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5
4
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1
Ease-of-use
4.6
Customer Support
4.7
Value for money
4.4
Functionality
4.3
"The ability to centralize all our research data, tag insights, and create visualizations helps us spot trends quickly and make better decisions"
"It allows our enterprise organization to maintain a "central brain" for research data - democratizing information and making insights accessible across a global organization."
"They provide a wide set of tools to look at your interview data (and now also surveys, NPS, tickets, etc), and synthesize it from a birds eye view. If you're trying to build a dynamic, ever growing repository, Magic Search is a gamechanger for finding what you need amidst the reams of data."
"The inability to limit access to a single recording from within a folder makes it challenging to collaborate when proprietary information is involved."
"One challenge we've experienced is that the AI/NLP can be "too good" - and the automation of ML generated summarization can lead to laziness on the part of interviewers, when it comes to tagging content."
"Sometimes this inhibited our ability to stick with an established process with the tool, and it required us to restructure our repository slightly and re-socialize education to our stakeholders on how to utilize Dovetail."
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