Amita Jain is a senior writer for Software Advice, covering finance technology with a focus on expense management and accounting solutions for small-to-midsize businesses. After completing her master’s in policy studies from King’s College London, she began her career as a journalist in New Delhi, India, where she garnered first-hand knowledge of the startup space and the education sector. She spent nearly half a decade covering high-level events hosted by the United Nations and the Government of India. Her work has been featured in Careers360, among other publications.

Amita’s research and writing for Software Advice is informed by more than 130,000 authentic user reviews and over 30,000 interactions between Software Advice software advisors and software buyers. Amita also regularly speaks to leaders in the finance and accounting space so she can provide the most up-to-date and helpful information to small and midsize businesses purchasing software or services.

When she’s not contemplating tech solutions for SMBs, Amita finds her zen in swimming, doodling, and indulging in animated sitcoms and science fiction.


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5 Powerful Tips To Improve Cash Flow for Your Business

Dec 22, 2023

Discover five powerful tips to improve cash flow and ensure a secure financial future for your business.


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How Automated Expense Management Simplifies Your Financial Workflow

Dec 14, 2023

Learn more about ways your accounting team can get started with expense management automation with this comprehensive primer.


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How Automation Is Transforming Account Reconciliation for Small Businesses

Dec 4, 2023

Discover the benefits of automated reconciliation and how automation transforms admin-heavy account reconciliation tasks for accountants.


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Pro Forma vs. Commercial Invoice: An International Trade Guide for SMBs

Oct 17, 2023

Compare proforma invoice vs. commercial invoice to understand how these two documents make your overseas business deals easier and keep you on the right side of the law.


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Cash Burn Rate: Are You Burning Money Faster Than You Earn?

Sep 6, 2023

30% of small businesses don’t have funds to survive beyond 6 months. Knowing what burn rate is can enhance your financial planning and prevent cash flow problems.


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Cash Flow Forecasting: The Key to Making Smart Business Decisions

Aug 28, 2023

Understand why a cash flow forecast is crucial for the success of small businesses and startups. Know why profit isn’t the only measure of your financial health.