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accesso ShoWare
accesso ShoWare
The accesso ShoWare ticketing solution is a customizable, cloud-based ticketing platform that allows users to manage and sell tickets to events of all kinds. With functionality for both general admission and reserved seat ticketin...Read more about accesso ShoWare
Tix
Tix
Tix is a cloud-based solution for online and box office ticket sales and donations. Features include event management, access controls, social distancing, multiple seating options, and more. Tix provides users with customer relat...Read more about Tix
ThunderTix
ThunderTix
FrontRunners 2023
Designed for the performing arts, ThunderTix provides reserved seating and general admission event management. We make season subscriptions easy and combine fundraising, gift cards, merchandise, concessions, and a private CRM in o...Read more about ThunderTix
Purplepass Ticketing
Purplepass Ticketing
FrontRunners 2023
Purplepass is a cloud-based ticketing and event management solution suitable for small to midsize event organizers. Key features include online pre-sale, marketing, printed tickets and wristbands, social media integration, day-of ...Read more about Purplepass Ticketing
Ticket Tailor
Ticket Tailor
FrontRunners 2023
Ticket Tailor is an event management solution that enables businesses to streamline processes related to ticketing, waitlists, allocation management and more. Professionals can sort tickets based on various categories and create c...Read more about Ticket Tailor
Showpass
Showpass
FrontRunners 2023
Showpass is a cloud-based ticketing solution designed for promoters and entertainment groups of all sizes. Features include event management, box office management, fundraising management, barcode scanning, ticket brokering and mo...Read more about Showpass
TicketSpice
TicketSpice
FrontRunners 2023
Host your most successful event ever with TicketSpice. TicketSpice is easy to use, highly customizable, and unbelievably affordable. At just $0.99 per ticket, you'll save thousands, while offering a seamlessly simple ticketing e...Read more about TicketSpice
Zoho Backstage
Zoho Backstage
Zoho Backstage is a cloud-based event management software that helps businesses plan and organize conferences or virtual meetups, handle registrations, track ticket sales and process payments. Zoho Backstage offers a variety of...Read more about Zoho Backstage
Opendate
Opendate
Opendate is a live music automation platform that helps businesses manage calendars, ticketing, events, artist discovery and more. Opendate Ticketing streamlines the ticket creation, publication, and scanning process, providing th...Read more about Opendate
Agile Ticketing
Agile Ticketing
Agile Ticketing is a cloud-based event ticketing solution. It caters to performing arts, film festivals, music festivals, cinema and art houses, universities and colleges, garden, tour operators and regional ticketing providers. ...Read more about Agile Ticketing
TicketPeak
TicketPeak
TicketPeak is ticket software for frequent event producers, schools, non-profit's, sport venues and more. It is a web-based electronic ticket solution with print-at-home ticketing, assigned seating, mobile check-in app, mailing l...Read more about TicketPeak
RSVPify
RSVPify
FrontRunners 2023
RSVPify is a cloud-based RSVP software designed to help businesses manage various types of events including weddings, holiday parties and corporate and non-profit organization (NPO) events. Professionals can use the dashboard to t...Read more about RSVPify
Ticketing
Ticketing
CM.com Ticketing is an all-in-one ticketing and marketing solution for events, stadiums, and venues. Whether you host a music festival or a football match, welcome your visitors to the museum or at the theatre, provide them with t...Read more about Ticketing
ezEvent
ezEvent
ezEvent is a fully featured online event ticketing platform and event management platform for any event organizer looking to set up events and start selling tickets to attendees in minutes to use. Perfect for venues of all sizes, ...Read more about ezEvent
Sensible Cinema
Sensible Cinema
Sensible Cinema is a ticketing software designed to help businesses prepare seating maps and display show timings to sell online tickets. The platform enables administrators to add, delete, reserve and manage parking spaces and re...Read more about Sensible Cinema
Xola
Xola
FrontRunners 2023
Xola is a cloud-based booking solution that allows activity and tour companies to manage bookings from a variety of different sources including via the phone, websites or in person. The solution provides a mobile interface and can...Read more about Xola
ClearEvent
ClearEvent
Whether your event is in-person, virtual or hybrid, ClearEvent's all-in-one event management system has you covered! Here's a look at some of our best features to help you get stuff done! Register attendees or vendors: With ou...Read more about ClearEvent
Brushfire
Brushfire
Brushfire is an online ticketing and registration solution that is suitable for conferences, concerts, camps, banquets, fundraisers, church events, theater productions and more. Brushfire offers multiple registration types, a...Read more about Brushfire
Silent Auction Pro
Silent Auction Pro
Silent Auction Pro is a cloud-based event management solution designed for charitable institutes, clubs and other nonprofit organizations. It provides tools to manage contacts, track donations, bundle auction items, generate repor...Read more about Silent Auction Pro
Sparxo
Sparxo
Sparxo is a cloud-based event ticketing and registration solution, which helps businesses of all sizes manage a guest database and process payments through web and mobile. Features include virtual events, data import/export, email...Read more about Sparxo
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Buyers Guide
Last Updated: March 16, 2023Traditionally, tickets for events such as concerts, games and festivals were sold through kiosks in restaurants and malls. This involved headaches for all invested parties: For organizers and promotion companies, it meant employing costly staff to perform manual ticketing and reservations. For customers, it meant wasting time standing in long lines.
Ticketing software was developed to address these challenges. And ticketing software has advanced with the times into our digital age. Tickets can essentially be bought or sold across any connected platform or digital channel. Needless to say, all the options on the market can make it a challenge to select the best ticketing system for your needs.
That’s why we have created this guide for users to make informed decision and purchase the right solution for their business based on personalized need.
Here's what we'll cover:
Common Functionality of Ticketing Software
Benefits of Ticketing Software
What Is Ticketing Software?
Ticketing software helps organizations promote events and sell tickets for events. Depending on the software offerings, you can sell tickets across various channels, including:
Online
Mobile app
Box office
Kiosk
Social
Event ticketing software systems that support multiple sales channels (which are most systems on the market) offer features that correspond with each channel. These same features are tied to a common back end so that prices automatically update across all channels and customer profiles are able to be looked up across all channels.
Specific sales channels aside, the most common event ticketing software capabilities include:
Online point of sale: Enables event managers to list tickets for events. Includes ability to offer various packages and pricing tiers for tickets. Many online point of sale (POS) systems enable customers to use multiple payment methods, including credit/debit cards, PayPal, Google Wallet, and other alternative payment options. Often tied to the online POS interface is a breakdown of the event’s seating chart. This helps customers determine where they want to be seat and find tickets to match those seats.
Customer management: Operates as the marketing component of your event ticketing system. Enables various marketing automations, such as email reminders for annual events and personalized notifications based on customer indicated settings (i.e. favorite band coming to town). Supports and manages customer profiles so that customers can designate preferences and save payment and contact/shipping information.
Reporting and analytics: Offers transparency into every recordable facet of event sales, and marketing campaigns. Articulates data analysis into easily understandable reports and dashboards. Automates the gathering and analysis of data so that event managers can easily setup and monitor performance against defined metrics.
Most of these ticketing systems also include employee management capabilities like time clocking for event employees. Given the employee heavy nature that many of the ticketing systems are employed in, these employee management features come in handy.
This software can be used for a broad range of event and destination types, including:
Musical performances
Speaking events
Non-profit events
Comedy and theatrical performances
Social meetups
Museums
Tours and trips
Parks and tourist attractions
Sporting leagues and events
Common Functionality of Ticketing Software
The following capabilities are common to most event ticketing systems:
Branding | Offers tools that help users create ticketing websites with custom branding and theme templates. CSS customization also allows control over the website interface. |
Ticketing | Facilitates mobile and online ticket booking through credit card and PayPal payments. Includes tools for multi-event ticketing; recurring ticketing for daily, weekly and monthly events; and managing venue capacity. Many systems offer mobile apps, allowing buyers to receive barcodes or links to tickets on their mobile device and event staff to scan mobile tickets. |
Reporting | Allows users to run reports analyzing various metrics related to event performance, such as traffic, visitors, mobile usage, conversion rates and ticket revenue. |
Promotion | Allows users to share custom event websites and promote their events on social media networks or via email. |
Benefits of Ticketing Software
There are many benefits of adopting ticketing software, including:
Potential for increased sales and revenue. Customers don’t need to visit offices or stand in line to book or cancel tickets—they can do so 24/7 from their computer or mobile device. You can also send discounts and promotional offers to your customers via email or social media. All this increases your potential for sales.
Prompt feedback. Companies can receive quick feedback on their services through custom ticketing websites and social media sharing, then implement it in order to build better relationships with customers. These tools also enable users to start discussions and create buzz around their events.
Reduced employee and infrastructure costs. Since there’s no need to set up offices or pay salaries for ticketing staff, organizations can recognize huge savings in capital and operational costs.
Pricing: Commission vs. Fixed
There are two main pricing models for ticketing solutions. Select the one that gives you the best return on your investment:
Commission-based pricing. Many vendors follow a variable pricing model, in which they charge users based on the number of tickets sold or as a certain percentage of the ticket value. Vendors may also charge a small fixed service fee on a monthly or annual basis. (Typically, they do not charge anything for free events.)
Fixed pricing. Some vendors follow a fixed pricing model in which they charge a fixed monthly fee for up to a certain number of bookings. If this number is exceeded, the vendor may charge an additional amount depending on the number of extra bookings.
Key Considerations
Here are some important points to keep in mind as you search for new event ticketing software:
Commission percentages. Companies that choose systems with commission pricing must measure the impact on revenue. Commission percentages may appear small, but add up to a huge amount over time if the total sales volume or per-ticket value is high. On the other hand, commission pricing may prove helpful if your business is new and you’re not sure about the revenue ticket sales may generate.
Supported payment options. Buyers must ensure their system supports multiple payment options. More options may lead to more conversions, especially if you are competing with other event management companies for the same events.