Alejandra Aranda is a content analyst at Software Advice, specializing in technology trends while always on the lookout for strategic insights for small and midsize businesses. Her areas of focus are brand management, performance marketing, and anything related to digital marketing.

Alejandra’s research and analysis is informed by more than 150,000 authentic user reviews on Software Advice and over 15,000 interactions between Software Advice software advisors and marketing software buyers. Alejandra also regularly analyzes market sentiment by conducting surveys of marketing leaders so she can provide the most up-to-date and helpful information to small and midsize businesses purchasing software or services.

Alejandra led the session “Q-Commerce & M-Commerce in Spain 2023: How is consumption evolving thanks to technology” at Universidad Complutense de Madrid and has had research published in Spanish publications such as El Economista, Corresponsables, and El Español.

When she is not on the lookout for new marketing trends, she is probably exploring a bookshop or researching a new travel destination.