Open Loyalty 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Open Loyalty

4.8

(15)

Pricing

Pricing available upon request

About Open Loyalty

Open Loyalty is an API-first engine for introducing gamified loyalty programs at scale to increase Customer Lifetime Value.

In the last seven years, we have helped over 100 enterprises from 43 countries successfully build lifelong customer loyalty through gamified experiences and personalization. Global leaders like Heineken, JTI, limango, Intersport, or ALDO use Open Loyalty’s composable architecture to integrate powerful loyalty and gamification mechanics into their ecosystems efficiently, without the resource strain of building from scratch.

Open Loyalty’s value proposition is built on three key pillars:

Increasing CLV: Gamified loyalty programs foster long-lasting customer behaviors instead of relying on one-time sales spikes.
Maximizing ROI: Gamification mechanics reduce dependence on discounts and other margin-eroding tactics.
Seamless integration: Open Loyalty’s API-first, composable architecture allows a seamless integration into the most advanced tech stacks, delivering unmatched flexibility for global enterprises.

As part of the OEX group, Open Loyalty benefits from a strong foundation of 15 companies, 4,000+ employees, €167.3 million in revenue, and €17.7 mi...

Open Loyalty Screenshots

Open Loyalty Pricing and Plans

Starting price: Pricing available upon request

Free Trial

Free Version

Open Loyalty

Pricing available upon request

Plan includes:

Additional assistance during onboarding and post go-live phases
Full API access
Admin UI
Regular new releases with industry-sanctioned features
24/7 issues monitoring

Open Loyalty Features

Popular features found in Customer Loyalty
Campaign Management
CRM
Customer Activity Tracking
Customer Surveys
eCommerce Management
Gamification
Gift Card Management
Loyalty Cards
Member Portal
Membership Management
Multi-Channel Marketing
Referral Tracking
More features of Open Loyalty
Activity Dashboard
Activity Tracking
API
Behavioral Analytics
Campaign Analytics
Campaign Planning
Campaign Segmentation
Client Portal
Coupons
Customer Acquisition
Customer Database
Customer History
Customer Profiles
Customer Segmentation
Customizable Branding
Customizable Templates
Digital Wallet
Discount Management
Engagement Tracking
For Small Businesses
Incentive Management
Leaderboards
Loyalty Program
Multi-Campaign
Multi-Currency
Multi-Language
No-Card Loyalty System
Performance Metrics
Personalization
Point of Sale (POS)
Promotions Management
QR Codes
Reporting/Analytics
Rewards Management
Rewards Points
Third-Party Integrations
Transaction History

Open Loyalty User Reviews

Overall Rating

4.8

Ratings Breakdown

80%

20%

Secondary Ratings

Ease of Use

4.5

Value for money

4.7

Customer support

4.7

Functionality

4.5

Mark P.

Verified reviewer

Information Technology and Services

51-200 employees

Used daily for less than 2 years

Review source

Reviewed September 2021

Open Loyalty rewards

The software has been easy to use and understand. The API documentation is kept up to date and is easy to consume. The team at Open Loyalty are great, they consistently provide good service and are willing to help if required.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The software was easy to install and use. There are a few key configurations needed but nothing a mid-senior developer cannot manage. The ability of the software to easily create reward campaigns, load bulk vouchers and issue out is quick and painless. Open Loyalty is free to use which is great for testing out the platform and helping to define how your business way want to use it.

Cons:

It is a little limited in terms of reporting functionality via the admin console or API.

Darío V.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 12 months

Review source

Reviewed March 2020

The best solution for loyalty program implementations

The application is very responsive at all times and has been designed for scalability, which we've never have had the need to do since the default configuration is more than enough for our customers' user base. We've implemented this solution with several clients and it's been a really quick and easy solution that has kept our customers happy.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

This is an ideal solution for companies that seek to complement their current e-business / CRM / ERP with a loyalty program without breaking nor the bank nor their current functionality. Every possible scenario has been thought out: campaigns with a set range of dates, rewards that depend on the client's loyalty level, segmentation of clients based on their number of points, rewards exchanged, number of transactions, etc. It's really easy to integrate with existing front-end solutions and has an admin panel that helps defining and dynamically changing levels, client segments, points-reward conversion rates, and also look at each client's transaction history, solve attribution problems, etc, effectively treating the loyalty program as an external module of their main software.

Cons:

There have been two main misunderstandings about Open Loyalty so far: that it's free (because of the "Open" part) and that it's an out-of-the-box solution. The development version is indeed free and serves the purpose of allowing the construction of a quick proof of concept of the implementation, when the online demo is not enough for an evaluation of the product. The idea that this product would be a solution that could be configured and just published to the world is a little off. This product serves all purposes and can be easily integrated (through JSON requests) with any existing front-end that can be extended, be it the front-end for the acquisition of points or the one for exchanging them.

Joris S.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 2 years

Review source

Reviewed August 2021

Robust system with lots of features out of the box

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We liked that it's customizable, scalable and we get full access to the source code. On the campaign configuration side, we appreciate the different types of programs we can create that can improve user engagement and keep them happy. We are also pleased with the fast and responsive customer service.

Cons:

We experienced some issues during the initial setup as our tech team was not familiar with all of the tech stacks used, some of our requirements are not supported, and our tech team experiences some challenges in customizing it. Other problems are attributed to the language barrier and different time zones.

Anna A.

Verified reviewer

Financial Services

51-200 employees

Used daily for less than 12 months

Reviewed February 2023

OpenLoyalty allowed us a quick market entry

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- The frontend is super easy to handle and settings allow realizing most our requirements out of the box. - Quick and helpful customer support in case of any problems

Cons:

- From a product manager perspective it would be great to customize reports according to my needs. - Requesting new functionalities takes a time until prioritization on OpenLoyalty side. - Overall great documentation but versioning could be a bit better in terms of what has changed exactly.

Cristóbal R.

Verified reviewer

Information Technology and Services

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed September 2021

Rapid deployment and flexibility of integration

It was a successful project with great support from the supplier. In a very short time, our client was able to launch a loyalty program with personalized strategies and a portal for their clients.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The best thing was, that we had the opportunity to give our clients a solution in a very fast way and adapted to their needs, integrating it with their POS systems in an agile way using the API's

Cons:

In some moments it was difficult to interact with the database since everything has to be done via API's and in some moments it can complicate the resolution of an incident.

Reasons for choosing Open Loyalty

For its speed of deployment and its customization capacity

Tai H.

Verified reviewer

Information Technology and Services

201-500 employees

Used weekly for more than 2 years

Reviewed October 2022

Highly recommended loyalty solution

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The full capacity of loyalty features and flexibility on both on-prem and cloud.

Cons:

Need a better user-friendly BackOffice and Reporting capability.

Faustina B.

Verified reviewer

Information Technology and Services

201-500 employees

Used daily for less than 6 months

Reviewed August 2022

Very professional project/product planning and support

OpenLoyalty is a very professional company and has helped us a lot with the implementation of the whole Loyalty experience we are implementing. The devs team finds for every problem a good and pragmatic solution and customizes their product based on our needs with good quality and releases on a regular basis. We get in a very quick time very good support from OpenLoyalty to any of our questions

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The software is very customizable and covers a lot of use cases. Customization and also support works very good

Cons:

I have no cons to report. We have a very good experience with OpenLoyalty

Dejan Z.

Verified reviewer

Computer Software

10000+ employees

Used daily for less than 2 years

Review source

Reviewed April 2022

One year user

Super!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use, simple. Vendor responded to our feature request. Good communication.

Cons:

Proper API Versioning is must for this software.

Eric P.

Computer Software

11-50 employees

Used daily for more than 2 years

Review source

Reviewed October 2018

Morden / Safe / Customizable Loyalty system

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Open source Easy to use Great community New features are updated frequently Cost effective

Cons:

Your tech team need to have a big experience with PHP and Docker

Burak C.

Verified reviewer

Telecommunications

501-1000 employees

Used other for less than 6 months

Review source

Reviewed January 2021

Nice for engaging Customers

Has a fast and reliable and knowledgeable customer service.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Has a feature of setting rules and acting with the behaviors so not open for mistakes. Campaigns and promotions can be created and has a very friendly user interface that can be adapted easily.

Cons:

Only web based at the moment and needs an app for mobiles.

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Open Loyalty 2026: Benefits, Features & Pricing

Overview

About Open Loyalty

Open Loyalty Screenshots

Open Loyalty Pricing and Plans

Open Loyalty Features

Open Loyalty User Reviews

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