Katherine McDermott is a writer and marketer specializing in product marketing and B2B software and technology. She is a frequent contributor to trusted business resources including Software Advice.
Pay-Per-Click (PPC) for Lawyers: How To Grow Your Business
May 8, 2024
Getting your name out there when you’re a new law firm can be tricky unless you pick the right marketing strategies—PPC allows you to get more bang for your buck and directs you to the right audience for you. Learn how now.
Search Engine Optimization (SEO) for Lawyers: A Complete Guide
May 7, 2024
Discover why SEO for lawyers is important, as well as how to create an SEO strategy, and how to analyze metrics to measure the success of your SEO campaigns.
What Is Suggestive Selling? Techniques, Benefits, and Examples
Apr 29, 2024
To increase revenue and enhance customer loyalty, suggestive selling is a popular sales tactic that provides customers adjacent product and service recommendations.
What Is Field Service Management? A Comprehensive Guide
Apr 29, 2024
Field service management involves managing and coordinating all the tasks, people, and resources deployed at a job site. Check out this comprehensive guide.
What Is Consignment, and How Does it Work?
Apr 2, 2024
How does consignment work? It could be an option for small retail businesses looking to maximize profits and experiment with new inventory without extra risk.
3 Tips for an Effective Data and Analytics Approach
Feb 29, 2024
Unlock actionable insights and optimize your decisions with these three powerful tips that will help you create an effective data and analytics approach.
How To Close Your Books Faster and More Accurately
Feb 27, 2024
Ditch the month-end scramble! Learn how to close your books faster & accurately with time-saving tips & efficient strategies. Save time, reduce stress, & gain financial clarity.
Create Customer Learning Paths To Close High-Quality Deals
Feb 27, 2024
Want to craft strategic learning paths to educate and convert high-value customers? Learn the benefits of customer learning paths and how to implement them.
How To Assess Your Software Stack
Feb 26, 2024
Learn key criteria, practical tips, and actionable steps to identify inefficiencies, boost productivity, and optimize your tech investments when assessing your software stack.
Benefits of Modular Construction
Jan 31, 2024
Build faster, smarter, and greener with modular construction. Reduce costs, improve quality, and go sustainable. Discover the benefits for your next project.