Ines Bahr is a senior content analyst with nearly 10 years of experience in content marketing. Her research supports companies in driving digitalization and innovation. She is an expert in helping small and medium-sized businesses find the right software for their needs.

Her areas of expertise are human resources, cybersecurity, and digitalization strategies. Her insights are based on more than 30 studies she has conducted, and her software recommendations are based on the analysis of over two million user reviews on Software Advice and are built on precise methodologies.

Major media outlets such as Spiegel, Heise, MSN, IT-daily, and Business Insider have reported on Ines' research, and she has also participated in events as a speaker, produced podcasts, and given interviews.