Frederick Software


Frederick by MINDBODY is a cloud-based marketing solution that caters to salons, spas, mechanics and yoga studios. Key features include custom automation, drip campaigns, open appointments and more.

Frederick syncs with users' schedules and automatically sends targeted emails and text marketing campaigns to the appropriate audience.

Additionally, Frederick features an email-campaign builder that helps salon owners send custom newsletters to clients, informing them about various business activities, offers, discounts and upcoming packages. Users can also build drip campaigns to encourage loyalty with custom rewards, send personalized wishes or upsell prospective customers with package or membership campaigns.

Services are offered on a monthly subscription basis that includes support via phone, email and an online knowledge base.



70 Reviews of Frederick

Overall rating

4.5 / 5 stars

Showing 1 - 20 of 70 reviews

November 2018

Tanya from Tanya Scott's Boundless

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

3 of 5

Customer support

3 of 5

Functionality

3 of 5

November 2018

New Frederick user

Pros

Seemless interface w/MindBody; Automation features - very easy to set up. Helps w/daily admin

Cons

Email campaigns are VERY LIMITED; only one font to choose from - what?! Lot's of formatting errors especially when used on Safari; Limited creative opportunities

November 2018

Kari from yogaRIOT

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

2 of 5

Customer support

2 of 5

Functionality

2 of 5

November 2018

I didn’t like Frederick

Pros

I liked the idea of Frederick. It did a lot of different things.

Cons

Frederick does many things but not one thing well. The emails and promotions they send feel like spam. I saw no growth in my business using this software.

October 2018

Billy from The Iron Den Gym

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

October 2018

I liked Frederick a lot. Just wasnt Ideal for gym membership sales

Pros

I liked the automated correspondence sent out asking for the user's experience and then asking for reviews.

Cons

So many functions I wasnt able to use so I felt like i wasnt getting my money's worth

August 2018

Majera from Phoenician Health Group

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

August 2018

Great automation

Pros

The software syncs with my online booking software and pulls data automatically to build a marketing database. It also knows how many times people book appointments and gathers great data. It also comes equipped with email campaigning so I got rid of Constant Contact. The email campaigning is much easier to use than constant contact.

Cons

What I like least about the software is that the pricing is based on the number of contacts you have. Even if there are accidentally duplicates of people in the database, it does not let you delete duplicates. Or if someone moves away and you want to take them off the list, it doesn't remove them even if you hit remove on both the frederick software and your online scheduling software.

June 2018

Fiona Noelle from Lay Bare Franchising, LLC

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

3 of 5

Customer support

5 of 5

Functionality

5 of 5

June 2018

Amazing if we did not have to pay for it separately

Pros

Definitely easy to use and seamless integration with Booker. It confirmed appointments for us, asked clients to review and post to YELP, reminded clients to book their next appointment. It definitely helped us out during the lean days by advertising open slots.

Cons

Separate pricing from Booker so this was in addition to the online booking pricing since Booker did not have the features I mentioned above, it was kind of necessary to have them together which brought up our monthly subscription much higher /location .

May 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

May 2018

Everything you need to market your business!

Pros

With a few quick settings Frederick is ready to go! Frederick works beyond regular email marketing to reach your clients in many different ways. It does all the work for you so you can get back to business.

Cons

Its a littkw pricey for new businesses but if you just give it a try you'll find it quickly pays for itself and then some.

May 2018

ron from r.w. automotive

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

May 2018

very easy to navigate thru system and keeps good records

the ease of how program works and the way it tracks information far as suppliers,inventory,customers and techs

Pros

I like that I own program do not have to pay a monthly charge . also if I do encounter a problem I pick up the phone and call and problem is fixed within minutes

Cons

It has fields where you can enter techs pay but nothing for office person as they are on salary, would like to get better idea of cost to profit margin at the end of week

April 2018

Emily from edible Asheville

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

April 2018

Looking at starting a business

Pros

Looking at starting a business and was able to get this free access to Frederick. At another company we used a different platform, but it appears this one does the exact same things and is set-up in a lot easier to use way.

Cons

I think that like with all new tools there will be some kinks that will appear and the ease of use will continue if used on a daily basis. Trying to find where everything is gets a little confusing.

April 2018

Ayushi from ASU

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

April 2018

A decent software

Pros

It certainly provides some really cool features and helps in getting the work done. A decent software to get started with.

Cons

The most annoying part of the software is the increased dependency on text and phone calls. Would appreciate an alternative.

April 2018

josh from Dave's Ultimate Automotive

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

April 2018

Great customer interface and marketing program

With customized service boost and campaigns we have been able to generate more profit dollars in the slower months.

Pros

This program allows us to customize service boost emails to meet our needs when its slow and captures customer feedback post repair.

Cons

The program relies very heavy on the text/cell phone for customer feedback. Other programs in the past have used email as an avenue and seemed to get more traction that way.

March 2018

Mara from Peaceful Spirit

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

March 2018

This is one of the best retention software programs yet!

Pros

Frederick is so simple yet super powerful. The automation for client retention is extremely helpful for busy business owners. They are constantly making improvements.

Cons

I am greedy and want it to do even more, specifically in the email marketing area. It is getting there though.

February 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

2 of 5

Customer support

2 of 5

Functionality

2 of 5

February 2018

Overall good, not a complete software though.

Pros

This is a great tool if you're looking to gain more appointments via text message. This program enables you to input your schedule and it sends out text messages offering discounts in order to fill up your schedule.

Cons

I don't like how this wouldn't be considered a full service software. It is merely an add-on. The idea is wonderful, but the functionality doesn't really work if you're a full-time hair stylist who double-books their appointments. I'd pass on this unless you're a stylist looking to fill in gaps in your schedule and have a little extra coin to spend.

February 2018

Crystal from Emerson Joseph

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

2 of 5

Customer support

1 of 5

Functionality

2 of 5

February 2018

forced to used this software from booker

overpriced text reminders

Pros

it is easy to use, however new updates seem to dilute that. the text reminders to clients are about the best thing Frederick has to offer.

Cons

it is very discount driven (cheapens the brand) and they seemed to have taken the key features from Booker to trap you into using Frederick . Simple things like booking reminders were taken off Booker and moved to the "have to pay extra" Frederick website. seems very unfair. Importing clients for the email campaigns is the worst. you can upload your own mailing list, only to have to hand select out of 20,000 clients. just use mailchimp!! its free and works WAY better than Frederick. Customer Service has yet to respond to any of my questions, so about the same as booker, it takes about 3 months to get a non-helpful response from either of these companies.

January 2018

Jodey from Pure Aesthetica

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2018

Integrates with Booker to fill open appointments

Customizing the auto-marketing to existing client database helps to fill available appointments that may otherwise go unfilled especially within a 24-36 hour time-frame.

Pros

Frederick is very easy to set up and customize in Booker. Frederick markets available appointments to existing clients.

Cons

There's always a cost associated with integrated marketing like Frederick. This can cut into your profit margin.

January 2018

Alexa from Cryology

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2018

Your value for money is written out by Frederick! And I love that they make it simple and easy.

Pros

I love the features. Sending out email blasts and texts automatically, as well as being able to send mass emails (which is a service we used to pay for in the past!) Its like everything you need all rolled into one program.

Cons

I wish they offered waiver options, that would automatically connect to Booker and so businesses wouldn't have to implement customer information.

January 2018

Carissa from Metro Barber

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

January 2018

Easy to set up!

Helps simplify marketing!

Pros

Great marketing tool! Reminds clients to book appointments, sends out email automatically. Great for filling in gaps in schedules with Booker.

Cons

We've had a few clients unsubscribe due to how many duplicate emails they sometimes receive. Overall, it's a great product.

January 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

January 2018

I love being able to connect with our guests instantly to generate business and revenue!

Pros

What I like most about Frederick is that I can identify a slow day or department and can send out targeted offers to fill those appointments. I also love that we can boost our reviews!

Cons

The thing that I like least about Frederick is that I wish I could customize the look a bit more. I understand that I am limited with SMS but visually I would like to spruce up what I sent to guests.

December 2017

Re nauta from The Unicorn Group

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2017

It is great for scheduling customers and it is extremely intuitive.

Pros

My favorite feature of the software is that it identifies they next appointment openings and campaigns to get the slots filled. It's pretty awesome!

May 2017

Dee from Harold The Barber

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

May 2017

Our rep is amazing! Her customer service far exceeds all expectations.

Pros

The ability to connect with clients who have not been in for service in over 30days. We were impressed with the walkthrough by our rep for every aspect of the system which we would use. It is as easy as clicking one or two buttons. Sample emails are sent out to you before going out to your customers.

April 2017

Elena from The Spa Simply Skin

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

April 2017

Frederick is the perfect compliment to Booker

I have used many different automated marketing platforms over the last 15 years that I have owned my spa and by far Frederick is superior in all the ways you would need to brand and market your business. I was skeptical at first to invest in Frederick, but I am 100% behind the brilliance of this automated system. Each step of Frederick was well thought out : a tab created within your booking software to keep tabs on how each campaign is performing , a daily summary of what portion of marketing is working and the best part is once you have decided which campaigns generate the most revenue Frederick does all the work! You can also create a customized campaign to reach target clients. The client interface is also easy to use, is very appealing and you can customize the colors to create consistency within your brand. The most important part of Frederick is the exceptional service you receive from the Senior Account Manager. I have worked with them and They walked me through step by step what he believed were the most significant campaigns based on his tracking of my performance. He presented me with analytical data that he compiled before our first conversation to streamline what was going to be the most important tools to capture and retain clients. His expertise and professionalism and this superior product is what keeps me with Booker and Frederick. One of the most important, if not THE tool to keep your company relevant with clients you have worked hard to get. It will be worth every penny!

Pros

Ease of use, very target rich data, relevant campaigns, great customer support

Cons

the name of the system