Prowly 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Prowly

3.8

(19)

Pricing

Starting at $258.00 per year

About Prowly

Prowly is a public relations management platform for growth-focused professionals who want to enhance their organic visibility and storytelling through earned media. From finding contacts, creating pitches, comprehensive engagement analytics, media monitoring and delivering reports to clients and stakeholders, Prowly blends creative spirits with industry-relevant technology through personalization features, custom recommendations and actionable insights based on concrete data. With a commitment to exceptional customer service, we’re dedicated to understanding and meeting our clients' every unique need.

Prowly Screenshots

Prowly Pricing and Plans

Starting price: $258.00 per year

Free Trial

Free Version

Basic Annual

$258.00

usage based, per year

Plan includes:

500 Media database contacts
Add own contacts to CRM
Send, schedule and analyze 1,000 per month
Track 10,000 online media mentions per month
Create 1 online newsroom
Live chat support
AI Assistant

Basic

$369.00

per user, per month

Plan includes:

500 Media database contacts
Add own contacts to CRM
Send, schedule and analyze 1,000 per month
Track 10,000 online media mentions per month
Create 1 online newsroom
Live chat support
AI Assistant

Pro

$589.00

usage based, per month

Plan includes:

Store 1,500 Media Database contacts in our PR CRM
Add own contacts to CRM
Send, schedule and analyze 3,000 emails per month
Track 50,000 online media mentions per month
Social Media Listening
Create unlimited reports for multiple brands
Dedicated Customer Success Manager
AI Assistant

Pro Annual

$416.00

usage based, per month

Plan includes:

Store 2,000 Media Database contacts in our PR CRM
Send, schedule and analyze 5,000 emails per month
Track 80,000 online media mentions per month
Social Media Listening
Create unlimited reports for multiple brands
Add own contacts to CRM
Dedicated Customer Success Manager
AI Assistant

Prowly Features

Popular features found in Public Relations
Campaign Analytics
Campaign Planning
Clippings Management
Communication Management
Digital Asset Management
Email Distribution
Monitoring
Multi-Channel Distribution
Multi-Channel Marketing
Press Monitoring
Press Release Builder
Reporting & Statistics
More features of Prowly
Activity Tracking
Article Author Database
Auto Update
Campaign Management
Contact Management
Content Library
Customizable Reports
Data Import/Export
Data Visualization
Direct Mail Management
Media Monitoring
Real-Time Data
Scheduling
Search/Filter
Social Media Integration
Social Media Monitoring

Prowly Integrations

Instagram

Google Analytics 360

Twitter/X

Vimeo

Prowly User Reviews

Overall Rating

3.8

Ratings Breakdown

68%

26%

Secondary Ratings

Ease of Use

3.8

Value for money

3.6

Customer support

3.7

Functionality

3.7

Ellie G.

Verified reviewer

Entertainment

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed July 2020

Great product for PR on a budget!

Overall for the price I am very happy with this product

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Pricing is great. Database is pretty good, really easy to use.

Cons:

Still kind of new so database isnt huge, emails can be sent out through the platform in bulk but when someone responds it goes to your personal email and you have to respond individually, which is good for some situations but time consuming and not efficient in some cases.

Reasons for choosing Prowly

Price and features, mostly ease of use.

Vendor Response

Thank you for your review, Ellie! An in-app inbox is one of the features that are in our plans for the future.

Replied July 2020

Brad D.

Verified reviewer

Public Relations and Communications

2-10 employees

Used daily for less than 6 months

Review source

Reviewed February 2020

No brainer

As newsrooms get cut, our job of connecting with reporters gets harder and harder. Prowly allows for targeted campaigns and one-off releases with metrics on open rates and clicks. The Prowly team is incredibly responsive and has been very helpful as I learned how to best use the tool (I need to do more of this).

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Prowly is a solid media database that helps me target journalists, bloggers and even the elusive freelance reporters we all struggle to find. It's distribution feature gives me valuable metrics allowing me to show clients exactly what we've done to get them coverage. Plus - it is very affordable especially when looking at SaaS like Cision.

Cons:

There is a lot of horsepower to Prowly, and a few months in, I'm not sure I'm using it to full effect. I probably needed to spend more time on training.

Reasons for choosing Prowly

I have used both Cision and Meltwater in the past, and Prowly's customer service, affordability win the day. Their UI is mostly intuitive and their database of journalists is comparable.

Vendor Response

Thank you for your review, Brad! Our Customer Success team will be more than happy to have another training session with you so you can make the most out of Prowly.

Replied March 2020

Mathieu L.

Verified reviewer

Financial Services

11-50 employees

Used monthly for less than 2 years

Review source

Reviewed December 2024

Lack of transparency

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Good capture of social media insights, good dashboards.

Cons:

Lack of renewal transparency. Without any warning, not prior agreement, your licence will renew (not even a confirmation of communication, just the charge on your credit card) Good luck getting a refund. This is not a way to do business.

Reasons for choosing Prowly

Price

Dawn G.

Verified reviewer

Retail

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed January 2021

Great Monitoring Tool For Medium Sized Businesses With Large Online Presence

Overall, Prowly has done exactly what I hoped it would do- make me more efficient when using my own social media marketing platforms for my business. I do wish I could find a software program that allowed me to do exactly what Prowly does while also allowing me to completely manage my social medias. But for the price, and the intuitive interface- I'm very happy with Prowly.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

My biggest issue as a small business owner who markets their brand primarily online has been making sure that I respond to all social media complaints. We often receive questions and comments from customers that I just don't see- because I'm not actively searching for them every day. Meltwater actually alerts me to times when my business is mentioned- when questions are asked or when problems arise. This helps ensure my customers get the fastest response possible, essentially making my online image appear more customer oriented and professional.

Cons:

The application is essentially ONLY for monitoring. It doesn't necessarily help you manage your social media- it just makes you aware of aspects within different social media platforms that impact your business. Times your business is mentioned or analytics regarding your business niche.

Marta K.

Verified reviewer

Marketing and Advertising

201-500 employees

Used daily for less than 2 years

Reviewed February 2020

Modern and effective place for brand positioning

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I notice many positive aspects when using the PRowly press office. Apart from the obvious, i.e. intuitiveness, transparency and modernity. This tool allows me to build a strong image of a professional brand. The design of the office itself, the possibility of displaying the brand and, at the end, joining it with journalists is a brilliant and industrial solution for me. I recommend to test - after this period it is impossible to give up this tool!

Cons:

There is one thing which is rarely hard to do - matching photos from my partners to the 1260x600 format. I always get 1200x600 and there is a challange to resize it.

Verified

Reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 6 months

Review source

Reviewed April 2021

Buggy Platform, Terrible Support

Very dissatisfied with support and platform. Specifically support whose response to why my email didn't go out for 2 days was that they experienced technical issues however these were never relayed to customers and they refuse to refund when their system had technical issues.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

N/A - i purchased this because I use SEMRush who recently acquired them however as a PR tool Prowly has many bugs and doesn't compare at all to other products available.

Cons:

Having used other PR platforms, this one is very buggy and support is terrible. Their 7-day trial doesn't give you a good feel for the product, so I had to purchase a month to evaluate..and then the system failed to send a PR pitch i had queued up for two days, and after putting in 2 support tickets and emailing our sales rep, we got no reply. Stay away! Other platforms might be a bit more pricey but are reliable and have great service.

Reasons for switching to Prowly

I thought (wrongly) this would be a better platform

Alex C.

Verified reviewer

Education Management

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed June 2024

A big FIASCO

Almost $800 in the garbage in one month and one week, don’t waste your precious money.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Absolutely nothing. I was initially excited to have found a good program but it is nothing I would recommend to anyone

Cons:

As soon as I terminated my membership, they pulled out all the published press releases (they were published only on their server) and, while I was paid up for an additional two weeks, they pulled the plug as soon as I cancelled my membership.

Vendor Response

Dear Alex, We apologize for your disappointing experience. Please know you can always bring your concerns to our customer support team Vicky

Replied June 2024

Verified

Reviewer

Marketing and Advertising

Self-Employed

Used other for less than 6 months

Review source

Reviewed December 2020

Terrible Experience

I'm incredibly unhappy with my experience given the fact that the functions I would've like to work didn't work for me. In addition it was my understanding Prowly was a newswire service which is really what I was looking for. I signed up for the service just a few days ago, had a call with the consultant and when I realized it wasn't what I wanted or needed I asked to cancel and for a refund. The consultant simply told me they wouldn't return my money, even though I have gotten absolutely no value from the software and was charged over $300 for something I won't use. Very disappointed. Also I saw ads that Prowly has $115 services so again I don't know why I was charged so much. The company just seems deceptive. Tip for Prowly going forward: Most software companies reach out prior to the purchase to do a demo and answer questions before a purchase is made. IF that was done then I wouldn't have had this problem.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

There's really nothing about the software that worked for me.

Cons:

1) It was my understanding I was signing up for a newswire service. Perhaps that's my fault, however the way that my cancellation was handled is unacceptable to me, as a small business owner. Treat the customer in a way that you can win them back, not the opposite. 2) I'm not sure if they outright advertise as a newswire service but the fact that they come up in Google along with other newswires shows that they are using the "newswire" term in SEO to compete with other services, which again, to me is wrong. 3) The functions I actually used did not work for me - analytics (was not able to see exactly who clicked etcd) and the data export function.

Reasons for choosing Prowly

For some reason I thought PRowly had more to offer because of the advertisement I saw. I obviously didn't do enough research prior to purchasing.

Urszula P.

Verified reviewer

Public Relations and Communications

2-10 employees

Used daily for less than 2 years

Reviewed March 2020

Easy&Fun

I save a lot of time and can monitor the effects of my shipment

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Prowly helps me create texts in an attractive form and facilitates their mass distribution. At the same time, it gives journalists a sense of personalisation of their messages.

Cons:

I don't like the fact that I can't add attachments to the email, but I understand that it makes the email less likely to get into spam

Reasons for choosing Prowly

I do not know others ;)

Vendor Response

Thank you, Urszula! We really appreciate your kind words.

Replied March 2020

¿G

¿ukasz G.

Online Media

11-50 employees

Used daily for more than 2 years

Review source

Reviewed March 2017

The best tool for communications pros!

Prowly makes it all. CRM, pitch, media, stories. The product is everything I need in my everyday work. I have space to write, to promote, to send, to analise. I can't imagine my job without it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Showing 1 - 10 of 19 Reviews

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Prowly 2026: Benefits, Features & Pricing

Overview

About Prowly

Prowly Screenshots

Prowly Pricing and Plans

Prowly Features

Prowly Integrations

Prowly User Reviews

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