Monetate 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Monetate

4.3

(50)

Pricing

Pricing available upon request

About Monetate

Monetate is the leading real-time personalization software recognized by key industry analysts. With tools including testing and experimentation, 1-1 personalization, product recommendations, segmentation and targeting, and personalized search across all client touch points eCommerce retailers and brands can provide a targeted and unique journey for each client. ECommerce Personalization increases engagement, conversions, and your customer lifetime value.

Testing & Experimentation:
Within minutes, marketers can launch experiments A/B, multivariate, and dynamic tests—across all of their channels

Segmentation & Testing:
Monetate provides an easy-to-use way to deliver different content to custom or automated groups of all sizes, no coding skills required, allowing you to stay steps ahead of customer expectations and reach people with more relevant experiences.

1-to-1 Personalization:
Make 1-to-1 personalization possible by pulling together personalization technologies and expertise from market leading platforms.

Personalized Search:
Offer hyper-relevant search and discovery experience for each shopper through a combination of keyword data, customer profiles and business rules...

Monetate Screenshots

Monetate Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

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Monetate Features

Popular features found in eCommerce
CRM
Data Security
Inventory Management
Mobile Access
Multi-Channel Marketing
Multi-Store
Promotions Management
Returns Management
SEO Management
Shipping Management
More features of Monetate
Abandoned Cart Saver
A/B Testing
Account Based Marketing
Analytics
API
Assessment Management
Audience Targeting
Behavioral Targeting
Behavior Tracking
Campaign Segmentation
Content Analytics
Content Management
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
Customer Profiles
Customizable Reports
Data Visualization
Email Marketing
Experience Management
Geotargeting
Monitoring
Multivariate Testing
Order Management
Real-Time Data
Real-Time Reporting
Recommendations
Reporting/Analytics
Search/Filter
Shopping Cart
Split Testing
Third-Party Integrations
Visual Analytics
Website Management
Website Personalization
WYSIWYG Editor

Monetate Integrations

Tealium Customer Data Hub

SAP Customer Data Cloud

NetSuite

Bazaarvoice

Akamai Identity Cloud

Adobe Commerce

See all 15 integrations

Monetate User Reviews

Overall Rating

4.3

Ratings Breakdown

46%

42%

Secondary Ratings

Ease of Use

3.7

Value for money

4.0

Customer support

4.5

Functionality

4.1

Have you used Monetate and would like to share your experience with others?

Irina D.

Verified reviewer

Apparel & Fashion

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed November 2019

Efficient platform to build your marketing campaign

I worked with montage while being a web content management specialist at a large retail company. We used it to add promotional banners and product labels reflecting promos, and we also performed A?B testing of our banners. I liked working with the tools especially when being results of the campaign and figuring out what approach to promotion was more effective.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Monetate allows to efficiently add and track marketing elements to your site's pages thus to see how effective your campaign is. You can create and add custom content to the pages with promo details, specify audience, perform A/B testing, and see how the campaign performs all in the same place.

Cons:

Creating proper queries to specify the exact pages where the promos should appear may be a bit challenging.

Michael A.

Verified reviewer

Retail

5001-10000 employees

Used daily for more than 2 years

Reviewed November 2019

Powerful, Flexible Personalization tool

Improve conversion and AOV

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Certona Experience Manager is a powerful End-User Tool that allows me to update strategies, and A/B test regularly and get reporting to optimize the experience and drive conversion.

Cons:

Occasionally CEM glitches, gets hung up puts me in blacklist mode a bit too often, would like to be able to copy individual strategies to separate containers, to same container for modification. Tagging logic , REc Demand logic was difficult to confirm with other analytics software like Omniture.

Reasons for choosing Monetate

Performed well in test, including engineering hours for special projects.

Reasons for switching to Monetate

Bakeoff with Rich Relevance and internal tool, ROI

Verified

Reviewer

51-200 employees

Used daily for less than 2 years

Review source

Reviewed January 2018

Excellent features and support, but need to be a very large organization to see ROI

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The features to customize messaging and personalize a user's experience are endless. They are fun to use, and you can learn some neat things from them about your audience, how to message to them, and what they tend to respond to (just not neat enough in my opinion). The support is absolutely fantastic. If you're a very large organization, I can see the tool providing value though.

Cons:

The features, such as weather triggered ads, messaging to certain customer segments, and the ability to alter appearance of a website based upon the location of the user's IP, are all awesome in theory. However, in order to truly take advantage of the tool, you need to be a very large organization in my opinion to see ROI. You need statistically significant samples to make potentially major changes in strategy. This would be ideal for retail, such as a clothing company or maybe even a travel company. Your website will need to see a ton of traffic. Then, once a change is implemented how long will this perhaps slight upgrade break even or contribute significantly from an economic standpoint? I bring this up due to the high price tag of the platform. Not a good choice unless a form of company as noted above. Platform is also not easy to use, a large learning curve comes with it.

Gail B.

Verified reviewer

Retail

1001-5000 employees

Used weekly for more than 2 years

Reviewed November 2019

Solid tool for personalization and engagement, with some minor flaws

They make it very easy to see where they are driving revenue and engagement, which I appreciate. Their testing and reporting is thorough and easy to follow. The account management and customer success teams are helpful and friendly. They always have a list of new ideas to test so that your strategies don't get stale, rather than just setting something up and then forgetting about it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Personalization engine and algorithm are strong Team supports frequent testing to ensure that your strategies are working optimally Account managers are thorough and easy to work with There is great continuity among account staff - you don't get bounced from one rep to another Team makes lots of suggestions for improvements and how to best optimize your use of the software

Cons:

Some pieces are not as easily customizable as I would like On some things, support queue can be very long Building some reports in the portal can be tedious or difficult to get to

Reasons for choosing Monetate

Price, reviews, overall system value and length of time in the marketplace

Charles C.

Verified reviewer

Wholesale

51-200 employees

Used daily for less than 6 months

Review source

Reviewed March 2023

Simple and Complex at the same time

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to understand and get actions, experiences, targeting set up for production.Their testing features really help fine tune and trying out new ideas to see if they work.

Cons:

It would be nice if the users could implement some of the custom attributes from datasets into the actions themselves instead of having to rely on Monetate.

Reasons for switching to Monetate

Contact was running out and we were looking at a product that would be different and would increase our site speed as well.

Suzanne K.

Verified reviewer

Wholesale

201-500 employees

Used daily for more than 2 years

Reviewed November 2019

Certona Recommendations

I did enjoy working with the Certona team and loved the recommendations, but it was a set it and forget it plan as we couldn't track the results and/or make any additional changes as we wouldn't know if it would hurt the bottom line or help us.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I loved the ability to customize the software to meet the Company's needs on all of our devices: website, iPad app, CRM, and analtyics package. We had the ability to download the information to work on an off-line mode as well.

Cons:

While the recommendations were good, we lacked the ability to track our results - we were unable to measure ROI, run A/B tests, as well as make upgrades, such as content recomendations. This was our developer's 'fault' due to incredibly high costs, but in a nutshell without results - we're unable to make decisions.

Reasons for choosing Monetate

The overall options available to us in terms of strategies, personalization, content and connectivity over multiple platforms to create an omnichannel experience.

Mark F.

Verified reviewer

Apparel & Fashion

201-500 employees

Used daily for less than 2 years

Review source

Reviewed March 2023

Monetate - more than a testing tool!

We have used Monetate not only as an AB testing tool, but to provide hot-fixes on our website which we can deploy outside of our monthly dev release cycle. It is an easy to use tool and offers us the opportunity to test out ideas, setup product recommendations and soon have social proofing.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ability for the teams to try out ideas, have multiple variants of tests and to create personalised experiences based on user age / gender / previous purchases and lead source. We work with a testing partner who run all tests in monetate and provide comprehensive analytics to back up the results.

Cons:

I can honestly say, there is nothing I don't like about Monetate!

Reasons for choosing Monetate

We used Taggstar for social proofing, however the large cost for a single piece of functionality and a contractual obligation to not AB test it against other products led to us leaving and looking for another solution, it turns out we already had a better social proofing solution with our Monetate package. Thanks to our account manager, we will now be using this instead.

Verified

Reviewer

Retail

51-200 employees

Used daily for less than 2 years

Reviewed November 2019

Algorithm works well

Overall, experience has been pretty good ROI - however, I wish turnaround times would be quicker and during holidays it can take up to a month or longer for technical issues to be resolved.

Ratings Breakdown

Ease of use

Functionality

Pros:

The algorithm has been tested across many companies and people, and seems to work well for basic product recommendations in the normal placements across the site.

Cons:

The UX is not the best - CEM is a little archaic and the reports are very basic excel outputs and not organized in the best way.

Verified

Reviewer

Retail

501-1000 employees

Used daily for less than 12 months

Review source

Reviewed November 2017

Dynamic Personalization and A/B Testing

Easy, flexible, powerful dynamic personalization engine. Is responsive, accurate and has made creating targeted marketing campaigns so easy!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very easy to set up, very easy to use. The integration was simple and straightforward. And the insight and power that you gain is incredible. The targeting is so easy and has the ability to execute very complex experiences. Very easily to bring in 3rd party data to personalize.

Cons:

With a lot of experiences in action, it can be tough to manage and isolate experiences. Reporting is complex, but gives us the insight we need.

Verified

Reviewer

Retail

10000+ employees

Used daily for less than 2 years

Reviewed October 2019

Oldie but a goodie