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Beacon

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Beacon 2026: Benefits, Features & Pricing

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On this page
  • Overview
  • Pricing and Plans
  • Features
  • User Reviews

Overview

Beacon
Beacon
4.4
(12)

Pricing

Starting at £500.00 per month

About Beacon

Beacon is truly cross-platform, detecting invalid clicks across all major paid search and paid social channels (including Google Search Ads, Bing, Facebook, Instagram, Twitter, Snapchat, and more) as well as programmatic/display advertising.

HOW BEACON WORKS:

Detect bots
Ad-verification and click fraud prevention platforms typically rely on a limited number of indicators and potentially out-of-date “blacklist” IP lists, when analyzing for user authenticity. Beacon uses Digital Journey Tracking to collate all visitor actions and uses this data for individual visitor behavioral and network analysis, as well as looking at dozens of parameters to perform advanced OS/device fingerprinting.

Block bots
Beacon click fraud protection ensures that when a bot is detected, the device fingerprint is added to our unique bot protection database. This database is used to block bot impressions (for CPM) and clicks (for CPC) on your paid campaigns. Beacon uses this to build regularly updated, custom-blended bot exclusion lists specifically for you, to give you the maximum reduction in click fraud over time.

Bots come and go over time to help them evade detection, so we only consider a bot finge...

rprint valid for a limited time to prevent us from over-blocking. Reach more people Client data shows that up to 40-50% of your search and social clicks are invalid clicks by bots. With Beacon click fraud protection, bots are prevented from seeing and clicking on your ads, giving you significantly more human clicks for the same ad spend. Waste less budget Beacon’s click fraud protection significantly reduces bot clicks on your campaigns, increasing clicks from people and reducing wasted ad spend. Data you can trust At Beacon we’ve been champions of transparent marketing data since our foundation. With click fraud detection and mitigation across search and social, Beacon feeds other parts of the Martech stack with better quality data, to enable improved analytics, decision-making and results. HOW DO ORGANISATIONS ENGAGE WITH BEACON? Organizations can get started with Beacon in just 3 steps... STEP 1: Diagnose Request a free click fraud diagnostic. Our click fraud diagnosis reports tell you just how much ad fraud is damaging your campaigns. Get your results in minutes. STEP 2: Evaluate Begin your 30-day evaluation. Just add a javascript snippet to your website and connect your accounts, then Beacon will measure your campaign click fraud and budget wastage to establish a baseline. Once established, we activate bot blocking to demonstrate the shocking amount of click fraud associated in your campaigns. STEP 3: Improve Measure & improve your campaign results. You will be able to monitor progress in the Beacon app during and at the end of the 30-day evaluation period, we will run through the results with you and agree your next steps. AWARD-WINNING Beacon was recognized by Tech Nation as the best Cyber Security company in the Rising Stars 2021 awards. We are taking the lead in empowering brands and marketing agencies to take control of their digital marketing data.

Beacon Screenshots

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Beacon Pricing and Plans

Starting price: £500.00 per month
Free Trial
Free Version

Basic

£500.00

usage based, per month

No plan information available

    Beacon Features

    • Popular features found in Click Fraud
      Account Alerts
      Activity Monitoring
      IP Address Monitoring
      IP Blocking
      Keyword Tracking
      Refund Management
    • More features of Beacon
      Activity Dashboard
      API
      Bot Detection
      Bot Mitigation
      Click Tracking
      Dashboard
      Device Fingerprinting
      Fraud Detection
      Multi-Campaign
      Performance Metrics
      Reporting & Statistics

    Beacon User Reviews

    Overall Rating

    4.4

    Ratings Breakdown

    5

    50%

    4

    42%

    3

    8%

    2

    0%

    1

    0%

    Secondary Ratings

    Ease of Use

    4.3

    Value for money

    4.1

    Customer support

    4.0

    Functionality

    4.7

    Mick's profile

    Mick M.

    Verified reviewer

    Information Technology and Services

    11-50 employees

    Used weekly for less than 2 years

    Review source

    Reviewed March 2019

    One-stop Social Media Analytics

    4

    Ratings Breakdown

    4
    Ease of use
    4
    Value for money
    4
    Functionality
    icon
    Pros:
    Want to identify which social channels/posts drive the most traffic or engagement? Easy to get the required data with no excessive digging into the profiles one by one. Set targets, measure and evaluate.
    Cons:
    The customizing options for the reports could be more elaborate.

    Vendor Response

    Thank you for your review. I note your comment and it is an area we have been working on. The latest release has the ability to export data for more sophisticated reporting, which should address your observation. Note also that Beacon now covers the full spectrum of digital channels including email, PPC, SMS as well as social channels, giving actionable insights across all channels within a digital campaign for overall campaign improvement.

    Replied March 2019

    Read More

    DD

    Dermot D.

    Verified reviewer

    Financial Services

    2-10 employees

    Used daily for more than 2 years

    Review source

    Reviewed November 2021

    Digital marketeers fundamental tool for campaign planing and optimal delivery and ad balancing.

    5

    A very professional company with a great product which transfers the power to the consumer / user of digital marketing, providing the up to the minute data on digital ad spend and productivity.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    We've been a long term fan of Beacon, having used the platform for a few years now, we have seen it evolve into what it is today; a powerful click fraud protection platform. What makes Beacon stand out is it's multichannel click fraud detection feature which shows bot and human activity, click fraud protection for Facebook, and the metrics it gives us into visitor engagement and cost per engaged visitor. Without this insight into what is really happening on our paid media, we'd be making decisions based on wrong data. The team our outstanding to work with.
    Cons:
    At the higher end of product pricing, but as in life you get what you pay for. Apart from that there aren't really any.

    Reasons for choosing Beacon

    Professional team, subject matter knowledge and a practical and well presented solution.

    Read More

    IB

    Ishita B.

    Verified reviewer

    Research

    201-500 employees

    Used other for free trial

    Review source

    Reviewed April 2020

    Easy to use, yet requires connection

    3

    Ratings Breakdown

    5
    Ease of use
    1
    Customer support
    4
    Functionality
    icon
    Pros:
    I was very enthisiased by the interactive presence of features on the software. The categories that were shown were very interactive and informative. No one needs to approach other search engines such as Google etc. All the information with good amount of quality content is present on the same site. the options available are very easy to use due to the presence of filter option that categorises preferences as per our needs. The number or quantity of entries is good.
    Cons:
    The software requires good amount of modification. Not only does the content need to be good, but also the display of the information. This includes faster search options, proper alignment of texts, proper spacing between the texts with the presence of more visuals. Exactly like the computer chips, the software also needs to optimise its functioning with least space consumption on the device. In order to enhance the legitimacy of the information,more reviews need to be included.

    Read More

    AS

    Annie S.

    Verified reviewer

    Management Consulting

    2-10 employees

    Used daily for less than 2 years

    Review source

    Reviewed November 2021

    Beacon Review

    5

    Really helpful and friendly team who know their stuff inside out. Very passionate about their product and delivering brilliant results.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Quick and easy to deploy, very effective and avoiding bots and improving campaign results.
    Cons:
    Nothing - the software is great. Easy to deploy and utilise.

    Read More

    MH

    Mark H.

    Verified reviewer

    Marketing and Advertising

    2-10 employees

    Used daily for less than 2 years

    Review source

    Reviewed January 2022

    Multi-channel Protection

    5

    Ratings Breakdown

    5
    Ease of use
    4
    Value for money
    4
    Customer support
    5
    Functionality
    icon
    Pros:
    Through our valued partnership with Beacon, we are able to offer our clients multi-channel ad fraud protection to improve paid campaign performance. The beauty of Beacon is that it's automated and works in the background to block invalid traffic without any input from our team. We simply let it do its magic!
    Cons:
    The reporting feature has reduced since we started.

    Read More

    Lol's profile

    Lol L.

    Verified reviewer

    Marketing and Advertising

    Self-Employed

    Used daily for less than 12 months

    Review source

    Reviewed November 2021

    Great Customer Support & Easy to Use

    5

    Opened my eyes to how prolific click fraud is and it's made a big difference to my account performance overall

    Ratings Breakdown

    5
    Ease of use
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    A hassle free implementation and easy to understand interface (also like that it works for Facebook ads as well as Google/MS Ads)
    Cons:
    I've not found anything I don't like about it

    Read More

    Adhi's profile

    Adhi S.

    Verified reviewer

    Hospital & Health Care

    51-200 employees

    Used other for less than 12 months

    Review source

    Reviewed November 2019

    Grow Your Email List Using eBook

    5

    I can create ebook quickly just by following the wizard.

    Ratings Breakdown

    5
    Ease of use
    5
    Functionality
    icon
    Pros:
    Beacon help you create a good looking ebook from the existing content that you already have. You can import the content just by giving Beacon the ULR to the page.
    Cons:
    There are limited templates that you can use. It would be nice to have more pre-designed template for the users to choose.

    Read More

    Jovi's profile

    Jovi H.

    Verified reviewer

    Marketing and Advertising

    Self-Employed

    Used weekly for free trial

    Review source

    Reviewed April 2020

    Re-Targeting Has Never Been Easier

    4

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    4
    Functionality
    icon
    Pros:
    I appreciate the fact that Beacon helps me understand which strategy is best when trying to reach new audiences, finding one that works, and re-target those core audiences for a more efficient campaign. Getting engagement up is also very much possible when using Beacon as the software provided me with engagement metrics which has helped me figure out ways to better connect with my followers on social media.
    Cons:
    The user interface can be quite confusing at times with the amount of data that is provided to you. It's a software better suited to people who enjoys having granular control over their data.

    Read More

    Janki's profile

    Janki I.

    Verified reviewer

    Marketing and Advertising

    Self-Employed

    Used weekly for less than 6 months

    Review source

    Reviewed April 2020

    An all-in-one platform to measure the impact of your marketing campaign and your content!

    4

    Ratings Breakdown

    2
    Ease of use
    3
    Value for money
    4
    Customer support
    5
    Functionality
    icon
    Pros:
    Beacon integrates responses from all social media platforms for various campaigns, making it easy for me to track how the content I have put out on variousness platforms is perceived by users and then target audience.
    Cons:
    It is a little difficult to navigate, burn get some better once you get the hang of it.

    Read More

    VR

    Verified
    Reviewer

    Management Consulting

    11-50 employees

    Used weekly for less than 6 months

    Review source

    Reviewed April 2020

    At-home Media-Market Analytics

    4

    Ratings Breakdown

    3
    Ease of use
    3
    Value for money
    5
    Functionality
    icon
    Pros:
    Really helpful in organizing and recalling data, targets and evaluations.
    Cons:
    Although the pricing options were well within an affordable bracket for an organisation that's financially afloat, they still appear to be a bit stingent.

    Read More

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