Lauren Spiller is a senior content writer at Software Advice, covering sales and CRM with a focus on retail and customer experience. After receiving an MA in rhetoric and composition from Texas State University, Lauren has pursued a career that allows her to help others through writing.
Lauren’s research and writing for Software Advice is informed by nearly 300,000 authentic user reviews and more than 15,000 interactions between Software Advice software advisors and CRM or sales software buyers. Lauren also regularly speaks to leaders in the sales and CRM space so she can provide the most up-to-date and helpful information to small and midsize businesses purchasing software or services.
Lauren previously taught college writing and served as writing center assistant director at Texas State University. She has presented at the European Writing Centers Association, Canadian Writing Centres Association, and the International Writing Centers Association conferences. She currently lives in Wimberley, Texas, with her husband and their three cat sons.
The Ultimate Software Vendor Evaluation Guide
Jun 12, 2024
This software vendor evaluation guide will help your business navigate the software selection labyrinth.
Unmasking the Sales Saboteurs: 3 Silent Killers of Discovery Calls
Dec 15, 2023
Discovery calls are a great way to build rapport with prospects. But beneath the surface lurk some sinister forces that can hurt your chances of success.
An Experienced Marketer Shares His Top 4 Metrics for Lead Generation
Dec 5, 2023
For a clear picture of how your marketing efforts are performing, you need to track lead generation metrics. An experienced marketer shares his top four in this primer.
5 Acquisition Channels To Grow Your Customer Base
Nov 28, 2023
Customer acquisition can make you feel like a little fish in a big pond. Here are five channels to help you stand out among competition and grow your customer base.
Customer Service vs Customer Support: What's the Difference?
Jul 1, 2022
Customer service and customer support share a goal of enhancing customer experience, but they do so in different ways. Read on to determine which your team needs.
Increase Customer Retention With a Strong Customer Service Philosophy
Jun 15, 2022
A customer service philosophy articulates your core values and provides your team with a shared mission. Learn how to develop your own in these four steps.
3 Customer Service Coaching Tips to Lead Your Team to Success
May 6, 2022
Good customer service can make the difference between growth and churn for your business. Train employees with these three customer service coaching tips.
3 Research-Backed Ways Good Customer Service Benefits Your Small Business
Apr 28, 2022
Customer service is just as much about building a healthy business as it is about making customers happy. Learn more about the benefits of customer service in this guide.
What’s the Difference Between Predictive Maintenance and Preventive Maintenance?
Apr 26, 2022
Predictive and preventive maintenance are both used to avoid unplanned downtime, but which is the right choice for your small business? Let this guide help you decide.
Protect Your Business From Unplanned Downtime With a Preventive Maintenance Checklist
Apr 13, 2022
Not only does preventive maintenance ensure more efficient facility management—it brings peace of mind. Create your own preventive maintenance checklist with this guide.