ZoomInfo Sales 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

ZoomInfo Sales

4.1

(317)

Pricing

Pricing available upon request

About ZoomInfo Sales

ZoomInfo Sales is the modern go-to-market platform for B2B companies. We have the biggest, most accurate, and most frequently refreshed database of insights, intelligence, and purchasing intent data about companies and contacts.

We layer additional tools on top of that intelligence—such as conversation intelligence (Chorus), sales engagement (Engage), and data orchestration (RingLead)—to help you engage with prospects and customers.

By integrating these tools with the other key systems you use, your go-to-market teams will be more prepared and well-equipped to close more deals and hit their number.

ZoomInfo Sales Screenshots

ZoomInfo Sales Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Sales

Pricing available upon request

Plan includes:

Accurate email addresses, direct dial phone and mobile phone numbers
Company insights and buying intent signals
Engagement apps and integrations

Marketing

Pricing available upon request

Plan includes:

Essential contact data and advanced company insights
Digital marketing solutions for display advertising, website chat and form management
Plug-and-play and flexible integrations

Talent

Pricing available upon request

Plan includes:

Advanced candidate search with accurate contact data
Sourcing intelligence with candidate alerts and company scoops
Engagement apps and integrations

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

ZoomInfo Sales Features

Popular features found in Lead Generation
Campaign Management
CRM
Data Import/Export
Landing Pages/Web Forms
Lead Nurturing
Lead Qualification
Lead Segmentation
Lead Verification/Validation
Pipeline Management
Reporting & Statistics
More features of ZoomInfo Sales
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
B2B Lead Generation
Behavior Tracking
Campaign Segmentation
Communication Management
Competitive Analysis
Contact Database
Contact Management
Content Marketing
Conversation Intelligence
Customer Activity Tracking
Customer Database
Customer Profiles
Customer Segmentation
Dashboard
Data Integration
Data Visualization
Email Management
Email Tracking
Event Triggered Actions
For Sales Teams/Organizations
GDPR Compliance
Generative AI
Intent Data
Interaction Tracking
Lead Capture
Lead Generation
Lead Management
Lead Notifications
Marketing Automation
Multi-Channel Attribution
Multi-Channel Communication
Predictive Analytics
Prioritization
Prospecting Tools
Real-Time Analytics
Real-Time Data
Real-Time Notifications
Real-Time Updates
Recommendations
Reminders
Reporting/Analytics
Sales Automation
Sales Pipeline Management
Search/Filter
Target Account Identification
Third-Party Integrations
Trend Analysis
Visitor Tracking
Website Visitor Tracking
Workflow Management

ZoomInfo Sales Integrations

Salesforce Sales Cloud

Integration rated 4.6 from 28 reviews

HubSpot CRM

Integration rated 4.7 from 24 reviews

Marketo Engage

Bullhorn ATS & CRM

Pipedrive

Zoho CRM

See all 16 integrations

ZoomInfo Sales User Reviews

Overall Rating

4.1

Ratings Breakdown

49%

29%

13%

Secondary Ratings

Ease of Use

4.3

Value for money

3.6

Customer support

3.8

Functionality

4.3

Eric N.

Verified reviewer

Information Technology and Services

51-200 employees

Used daily for less than 2 years

Review source

Reviewed December 2025

Great Sales enablement platform.

Solid platform with great data and insights on everything you need when you are prospecting your ICP'S.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very useful for contact data and for pushing contacts to my CRM. I enjoy the fact that it also gives you scoops and intent signals on companies you are trying to prospect.

Cons:

The login window for the extension or even to get on the platform, it takes ages to load and bugs out all the time.

Reasons for switching to ZoomInfo Sales

Because Zoominfo was much better for the functionality and contact info.

Nolan W.

Verified reviewer

Real Estate

11-50 employees

Used daily for less than 6 months

Review source

Reviewed June 2025

ZoomInfo-Top Data for a Reason

Overall we were happy with ZoomInfo for the most part. It allowed some complex searches and customization for a niche industry in real estate, but ultimately we ran into issues with the accuracy of the data and the ability to find contacts. I wouldn't blame this on ZoomInfo however, more so the industry. Overall, their platform and Market Intelligence features were widely used on our team and we were able to source good results and updates from the search!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

There is a reason why ZoomInfo has been the top company for business prospecting, and they have a massive database of contacts. Having the contacts is key and that was our biggest factor in using ZoomInfo. We were able to quickly and relatively accurately identify target companies and contacts within all of our markets across the country.

Cons:

Cost. Zoom Info, while they have the data, are also the highest price point vendor from our research and it's incredibly prohibitive for smaller businesses to utilize. That may be their intention as they seem more geared towards larger sales orgs. I also noted that for some accounts, their contact data hadn't been updated recently.

Reasons for choosing ZoomInfo Sales

ZoomInfo was more reliable and well known at the time.

george s.

Verified reviewer

Construction

11-50 employees

Used monthly for less than 2 years

Review source

Reviewed May 2025

Highly Aggressive Commercial Terms, Disappointing Product – SME Buyers Beware

Our experience with ZoomInfo has been overwhelmingly negative. We engaged in good faith, found the product lacking, attempted to exit appropriately, and were then subjected to aggressive and inflexible enforcement, despite ZoomInfo having confirmed in writing that the renewal was void. They have since ignored that position entirely. This feels less like a technology partner and more like a commercial trap. Their approach appears intentionally structured to exploit SMEs who may lack the legal resources to contest their tactics. The level of customer care is virtually nonexistent, and any conversation quickly turns contractual. For additional context, their Trustpilot rating is currently 1.6 out of 5. That alone should serve as a significant warning to others. Our recommendation is simple: avoid ZoomInfo. There are better products, better commercial practices, and better companies to deal with.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

In fairness, the user interface is well presented, and the breadth of integrations and feature marketing is impressive on paper. The onboarding process was structured, and initial contact with their sales team was professionally handled.

Cons:

The reality of using the product was a sharp contrast to its presentation. The intent data, heavily marketed as a core value proposition, proved consistently inaccurate and ultimately unusable by our outbound team. Despite significant internal efforts, we saw little to no meaningful return, and our team quickly stopped using the platform altogether. Far more concerning, however, is ZoomInfo's commercial posture. Despite providing a written communication confirming that our renewal had been voided, they later reversed their position and began aggressively pursuing payment for a further year of service. This is despite full knowledge that we do not use, and do not want, the product. Their actions demonstrate a complete absence of commercial integrity and reflect a business model built on rigid enforcement rather than value delivery. Their pricing tactics are similarly problematic – initial proposals run into five figures per month, only to be heavily discounted under pressure. Even at the reduced rate, the product failed to justify its cost. Their entire operation appears structured to extract maximum revenue with minimal accountability, and to lock businesses into unfavourable terms with no regard for the actual experience or outcome.

Suvankar R.

Verified reviewer

Information Technology and Services

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed October 2025

If you’re in lead generation, ZoomInfo Sales is a valuable application to use.

I would say it's one of the mandatory database tools if you are part of a marketing, sales, or lead generation team.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

ZoomInfo offers a vast database and seamless integration. I especially love the LinkedIn plugin — it’s incredibly useful for lead generation and has become one of my go-to tools.

Cons:

Pricing is a little high-SMEs are moving to Apollo for the same reason. The platform includes several unnecessary features. While the database isn’t 100% accurate, its overall quality is still impressive.

Reasons for switching to ZoomInfo Sales

Pricing was lower, and the database quality is also not too bad.

Erik S.

Verified reviewer

Transportation/ Trucking/ Railroad

11-50 employees

Used daily for free trial

Review source

Reviewed February 2025

Zoom Info Sales Review.

This system is great for larger scale businesses that have sales teams.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The conversation intelligence feature is the best with the sales automation.

Cons:

Pricing is the only thing that is a big pill to swallow.

Reasons for choosing ZoomInfo Sales

I tried the trial to try the product and test it.

Mike A.

Verified reviewer

Telecommunications

201-500 employees

Used weekly for less than 2 years

Review source

Reviewed October 2025

Easy access to sales prospect's contact info and job role.

I am a salesperson. I hunt for new business every single day. Sometime I run into a brick wall (gatekeeper) and ZoomInfo is another tool that I can use to help get directly to the correct prospect / decision maker. I love how many times the person that I need and their e-mail address is listed in the portal for me to use!

Ratings Breakdown

Ease of use

Functionality

Pros:

I do like the amount a accurate details you can gain from the portal when looking up a business / direct contact information. It will often list the contact that you need, their e-mail, and sometimes their cell number. All super helpful!

Cons:

It must be expensive because our management team sure likes to jam it down our throats every chance that they get. It is hard to believe that us dumb salespeople were ever able to get anything done before we implemented ZoomInfo!

Reasons for switching to ZoomInfo Sales

Seamless AI was not a good fit for us. It just did not do what we needed.

Yanne D.

Verified reviewer

Hospitality

201-500 employees

Used weekly for less than 12 months

Review source

Reviewed May 2025

Perfect for sales teams

ZoomInfo is a crucial platform for sales teams; it is hard to picture a sales development teen succeeding without this platform.

Ratings Breakdown

Ease of use

Functionality

Pros:

ZoomInfo provides a variety of information on a plethora of contacts crucial for sales development teams, making BDR’s lives easier!

Cons:

The layout of the platform was a bit busy, making it sometimes difficult to find relevant information.

Reasons for switching to ZoomInfo Sales

I switched companies which made me switch products.

Scott B.

Verified reviewer

Health, Wellness and Fitness

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed August 2025

Zoominfo is great for lead and contact data

My experience with ZoomInfo Sales has been overwhelmingly positive. The depth and accuracy of their contact database have made prospecting significantly easier, and I’ve been able to connect with decision-makers I likely wouldn’t have found otherwise. The platform’s search and filtering tools are intuitive, allowing me to quickly build targeted lists that match my ideal customer profile.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I appreciate the intent data and company insights - it’s like having a window into which accounts are actively in the market. This has helped me prioritize outreach and focus my time on high-potential opportunities. The integration with our CRM has been smooth, which means less time on admin work and more time selling.

Cons:

While the data quality is strong overall, there are occasional inaccuracies or outdated contacts, which can be frustrating when you’re relying on it for high-volume outreach.

Marissa W.

Verified reviewer

Computer Software

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed January 2026

ZoomInfo for B2B Software Sales

Overall, ZoomInfo has been a crucial part of my day to day in sales with prospecting and allows me to not only easily import contact information into the CRM I use (Salesforce) but it also allows me to focus on target accounts.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I have to prospect a lot in my role and gathering contact information, specifically emails and mobile numbers, has been a huge help. In addition, I'm able to apply settings to specific accounts to receive alerts on company updates that are relevant to my role - making it easier to reach out.

Cons:

Very frequently, the information is outdated. I find mobile numbers can be incorrect, and there are a lot of privacy concerns from individuals when I reach out using the information ZoomInfo has collected.