of Online Fundraising Systems

Products can vary from vendor to vendor, but certain capabilities are offered by most systems. The most common are described in the table below:

| Feature | Description |
| --- | --- |
| Custom donation forms | Allows users to define donation form-fields and contribution amounts, then generates code to embed it on websites. |
| Custom campaign pages | Helps users create complete campaign websites, including donation forms, videos and images, goal progress counters, supporter comments, social sharing functions and more. |
| Recurring payments | Donors can choose to make automatic contributions—for example, $20 every month or $200 every December—without having to re-enter credit card and contact information each time. |
| Mass communication tools | Allow users to connect with supporters via emails and text messaging. |
| Social sharing | Many cloud-based fundraising platforms include built-in social media publishing functions, which let supporters share campaign pages on Facebook, Twitter and other social channels. |

---

_Campaign reporting dashboard in_ [Classy](https://www.softwareadvice.com/product/3650-GoFundMe-Pro/)

## Key Considerations for Comparing Products

Nearly all online fundraising products let users create custom donation forms, process payments and acknowledge supporters. Here are five other factors to consider when comparing products.

**Processing fees.** Online fundraising platforms charge transaction and processing fees for each donation. The fee is either a flat rate (e.g., 30 cents per donation); a percentage of the total donation (usually between 1.5 percent and 9 percent); or a combination of both. Some vendors also charge a monthly or annual subscription fee to use the software, whether donations are processed or not.

**Tip:** To calculate how processing fees impact the software’s total cost, determine the number and dollar amount of donations your nonprofit expects to process through the platform in a month, year or single campaign. Then apply the processing fees for a ballpark estimate.

**Social fundraising.** Social (or “peer-to-peer”) fundraising functionality is built into many online fundraising systems. It lets supporters create and personalize campaign pages and share them with their friends through social media and email.

If your nonprofit hosts events or uses social fundraising in its campaigns, look for products that specialize in peer-to-peer fundraising and that support individual and team fundraising pages.

**White label capabilities.** If you’ve made online donations, you’ve probably noticed that some websites redirect you to a donation form on a different URL that doesn’t match the look of the rest of the site. This confuses supporters and can reduce a nonprofit’s trustworthiness. To prevent this, some products let users control the HTML and styles on the page, so donation forms match the core website.

If your nonprofit wants to accept donations on its website, look for “white label” or “custom donation pages” in the vendor’s features and benefits lists. Keep in mind that the skills of a Web designer or developer might be needed for this purpose.

**Constituent relationship management (CRM).** When someone makes a donation on a fundraising page, the system should automatically email a receipt to the donor. But most nonprofits want to build a relationship with supporters beyond this interaction. If this applies to you, look for systems that retain donor information.

Find out if the online fundraising platform lets you export donor information, or if it integrates directly with a best-of-breed donor management system. This allows your organization to track interactions and communicate with those donors in the future.

**Usability.** “Usability” refers to how easy it is for people to learn and use a product. If software is confusing and hard to use, employees won’t use it. So it’s important to find a product that is simple enough for everyone in an organization to understand—no matter what their technical ability.

**Tip:** If your organization relies on many short-term employees or volunteers to facilitate fundraising campaigns, usability is even more important, since there is less time to train them how to use the software. Look for such terms as “drag and drop,” “WYSIWIG” and “turn-key”: These often indicate that a product was built with usability in mind.

## Case Study: Click & Pledge Online Fundraising Software

To learn more about how online fundraising platforms can help improve operations, consider the case of Immigration Equality, a New York-based legal services nonprofit that advocates for lesbian, gay, bisexual, transgender (LGBT) and HIV immigration rights. The organization realized many benefits after implementing the Click & Pledge online fundraising system.

### Related Fundraising Software

-   [Donation Management Software](https://www.softwareadvice.com/nonprofit/crm-software-comparison/)
-   [Fund Accounting Software](https://www.softwareadvice.com/accounting/fund-accounting-software-comparison/)
-   [Membership Management Software](https://www.softwareadvice.com/membership-management/)
-   [Nonprofit Software](https://www.softwareadvice.com/category/4280-nonprofit/)
-   [Political Campaign Software](https://www.softwareadvice.com/political-campaign/)