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AudienceView

AudienceView is a cloud-based ticketing solution that enables nonprofits, art centers, museums, events and theaters to sell tickets and raise funds. The solution enables users to manage ticket prices by individual seats or section...Read more about AudienceView

Tix

FrontRunners 2024

Tix is a cloud-based solution for online and box office ticket sales and donations. Features include event management, access controls, social distancing, multiple seating options, and more. Tix provides users with customer relat...Read more about Tix

Purplepass Ticketing

Purplepass is a cloud-based ticketing and event management solution suitable for small to midsize event organizers. Key features include online pre-sale, marketing, printed tickets and wristbands, social media integration, day-of ...Read more about Purplepass Ticketing

ThunderTix

FrontRunners 2024

Designed for the performing arts, ThunderTix provides reserved seating and general admission event management. We make season subscriptions easy and combine fundraising, gift cards, merchandise, concessions, and a private CRM in o...Read more about ThunderTix

Beyonk

Beyonk Group offers two booking platforms - Beyonk and BookingHound; both simple, powerful and easy to use booking software for the travel and leisure industry. Trusted to manage and expand their online business by thousands of ac...Read more about Beyonk

Afton Tickets

Afton Tickets & LiveStream was built by event organizers, for event organizers. Featuring online ticketing, in-person event ticketing, registration, box office for day-of cash/card sales, and the best virtual live stream platform ...Read more about Afton Tickets

Attendease

Revolutionize Your Events And Meetings With The Best Event Planning And Management Software. The Attendease event management platform was built around the core fundamentals of event planning. Each feature and benefit has been care...Read more about Attendease

Brushfire

Brushfire is an online ticketing and registration solution that is suitable for conferences, concerts, camps, banquets, fundraisers, church events, theater productions and more. Brushfire offers multiple registration types, a...Read more about Brushfire

accesso ShoWare

The accesso ShoWare ticketing solution is a customizable, cloud-based ticketing platform that allows users to manage and sell tickets to events of all kinds. With functionality for both general admission and reserved seat ticketin...Read more about accesso ShoWare

TicketSpice

FrontRunners 2024

Host your most successful event ever with TicketSpice. TicketSpice is easy to use, highly customizable, and unbelievably affordable. At just $0.99 per ticket, you'll save thousands, while offering a seamlessly simple ticketing e...Read more about TicketSpice

Blackbaud Altru

Blackbaud Altru is a cloud-based membership management solution that includes tools to manage ticketing and admissions, cultivate a membership database, convert ticket buyers and visitors, run merchandise, and much more. Designed ...Read more about Blackbaud Altru

Ticket Tailor

FrontRunners 2024

Ticket Tailor is an event management solution that enables businesses to streamline processes related to ticketing, waitlists, allocation management and more. Professionals can sort tickets based on various categories and create c...Read more about Ticket Tailor

Showpass

FrontRunners 2024

Showpass is a global leader in event technology, primary ticketing and distribution, and mixed delivery (live, virtual and streamed) of experiences for tens of thousands of event hosts. Showpass provides access to global distribut...Read more about Showpass

Ticketbud

Ticketbud is a cloud-based event ticketing software that offers event ticket sales, attendee management and promotional capabilities. Android and iOS apps available. The solution allows users to create new event pages and acc...Read more about Ticketbud

Agile Ticketing

Agile Ticketing is a cloud-based event ticketing solution. It caters to performing arts, film festivals, music festivals, cinema and art houses, universities and colleges, garden, tour operators and regional ticketing providers. ...Read more about Agile Ticketing

Zoho Backstage

Zoho Backstage is a cloud-based event management software that helps businesses plan and organize conferences or virtual meetups, handle registrations, track ticket sales and process payments. Zoho Backstage offers a variety of...Read more about Zoho Backstage

KORONA POS

KORONA POS provides point of sale software, inventory management, and CRM services for all types of retailers, such as convenience stores, liquor shops, and QSRs. The POS software also caters to museums, theme parks, and wineries ...Read more about KORONA POS

High Trek POS

High Trek POS is a retail management system designed to help capacity-based businesses such as adventure parks, waterparks, and FEC's manage online booking, point of sale, ticketing, customer experience, and other administrative o...Read more about High Trek POS

Sensible Cinema

Sensible Cinema is a ticketing software designed to help businesses prepare seating maps and display show timings to sell online tickets. The platform enables administrators to add, delete, reserve and manage parking spaces and re...Read more about Sensible Cinema

4.6 (7 reviews)

EventCreate

FrontRunners 2024

EventCreate is a website building and online registration solution designed to help businesses create customizable event websites and streamline ticketing, marketing and A/B testing processes on a unified platform. Administrators ...Read more about EventCreate

Buyers Guide

Last Updated: February 07, 2024

What is ticketing software?

Ticketing software, also known as event ticketing software, helps event organizers manage the entire ticketing process, from creating and selling tickets to tracking sales and analyzing data. Organizers can generate different ticket types (e.g., general admission, VIP, early bird) with varying price points within the software. They can also collect attendees’ details, including names, email addresses, and phone numbers, to execute targeted marketing campaigns and monitor attendance.

Most ticketing software solutions comprise reporting and analytics capabilities to help event professionals gain insights into their audience and measure the success of their events. Users can track the number of tickets sold, attendee demographics, website visits, social media interactions, and total revenue. These insights provide event planners with data for future planning and optimization.

What are the core features of ticketing software?

  • Point of sale (POS): Sell tickets online and offline (via kiosks or sales counters). This feature simplifies the process of accepting payments and printing tickets in real time.

  • Ticket reservations: Let customers reserve, book, and purchase tickets for various events, such as concerts, sports games, and theater shows. Buyers can select specific seats and confirm bookings with online payments.

  • Reporting/analytics: Access detailed reports on event ticket sales, revenue generated, and attendee demographics. This feature helps measure event performance against set goals or benchmarks, understand audience demographics, and analyze the effectiveness of promotional campaigns.

What are the benefits of ticketing software?

  • Increases audience reach: Event ticketing software supports multiple sales channels, such as websites and social media integration, making it easier for your audience to discover and purchase tickets from anywhere. You can also share discount codes via these platforms to encourage more purchases. These promotional efforts can help you reach a wider audience and increase sales.

  • Provides secure payment processing: Ticketing platforms employ robust encryption and integrated secure payment gateways to safeguard financial transactions and sensitive information. These security functions instill confidence in the ticketing process, reduce the risk of fraudulent activities, and help establish a trustworthy reputation.

  • Enhances customer experience: These software solutions allow a ticket buyer to browse event details, select preferred seats, and purchase tickets from a dedicated booking page. Similarly, features such as electronic ticket delivery, mobile ticketing, and QR codes simplify the entry process, reducing wait times and contributing to a positive and efficient experience for attendees.

What are the potential issues with ticketing software?

  • Inaccurate ticket availability: This issue can arise due to technical glitches, system errors, or delays in ticket inventory updating. If prospects receive incorrect information about event ticket availability, it can lead to dissatisfaction and confusion. Ensure the software is regularly updated and syncs data in real time to provide accurate inventory information to potential buyers.

  • Limited scalability: Some ticketing software tools may face challenges related to scalability, particularly if they’re not designed to handle high volumes of transactions or a rapidly growing user base. Events that experience a sudden surge in demand may encounter system slowdowns, crashes, or other performance issues. To address these, choose ticketing platforms that can scale according to the size and requirements of your events, ensuring a smooth and reliable ticketing experience even during peak periods.

  • Lack of customer support: If you encounter technical issues or require assistance with the software, a lack of responsive customer support can lead to delays in problem resolution and negatively impact the overall event planning process. Choosing a ticketing software provider that offers reliable and accessible customer support is crucial to address any issues promptly and ensure a smooth experience for you and your event attendees.

How much does ticketing software cost?

Most online ticketing software solutions on the market are priced on a “per user, per month” basis, and their entry-level pricing plans range from $1.05 to $248+.* An enterprise-level event ticketing platform that’s priced higher may include additional features such as advanced analytics, service management, event marketing, custom branding options, dedicated account support, and priority customer service.

*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of Feb. 1, 2024.

What is ticketing software used for?

Online ticketing software helps boost revenue and simplify event management. However, it can have multiple use cases based on the data you feed into the system and the available software features. 

  • Attendee information management: You can use an event ticketing platform to capture attendee details such as names, email addresses, and phone numbers during the ticket purchasing process. This information is stored in a database within the software to support personalized marketing efforts. The software also lets you segment attendees based on ticket types, access levels, or other criteria for targeted communication.

  • Marketing and promotions: Some platforms offer email marketing templates, social media sharing buttons, and landing page creation to promote your event. You can create targeted discounts or offers based on attendee demographics or purchase history to incentivize specific groups. The software also lets you integrate your customer relationship management (CRM) system to leverage existing audience data for targeted marketing campaigns.

  • Event performance management: Ticketing software solutions provide tools and data to analyze various aspects of your event and measure its success. You can generate reports on online ticket sales, revenue generated, and attendee demographics to analyze sales trends, identify ticket types with the highest demand, and understand purchase patterns to guide future planning. Additionally, the software lets you integrate surveys or feedback forms to collect attendee sentiments and improve future events.

Which tools integrate with ticketing software?

An event ticketing system can integrate with various tools to enhance event organization and marketing. We looked at thousands of reviews from users of ticketing software to identify products that users frequently mention integrating with their event ticketing tools:

  • Mailchimp is an email marketing platform that integrates with ticketing software to simplify communication and marketing efforts. The integration lets you sync attendee data, create targeted email campaigns, and engage with your audience.

  • Stripe is an online payment processing solution that integrates with ticketing software to securely process online payments for ticket sales. The integration ensures a smooth, reliable payment experience for attendees by offering multiple payment options and enhancing transaction security.

  • Facebook is a social media platform that integrates with ticketing software to expand event reach and boost attendance. The integration allows you to promote events on Facebook, create event pages, and sell tickets directly through the platform.

  • WordPress is a content management system that integrates with ticketing software to help create a dedicated ticket booking page and embed it into event websites. The integration ensures a cohesive user experience, allowing attendees to browse event details and purchase tickets without leaving the WordPress site.

  • Zoom Meetings is a video conferencing tool that integrates with ticketing software to facilitate virtual events. The integration enables you to manage registrations, share event details, and provide secure access to virtual attendees through the Zoom platform.

*We identified these integrations mentioned most often in verified reviews of ticketing software published on Software Advice within the past two years (as of Feb. 1, 2024).

Considerations when purchasing ticketing software

  • Check the types of tickets the software can generate. You should be able to create general admission, VIP, and early bird tickets, among others. This flexibility helps cater to different audience preferences and pricing structures. Similarly, the event ticketing system should let you customize the colors, fonts, and logos on the tickets and even add images that suit your brand.

  • Evaluate software scalability for large events. If you plan to host large events, ensure the software can handle a high volume of transactions, website traffic, and simultaneous users without experiencing performance issues. Scalability is essential to provide a seamless ticketing experience, especially during peak times when demand is at its highest.

  • Ensure integration with different payment methods. Check whether the event ticketing software integrates with various payment methods, including credit cards, debit cards, mobile wallets, and other popular online payment options. This capability allows ticket buyers to choose their preferred payment method, reducing friction during checkout and lowering the cart abandonment rate.


Source

Products evaluated for the pricing calculation were taken from Software Advice’s ticketing software directory. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in Software Advice’s directory that offer them.

Disclaimer: This ticketing management software buyers guide was authored by Software Advice’s content team. We develop our guides using the author’s expertise, insights from 2M+ unique user reviews, and our proprietary data science algorithms to identify trends in user sentiment, preferences, and priorities. Some text was generated with assistance from AI tools.