Red Points 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Red Points

4.3

(20)

Pricing

Pricing available upon request

About Red Points

Red Points is the most widely used solution to take down counterfeits, fake websites, social media fraud accounts, and piracy.

Trusted by +1,300 organizations worldwide, we are pioneers in the use of AI to eliminate brand cyberattacks across digital channels with unmatched precision and scale.

How is Red Points unique?

Get unlimited detections and takedowns with no hidden costs. Our AI fraud prediction engine, developed by IP experts over a decade and trained on data from more than 1,300 brands, identifies repeat and high-risk infringers to help you prioritize the threats that matter most.

We provide 360° coverage across websites, marketplaces, and emerging platforms like TikTok, Threads, Douyin, Pinduoduo, and WeChat. To stay ahead of evolving threats, we host an exclusive annual summit that brings together brands, platforms, and policymakers to shape the future of brand protection.

Red Points Screenshots

Red Points Pricing and Plans

Starting price: Pricing available upon request

Free Trial

Free Version

Starter

Pricing available upon request

Plan includes:

Unlimited detections & takedowns
Counterfeits & Brand Abuse
1 Trademark Protected
Marketplace Protection
AI Copilot
Advanced Image and Text Recognition
Live Dashboards
Dedicated Customer Success Manager
Standard migration

Professional

Pricing available upon request

Plan includes:

Unlimited detections & takedowns
Counterfeits, Brand Abuse & Replicas
Up to 10 Trademarks or Designs Protected
Catalog Image Protection
Marketplace Protection
Social Media Protection
AI Copilot assistant
Advanced Image and Text Recognition Detection
Live Dashboards
Dedicated Customer Success Manager

Enterprise

Pricing available upon request

Plan includes:

Unlimited detections & takedowns
Counterfeits, Brand Abuse & Replicas
10+ Trademarks or Designs Protected
Catalog Image Protection
Marketplace Protection
Fake Websites Protection
Paid Search Ad Protection
Social Media Protection
AI Copilot assistant
Advanced Image and Text Recognition Detection

Popular features found in Intellectual Property Management
Deadline Management
Docket Management
Document Management
IP Portfolio Management
Patent Tracking
Trademark Tracking
More features of Red Points
Access Control
Access Controls/Permissions
Activity Dashboard
Alerts/Notifications
API
Brand Management
Brand Tracking
Case Management
Categorization/Grouping
Collaboration Tools
Content Library
Content Management
Customizable Fields
Customizable Reports
Customizable Templates
Data Import/Export
Domain Monitoring
Historical Reporting
Intellectual Property Protection
Investigation Management
Keyword Tracking
Marketplace Monitoring
Mobile App Monitoring
Monitoring
Paid Search Monitoring
Performance Metrics
Prioritization
Records Management
Reporting/Analytics
Reporting & Statistics
Search/Filter
Social Media Monitoring
Status Tracking
User Management
Violation Tracking
Workflow Management

Red Points User Reviews

Overall Rating

4.3

Ratings Breakdown

55%

35%

10%

Secondary Ratings

Ease of Use

4.2

Value for money

4.2

Customer support

4.5

Functionality

4.0

Jeffrey V.

Verified reviewer

Consumer Goods

11-50 employees

Used daily for less than 2 years

Review source

Reviewed July 2019

RedPoints Review

RedPoints has been vital to the removal of counterfeit and inauthentic versions of an infant teether toy that we produce, along with several variants of trademark infringement. We have pulled nearly 2,000 individual product listings thanks to RedPoints.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We enjoyed the streamlined interface/UI, responsive team that we can e-mail and get replies from quickly, and a generally quick and painless removal process of infringing content/listings.

Cons:

There is a lack of transparency on when/why listings are not removed from online marketplaces. The bots that pull in infringing listings often pull in your own brand's content, so manual monitoring is a must. Listings can also come back online, which I have been told that RedPoints is working on a way to find and monitor this. Until then, if a listing comes back online, it is up to us to find and report it manually.

Vendor Response

Hi, Jeffrey Thank you very much for your comment. We are really happy having The Manhattan Toy Company as a client. We've taken your feedback on board, and we will be investigating the issues you have been encountering. We continually improve our technology to effectively automate the process of detection and enforcement of online IP infringements. Thank you so much, Red Points team

Replied August 2019

Jayme S.

Verified reviewer

Wholesale

11-50 employees

Used daily for less than 2 years

Review source

Reviewed July 2019

Red Points Helped Us Remove 3,000 Counterfeits

Since starting with Red Points about a year and half ago, we have removed over 3,000 fake listings of Mighty Mug. The swift removal of these knockoffs allows us to protect our brand, our sales margins and ensures that customers buying Mighty Mug are getting an authentic product, backed by our warranty.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The best thing about Red Points is that it is constantly searching the major e-commerce marketplace looking for counterfeit or knockoff items. Once Red Points locates one of these listings, it is incredibly easy, literally the click of your mouse to have the item removed from eBay, Alibaba, Wish, Amazon or any of the other major marketplaces around the world. We spend 5-15 minutes per day on Red Points and it has been a game-changer for us. We no longer have to choose between growing our business and combatting knockoffs, we can do both.

Cons:

We love Red Points and do not have any complaints about the system.

Reasons for choosing Red Points

Prior to Red Points, we tried combatting knockoffs directly as well as with our lawyer but found the process of searching each of the major -e-commerce sites to be tedious, time-consuming and very expensive. Since each e-commerce platform has a unique way of removing the knockoff listing, there was no way to streamline the takedown process.

Vendor Response

Hi, Jayme! Thank you so much for your review! We love having you as a client, and we hope to continue protecting your innovative brand for many more years. Have a nice day, Red Points Team.

Replied August 2019

Sharmistha C.

Verified reviewer

Wholesale

Self-Employed

Used daily for free trial

Review source

Reviewed November 2023

Needs better

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

None until the issues are fixed properly

Cons:

The bot program flagged genuine listings!!

Alejandro S.

Verified reviewer

Automotive

10000+ employees

Used daily for more than 2 years

Reviewed January 2022

Protect your company NOW

When we moved into RED POINTS, we were trying to fight against thousand of re-sellers in a really manual and prosaic way. We doubled our HR resources, and even within this, results did not come. Since we moved into RED POINTS, we have been able to remove >120 MM EUR in parts value from internet from non-authorized sellers, cleaning the market and protecting our dealers and end-customers

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use, to look-up for any past case to follow-up. Monthly customized reports and possibility to support on any specific need or case.

Cons:

To focus on the offline side, as it's key also on a business strategy and it open the door towards competition.

Reasons for choosing Red Points

Because it was easy to use and people at RED POINTS are really flexible with all our needs.

Josh L.

Verified reviewer

Design

11-50 employees

Used daily for more than 2 years

Reviewed May 2020

fantastic option for fighting copies of products!

Not only does it give us the confidence that copies of our products are being found and dealt with worldwide, but it has also enhanced our relationships with our distributors offshore. They can see we are doing our best to fight this problem for them in their territories.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Red Points online dashboard is very simple to use and has strong back-end reporting. It is a very quick process to check daily and approve or remove potential copies of our products that they find. The customer service team is excellent even though they are in Europe and we are in New Zealand - has never been a problem for us. It has definitely helped us in our fight against copies worldwide and is great value for money....FAR cheaper than a lawyer!

Cons:

Nothing - it is a fantastic product and service.

Reasons for switching to Red Points

Cost initially. However over time we have seen Red Points has a fair quicker and greater reach than lawyers do...

Vendor Response

Hi, Josh Thank you so much for your review! We love having you as a client, and we hope to continue protecting your innovative brand for many more years. Have a nice day, Red Points Team.

Replied May 2020

Verified

Reviewer

Marketing and Advertising

51-200 employees

Used monthly for less than 2 years

Review source

Reviewed May 2019

Buyer Beware the Time Investment Required

A Brand Protection Software that is Only as Useful as You Make it - if you have time to dedicate to making sure their algorithm is working, it will pay off. This is not set-and-forget

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The service/software can be effective - we definitely saw takedowns that could have been damaging to our e-commerce business if the users were allowed to continue selling their products.

Cons:

As with any algorithmic tool, it only gets better with input. If you don't have an employee to monitor and give near-constant feedback on the results, the investment (potentially thousands a month) is wasted. We ended up with e-mails from multiple businesses stating that Red Points had been in touch about a violation of our trademarks/patents and the products targeted had nothing to do with our marks and registrations. To be fair, we used a set-it-and-forget it approach to this tool when we should have been a great deal more active with it.

Vendor Response

Thank you very much for your comment. We are really sorry to hear that you did not get to fully leverage our technology to automate the process of detection and enforcement of online IP infringements. Our team works closely with all our clients on a case by case basis to define the adequate scope of protection needed and we would love to connect with you to discuss your feedback in more detail. You can contact us at marketing@redpoints.com Red Points team

Replied August 2019

Arnaud D.

Verified reviewer

Luxury Goods & Jewelry

11-50 employees

Used daily for less than 2 years

Reviewed October 2020

How to strongly increase your efficiency in fighting counterfeits

Really positive, we are achieving exactly what we were aiming at, and even more.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- The clarity of the platform - The efficiency of the AI - The availibility of the Account Manager

Cons:

The lack of info when links are denied ; you need to ask your account manager why, which is not possible for all of them when dealing with thousands of links.

Vendor Response

Hi, Arnaud Thank you so much for your review! We love protecting your beautiful products, and helping your brand achieve the goals you have established. Thank you, Red Points' team.

Replied October 2020

Lee J.

Verified reviewer

Retail

11-50 employees

Used weekly for more than 2 years

Reviewed September 2019

Every Brand Needs Redpoints

It's not just stopping counterfeit sales that matters. If somebody is using a poor quality fake garment in public, that projects a bad image towards would be customers thus damaging the brand deeply.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We have been using Redpoints for many years and from the very first day I have been amazed at just how efficient the team are at removing counterfeit posts on platforms we didn't know existed. As a brand owner it is imperative that I protect my brand along with any copyright designs to not only prevent improper sales but to protect brand integrity as I do not want sub standard products bearing my brands name entering the market as it can put others off buying the brand. Redpoints helps take care of all of this.

Cons:

There is nothing to dislike about Redpoints. The system is slick, the staff very polite and professional and the counterfeit problem is dealt with in the most pain free fashion for us.

Vendor Response

Hi, Lee Thank you so much for your feedback! We are glad to hear that you are happy with our services. We very much love having you as a client, and knocking off fake Tatami Fightwear from the internet! Red Points' team.

Replied September 2019

Joy P.

Verified reviewer

Consumer Goods

51-200 employees

Used weekly for less than 2 years

Reviewed October 2019

Global reach and time saving!

For us the reason to use an online platform was to have better insight in the global infringement problem, to have one place where all online infringements are tackled. Redpoints has stood up to that challenge, also they have an excellent customer success team with quick reply to questions and open to discuss new options or further tweak our joint IP efforts.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is easy to use and is a life saver in terms of time and money. It makes the enormous amount of global online infringements manageable and yearly progress is visible with a few clicks. We include about five different designs and two brand names in the platform, Information is gathered per asset, so progress and success rate can be viewed for specific items.

Cons:

I am missing a management report: to easily select information from the platform, which is then combined into a PDF for internal reporting.

Reasons for switching to Red Points

Our previous solution included more manual work and did not offer an online platform or much transparency on progress.

Vendor Response

Thank you so much for your comment, Joy. We very like having you as one of our clients. We've taken your feedback on board, and we will be investigating the options of providing a management report. Thank you so much, Red Points team

Replied October 2019

Joe H.

Verified reviewer

Consumer Goods

501-1000 employees

Used daily for less than 12 months

Reviewed July 2020

Highly polished and effective software with great customer support

We found a great deal of success with the software so it certainly does what it claims to however the customer support is also fantastic and really helps us to get the very most out of RedPoints

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The UI is well laid out and easy to navigate. All the main functions you will use most often are convenient and simple to operate. You can easily work through a large number of items and generate analytics whenever you need. The software algorithms work well after a short learning period and continue to crawl the net looking for new matches.

Cons:

Generating excel files with metrics of my choosing could be easier however this feature sees improvement in updates

Vendor Response

Hi, Joe Thank you so much for your feedback! We are glad to hear that you are happy with our services. We very much love having you as a client, and knocking off fake Penn Elcom products from the internet! Red Points' team.

Replied July 2020

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Red Points 2026: Benefits, Features & Pricing

Overview

About Red Points

Red Points Screenshots

Red Points Pricing and Plans

Red Points Features

Red Points User Reviews

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