Online Fundraising Platforms

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Showing 1 - 20 of 165 products
Showing 1 - 20 of 165 products

Neon CRM

Neon CRM, a Neon One company, is a cloud-based customer relationship management (CRM) software suite for nonprofits of all sizes. Applications include fundraising management, donor management, membership management, event registra...Read more

4.39 (479 reviews)

64 recommendations

DonorPerfect

DonorPerfect is a fundraising solution suitable for all nonprofits. It helps users manage donations, contacts, receipting, reporting, email and fundraising initiatives from a single system. Dashboard analytics and reporting p...Read more

4.52 (753 reviews)

46 recommendations

Network for Good

FrontRunners 2022

Network for Good offers donor management software integrated with fundraising pages and personal coaching for growing nonprofits. Donor Management Software: Search and segment donors, track gifts, and launch personalized email ...Read more

4.72 (509 reviews)

20 recommendations

GiveSmart

GiveSmart is a cloud-based auctioning and event application that is specifically designed for charities. Advanced algorithms help GiveSmart optimize event processes, increase revenue and help bidders save money. Various types of o...Read more

4.52 (200 reviews)

17 recommendations

ExceedFurther

Exceed Beyond is a cloud-based fundraising management solution that helps non-profit organizations manage operations like fundraising, donor and contact management, event planning, volunteer coordination and reporting. The Ex...Read more

4.28 (74 reviews)

17 recommendations

Charityproud

FrontRunners 2022

Charityproud is a cloud-based nonprofit management solution suitable for small to midsize nonprofit organizations. Key features include constituent management, donation and pledge tracking, campaign and event management, email int...Read more

4.70 (56 reviews)

17 recommendations

Bloomerang

Bloomerang gathers the best tools, resources, and people in a single place and, through our donor management platform, empowers nonprofit organizations to carry out their missions. Raise more funds by creating a seamless giving e...Read more

4.67 (1158 reviews)

13 recommendations

Givecloud

Digital Fundraising donors will LOVE! Increase your impact by engaging your community of supporters with simple and effective digital fundraising tools. 1 Subscription, 10+ Fundraising Tools, allowing you to spend less time on adm...Read more

No reviews yet

13 recommendations

EveryAction

EveryAction is becoming Bonterra. Learn more at www.bonterratech.com. Simplify your work and maximize your impact with EveryAction. By combining fundraising, digital, and organizing tools in one powerful platform, you'll eliminat...Read more

4.59 (111 reviews)

12 recommendations

UncommonGood

UncommonGood offers a suite of fundraising, marketing and operations tools, which helps nonprofits spend more time on their mission-driven programs and less time on administrative overhead. Users can jumpstart their fundraising...Read more

5.00 (9 reviews)

11 recommendations

Software pricing tips

Read our Online Fundraising Platforms Buyers Guide

Subscription models

  • Per employee/per month: This model allows you to pay a monthly fee for each of your employees.
  • Per user/per month: Users pay a monthly fee for users—normally administrative users—rather than all employees.

Perpetual license

  • This involves paying an upfront sum for the license to own the software and use it indefinitely.
  • This is the more traditional model and is most common with on-premise applications and with larger businesses.

Rated best value for money

Kindful

Kindful is a cloud-based online fundraising and donor management solution designed specifically for growing nonprofit organizations. With this solution, nonprofits can manage three core aspects of fundraising - managing online giv...Read more

4.47 (287 reviews)

8 recommendations

MonkeyPod

MonkeyPod helps nonprofits get down to business. Accounting, donor management, grants management, CRM, email marketing, online fundraising, and more — all in one simple, integrated platform. Consider it your nonprofit-in-a-box. Mo...Read more

5.00 (11 reviews)

4 recommendations

Keela

Keela is the first affordable, nonprofit-specific CRM platform to provide intelligent tools and guided decision-making, helping nonprofit professionals make enlightened decisions based on their data.Keela's built-in CRM feature he...Read more

4.28 (216 reviews)

3 recommendations

FundHero

FundHero is one of the most streamlined, user-friendly, and affordable donor management tools on the market. The app provides a mobile and desktop-friendly CRM, simple automation and reminders to facilitate fundraising best practi...Read more

4.80 (10 reviews)

3 recommendations

NonprofitCore

Manage your nonprofit’s core activities—accounting, CRM, and fundraising—in one software solution. NonprofitCore helps utilize your staff, time, money, and other resources more effectively with streamlined and automatic workflows....Read more

No reviews yet

2 recommendations

Givebutter

FrontRunners 2022

Givebutter is a cloud-based fundraising solution designed for nonprofits, student organizations, sports teams, fraternities/sororities and more. Key features include online giving, peer-to-peer and multi-team fundraising campaigns...Read more

4.90 (97 reviews)

1 recommendations

NationBuilder

NationBuilder is a cloud-based website, database and fundraising solution designed for nonprofits to connect with their communities and scale their organizations. It includes features to identify key supporters, turn them into don...Read more

3.88 (40 reviews)

1 recommendations

QuickBooks Online Advanced

QuickBooks Online Advanced is a cloud-based accounting solution that helps small to large enterprises manage expenses, projects, invoices and more. It comes with a centralized dashboard, which enables users to gain insights into b...Read more

Servant Keeper

Servant Keeper by Servant PC Resources is a hybrid church management solution that caters to churches and faith-based organizations and helps them to manage their business operations. The solution enables churches to search throug...Read more

Wild Apricot

WildApricot is a cloud-based membership management system used by business and trade associations, chambers of commerce, nonprofits, charities, clubs and community organizations. It supports organizations from a few members to 15,...Read more

Buyers Guide

Last Updated: June 30, 2022

Whether it’s for an annual appeal, capital campaign or special event, nonprofits in every sector use online fundraising tools to collect donations and connect with supporters. In fact, according to a report on charitable giving, online donations accounted for nearly 7 percent of all contributions in 2014: an 8.9 percent increase over the previous year.

With this guide, you can learn more about how online fundraising platforms can help you handle these important donations.

Here’s what we’ll cover:

What Is Online Fundraising Software?
Common Functionality of Online Fundraising Systems
Key Considerations for Comparing Products
Case Study: Click & Pledge Online Fundraising Software

What Is Online Fundraising Software?

Online fundraising tools power online donation processing. When users arrive on a website’s donation page, they enter credit card billing, contact and other information into an online donation form. When the information in that form is submitted, the credit card is validated and charged.

Donation pages in Kindful

When processing is complete, the system typically sends donors to a confirmation screen and emails them a tax receipt. At the same time, the funds are electronically deposited in the nonprofit’s merchant account, minus processing fees.

Then, donor and contribution details can be reviewed and analyzed using reporting functionality. Reporting tools may be built into the online fundraising system, or users may choose to export the data and use different software.

Some online fundraising tools are more comprehensive, allowing users to:

  • Customize donation forms, such as the visual design, URL and donation amounts
  • Add custom fields to handle “in memoriam” donations and other unique data, including gifts targeted to a specific program
  • Automatically track and process recurring donations and pledges
  • Process payments using multiple methods, including credit card, PayPal or electronic funds transfer (EFT)
  • Create peer-to-peer (P2P) fundraising pages that allow supporters to solicit donations from their friends, groups and social networks
  • Accept and process text-to-give donations

Common Functionality of Online Fundraising Systems

Products can vary from vendor to vendor, but certain capabilities are offered by most systems. The most common are described in the table below:

Custom donation forms Allows users to define donation form-fields and contribution amounts, then generates code to embed it on websites.
Custom campaign pages Helps users create complete campaign websites, including donation forms, videos and images, goal progress counters, supporter comments, social sharing functions and more.
Recurring payments Donors can choose to make automatic contributions—for example, $20 every month or $200 every December—without having to re-enter credit card and contact information each time.
Mass communication tools Allow users to connect with supporters via emails and text messaging.
Social sharing Many cloud-based fundraising platforms include built-in social media publishing functions, which let supporters share campaign pages on Facebook, Twitter and other social channels.

Campaign reporting dashboard in Classy

Key Considerations for Comparing Products

Nearly all online fundraising products let users create custom donation forms, process payments and acknowledge supporters. Here are five other factors to consider when comparing products.

Processing fees. Online fundraising platforms charge transaction and processing fees for each donation. The fee is either a flat rate (e.g., 30 cents per donation); a percentage of the total donation (usually between 1.5 percent and 9 percent); or a combination of both. Some vendors also charge a monthly or annual subscription fee to use the software, whether donations are processed or not.

Tip: To calculate how processing fees impact the software’s total cost, determine the number and dollar amount of donations your nonprofit expects to process through the platform in a month, year or single campaign. Then apply the processing fees for a ballpark estimate.

Social fundraising. Social (or “peer-to-peer”) fundraising functionality is built into many online fundraising systems. It lets supporters create and personalize campaign pages and share them with their friends through social media and email.

If your nonprofit hosts events or uses social fundraising in its campaigns, look for products that specialize in peer-to-peer fundraising and that support individual and team fundraising pages.

White label capabilities. If you’ve made online donations, you’ve probably noticed that some websites redirect you to a donation form on a different URL that doesn’t match the look of the rest of the site. This confuses supporters and can reduce a nonprofit’s trustworthiness. To prevent this, some products let users control the HTML and styles on the page, so donation forms match the core website.

If your nonprofit wants to accept donations on its website, look for “white label” or “custom donation pages” in the vendor’s features and benefits lists. Keep in mind that the skills of a Web designer or developer might be needed for this purpose.

Constituent relationship management (CRM). When someone makes a donation on a fundraising page, the system should automatically email a receipt to the donor. But most nonprofits want to build a relationship with supporters beyond this interaction. If this applies to you, look for systems that retain donor information.

Find out if the online fundraising platform lets you export donor information, or if it integrates directly with a best-of-breed donor management system. This allows your organization to track interactions and communicate with those donors in the future.

Usability. “Usability” refers to how easy it is for people to learn and use a product. If software is confusing and hard to use, employees won’t use it. So it’s important to find a product that is simple enough for everyone in an organization to understand—no matter what their technical ability.

Tip: If your organization relies on many short-term employees or volunteers to facilitate fundraising campaigns, usability is even more important, since there is less time to train them how to use the software. Look for such terms as “drag and drop,” “WYSIWIG” and “turn-key”: These often indicate that a product was built with usability in mind.

Case Study: Click & Pledge Online Fundraising Software

To learn more about how online fundraising platforms can help improve operations, consider the case of Immigration Equality, a New York-based legal services nonprofit that advocates for lesbian, gay, bisexual, transgender (LGBT) and HIV immigration rights. The organization realized many benefits after implementing the Click & Pledge online fundraising system.

In this case study, we explain how the software improved inefficiencies in the organization’s donation forms, multiple payment accounts and donor management tasks.