LexiaStudio 2026: Benefits, Features & Pricing

LexiaStudio is a trade promotion management (TPM) software designed to manage the trade promotion cycle for consumer goods companies. It supports organizations with various sales approaches, including direct, indirect, or combined routes to market. The system helps businesses oversee trade spending and maintain consistency across different markets.

The TPM module includes budget control features for annual budget entry, promotion linking, and usage monitoring. Its planning tools support budget estimation, promotion pre-evaluation, and demand planning based on promotional activities. The system facilitates activity execution through customer communication forms and automated interfaces with ERP and DMS systems. It also includes claim settlement functionality to match claims with promotions and generate ERP postings, accounting tools for month-end accruals and balance sheet reporting, and evaluation tools to track sales and costs while maintaining a historical promotion record.

Configurable approval flows support planning, accounting, and budgeting processes for prices, trade terms, and promotions. An external customer portal enables interaction between companies and their customer...