RateOptics 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

RateOptics

4.8

(4)

Pricing

Pricing available upon request

About RateOptics

RateOptics is a software tool designed for broadcast media ad sales teams. It uses advanced data science to help enhance ad sales performance. The software provides access to metrics like dynamic rates, revenue projections, and predicted sellout rate. Broadcast media companies, radio broadcasters, and TV networks can use RateOptics to gain visibility into ad sales data and make informed decisions.

The key features of RateOptics include a rate card with analytics, an optics dashboard for forecast accuracy, and advertiser insights with access to historical rate and spend data. The software also offers rate performance monitoring, a political LUR feature, a rate generator, and API integration. Additionally, RateOptics provides deal optics, inventory insights, and a political impact feature. By leveraging data science and intuitive features, RateOptics empowers broadcast media companies to stay ahead in the evolving media landscape.

RateOptics Screenshots

RateOptics Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Per Station Per Month

Pricing available upon request

No plan information available

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RateOptics Features

Popular features found in Sales Enablement
Collaboration Tools
Content Library
CRM Integration
Email Management
Engagement Tracking
Lead Scoring
Performance Management
Process/Workflow Automation
Sales Planning
More features of RateOptics
API
Dashboard
Dynamic Pricing
Forecasting
Market Data Analysis
Monitoring
Multi-Store
Opportunity Management
Pipeline Management
Predictive Pricing Models
Price Forecasting
Price List Management
Pricing Analytics
Real-Time Data
Reporting/Analytics

RateOptics Integrations

Operative IQ

RateOptics User Reviews

Overall Rating

4.8

Ratings Breakdown

75%

25%

Secondary Ratings

Ease of Use

4.3

Value for money

4.8

Customer support

5.0

Functionality

4.5

Have you used RateOptics and would like to share your experience with others?

Robert L.

Verified reviewer

Broadcast Media

10000+ employees

Used daily for more than 2 years

Review source

Reviewed May 2025

RateOptics: Industry Standard

With the integrations that are possible today, I feel like the tool provides me with a very good baseline of where my rates should be. RateOptics is a good tool. However, Revenue Analytics is a GREAT team and I know working with that team, RateOptics has become best in class.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The user friendly interface! It's very excel intuitive and blends a skim of my inventory with rates to make adjustments simple

Cons:

The processing times can be slow. If i work on building out a multi-market deal it caps at a small amount of markets. Also, I really wish I had advertiser targeted optimization

Reasons for switching to RateOptics

The product lacked in fundamental analytics needed in pricing linear television. Lacked the needed partnership in building out a pricing tool for an industry leading company

Vendor Response

Thank you for the detailed and insightful review! We're thrilled to hear that RateOptics is providing a strong foundation for your pricing strategy and that you find the interface intuitive. Your feedback on processing times and optimization is valuable—we’ll be sure to share it with our product team. We also truly appreciate your kind words about our team—we feel the same about working with your team!

Replied May 2025

Sue L.

Verified reviewer

Media Production

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed May 2025

Optics So Good, I Can See the Profits!

Overall, my experience with RateOptics has been really solid. It’s made a big difference in how we handle pricing and manage our ad inventory. Once you get used to it, the platform is super helpful for making smarter decisions and seeing where things are headed revenue-wise. It did take a little time to learn at first, but now it’s something I rely on regularly.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

"What I like most about Rate Optics is how it turns complex pricing and inventory data into clear, actionable insights. The dynamic rate cards and analytics dashboard are game-changers—they help us forecast revenue more accurately and make smarter pricing decisions in real time. It’s not just a tool, it’s a strategic asset that’s helped us boost both efficiency and profitability."

Cons:

the initial learning curve can be a bit steep, especially for team members who aren’t as familiar with data tools. While the platform is powerful, it takes some time to fully understand and utilize all of its features. That said, once you get the hang of it, the value it brings is undeniable."

Vendor Response

Thank you so much for your review! We're so glad to hear that RateOptics has been beneficial to you and your team. We truly appreciate your recommendation and feedback.

Replied May 2025

Chris J.

Verified reviewer

Broadcast Media

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed May 2025

Good experience

good experience, The Rate optics team has helped us tremendously with specific reports for our stations.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

On point, great customer services. The team helps the local team on every task that we need

Cons:

to many clicks on the dashboard, It takes a little time to get used to it. Overall

Vendor Response

Thank you so much for the thoughtful review! We love working with your team and are thrilled to hear that RateOptics has been valuable in supporting your stations. We truly appreciate your feedback on the dashboard and will share it with our product team to continue improving the experience.

Replied May 2025

Mande D.

Verified reviewer

Marketing and Advertising

201-500 employees

Used daily for less than 2 years

Review source

Reviewed May 2025

highly recommend

interface is user friendly, and staff is helpful, knowledgeable and friendly

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

easy to navigate, easy to read, and very user friendly. Gives me the information I need in a timely fashion

Cons:

nothing that i can think of, overall, a helpful solution, easy to navigate

Vendor Response

Thank you for the wonderful review! We're so glad to hear that RateOptics has been helpful and easy to use. We truly appreciate your recommendation and kind words about the team.

Replied May 2025

Showing 1 - 4 of 4 Reviews