David Jani is a content analyst at Software Advice. With a background in tech journalism, public relations, professional training, and marketing, he uses his extensive experience to investigate small business technology trends, with a focus on marketing and cybersecurity, to provide timely, actionable insights for small and midsize businesses.

David’s research and analysis is informed by more than 150,000 authentic user reviews on Software Advice and nearly 3,000 interactions between Software Advice software advisors and software buyers. David also regularly analyzes market sentiment by conducting surveys of IT and marketing leaders so he can provide the most up-to-date and helpful information to small and midsize businesses purchasing software or services.

His thought leadership work has been featured in TechRadar, Maddyness, Daily Express, Startups Magazine and Raconteur.