Easy Digital Downloads 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Easy Digital Downloads

4.6

(111)

Pricing

Starting at $199.00 per year

About Easy Digital Downloads

Easy Digital Downloads is a cloud-based solution that provides eCommerce businesses with tools to manage online stores, record customer data and process payments on a centralized platform. Professionals can create individual profiles for customers with information, such as name, contact address or email and their transaction history.

Easy Digital Downloads allows organizations to include ‘Add to Cart’ or ‘Buy Now’ buttons in guest checkout pages, enable clients to save items in cart and request agreement to terms before purchasing processes. Managers can filter revenue data based on categories or date ranges, generate reports and export data in CSV format
.
Easy Digital Downloads facilitates integration with Gravity Forms. Pricing is available on annual subscriptions and support is extended via FAQs, documentation and other online measures.

Easy Digital Downloads Screenshots

Easy Digital Downloads Pricing and Plans

Starting price: $199.00 per year

Free Trial

Free Version

Personal Pass

$199.00

flat rate, per year

Plan includes:

Email Marketing Tools
Email Support Included
Single Site License
Updates Included

Extended Pass

$399.00

flat rate, per year

Plan includes:

Email Marketing Tools
Email Support Included
Includes Payment Gateways
Sell Subscriptions
Single Site License
Updates Included

Professional Pass

$599.00

flat rate, per year

Plan includes:

Custom Deliverables
Email Marketing Tools
Email Support Included
Includes Payment Gateways
Marketplace Functionality
Premium Extensions
Purchase Rewards
Sell Licensed Software
Sell Subscriptions
Single Site License

All Access Pass

Pricing available upon request

Plan includes:

Conditional Emails
Custom Deliverables
Email Marketing Tools
Email Support Included
Fraud Monitor
Includes Payment Gateways
Marketplace Functionality
Premium Extensions
Product Comparison
Purchase Rewards

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Easy Digital Downloads Features

Popular features found in eCommerce
CRM
Data Security
Inventory Management
Mobile Access
Multi-Channel Marketing
Multi-Store
Promotions Management
Returns Management
SEO Management
Shipping Management
More features of Easy Digital Downloads
API
Catalog Management
Email Marketing
Order Management
Reviews Management
Shopping Cart
Templates
Website Management

Easy Digital Downloads Integrations

Gravity Forms

Easy Digital Downloads User Reviews

Overall Rating

4.6

Ratings Breakdown

72%

22%

Secondary Ratings

Ease of Use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.4

Dave W.

Verified reviewer

Internet

Self-Employed

Used daily for more than 2 years

Review source

Reviewed April 2020

Powerful, Easy-to-Use Ecommerce Software for WordPress

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy Digital Downloads (EDD) allowed me to start selling premium WordPress plugins quickly & effectively. Setting up recurring subscriptions with multiple payment gateways and software licensing is usually a complicated endeavor. But EDD made the process very manageable and allowed me to get up and running quickly. Their support was very helpful when I needed it, but their documentation got me through most of it. And once it's up & running... it JUST WORKS. It's reliable. In 2 years of use, I've had only 1 very small issue, and it was resolved quickly. I also love how they manage many of their popular, more essential add-ons themselves, instead of leaving it up to third-party developers. There is a great third-party ecosystem as well, but knowing that they built many of their add-ons themselves, and continue to update/support them... that's great piece of mind.

Cons:

The reporting is somewhat lacking. The default reporting could be better, and even their Advanced Reporting add-on (which costs more) is not up to par with other software. They're working on this in their next version (3.0, aka 3DD), but they're behind the curve on this. I'd also like a better system in place for partial refunds. Full refunds are easy via the WP dashboard, but partial refunds are more complicated.

Reasons for choosing Easy Digital Downloads

I talked to a few folks, and for WordPress plugin sales, they said EDD was faster and less complicated than Woo. They also said the software licensing was easier to set up. Since I haven't tried WooCommerce for this purpose, I can't say for sure... but I can say that the speed of my site is excellent, and the set up was indeed pretty straightforward. I wanted something that I could host myself, and customize if/when I needed to, so a more hosted solution like Freemius was not as appealing to me.

Vendor Response

Hi Dave, thanks for the review and helpful feedback. We agree, partial refunds are annoying and we're looking to fix that! We're aware that 3DD is behind but know we are busy working on it every single day!

Replied April 2020

Panos K.

Verified reviewer

Media Production

2-10 employees

Used daily for less than 12 months

Review source

Reviewed April 2020

Best way to run an owned digital goods e-commerce platform based on hosted Wordpress

The overall experience with EDD was and is great. Apart form having to move on a business model that included that we are the keepers of records ourselves, and having to implement some tweaks here and there, all was great. You will need to be able to customize the product's appearance, as the default style is very outdated and has mistakes here and there. It would be nice to modernize that a little bit on their end without of course taking it to any particular style. But having the vanilla EDD theme on a product will not boost sales.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I found EDD through the need to find an e-commerce solution for my Wordpress based site fast. I was having a very bad system implemented, as the makers of the previous platform we used was purely supported and gave us more headaches than smiles. Via search, I came across EDD and started searching more information. It was not exactly what I was searching, as our previous solution was acting as a "keeper of records", saving us form the hustle of keeping VAT information and take care of transaction frauds, etc. EDD has a very informative website and also all my questions towards their support team was answered so fast that made my research easy. We already had a broken webstore and needed a solution faster than yesterday. Installing EDD on our website was very easy, they have excellent support, solid documentation and they seem open to dialog all the time, which is awesome. What me and my team liked mostly about the software, was that they provide everything needed to sell your own digital goods, using a system of core elements and plugin extensions, making it very easy to integrate and manage the whole thing. Anyone already struggling with the management of digital goods on their own stores or having a bad experience with the plugins or providers that they use, should consider switching to EDD.

Cons:

Some minor bumps, but I can't really complain, are that EDD needs to keep all products beneath a specific pages category, so in WP you have to have all your products beneath a specific URL structure. This is somewhat limiting, but there are solutions by using extensions to hide the original product page and just use their "buy" button with custom pages of your own. A bit more work, but we can live with that. They have a bug affecting stores based in the European Union. EDD at the moment cannot calculate discounts correctly when used with VAT calculations and showing prices including taxes. This is sad ans it should be fixed, as it takes away the ability to show the customer/site visitor, the final price on the product page and also be able to offer discounts. This pains in two domains, the ability to show the user final prices - there is evidence from research that adding taxes later on the cart, is one of the main reasons for cart abandonment. And also it takes away the ability to provide discounts like take 3 pay for 2 kind of deals, which are sales boosters. This should be addressed to free us Europeans and enable us to provide same sales experience like our colleagues in the US, that don't have to use VAT.

Reasons for choosing Easy Digital Downloads

Integration with various payment transaction platforms, one of them being Stripe with their excellent fraud radar technology. Full integration with Stripe. Interoperability with WP. Easy management of features through extensions. Different pricing tiers, even free to use, to grow with us. One time payment if you think about it, and if you are just getting started, free.

Reasons for switching to Easy Digital Downloads

Bad support, bugs, difficult and very outdated interface. We actually felt like we were beta testers and not clients. Answers from their support were coming from their engineers and was abrupt and not helping at all. I'm very sad that we had to switch. We used their platform for 10 years, but lately the service was not the same at all. At the end we had a webstore that wasn't functioning at all.

Vendor Response

Hi Panos, thank you for taking the time to write a review. Much of your feedback has been noted. Feel free to reach out to our support if you ever have any questions!

Replied April 2020

Verified

Reviewer

Computer Software

2-10 employees

Used daily for more than 2 years

Review source

Reviewed March 2020

Works only for basic storefronts.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to get things up and running pretty quickly. Works if you have only basic digital download requirements.

Cons:

If you pair Easy Digital Downloads with more than a few addons, the bugs start to come out of the woodwork. We run recurring payments with stripe and paypal, along with software licensing and the all access addon. Running these together seems to have bugs that we spend a least a few hours a week tracking down each week. - All access passes sometimes don't get regenerated on subscription renewals. This means we have to go in an do another manual purchase in order to generate a new pass for them, which throws off our numbers. - If a customer renews early (to take advantage of a deal), their license expiration and subscription renewal dates get out of sync, which is very confusing for customers. https://cloudup.com/csN5haQFdhZ/f - Customers sometime are able to cancel another customer's subscription. - "Your license is about to expire" emails are sent to uses who have upgraded to lifetime licenses. - No abandoned cart integration - need to use a 3rd party service and pay additional money. - Customer's purchases are sometimes assigned to the wrong user. Customer account UI is very difficult for clients to use. We get multiple support requests weekly related to site activations or account-related questions. Admin UI is very difficult to use. Takes a lot of time to implement: - Styling checkout/account pages is all on you. - Integrating into your plugin/theme is difficult - you need to develop a UI for the user to enter their license key, as well as validate and store it.

Vendor Response

We definitely appreciate the honest and thorough feedback. Much of what you mentioned are areas we are actively working on improving, though the symptoms you described are not being experienced by most users. Hopefully our support team will be able to help you identify some solutions to these problems!

Replied April 2020

Dustin W. S.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed September 2019

Best choice for digital products and marketplaces

The overall experience with EDD is excellent. Even when I run into issues, their support team is pretty quick to respond. And when I need to do higher level customizations, the community behind EDD has created a vast amount of tutorials and examples to pull from. This combination has really made me a fan for life.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The best thing about EDD is that it is simultaneously simple to use, but also full-featured for the more complex stores. Setup takes less than 5min for basic functions to get your digital product store up and running. And if you need more features, there are lots of useful add-ons to get you what you need. As compared to other ecommerce solutions I've used, I've never had an easier time getting things set up and running.

Cons:

Although it is also a strength, the amount of extensions available for EDD are a bit daunting. It would be nice if it were easier to figure out which extensions you need without having to go one-by-one through all of them and read the features. There are also a handful of extensions that feel lacking in documentation and explanation of what they do.

Reasons for switching to Easy Digital Downloads

We made the switch for a number of reasons--the most prominent of which was simplicity. WooCommerce offers a lot of things that we would have never needed for our digital products and therefore felt bloated and harder to use.

Vendor Response

Hey Dustin, thanks for leaving us such a kind review. Your feedback has been noted and is much appreciated.

Replied April 2020

Charlie L.

Verified reviewer

Information Technology and Services

Self-Employed

Used daily for more than 2 years

Review source

Reviewed October 2019

Solid choice for selling digital downloads

We use EDD to power our online store selling WordPress themes, and have done so for several years now. Overall we are happy with EDD despite some hiccups along the way and have never seriously considered switching.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Has been out on the wild for years now so is pretty battle-tested. A lot of the bugs have been ironed out. Is totally focussed on digital downloads which simplifies everything. Has a lot of options and there are a whole load of extensions out there so you can do pretty much whatever you with it - everything from sell a single download to setup a whole marketplace with vendors.

Cons:

Major updates can be a bit slow. The pricing was updated a while ago to be significantly more expensive. Customer support not always the fastest but usually gets there in the end.

Reasons for choosing Easy Digital Downloads

We like the fact EDD is totally focussed on digital products and we put our trust in the CEO (Representative) to ship good code.

Vendor Response

Hi Charlie, thanks for taking the time to leave us a review. Your feedback is much appreciated.

Replied April 2020

Kevin M.

Verified reviewer

Computer Software

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed May 2021

EDD is the Best, Most Profitable Way to Sell Digital Goods

EDD has allowed our small software business to be profitable by providing full featured software license system hosted on-premise in our WordPress site. It takes care of absolutely everything you could think of for selling software and managing licenses.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The software licensing system is par to none. With a few added lines of code to your downloadable software, you can manage customer licenses with extreme precision.

Cons:

While super powerful, there is a learning curve. That said, it's worth it as it will save you time and money in the long run with your business.

Reasons for choosing Easy Digital Downloads

I chose EDD because it can be easily implemented into our WordPress site, which we use to sell our products.

Vendor Response

Hi Kevin, thanks for taking the time to write a review! We appreciate the feedback.

Replied July 2021

Verified

Reviewer

Computer Software

2-10 employees

Used daily for less than 12 months

Review source

Reviewed March 2020

Best digital downloads plugin!

Overall I have enjoyed it, there are some shortcodes that still should exist, however it is the best plugin out there for the job, it’s easy to use and isn’t bulky like woo commerce

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love this plugins ease of use and setup. It’s so much easier to sell digital products with this over woo commerce. I recommend it to anyone selling or distributing plugins!

Cons:

Lack of shortcodes and some up to date documentation. It’s really hard to find shortcodes in the docs, i had to write a lot of my own that are small but should be in core.

Reasons for choosing Easy Digital Downloads

It had the most features and was easy to use, and customize.

Vendor Response

Thanks for the review. We appreciate the feedback!

Replied April 2020

Dominique S.

Verified reviewer

Translation and Localization

Self-Employed

Used daily for less than 6 months

Reviewed August 2019

EDD is helpful for freelance but overpriced

I feel stuck purchasing it for my freelance services but am being overpriced.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I use EDD because I am a transcriptionist and operate a transcription service through my wordpress app. I found this to be more applicable than woocommerce for my particular situation.

Cons:

The pricing is outrageous especially to add of simple features. The high-cost extra features are crazy over priced. It doesn't function with other plugins and basic wordpress features as well as woocommerce does.

Reasons for choosing Easy Digital Downloads

Because of an online search - found recommendations for EDD.

Reasons for switching to Easy Digital Downloads

I needed to sell services, not physical products.

Vendor Response

Thank you for review Dominique. We appreciate your feedback!

Replied April 2020

Kathy P.

Verified reviewer

Professional Training & Coaching

2-10 employees

Used monthly for more than 2 years

Reviewed July 2019

Makes Selling From Your Website Easy!

I use EDD for my free download gifts, but also to sell reports, guides, and consulting sessions

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

It's very easy to use, even for beginners & non techs

Cons:

I wish it would provide options for selling a service ( i.e. book an appt)

Reasons for choosing Easy Digital Downloads

I am only selling a few digital products, so I wanted something easy to use. Back when I started online (2003), there weren't very many options and products needed t be posted manually. creating the PayPal button & getting the code- very time consuming. Thankfully WordPress and then Easy Digital Downloads makes it so much easier & quicker to sell products online. I also use EDD to sell coaching, consulting, & trainings as well.

Vendor Response

Hi Kathy, thanks for providing a clear use case in your review. We sure appreciate it!

Replied April 2020

Nick C.

Verified reviewer

Computer Software

11-50 employees

Used monthly for more than 2 years

Review source

Reviewed April 2020

Quality alternative to WooCommerce for digital e-commerce (at a great value)

It's worked great for our plugin store and a SAAS model business (with some creative workarounds).

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Value is great - the all access pass is preferable to the "death by a thousand cuts" WooCommerce model. Stable codebase with backwards compatibility prioritized lends itself to stability and maintainability. Software licensing module is solid. Free mobile app!

Cons:

Legacy menu naming (assuming "download" vs other digital products is unfortunate but livable. Payment History vs. Orders take some adjustment time. Pace of development is fairly slow compared to WooCommerce. Default product templates are a bit on the light side feature wise.

Reasons for choosing Easy Digital Downloads

Cost, maintainability, supporting independent shops

Vendor Response

This is really good feedback Nick. Thank you!

Replied April 2020

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