diDNA 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

diDNA

4.9

(14)

Pricing

Pricing available upon request

About diDNA

diDNA is a cloud-based enterprise ad management platform, designed to help enterprises of all sizes optimize ad inventory and enhance revenue generation by utilizing artificial intelligence and machine learning technologies. Features include caching, content management, engagement tracking, trend analysis and audience tagging.

The solution allows publishers to create reports in real-time and analyze daily ad revenue, performance per network and CPMs via graphical representation. diDNA helps automate header bidding and improve ad load times, CPMs or bid pressure for higher revenue generation. Ad tech partners can restrict malicious ads and identify and correct issues during ad deployment. Additionally, customers can also use the self-service portal to manage header bids and exchange bidding.

It also offers integration with various third-party platforms. Pricing is available on request and support is extended via online measures.

diDNA Screenshots

diDNA Pricing and Plans

Starting price: Pricing available upon request

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

diDNA Features

Popular features found in Publishing and Subscriptions
Campaign Management
Catalog Management
Circulation Management
Collaboration Tools
Customizable Branding
Image Editing
Reporting & Statistics
SEO Management
Subscription Management
More features of diDNA
A/B Testing
Ad Inventory Management
Ad Optimization
Audience Targeting
Banner Management
Campaign Analytics
Content Management
Conversion Tracking
Customizable Reports
Data Import/Export
Data Visualization
Display Ad Management
Dynamic Content
Engagement Tracking
Mobile Ad Serving
Monitoring
Native Ad Serving
Performance Metrics
Project Management
Real-Time Reporting
Reporting/Analytics
Tagging
Third-Party Integrations
Video Ad Serving

diDNA User Reviews

Overall Rating

4.9

Ratings Breakdown

93%

Secondary Ratings

Ease of Use

4.8

Value for money

5.0

Customer support

4.9

Functionality

4.9

Have you used diDNA and would like to share your experience with others?

Tomás V.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed July 2021

High Standard Ad-Monetization Platform

Our experience with DiDNA's team has been great, we found a strong platform for our publishers and a powerful demand for our video inventory.

Ratings Breakdown

Ease of use

Functionality

Pros:

An easy-to-use platform for publishers, it also counts with a huge array of products and excellent customer service. Their flexibility has been also a big plus.

Cons:

it really took me time to think about something, so I will pass ;)

Maureen M.

Verified reviewer

Sports

501-1000 employees

Used daily for more than 2 years

Reviewed August 2020

Review

Great experience working with them! Would highly recommend them to other companies.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We have worked with them for over 3 years and the customer service is excellent! The diDNA team is experienced, knowledgeable and extremely responsive. We did a deep dive last year and after looking into companies that provide similar services we realized that diDNA was the best company for us and our needs.

Cons:

Nothing to speak of.

Reasons for choosing diDNA

Customer service, reliability, knowledge base, responsiveness, and top notch consulting services are some of the main things we needed.

Vendor Response

Thank you for being such a great partner and for the excellent review. We're fortunate to work with you and the team.

Replied August 2020

Colin S.

Verified reviewer

Food & Beverages

51-200 employees

Used daily for less than 6 months

Reviewed August 2020

diDNA Customer Review

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Integration into our systems was flawless and a custom dashboard is created to highlight day over day changes. diDNA has provided access to exchanges we were not able to secure on our own and they bring a level of expertise to header bidding best practices.

Cons:

We've only used the software for a few months so it's hard to say what we like the least. We are still learning and pivoting our needs in a collaborative effort.

Reasons for choosing diDNA

Great industry references and the product/services fit our current business in addition to our growth needs.

Vendor Response

Thank you for excellent review - looking forward to a continued long term partnership!

Replied August 2020

Pedro S.

Verified reviewer

Sports

51-200 employees

Used daily for more than 2 years

Reviewed August 2020

A Game Changing Software For Earning Revenue

We needed to increase our programmatic revenue. Header bidding was a big peice of that. With diDNA's AI that was achieved and some. Not to mention, their experience in the industry is helpful to reduce costs and get better rev share rates.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

From the beginning diDNA takes over and allows things to be easier on you as a partner. The ease of implementation and almost instant revenue boosts are great!

Cons:

We were one of the first users on the new platform. So naturally some things were missing - like detailed reporting. However, they will be coming in new rollouts of updates.

Vendor Response

Thanks for the excellent review and partnership Pedro! Always appreciate the feedback and recently implemented the most detailed reporting yet.

Replied August 2020

Bernard G.

Verified reviewer

Broadcast Media

51-200 employees

Used daily for less than 2 years

Reviewed August 2020

The easiest way to monetize your content.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

diDNA has become the easiest way for us at USSSA to monetize our content. Whether it's their programatic display ads, or pre-rolls before video. The biggest benefit we have seen with diDNA is our ability to greatly increase our revenue per ad compared to what we were previously receiving. The diDNA team makes it simple to get their product working on your website. They even provide you a dashboard that will allow you to see your daily revenue.

Cons:

There isn't much not to like about the package that diDNA has put together. If your looking to add software to your website that just works, and increase your revenue you defiantly should take a look at diDNA.

Vendor Response

Thanks for the glowing review - we've really enjoyed the partnership we've had!

Replied August 2020

Aya U.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 6 months

Reviewed September 2020

Great ad-monetization option for those seeking an edge

diDNA has always been more of a partner than just a technology vendor. They always go the extra mile in finding new solutions that could benefit our ad-operations.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

From day one, diDNA has taken an active interest in our success. From guiding us through the implementation to continuous optimization to improving revenue numbers, they have a dedicated team that works beside us along the way. Their product delivers the impact it promises, and their team is there when you need them. Can’t ask for more.

Cons:

If you are looking for a plug and play solution, this is not a good fit. The complexity of the software does require considerable effort during implementation, but it is truly worth the revenue boost.

Vendor Response

It's been a great partnership thus far! Thank you for the excellent review!

Replied September 2020

Yoav P.

Verified reviewer

Online Media

11-50 employees

Used daily for less than 12 months

Reviewed September 2020

Working with Didna

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Didna team is very professional and data oriented. This enables them to prevent problems before they occur and keep on maximizing the partnership

Cons:

I did not find any cons while working with Didna. Their innovation and response times are better than we've experienced before.

Vendor Response

Thank you for the excellent review - it has been a pleasure partnering with the team!

Replied September 2020

Josh O.

Verified reviewer

Media Production

11-50 employees

Used daily for more than 2 years

Reviewed August 2020

Excellent service and company

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Excellent performance. Adaptability to specific ad-experience requirements. Response dev and support team.

Cons:

The unique nature of our proprietary platform required custom integration, but diDNA was there every step of the way!

Vendor Response

Thank you for being a long term partner of ours - it's been an absolute pleasure to work with you.

Replied August 2020

Eric O.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 12 months

Review source

Reviewed March 2021

Great company to add accretive revenue to the bottom line.

Great company, great technology stack and nothing but a positive experience.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The diDNA team is top notch. We got up and running with them in days and they immediately added new revenue to our bottom line. We continue to discover new ways to leverage their technology and grow our business. The team is professional, responsive and always will to get on a call and discuss new opportunities. I highly recommend working with them if you are looking to add new, quality demand partners.

Cons:

There is no downside to working with diDNA. Nothing negative to say.

Vendor Response

Thank you for the excellent review Eric! It's been a pleasure partnering with you and ODK!

Replied March 2021

Nimrod R.

Verified reviewer

Internet

11-50 employees

Used other for free trial

Review source

Reviewed December 2020

Best ad-monetization partner

It was a great experience working with the Didna team! Would highly recommend them to other companies.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Super sophisticated system and straight forward features.

Cons:

Nothing to speak of, we get all we need from the system.

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diDNA 2026: Benefits, Features & Pricing

Overview

About diDNA

diDNA Screenshots

diDNA Pricing and Plans

diDNA Features

diDNA User Reviews

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