Competera 2026: Benefits, Features & Pricing

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Overview
User Interface
Popular Alternatives
Pricing and Plans
Features
Integrations
User Reviews
Popular Comparisons

Overview

Competera

4.8

(58)

Pricing

Pricing available upon request

About Competera

Competera transforms how retailers approach pricing. By replacing linear, complex, and overengineered pricing processes and making customer behavior insights available for the pricing process, we enable businesses to:

Understand purchasing behavior at a granular level, identifying preferences and trends.
Optimize pricing strategies for each product category, channel, and region.
Make data-driven decisions that drive sales, improve customer satisfaction, and increase profitability.
Our solutions deliver tailored pricing recommendations that account for factors such as customer preferences, competitive dynamics, and market trends. This empowers retailers to:
Increase sales and revenue by offering the right products at the right prices.
Enhance customer loyalty by enabling retailers to offer the most competitive prices across all their products while maintaining strong bottom-line metrics.
Optimize inventory management through precise demand forecasting and dynamic repricing.
Reduce operational costs through efficient pricing processes.

Competera's advanced AI is trained on a vast dataset of transactions and market data, allowing us to:

Leverage 930 market-specifi...

Competera User Interface

Popular Competera Alternatives

Main Product

Competera

4.8

(58)

Ratings Breakdown

4.82Ease of use
4.79Value for money
4.88Customer support
4.79Functionality

Pricing

Available upon request

Alternative Product

Smartpricing

4.6

(44)

Ratings Breakdown

4.52Ease of use
4.44Value for money
4.66Customer support
4.55Functionality

Pricing

Starting at €98.00 per month

Alternative Product

PriceShape

4.7

(53)

Ratings Breakdown

4.81Ease of use
4.65Value for money
4.92Customer support
4.57Functionality

Pricing

Starting at €999.00 per month

Alternative Product

PriceLabs

4.9

(244)

Ratings Breakdown

4.60Ease of use
4.80Value for money
4.84Customer support
4.82Functionality

Pricing

Starting at $9.99 per month

Alternative Product

Multiply

4.9

(39)

Ratings Breakdown

4.77Ease of use
4.85Value for money
4.95Customer support
4.72Functionality

Pricing

Starting at €159.00 per month

Alternative Product

Pricing HUB

4.2

(25)

Ratings Breakdown

4.28Ease of use
4.09Value for money
4.72Customer support
4.28Functionality

Pricing

Starting at €5000.00 per month

Competera Pricing and Plans

Starting price: Pricing available upon request

Free Trial

Free Version

For Retailers

Pricing available upon request

No plan information available

Competera Features

Popular features found in Pricing Optimization
Competitor Price Tracking
Custom Pricing Rules
Dashboard
Dynamic Pricing
Predictive Pricing Models
Price differentiation
Price List Management
Profitability Analysis
Repricing engine
More features of Competera
Alerts/Notifications
API
Behavior Tracking
Benchmarking
Campaign Analytics
Campaign Management
Competitive Analysis
Customizable Reports
Data Import/Export
Demand Forecasting
Elasticity-based pricing
Forecasting
Inventory Management
Machine Learning
Market Data Analysis
Monitoring
Multi-Channel Management
Multi-Currency
Multi-Store
Performance Metrics
Predictive Analytics
Price Forecasting
Price/Margin Management
Price Optimization
Pricing Analytics
Promotion Optimization
Promotions Management
Purchasing & Receiving
Real-Time Analytics
Real Time Comparisons
Real-Time Updates
Recommendations
Reporting/Analytics
Reporting & Statistics
Revenue Management
Sales Trend Analysis
Status Tracking
Trend Analysis
Visual Analytics
Website Monitoring

Competera Integrations

SAP Analytics Cloud

Oracle CRM On Demand

Amazon EC2

Google Cloud

Adobe Commerce

SAP Access Control

See all 7 integrations

Competera User Reviews

Overall Rating

4.8

Ratings Breakdown

86%

10%

Secondary Ratings

Ease of Use

4.8

Value for money

4.8

Customer support

4.9

Functionality

4.8

Mantė O.

Verified reviewer

Retail

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed July 2020

Great retail pricing software: we increase our sales and stay competitive

Ok, thanks to Competera, we have a very comprehensive and up-to-date picture of the market at any given time which helps us make far more well-informed pricing decisions. I think the most important goals for us are to increase the sales of our company and be competitive in the market. Competera helps us with them. As for the features, I love their clear and easy-to-use dashboards (the design is great!).

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We are the largest retail chain of DIY, home repairing and improvement, house building stores in the Baltic region, and it’s important for us to receive high-quality competitive data about our true competitors, as well as get data-driven actionable insights on setting optimal prices across our assortment at any time. Competera allows us to do that. The speed of decision making is also important and, with Competera, we’ve significantly speeded up our repricing. Also, I like the communication between our companies. We have been cooperating for almost 4 years now and Competera’s customer care team has always been extremely responsive and very rapid at addressing my requests.

Cons:

Everything is great, but I’d love to see even higher matches quality.

Vendor Response

Thank you, Mante! It's a pleasure to work with you, too

Replied July 2020

Igor V.

Verified reviewer

Consumer Goods

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed May 2018

Highly qualified price monitoring for brands

Delonghi group (Delonghi, Kenwood, Braun) is an Italian brand of domestic appliances located in 40 countries. The right price for our product is valuable for our brand. My goal is to ensure a good selling price within the region. Competera solves the problem of my awareness of pricing in our distribution channels. Due to information from Brand Intelligence product I always know the current price of our products so that I can prevent bad tendencies.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like Competera for solving complicated tasks just in time they promised. For instance, I had a goal to monitor prices from challenging marketplace. I was interested in the report of MAP violations by key positions. I know that was technically difficult task for Competera, and they handled the problem of scanning the complex website.

Cons:

I work with Competera since 2017 and I can't say that I have some outstanding concerns about product or customer support.

allison o.

Verified reviewer

Apparel & Fashion

1001-5000 employees

Used monthly for less than 6 months

Reviewed September 2024

Review of Competra

Takes a lot of time to understand, the system is complex

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Contains interesting information, if you can figure out how to use it, it can be vry helpful

Cons:

Hard to figure out how to use, you need to go through a lot of filters

Vendor Response

Dear Allison, Thank you for taking the time to share your review of Competera. We appreciate your feedback and are sorry to hear that you’ve encountered difficulties with the system. We understand that the complexity of the software can be challenging, although our team’s main priority is to streamline the user interface and make it even more intuitive so that our clients get the most value from using Competera. If you have any questions or need assistance, please don’t hesitate to contact our customer support team. We’re here to help you get the most out of Competera.

Replied September 2024

Robert S.

Verified reviewer

Retail

201-500 employees

Used daily for less than 2 years

Review source

Reviewed February 2020

Advanced price optimization and a proactive pricing strategy

Here's a list of benefits we've realized: - Switching to strategic tasks; - Sustainable and proactive pricing; - Advanced price optimization.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We've been using Competera for over a year and it is truly indispensable for the team. Out of all the benefits it has, Competera helped us reduce manual work and save plenty of time that we can now spend on strategically important tasks. We are now capable of tracking and course-correcting strategy implementation and market positioning on a daily basis. We look forward to enhancing our position with Competera via advanced price optimization and proactive pricing. Competera managed to satisfy our requests and that's why we would definitely recommend it to other retailers.

Cons:

Nothing much to report so far. It's been a very good experience.

Oleksandr M.

Verified reviewer

Cosmetics

51-200 employees

Used daily for less than 12 months

Review source

Reviewed July 2017

Price tracking for sales and revenue growth

Any problems are solved in a couple of hours by the tech support team. If I had a specific request on the rules of repricing, I only need ask and it appears on my dashboard.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the fact that spreadsheet pricing is dead to me. Since I started using the pricing platform the pricing in Watsons doesn't depend on the human eye, so that I don't worry about mistakes any more. I'm sure that I can achieve my KPI's and even more. As a result, the revenue of the shop is going up and I can earn more for myself. Saving time on manual checking of competitors prices, promotions and assortment, I can concentrate on strategic tasks. My job gets more profitable and ambitious thanks to the automation of pricing! The main problems I've solved with competera are: 1. I stopped wasting time on manual checking of thousands of competitors SKU's. 2. I achieve my KPI's and bring more revenue to the shop. 3. I focus on strategic issues not on routine tasks.

Galina M.

Verified reviewer

Consumer Goods

51-200 employees

Used daily for more than 2 years

Review source

Reviewed July 2017

Advanced pricing analytics from Competera

The best thing we achieve beyond smart pricing is the optimization of managers workflow and competent planning.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Competera provides Votonia with advanced online analytics for last 3 years. The service is easy to use and we love the friendly interface of our campaign. We get always operative information about a dynamically developing market. The best thing we achieve beyond smart pricing is the optimization of managers workflow and competent planning. With Competera, we are always in a swim of trends in e-commerce!

Evgen R.

Verified reviewer

Retail

11-50 employees

Used daily for more than 2 years

Review source

Reviewed July 2017

Must have tool for every ecommerce store

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This is a great price monitoring tool, with amazing customer support! I work with Competera more than 3 years, and all this time I realy happy to work with tham! I forgot about all my problem's with reprasing and price monitoring! Thanks! I'm happy to work with you guys :)

Cons:

Hard question. Have no idea :) May be the price, but , I already used it long time, and I understood that this service should cost even more than now, cause it really help grow my business, and earn more.

Arjan d.

51-200 employees

Used daily for more than 2 years

Review source

Reviewed June 2017

Competera is an excellent price monitoring software for brands.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

SKB Europe is the Netherlands-based European distributor of SKB Cases. These high-quality cases are for demanding industrial, sport, & music applications. Competera is a trusted partner, providing us with a reliable data for the past two years. The Price Management helps us being aware of our price positioning and timely react on unfavorable changes. Competera became our good assistant in the profitable cooperation with major European and Amazon resellers.

Cons:

The first time, it was the high price. But now Competera has absolutely transparent new pricing for clients and the product is updating in leaps and bounds.

Natalia G.

Verified reviewer

Building Materials

51-200 employees

Used daily for less than 12 months

Review source

Reviewed August 2017

Automated rules-based pricing for Enterprise Retail

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I work in Sdvor - online retailer of building and finishing materials in six regions of Russian Federation. Price tracking of the product categories in our industry is quite time-consuming: huge assortment, the geography of distribution, commodity differences with competitors. The resources of Competera allow us to assess the situation on the market and control the compliance with our price positioning. We thank the Competera team for the efficient product, operational support, and individual approach.

Cons:

I have nothing to say on cons of partnership with Competera, as they flexibly react to requests and skillfully adapt the product to the features of our business.

Ilona B.

Verified reviewer

Retail

1001-5000 employees

Used daily for less than 6 months

Review source

Reviewed December 2019

How I said "goodbye" to Excel and "hello" to agile and adaptive interface

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I liked Competera’s agile and adaptive interface where you can customize every column. You can delete them, change their order or lock them. It’s awesome. Another great thing that everything is online. You don’t need to install any software and update it regularly. I used to love learning about new Excel features. I was fascinated with formulas that would allow me to automate processes - so cool. But Excel is becoming less used today. With Competera, you go to your dashboard where everything is ready for you. All the data is analyzed, all the graphs are there. All I need to do is to make final decisions.

Cons:

To be honest, I would be skeptical at first when the system put forward price recommendations. I wouldn’t call it distrust, but still… So, I calculated new prices for the first repricing cycle myself and then compared them with Competera’s suggestions. I remember that for the most part, we had identical ideas. So, it works.

Vendor Response

Thank you, Ilona! Looking forward to making our cooperation even more beneficial.

Replied January 2020

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