Writer

Experience

I am a writer at Capterra, where I've been providing expert insights to help small businesses find the right software solutions since January 2022. I analyze user review data for top-rated products across various software categories—including project management, finance, technology, and healthcare—to ensure businesses make informed decisions in an ever-evolving tech landscape.
Before joining Capterra, I wrote, published, and managed website, blog, and social media content for the medical and automotive industries. With over five years of experience and a strong background in research-driven writing, I specialize in creating user-centric content that boosts brand visibility and engagement.

Expertise

I specialize in content strategy, SEO optimization, and data-driven writing to help businesses improve their online presence and audience engagement. My experience includes researching industry trends, analyzing user behavior, and developing high-value content that aligns with business goals.
At Capterra, I create research-backed resources that guide small businesses through their software selection journey. By leveraging user review data and market insights, I produce informative and engaging content that helps businesses make confident decisions.
I am particularly interested in marketing and branding, focusing on how strategic content can enhance brand awareness and credibility. My approach combines SEO best practices with audience insights to ensure content remains relevant, valuable, and impactful.

Education

I hold a bachelor’s degree in journalism and mass communication from Guru Gobind Singh Indraprastha University and a bachelor’s in English from Delhi University. These degrees have strengthened my research and communication skills, helping me create clear, engaging content.