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Active Trader Pro

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Overview
Reviews

Active Trader Pro 2026: Benefits, Features & Pricing

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  • Overview
  • Pricing and Plans
  • Features
  • User Reviews

Overview

Active Trader Pro
Active Trader Pro
3.2
(13)

Pricing

Pricing available upon request

About Active Trader Pro

Active Trader Pro is an investment and stock portfolio management platform provided by Fidelity, designed to help users make informed trading decisions before, during and after trades through real-time insights, dynamic visual analytics and trading tools. It supports trading equities, ETFs and simple and complex options strategies, with extended hours and directed trading capabilities.

Key features of Active Trader Pro include the ability to discover potential trading opportunities with market filters, including technical and social sentiment selections. It allows users to monitor their portfolios with streaming quotes, real-time gain and loss data as well as streaming balances and order statuses. Additionally, users can customize their layout and experience by setting trade defaults, creating shortcuts and using hotkeys to navigate the platform.

Active Trader Pro offers help create and save multiple orders, enabling users to place them with one click whenever needed. It provides directed trading, giving users control over where their equity and options trades are routed for execution and faster market access. Additionally, it supports a customizable user interface tailored to in...

dividual preferences. Active Trader Pro includes a trading dashboard designed for comprehensive trading needs, offering real-time market data, research ideas and the ability to execute trades from a single screen that works on any browser. Additionally, it offers a Fidelity Mobile application, which allows users to view, manage and act on their portfolios.

Active Trader Pro Screenshots

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Active Trader Pro Pricing and Plans

Starting price: Pricing available upon request
Free Trial
Free Version

Basic

Pricing available upon request

No plan information available

    Active Trader Pro Features

    • Popular features found in Investment Management
      Accounting
      Benchmarking
      Bonds/Stocks
      Client Management
      Compliance Tracking
      Financial Management
      Fund Management
      Investment Research
      Modeling & Simulation
      Portfolio Rebalancing
      Risk Management
    • More features of Active Trader Pro
      For Investment Advisors
      For Traders
      Monitoring
      Portfolio Accounting
      Portfolio Management
      Visual Analytics

    Active Trader Pro User Reviews

    Overall Rating

    3.2

    Ratings Breakdown

    5

    46%

    4

    0%

    3

    8%

    2

    15%

    1

    31%

    Secondary Ratings

    Ease of Use

    3.2

    Value for money

    3.4

    Customer support

    3.0

    Functionality

    3.4

    VR

    Verified
    Reviewer

    Chemicals

    201-500 employees

    Used daily for more than 2 years

    Review source

    Reviewed February 2021

    Clean, simple package with all the elements I need

    5

    I use this software daily to track my investments as well as buy/sell stocks and mutual funds. I love the simplicity of it!

    Ratings Breakdown

    4
    Ease of use
    5
    Value for money
    4
    Functionality
    icon
    Pros:
    Customizable to display my information the way I want to display it. Clean, straightforward interface lets me quickly access information--from cursory overview of my portfolio to detailed tax information and statements. Also seems to have good security measures equipped
    Cons:
    Some of the views start out the same way every time you load the software, where it would make more sense to start where you left off last time.

    Reasons for choosing Active Trader Pro

    I could access all accounts from one place.

    Reasons for switching to Active Trader Pro

    I moved my accounts to Fidelity, so now I can view all accounts in one place.

    Read More

    TW

    Todd W.

    Verified reviewer

    Health, Wellness and Fitness

    Self-Employed

    Used daily for more than 2 years

    Review source

    Reviewed September 2023

    Best online trading software in my own head to head analysis.

    5

    Extremely pleased. For my investing purposes, it is the absolute best online software available for retail investors. I conducted my own study in order to measure the quality of order fills by placing identical trades in my Fidelity Active Trader Pro account and in my Interactive Brokers account, and the fills were identical, other than the fact that I paid my commissions on my Fidelity trades but I had to pay commission on the trades placed in my Interactive Brokers account. In fact, many times I orders are filled at prices that are actually superior to the exchange posted prices (I place a lot of trades that can be easily be measured because I will oftentimes place my opening and closing trades at either the market open or close each day.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Free commissions on equity trades, quality of order fills, extremely extensive inventory of stocks available for short-selling.
    Cons:
    The only negative issue with this product is the fact that if you want to initiate a short sale position at the market open, you must place the trade between 8:00 am and 9:15 EST as opposed to the night before with all other brokerage software that I've used in the past.

    Reasons for choosing Active Trader Pro

    The Fidelity Active Trader Pro platform is easier to navigate, and the availability of stocks to short is far superior to what was available to me on thinkorswim.

    Reasons for switching to Active Trader Pro

    In order to take advantage of the free commission trading offered by Fidelity (but only after I was able to prove to myself that Fidelity was able to achieve good quality order fills, which they can, as explained above).

    Read More

    MP

    Michael P.

    Verified reviewer

    Financial Services

    Self-Employed

    Used daily for more than 2 years

    Review source

    Reviewed December 2024

    Look for an alternative to Active Trader Pro

    2

    A struggle. 90% of the time it functions as advertised. 10% of the time I am losing money or missing out on good trades.

    Ratings Breakdown

    3
    Ease of use
    4
    Value for money
    5
    Customer support
    3
    Functionality
    icon
    Pros:
    Fidelity support is good. Active Trader Pro...not so much.
    Cons:
    Lots of bugs. Will not update trades. I lose money because I cannot sell a moving security. Fidelity support is great - Active Trader Pro...not so much. Look for an alternative.

    Read More

    MM

    Mercy M.

    Verified reviewer

    Education Management

    10000+ employees

    Used weekly for less than 6 months

    Review source

    Reviewed May 2025

    Fidelity Investing

    5

    have only begun to use it but so far it has been a good experience

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Easy to use interface, gives you alot of information and stats to help you make a decision
    Cons:
    sometimes forget to use and will lose on some potentital gains

    Read More

    MS

    Michelle S.

    Verified reviewer

    Accounting

    2-10 employees

    Used monthly for more than 2 years

    Review source

    Reviewed December 2024

    Nice product

    5

    Great. I get to see my trade and account balance in real time

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Easy to use and help is provided. I like being able to make decisions quickly
    Cons:
    Nothing. It’s new to me so I like it so fat

    Read More

    Jessieah's profile

    Jessieah M.

    Verified reviewer

    Entertainment

    2-10 employees

    Used weekly for less than 6 months

    Review source

    Reviewed July 2025

    Fidelity Review

    3

    Not bad, just a steep learning curve. Theres always more to offer within an app, especially financial but not everyone needs it all.

    Ratings Breakdown

    3
    Ease of use
    3
    Value for money
    3
    Customer support
    3
    Functionality
    icon
    Pros:
    The Fidelity app offers robust investing features with no trading fees on stocks and ETFs, intuitive account overviews, and strong retirement planning tools, making it excellent for both beginner and experienced investors managing multiple accounts in one place.
    Cons:
    Some users find the app’s interface cluttered and occasionally glitchy, especially when navigating advanced options or research tools, and its design isn’t as sleek or user-friendly as newer investing apps like Robinhood or Webull.

    Read More

    hs

    harrison s.

    Verified reviewer

    Retail

    Self-Employed

    Used monthly for free trial

    Review source

    Reviewed May 2025

    active trader pro review

    5

    It's an awesome product and I highly recommend it. You won't be disappointed.

    Ratings Breakdown

    4
    Ease of use
    4
    Value for money
    4
    Customer support
    5
    Functionality
    icon
    Pros:
    My overall experience with Active Trader Pro has been great. It's very user-friendly and has definitely made an impact on my workflow.
    Cons:
    There wasn't much to dislike. The software is very intuitive to use.

    Read More

    MS

    Mark S.

    Verified reviewer

    Information Technology and Services

    Self-Employed

    Used daily for more than 2 years

    Review source

    Reviewed March 2022

    Chart Drawings do not save

    1

    I have all my retirement accounts with Fidelity, before I became an active investor.

    Ratings Breakdown

    1
    Ease of use
    1
    Value for money
    1
    Customer support
    1
    Functionality
    icon
    Pros:
    Easy to place trades. Good foundation for what could be an excellent product.
    Cons:
    - Drawings on charts do not save, so if you like to draw trend, support, and resistance lines, etc. you are out of luck. I am forced to do all of my charting in Think or Swim, but my trades in ATP, which is a real pain. - Slooooooooooowwww - No customer technical support - Fidelity does have a minimal support team on Reddit, if you can find it. Why you have to be a Reddit user to get support from Fidelity baffles me. I have tried many times to contact ATP support at Fidelity, but I have given up. - Saved layouts are a mystery as are charts. You never know what you are going to see when you reopen a stock symbol to review.

    Read More

    EW

    Edward W.

    Verified reviewer

    Financial Services

    Self-Employed

    Used daily for free trial

    Review source

    Reviewed May 2021

    Stuck in Stone Age

    1

    Waste of time.

    Ratings Breakdown

    1
    Ease of use
    1
    Value for money
    2
    Customer support
    1
    Functionality
    icon
    Pros:
    The charts and features are excellent. This was a platform I had hoped to use. However, they failed to prove that they had functional software or that they could fix a simple issue. People like this do not get money from me.
    Cons:
    For each of the 18 stocks in every portfolio I would have 9 personally configured separate chart TABS (1 Year SMA, 6 Month SMA, 10Day, 5Day, MACD, Bollinger, 2Day SMA, Today PSAR, LowBuyPoint). In 7 of the TABS for each stock there were 2 INDICATORS added (ADX, RSI). I drew a yellow horizontal line on both (@ 25 for ADX and @ 50 for RSI). For each 18 stock Portfolio this took several hours because each of the 7 TABS with these INDICATORS had to be saved after adding each horizontal line. In other words, you could not customize a chart and it's TABS for an individual stock and just SAVE the whole customized chart for the single stock. I was also instructed to save the Platform Layout each time. Log-out was always done correctly. Yet every next day, opening the platform software, my horizontal lines were gone and my time was wasted. I called multiple times to speak with Electronic Channel Support about the fact that my chart customizations were never saved to their server. They could never correct the problem. They also have an Investor Notebook where you can add personal notes. This too is hyper-dysfunctional. It will only let you type very slowly. So, I would actually create my notes on my PC then just copy/paste to the dysfunctional Platform Notebook. There is more too, but this site will not allow.... Anyway, they did not get a $500,000.00 transfer of funds because of their failure. I have gone back to Ameritrade Think Or Swim which is far superior.

    Read More

    JW

    Jim W.

    Verified reviewer

    Financial Services

    2-10 employees

    Used daily for more than 2 years

    Review source

    Reviewed August 2022

    Worst Trading Platform Ever. Do Not Use Ever!

    1

    I use it daily with terrible experiences.

    Ratings Breakdown

    1
    Ease of use
    1
    Value for money
    1
    Customer support
    1
    Functionality
    icon
    Pros:
    There aren't any pros about this software.
    Cons:
    This is like the free AOL disks we'd get in the mail in the mid 90's, and likely hasn't been updated since. No hot keys, minimal customization, frequent streaming errors with invalid data. Seperate trade tickets for pre and post market orders that de-populate fields when one field is changed. Slow and buggy, this is an insult from one of the largest financial institutions. This is REALLY BAD SOFTWARE.

    Read More

    Showing 1 - 10 of 13 Reviews

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