Who owns roller software?

ROLLER is a privately owned company and doesn’t openly publish information about its shareholders, but it was founded by two brothers, Luke and Mark Finn, in 2011. They raised https://www.smartcompany.com.au/startupsmart/melbourne-software-startup-roller-78-5-million-raise/#:~:text=Roller%20was%20founded%20in%202011,cards%2C%20memberships%20and%20stock%20control. in late 2023, but they haven’t disclosed how that funding has or hasn’t diluted ownership of the company.

What is the ROLLER app used for?

ROLLER makes the jobs of employees easier and the experiences of customers more enjoyable through features such as managing bookings, ticket scanning, and providing access to operational data in real-time. Customers can use ROLLER to access their tickets and manage their booking details. Venues can also use ROLLER to manage bookings, as well as send promotions and news updates to customers.

Yes, ROLLER has many of the features of a CRM even though it’s not solely a dedicated tool for customer relationship management. Its CRM-esque features include managing customer data, dividing target audiences into specific segments, personalizing marketing, and keeping track of how customers interact with their venues and services.

Updated May 29, 2025 at 9:54 AM

ROLLER 2026: Benefits, Features & Pricing

Written by Giorgia Pisano

Content Associate

Edited by Lindsay Page

Editor

Wondering if ROLLER is right for your organization?

Our Business Management Software selection experts can help you in 15 minutes or less.

On this page

Our Summary
Pricing and Plans
Features
Integrations
Key Sentiments
User Reviews
Frequently Asked Questions

Our Summary

ROLLER

4.2

(143)

Pros:

Customer experience
Point of sale (POS)

Cons:

Reporting accuracy
Payment system speed

Pricing

Pricing available upon request

What is ROLLER:

ROLLER is a cloud-based platform that helps attractions, entertainment venues, and leisure businesses manage their ticketing, membership system, customer relationships, and marketing. ROLLER has features that help venues increase the amount of money visitors spend, cut down on wait times, and empower managers and admins with faster, simpler processes.

Why we like ROLLER:

ROLLER provides easy electronic payments and effective payment processing in general. ROLLER is also known for its event scheduling capabilities, which eliminates much of the manual work for managers in the attractions and entertainment industries. Many also find ROLLER a simple solution, giving it a 4.4 out of 5 stars for ease of use.

Who should use ROLLER:

ROLLER is a solid fit for managers and administrators who work for theme parks, water parks, museums, zoos, and other businesses in the attractions industry. It’s a particularly good match for managers who want to optimize spend-per-head and reduce the manual work involved in setting up and changing their attractions. ROLLER is effective for both small and midsize businesses, with 87% of their reviews coming from employees of companies with between 11 and 200 employees.

ROLLER Screenshots

ROLLER Overview

ROLLER is a cloud-based solution for attractions, entertainment and leisure venues. They help venues manage operations and improve the guest experience. It assists with ticketing, point-of-sale (POS), customer relationship management (CRM), waivers, gift cards, email, entry management and checkouts, among other processes.

ROLLER caters to brands across multiple industry verticals, including trampoline parks, amusement parks, water parks and cultural attractions.

ROLLER Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Enterprise

Pricing available upon request

No plan information available

Premium

Pricing available upon request

No plan information available

Pro

Pricing available upon request

No plan information available

Lite

Pricing available upon request

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

ROLLER Features

Drawn from insights across 143 verified reviews, we've outlined ROLLER's best and worst rated features and how they stack up against the average rating.

ROLLER's score

Category average

ROLLER's Best Rated Features

Reservations Management

4.78

4.78 category average

Document Storage

4.71

4.14 category average

Data Security

4.70

4.32 category average

ROLLER's Worst Rated Features

Attendance Management

3.33

4.67 category average

Customer Accounts

3.44

3.87 category average

Mobile Access

3.57

3.97 category average

Popular features found in Business Management
Accounting
Billing & Invoicing
Client Management
Inventory Management
Marketing Automation
Order Management
Purchasing & Receiving
Scheduling
Task Management
Time & Expense Tracking
Training Management
More features of ROLLER
Access Control
Access Controls/Permissions
Accounting Integration
Activity Dashboard
Activity Tracking
Alerts/Escalation
Alerts/Notifications
API
Attendance Management
Attendee Management
Barcode/Ticket Scanning
Booking Management
Calendar Management
Campaign Management
Compliance Management
Conferences/Conventions
Contact Management
Credit Card Processing
CRM
Customer Accounts
Customer Database
Customer Data Management
Customer History
Customer Management
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Data Import/Export
Data Security
Debit/Credit Card Processing
Digital Signature
Discount Management
Document Management
Document Storage
Drag & Drop
Dues Management
eCommerce Management
Electronic Payments
Electronic Signature
Email Management
Email Marketing
Email Templates
Employee Management
Event Calendar
Event Management
Event Scheduling
Event Ticketing
Financial Analysis
Financial Management
Food & Beverage Management
Forms Management
Gamification
Gift Card Management
In-Person Payments
Interaction Tracking
Inventory Tracking
Kiosk Ticketing
Loyalty Program
Member Communication
Member Database
Membership Management
Membership Renewals
Membership Signup
Member Types
Mobile Access
Mobile Payments
Mobile Signature Capture
Mobile Ticketing
Multi-Currency
Multi-Facility
Multi-Language
Multi-Location
Multiple Payment Options
Offline Access
Online Payments
Online Signing
Online Ticketing
Onsite Ticketing
Payment Fraud Prevention
Payment Processing
PCI Compliance
Point of Sale (POS)
Print-at-Home
Promotions Management
QR Codes
Real-Time Data
Real-Time Reporting
Real-Time Updates
Receipt Management
Recurring/Subscription Billing
Registration Management
Reminders
Reporting/Analytics
Reporting & Statistics
Reservations Management
Resource Management
Restaurant POS
Retail POS
Returns Management
Role-Based Permissions
Room Block Management
Sales Management
Sales Reports
Sales Trend Analysis
Searchable Database
Search/Filter
Season Tickets
Secure Data Storage
Security Gate Access Control
Segmentation
SMS Messaging
Social Promotion
Staff Management
Status Tracking
Stock Management
Support Ticket Management
Survey/Poll Management
Surveys & Feedback
Third-Party Integrations
Ticket Brokering
Ticketing
Ticket Reservations
Transaction History
Transaction Monitoring
User Management
Venue Management
Volunteer Management
Waiver Kiosk
Website Management
Weddings/Parties
Workflow Management

ROLLER Integrations

Based on 143 verified reviews, we've identified products most frequently integrated with ROLLER.

Xero

Integration rated 5.0 from 2 reviews

Workforce.com

Integration rated 4.0 from 1 review

Klaviyo

Integration rated 4.0 from 1 review

HubSpot CRM

Integration rated 4.0 from 1 review

Retail Pro

Integration rated 3.0 from 1 review

InMoment

See all 14 integrations

ROLLER Key Sentiments

We analyzed 143 verified reviews for ROLLER to find out what actual users really think.

Most Positive Sentiments

Staff response

85% Positive

15% Neutral

0% Negative

Users commend ROLLER for its efficient staff management capabilities across multiple branches effectively. They appreciate the quick response times to inquiries and the staff's receptiveness to feedback, which helps address issues promptly. The system's ability to optimize staffing levels and reduce wage costs is also highly valued by users.

Team professionalism

67% Positive

17% Neutral

17% Negative

Users praise the professionalism and dedication of the ROLLER team, noting their commitment to providing an innovative platform. They appreciate the ongoing flow of new features and the support provided during the setup process. The team's efforts in making the business run smoothly and professionally are highly valued by users.

POS training

63% Positive

21% Neutral

16% Negative

Users find ROLLER's POS system user friendly and easy to train new employees on, which enhances the overall customer experience. They appreciate the simplified interface and the quick acclimation period for new staff, making the transition from previous POS systems smoother. The system's adaptability and functionality are also highlighted as key benefits.

Least Positive Sentiments

Booking management

48% Positive

26% Neutral

26% Negative

Users find ROLLER's booking management system convenient, noting an appreciation for the integration with POS systems and the ease of accessing booking records. However, many noted challenges with mobile compatibility, payment processing issues, and occasional stability problems. These issues can lead to difficulties in managing bookings and processing payments efficiently.

Web training

50% Positive

29% Neutral

21% Negative

Users appreciate ROLLER's web-based software for its cloud functionality and ease of use, which simplifies managing their business online. They find the system intuitive and quick to learn, with many valuing the ability to go fully online. However, some users face difficulties with product search and find single-use sites frustrating for chains.

Customer service

54% Positive

25% Neutral

21% Negative

Users appreciate ROLLER's customer service for its friendly and supportive nature, with many highlighting the helpful customer support and check-in system. They value the honest feedback from customers and the proactive approach of the support team in ensuring satisfaction. However, users also experience limitations with booking management, occasional confusion among customers, and issues with support availability, which can affect their overall experience.

ROLLER User Reviews

Overall Rating

4.2

Ratings Breakdown

50%

34%

Secondary Ratings

Ease of Use

4.3

Value for money

4.0

Customer support

4.2

Functionality

4.1

Mason Y.

Verified reviewer

Entertainment

1001-5000 employees

Used daily for less than 2 years

Reviewed December 2025

Feature-Rich Platform Built for Growing Venues

ROLLER is a powerful, reliable platform that continues to evolve in meaningful ways. It’s well-suited for venues that need strong operational tools, clear reporting, and dependable payment processing. The team is forward-thinking, and while there are occasional growing pains as the company scales, the overall value and long-term direction of the product are excellent

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I’ve been using the ROLLER platform for over five years and have consistently been impressed with how forward-thinking the company is. ROLLER stays ahead of the curve by regularly releasing new features that genuinely improve day-to-day operations and back-office workflows, especially around accounting and reporting. The support team is knowledgeable and helpful, and I appreciate how ROLLER has expanded its support options over time, making it easier to get assistance when needed. Communication around product releases and new features is also very clear, which makes adoption and training much smoother. Payment processing is a standout feature. The reporting is detailed, transparent, and easy to understand, making it simple to track funds and reconcile transactions.

Cons:

Support response times can occasionally be slower than ideal for urgent issues. While ROLLER is clearly growing and scaling, there are moments where faster turnaround would make a big difference, especially for time-sensitive operational needs.

Reasons for switching to ROLLER

ROLLER is an all-in-one platform with a modern UI that’s easy to learn from the ground up.

Vendor Response

Hi Mason, Thank you so much for taking the time to share such a thoughtful and detailed review. We’re truly grateful that you’ve been with ROLLER for over five years, and it’s wonderful to hear that our continued focus on innovation, product enhancements, and clear communication has had a positive impact on your operations. We also appreciate your feedback regarding support response times. As we continue to grow, scaling our support operations to meet the needs of all customers is a top priority. Your insight helps us identify where we can continue improving. Thank you again for your trust, partnership, and kind words.

Replied December 2025

Cameron W.

Verified reviewer

Entertainment

11-50 employees

Used daily for less than 12 months

Review source

Reviewed November 2025

Roller saved my Business.

Roller literally saved our business when our previous POS supplier switched us off just as school holidays were starting. Operating a Trampoline Adventure Park, this was catastrophic to our business. After being referred to Roller by a friend of ours, Rollers amazing team were able to get us set up and operating ON THE SAME DAY. Still to this day, their platform has yet to fail us ( as the previous POS company did time and time again ), and their ongoing training and support have simply been amazing.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy user interface face / platform, Unbelievable personalized support, Great value. Secure, Prompt Payment processing and waiver system.

Cons:

I am yet to find an issue with Roller. The only problem we had was not utilizing their system first.

Reasons for switching to ROLLER

We were let down by Venue Sumo, Their platform constantly had issues with waviers, restrictions, plus they just switched us off in the middle of trade before a peak period. Roller have literally changed our world. Saved us with a Proven, Reliable platform and support network.

Vendor Response

Hey Cameron, Thank you so much for sharing your incredible experience! We’re thrilled to hear that ROLLER could step in and support your business when you needed it most, and that our platform and team have continued to deliver reliability and value. We’re proud to be part of your success story and look forward to helping your park thrive for years to come!

Replied November 2025

Alistair C.

Verified reviewer

Hospitality

11-50 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

Started strong, but support and value have fallen off a cliff

ROLLER started as a promising, well-supported solution, but the decline in customer success and the way basic tools are locked behind higher tiers mean I’d really struggle to recommend it now – in fact, we’re actively trying to move off the platform, and predictably our customer success manager has gone silent on us yet again.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I’m giving ROLLER 1 star, and it’s not because the core product is useless – it’s because the overall experience has gone sharply downhill. When we first started with ROLLER, it actually felt like a great product with solid support. Onboarding was smooth, there was a lot of hand-holding, and it felt like we had real partners helping us get set up for success. On the positive side, that original promise is still visible in the capacity management and price rules, which are genuinely good. They’re flexible, fairly intuitive, and make it easy to manage sessions, peak/off-peak pricing and promos. Day-to-day operations are fine once everything is configured.

Cons:

Customer success has basically disappeared. Where we once had responsive help, our customer success managers now often go completely quiet on important questions, or take so long to reply that the issue is no longer relevant. For software at this price point, being ghosted like that is unacceptable. Basic marketing integrations are paywalled. Meta and TikTok pixels are treated as “premium” features, even though ROLLER already earns commission on sales going through the system. Penalising venues for trying to generate more revenue via paid marketing feels backwards. Poor value compared to alternatives. There are other platforms where these “premium” features are included as long as you’re using their system, which makes ROLLER’s upsell model feel out of touch and bad value for money.

Reasons for switching to ROLLER

Needed an improved capacity management system.

Vendor Response

Hi Alistair - Thank you for taking the time to share such a detailed review. We’re truly sorry to hear that your recent experience with ROLLER hasn’t reflected the level of service and value you received when you first came onboard. Your feedback highlights areas where we’ve clearly fallen short, and we'd appreciate the opportunity to address them. A member of our team will reach out promptly to discuss with you.

Replied December 2025

Kimberly H.

Verified reviewer

Entertainment

51-200 employees

Used daily for less than 12 months

Review source

Reviewed September 2025

Rolling Smoothly with Roller POS!

We've been using the Roller POS system and have been thoroughly impressed with its performance and user-friendly design. One of the standout features is its ease of use—both staff and management quickly adapted to the system with minimal training, which helped streamline our day-to-day operations. The real-time reporting capabilities are another major advantage. Having instant access to up-to-date sales and performance data allows us to make informed decisions quickly, helping to improve both efficiency and customer service. Additionally, guests have consistently given positive feedback about the online checkout experience. The process is straightforward, intuitive, and hassle-free, which greatly enhances the overall customer experience and helps drive repeat business. Overall, Roller provides a reliable, efficient, and user-friendly POS solution that supports both operational needs and guest satisfaction.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of use for team and guests creating new tickets is a breeze guests find check out easy to use Real time reporting

Cons:

So far, I haven't found anything I don't love about the platform Only thing I wish we could control more is designing the emails we send to guests for confirmations

Reasons for switching to ROLLER

Guests ease of use is better, better integrations for our Arcade Center edge was very clunky and outdated Roller has and updated modern feel

Vendor Response

Kimberly, thank you so much for your thoughtful feedback! We’re thrilled to hear that both your team and guests are finding ROLLER easy to use and that our real-time reporting is helping you make quick, informed decisions. We appreciate your suggestion about greater email design control—it’s valuable feedback that we’ll share with our product team as we continue to enhance the platform.

Replied October 2025

Steve B.

Verified reviewer

Entertainment

11-50 employees

Used daily for less than 12 months

Reviewed December 2025

Awesome system, a few tweaks to make it perfect!

Overall makes our business run smoother and faster, with less hiccups! The booking system works great, and we haven't had a single double booking!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Great customer service, the system is obviously built with business success in mind. It's easy to add products, including special event tickets, and things just make sense!

Cons:

Sometimes have issues with guests using company cards, the system declines for some reason. Also need the ability to add more automated emails based on what the users want to send.

Reasons for switching to ROLLER

We were having issues with the antiquated system, and experiencing double bookings frequently.

Vendor Response

Hi Steve, Thanks so much for the thoughtful review! We’re thrilled to hear ROLLER is helping your business run smoother and that the booking system is working reliably for you. We really appreciate the feedback around company card declines and automated emails—those insights are invaluable and help guide what we improve next. Thanks again for taking the time to share your experience!

Replied December 2025

Elisabeth P.

Verified reviewer

Hospitality

11-50 employees

Used daily for less than 2 years

Review source

Reviewed September 2025

Overall worth the value

Overall, our experience is good with roller. However, there are some challenges that are still there that need to be overcome by the company such as noted above.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really enjoy the easy to use nature of the POS machine and vending manager for all my staff. I also really enjoy how easy it is for a guest to purchase tickets through our online ticketing system. Customer support was a problem in the very beginning but the last year or so with the new system it seems to be a lot faster and we get answers a little bit quicker.

Cons:

We have had a lot of connection issues and payment processing problems over the last year. I also wish that the inventory reporting and system was a bit more comprehensive.

Reasons for choosing ROLLER

For the value and all of the different features, we felt that this was a better choice for a business

Reasons for switching to ROLLER

He wanted a more comprehensive product and something that allowed us to see our business as a whole

Vendor Response

Hi Elisabeth, Thank you for sharing your experience! We're happy to hear that you and your team find the POS and online ticketing easy to use, and that support response times have improved. We appreciate your feedback on connection, payment processing, and inventory reporting — our team is actively working on enhancements in these areas to deliver a more reliable and comprehensive experience.

Replied October 2025

John P.

Verified reviewer

Entertainment

51-200 employees

Used daily for more than 2 years

Review source

Reviewed September 2025

LET'S HOLD YOUR FUNDS

OK. Was very proactive up to 6 months ago in developing and sorting out issues. Over the last 6 months not much development.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to make timed group bookings by creating resources. Can send booking directly to customer

Cons:

ITs integration with Volare now Roller Karting. There has been no real improving in the last 6 months like promised. We can't time items for sale e.g. Happy hour lunch time specials. Promised membership would be great for our business but it doesn't work in our environment. Roller has been very slow to respond and offering no solution With Roller payments our funds are held for days. Every other eftpos co pays daily. Other Karting venues have left Roller. We have a second venue and are not convinced to change to Roller. We are about to open a third and are giving thought to options

Reasons for choosing ROLLER

We have a complicated business and Roller promised development

Reasons for switching to ROLLER

Client management and online bookings. tracking booking

Vendor Response

Hi John, thank you for taking the time to share your experience and feedback. We’re glad to hear that you’ve found value in ROLLER’s group booking features and client management tools. We’re sorry to learn about your recent frustrations with integrations, payments timing, and the pace of development. Our team has reached out directly to offer further support and work through these challenges with you—we’re committed to finding the best solutions for your business and ensuring your experience improves moving forward.

Replied October 2025

Jared W.

Verified reviewer

Entertainment

51-200 employees

Used daily for less than 12 months

Review source

Reviewed September 2025

Empty Promises

Overall, I'm not impressed. Things constantly change on this platform and it's difficult to keep up with all of the changes. For the astronomical fees Roller charges, support should be better and more consistent with solving issues AND on boarding. This platform has the ability to be GREAT for GM's and owners but the compatibility lacks with what GM's and owners are looking for.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Online portal for customers. - Add on's for jump time and party packages make it easy for parents to know what we have thats an additional add on. - Easy check in process with online tickets.

Cons:

- Reporting isn't consistent or accurate. - Training now going remote eliminates the ability to get ahead of issues. - No clock in/ out feature to help GM's track their #1 expense that is within their control... THEIR PAYROLL! - Support center is a joke. I've had to figure out CC processor issues every week with no help from Roller support. - Trainer didn't take training at MY pace, and assumed I have looked at the system before ever being introduced to it. - Transitioning from one system to the other SHOULD NOT be as difficult as it was with C.E. Waivers didn't carry over. Gift card numbers went missing. It was a horrible transition. - Birthday party reporting... HORRIBLE!!! Should be able to scroll between months to make running audits easier.

Reasons for switching to ROLLER

Ownership change and corporate forces all new franchises to switch to Roller.

Vendor Response

Hi Jared, Thank you for taking the time to share such detailed feedback. We're glad to hear you found the online portal, add-ons, and check-in process helpful for your guests. We’re sorry to learn about the challenges you faced with reporting, training, and support. I've forwarded this feedback to the customer success team and a member of the team will reach out to you asap. Thanks again for your feedback!

Replied October 2025

Jake M.

Verified reviewer

Entertainment

11-50 employees

Used daily for less than 2 years

Review source

Reviewed August 2025

Roller makes the attractions industry a total breeze

From the start, I believe Roller has been the best choice for our company, as they have consistently addressed all issues we have faced, and guided us through the set up process. Employees have picked up on Roller without much issue at all.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The vast majority of Roller's apps and features are very intuitive, which makes training a total breeze for new hires, and helps manage the day to day operations of an attraction fairly easy.

Cons:

Prices and fees are high, which is what you get for a top tier product. Moreover, I would say there are some features missing in terms of translation that would really help in multilingual environments.

Reasons for choosing ROLLER

More refined system, less negotiation necessary to meet desired price.

Vendor Response

Jake, thanks so much for taking the time to leave a review. We’re glad to hear ROLLER has been easy for your team to pick up and helps with day-to-day operations. We appreciate your feedback on pricing and multilingual features. Our product team is always working on improvements, and your input is really valuable. We’re delighted you chose ROLLER and look forward to supporting your continued success!

Replied September 2025

Shweta M.

Verified reviewer

Consumer Services

11-50 employees

Used daily for more than 2 years

Reviewed December 2025

Great Support-Backed System for Managing Events and overall Business

Overall, my experience with ROLLER as an Events Manager has been mixed but largely positive. The platform is strong for managing party and group bookings, tracking payments, and coordinating waivers, which helps keep event operations organized. Having bookings, guest details, and transactions in one system improves visibility and reduces manual follow-ups. However, during high-volume event days, some processes such as editing bookings, handling last-minute changes, and processing refunds can feel slow or overly complex. While ROLLER is a powerful system, certain workflows and reporting tools could be more intuitive and flexible to better support fast-paced event management. With improvements in speed, usability, and customization, it would be an even more effective tool for managing events efficiently.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I liked most about ROLLER is its all-in-one functionality. It centralizes waivers, ticketing, memberships, party bookings, and POS into a single system, which helps streamline front desk operations. The real-time syncing of waivers and bookings reduces manual work and speeds up guest check-ins, especially during peak hours. The reporting tools are also useful for tracking sales and attendance, which supports better daily and operational decision-making.

Cons:

some workflows are not very intuitive, especially for new staff. Certain tasks such as modifying bookings, processing refunds, or switching between POS and booking screens require multiple steps and can be time-consuming during busy periods. Occasional system lag and delayed syncing also impact front-desk efficiency during peak hours.

Vendor Response

Hi Shweta, Thank you for the review! We’re really glad to hear that ROLLER’s all-in-one functionality, real-time syncing, and reporting tools have helped streamline your operations and support your work. We truly appreciate your candid feedback about the areas that can feel unintuitive or slow during busy periods. Workflows like modifying bookings, processing refunds, and switching between POS and booking screens are critical in a fast-paced environment, and we understand how even a few extra steps or moments of system lag can affect front-desk efficiency. Thank you again for your thoughtful input and for being a ROLLER customer. We’re committed to making the platform even more intuitive and efficient to better support your event operations!

Replied December 2025

Showing 1 - 10 of 143 Reviews

See All Reviews

ROLLER FAQs

Who owns roller software?
ROLLER is a privately owned company and doesn’t openly publish information about its shareholders, but it was founded by two brothers, Luke and Mark Finn, in 2011. They raised $50 million in funding in late 2023, but they haven’t disclosed how that funding has or hasn’t diluted ownership of the company.
What is the ROLLER app used for?
ROLLER makes the jobs of employees easier and the experiences of customers more enjoyable through features such as managing bookings, ticket scanning, and providing access to operational data in real-time. Customers can use ROLLER to access their tickets and manage their booking details. Venues can also use ROLLER to manage bookings, as well as send promotions and news updates to customers.
Is roller a CRM?
Yes, ROLLER has many of the features of a CRM even though it’s not solely a dedicated tool for customer relationship management. Its CRM-esque features include managing customer data, dividing target audiences into specific segments, personalizing marketing, and keeping track of how customers interact with their venues and services.