TikTok 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

TikTok

4.6

(622)

Pricing

Pricing available upon request

About TikTok

TikTok is a video sharing and live streaming application designed to help users create and edit videos, manage recordings, broadcast live streams and more. The app started as Musical.ly, which was a lip-syncing app that allowed users to create short music videos. In 2017, Musical.ly rebranded as TikTok and launched new features including a wider range of filters and effects for videos as well as the ability to customize the length of each video clip, instead of only being able to record 15 seconds or less.

The application's main feature is its ease of use. It can be accessed with just one tap on your phone so you can quickly record and post videos without having to download anything else. With just a few taps you can also share your videos on other social media platforms like Facebook or Instagram.

TikTok Screenshots

TikTok Pricing and Plans

Starting price: Pricing available upon request

Free Trial

Free Version

TikTok Features

Popular features found in Live Streaming
Audience Analytics
Live Streaming Production
Moderation
Multistreaming
More features of TikTok
On-Demand Recording
Real-time Broadcasting
Session Recording
Social Media Integration
Social Media Streaming
Video Editing
Video Monetization Tools
Video Streaming
Visual Analytics

TikTok Integrations

Instagram

Integration rated 4.8 from 37 reviews

Facebook Apps and Tabs

Integration rated 4.9 from 13 reviews

TikTok User Reviews

Overall Rating

4.6

Ratings Breakdown

71%

22%

Secondary Ratings

Ease of Use

4.7

Value for money

4.5

Customer support

4.1

Functionality

4.5

jelfry s.

Verified reviewer

Airlines/ Aviation

201-500 employees

Used daily for less than 2 years

Review source

Reviewed January 2025

Awesome app

Very friendly app, i can connect with my close friends and with the ones far from me as well

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The mist i like about TikTok is the amount of videos i can see, very entertaining and most of them are helpful because of like hacks

Cons:

Some times i miss a video because i refresh the app by mistake, but the good part is that i can search it directly

Reasons for switching to TikTok

More easy to use and monetize, i can reach most of my targets on streaming as tiktok notify all my followers and makes it essy for new ones

Niccolò F.

Verified reviewer

Automotive

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed June 2025

A great platform for exponential rewards, but beware of time

Overall, I've started using TikTok exclusively for work and It's immediately clear the potential it has. It takes time and dedication to produce content and understand what works and what doesn't. It's an amazing tool or organic growth, if done correctly. Beware, it's easy to get distracted into doomscrolling while you work.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's a great tool to use for business, to grow your business. It requires lots of commitment and basic skills, but the rewards of organic growth are by far the best. The best thing is that it's free. You can start, experiment, understand what works and go viral for free. Great for B2C mostly, but also B2B if done in the correct way

Cons:

It takes a little bit of learning to understand what works and what not. If you're a professional, sometimes you have to tone down the level of communication by way more than you'd expect. Virality trends are always changing and you need to "scroll" a lot to see what works and what sticks. Easy to waste time by blending work and entertainment

Reasons for choosing TikTok

Organic growth is much more powerful. Target audience is mostly on TikTok nowadays.

Bridget A.

Verified reviewer

Online Media

Self-Employed

Used daily for less than 2 years

Review source

Reviewed March 2025

TikTok support is a joke

My account with almost 10k got hacked on 2/11. I sent support tickets in and heard nothing from support. On 2/18, I got back into my account on my own because I had set up a passkey for TikTok studio. I changed all the hackers info back to mine and started posting again. I even posted a video about my experience and how I got my account back by myself. On 2/27, I went to open TikTok and got a message that my account was locked and asked by support to confirm information to verify that it was me. I immediately responded with the information. I am really trying to build my account [sensitive content hidden] and it is so disheartening to now be locked out of that account for the second time in a month for multiple weeks with no response from support. If you know anything about the TikTok algorithm, it pushes videos out when you post frequently and consistently so this experience has hurt my growth on that app. I also do TT shop on that account so to not have access to it is limiting financial opportunities. I still have heard nothing from TikTok support. For an app with millions of users, please put some of the money you make into your support team because I am extremely dissatisfied with my experience on this app.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Algorithm pushes out reviews so videos can be seen and you can grow a following

Cons:

No support when you have a problem, they take multiple weeks and a bot responds

Nuria R.

Verified reviewer

Telecommunications

51-200 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

The springboard of shorts

Ratings Breakdown

Ease of use

Functionality

Pros:

It’s fabulous to be a creator on TikTok and using all features it provides to create, publish and analyze videos.

Cons:

For an enterprise, it is a bit hard to create and get a real audience without passing through ads and collaborations.

Verified

Reviewer

Marketing and Advertising

Self-Employed

Used daily for less than 2 years

Review source

Reviewed June 2025

TikTok Review

In overall TikTok offers highly personalize users experience and offer entertaining content especially for creators looking for faster exposure

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

TikTok is the best entertaining website,it is easy to use and beginners friendly and also easy in terms of app editing

Cons:

To be honest, TikTok has slight downfall where there are harmful and misleading Content can still slip through and also lack of full transparency

Reasons for switching to TikTok

To be honest,Some features were missing and also the customization limitations

Darisa A.

Verified reviewer

Accounting

2-10 employees

Used daily for less than 12 months

Review source

Reviewed July 2025

A Powerful Tool for Financial Education—If Used Wisely

As an accountant, I initially underestimated TikTok, but it's proven to be a surprisingly effective tool for sharing financial knowledge and simplifying complex topics like tax deductions, budgeting, or business expenses.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Surprisingly valuable finance and tax-related content. Great platform to share accounting tips in a simplified, engaging way. Helps reach younger audiences with financial literacy.

Cons:

A lot of misinformation around tax and finance topics. Algorithm favors trends over credibility. Can be a distraction if not used with clear boundaries.

Reasons for choosing TikTok

I chose TikTok because it offers a unique combination of creativity, engagement, and virality that other social media platforms don’t quite match.

Crystal H.

Verified reviewer

Consumer Services

2-10 employees

Used daily for less than 2 years

Review source

Reviewed January 2025

User friendly tool to reach large audience

Overall, I think TiKTok is a simple and easy to use tool that allows it's userbase to upload videos for marketing purposes. The interface is clean and straight forward and has a low learning curve. It's easy for someone to learn, even with limited exposure and aptitude for social media platforms. With solid content, a user can reach a large audience very quickly. I would like to see more enhanced analytics, but overall, it's a great tool.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I enjoyed the ease of uploading video content for my small business and the ease of reaching a large audience.

Cons:

The analytics seem to be limited and could offer more potential here. This is especially helpful for small businesses tracking data with relation to their audience's response and success when trying different types of content.

Reasons for choosing TikTok

TikTok is a platform based on short videos and reels and has a huge userbase that allows for a large opportunity to go viral and reach a larger audience than any other platform on the market today.

Verified

Reviewer

Computer Software

Self-Employed

Used daily for less than 2 years

Review source

Reviewed January 2025

Want to learn? Entertain? Cry? Everything is here

Ratings Breakdown

Ease of use

Functionality

Pros:

An app with everything! You can find useful videos, funny videos, sad videos, educational.

Cons:

The app is pretty good, but, should have an age restrictions... Some TikTokers are uploading content that a underage public should not be exposed to

Reasons for switching to TikTok

Tiktok has more valuable content, also let's you download the videos

Loveth O.

Verified reviewer

Hospital & Health Care

51-200 employees

Used daily for less than 2 years

Review source

Reviewed April 2025

Tiktok: passport to paradise

Tiktok is easy to use , especially while creating short videos,the content quality is also amazing.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Tiktok is a social media application that is widely used all over the world.it is an app that entertains and gives you wider coverage to reach the world

Cons:

Tiktok can be very addictive and distracting

Reasons for switching to TikTok

Cost and ease of use, Live shopping and perfect advertisement

Natalie S.

Verified reviewer

International Trade and Development

11-50 employees

Used daily for less than 12 months

Review source

Reviewed April 2025

Advertising products

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Tiktok has made marketing easy because advertising video go boaderless. It allow the clients to comment and give the views about the product which helps to find errors of my busses and improve.

Cons:

The only challenge that some of the content is beached and also deleted by quality assures team with no clear reason.

Reasons for switching to TikTok

Youtube is paid for while tiktok os totally free.

Showing 1 - 10 of 622 Reviews

See All Reviews