OptinMonster 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

OptinMonster

4.2

(78)

Pricing

Starting at $19.00 per month

About OptinMonster

OptinMonster is a user-friendly lead generation and marketing automation tool that allows users to easily create and track high-converting optin forms and integrate them with their existing website. With its drag-and-drop form builder and A/B testing functionality, users can convert more leads into customers than ever before. In addition, OptinMonster features exit intent technology which triggers email campaigns when users are about to leave sites.

OptinMonster Screenshots

OptinMonster Pricing and Plans

Starting price: $19.00 per month

Free Trial

Free Version

Basic

$19.00

per feature, per month

No plan information available

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OptinMonster Features

Popular features found in Lead Generation
Campaign Management
CRM
Data Import/Export
Landing Pages/Web Forms
Lead Nurturing
Lead Qualification
Lead Segmentation
Lead Verification/Validation
Pipeline Management
Reporting & Statistics
More features of OptinMonster
A/B Testing
Campaign Analytics
Campaign Planning
Campaign Segmentation
Contact Database
Customer Segmentation
Customizable Forms
Drag & Drop
Email Marketing
Forms Management
Lead Capture
Lead Generation
Marketing Automation
Prospecting Tools
Web Forms

OptinMonster Integrations

HubSpot Marketing Hub

ActiveCampaign

Google Analytics 360

iContact

AWeber

Constant Contact

See all 21 integrations

OptinMonster User Reviews

Overall Rating

4.2

Ratings Breakdown

51%

29%

15%

Secondary Ratings

Ease of Use

4.1

Value for money

4.1

Customer support

4.2

Functionality

4.2

Rocky K.

Verified reviewer

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed June 2018

Quick and easy lead generation software that anybody who knows Wordpress can use

So many useful features. It's one of the few pieces of software where I use about 80-90% of it's features.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Optin Monster is a great, low-cost alternative to capturing leads on your website. The free version has a lot of what the average startup will need. And the pro version does some incredible things like A/B testing automatically. What I like is how simple it is to set up the landing pages, opt-ins, and thank you pages. I gave it to my clients to play with, and they were up and running with the software!

Cons:

I don't really have any complaints with Optin monster. It works, there's frequent updates that makes the software better, and the free version is a excellent taste for many startups. Maybe one thing I don't like is the free version has the optin monster logo... but it's a free version for a reason.

Irfanudeen S.

Verified reviewer

E-Learning

5001-10000 employees

Used weekly for less than 12 months

Review source

Reviewed April 2022

Monsterous Lead generation and optimization tool

I learn a lot about lead automation and lead optimization with the help of OptinMonster. It integrates with all my LMS and CRM tools to deliver the best output.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The best about OptinMonster is they offer freemium services to know about the platform. OptinMonster is the best tool for the beginners who aspire to became a blogger, data miner, lead generator. It run the campaigns very effectively and the performance is at par with the high paid applications in the market. It offers various integration support and plugin supports.

Cons:

The customization of the fields is little in the OptinMonster. The chat support takes time to respond in my time zone, apart from this everything is at best in OptinMonster.

Mitch A.

Verified reviewer

E-Learning

2-10 employees

Used daily for less than 6 months

Review source

Reviewed July 2023

Regrettably moved here and not that impressed so far

Incredibly frustrating so far. Instead of more features they need to focus on making the bare basics easier to use. If we weren't using a referral software that required us to use optinmonster I never would have changed, or when i did change i would have refunded immediately.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I liked that there were many more features that were available to use

Cons:

Many things. The biggest one is that it blows my mind the forms are not very mobile responsive. Most of everyones traffic is mobile, yet they recommend you create a form for your website plus a different one for mobile. So it takes double the work to set anything up. Secondly, the forms they use are blocked by browsers like Brave and Tor, which means constant support enquiries to deal with. I tried asking optinmonster support team for help on this. That was 4 days ago. Still no reply. Now it is the weekend and that means we are going to continue to have this issue another 2-3 days.

Tohibullah M.

Verified reviewer

Information Services

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed December 2018

OptinMonster: Giving a better return on money invested

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This is the team also behind two other popular WordPress plugins: WPForms and MonsterInsights. The combination of three, OptinMonster along with WPForms and MonsterInsights, should give a competitive advantage when it comes to web development and internet marketing endeavors. When it comes to OptinMonster, cool features including Content Locking wherein a user is asked to enter his or her credential (say email) after consuming a part of content is great. It is a human tendency to finish a particular activity once started, and OptinMonster leverages many such human psychologies, giving a better return on money invested.

Cons:

There is no free version of OptinMonster available unlike WPForms which has a free lite version.

Tchameni C.

Verified reviewer

Graphic Design

Self-Employed

Used monthly for less than 6 months

Review source

Reviewed October 2023

Some improvements will make it a better tool.

It needs further improvements, especially in handling and managing subscribers. The company should consider adding more features and functionalities as well.

Ratings Breakdown

Ease of use

Functionality

Pros:

I used optinMonster for opt-in forms. It's quite a great tool for lead generation.Opt-in forms are easy to customize and the user interface is very simple as well. You can drag and drop items into the builder and they readily adapt to small screen devices and it easily integrates with other tools like MailChimp.

Cons:

What I dislike about optinMonster is the price for using it. It can be expensive compared to what you'll have to gain in return for your investments and secondly, for proper contact management, It's better to use MailChimp to handle contacts because optinMonster lacks a few functionalities that are essentially for handling managing subscribers. - The forms are also very limited, especially in terms of customization and feature-richness.

Camille B.

Verified reviewer

Used weekly for less than 2 years

Review source

Reviewed April 2018

Keep it simple when using this tool

Great tool for driving conversions. You can launch tactics FAST.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Optinmonster is easy to use. They have great templates, you can copy and paste HTML/CSS in. Native Google Analytics integration makes tracking a breeze, and the setting triggers is super easy.

Cons:

This tool breaks more often than it should. Every A/B test I've tried to run has technical issues. I've had pop-ups trigger when they shouldn't. CSS doesn't always play nicely. If you keep it super simple, you're good to go. If you try to get fancy with development and design, you might run into some trouble.

Vendor Response

Hey Camille, Thanks for the review. I think most if not all of your concerns will be addressed in some of our future updates to the Builder. :) Thanks again for working with us. Don't hesitate to reach out if we can help you with anything.

Replied April 2018

Niraj Y.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 6 months

Review source

Reviewed December 2023

Easy to Use Popup

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Its Easy to capture a Lead with this functionality of popup Form Builder

Cons:

Pricing can be on little lower side, also little support must improve

Mohan Lal D.

Verified reviewer

E-Learning

11-50 employees

Used monthly for more than 2 years

Review source

Reviewed May 2022

Software to help you collect leads effectively on your Website

Experience with using OptinMonster for generating leads has been good. Optin Monster has various campaign types, pre-built templates, and drag n drop builder which makes it easy to create lead generation campaigns with it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

There are various things I like about OptinMonster including drag & drop builder, tons of pre-built templates, various options for campaign types, and the Yes/No forms. My favorite part about the software is that it has tons of display options or targeting rules that you can set for your Campaign, this allows you to show relevant campaigns to the user, which in turn helps in improving the overall conversion rate.

Cons:

There is nothing that I dislike about OptinMonster

Lucas M.

Verified reviewer

Retail

2-10 employees

Used daily for less than 6 months

Review source

Reviewed May 2019

Fake Reviews

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It does the job for the most part, easy to use, pretty straight forward. Works like most apps (Mailchimp Etc.)

Cons:

When you look at the reviews on this product you can tell it's deceptive. If you're in the industry you know all the ways to manipulate everything, and right off the back, the first review is bashing this product. The next two give it a 5 star review except it sounds way to good to be true. To top it off the company gives thanks to the person who supposedly gave the review and twice it says thank you Thomas? I mean come on. The odds of two people giving a 5 star review and they were both named Thomas? Good try Optinmonster, if they new better, they would know that if we are in the business, we no how deceptive it can be. They need a new editor because the one you have now just got you caught up as a fraud.

Luke S.

Verified reviewer

Automotive

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed October 2018

Stacks of templates, simple to use

Customer service is solid and you're given handle tips on how to improve conversion in their regular email blasts. The price is pretty much unbeatable for what you get so would definately recommend.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Right from the start you're given solid templates that are easily tweaked to suit your brand. Within minutes we had our first campaign live which gave us instant traction.

Cons:

There is a custom code version of this tool which is great, but we wanted to try an advanced feature that didn't come standard (in the particular way we'd like it) and would have taken some of our developer time. So could be done, but we just wanted to move a little quicker.

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