Molly Burke is a senior analyst and writer for Software Advice. She covers customer experience and marketing in the retail and restaurant industries, with a focus on how emerging technology is transforming the way everyday people shop. Her research helps business owners make software investment decisions that will help them navigate the ever-shifting retail landscape.
Molly’s research and analysis is informed by more than 120,000 authentic user reviews on Software Advice and nearly 8,000 interactions between Software Advice software advisors and retail software buyers. Molly also regularly analyzes market sentiment by conducting surveys of retail and restaurant leaders, as well as consumers, so she can provide the most up-to-date and helpful information to small and midsize businesses purchasing software or services.
Her insights on generative AI, social media, and other tech trends have been featured in The New York Times, Vogue, BBC, CNBC, Forbes, and the Financial Times, among other publications.
How To Cut Through the Sales Pitch During Software Demos: Questions to Ask a Software Vendor Before You Buy
Jan 16, 2026
We’ll show you what to do before, during, and after your next software product demo to get the info you need to make the best decision for your small business.
Want To Boost Revenue and Loyalty? Retailers Should Invest in Digital Accessibility
Oct 15, 2024
Improving digital accessibility isn’t just ethical—it boosts revenue, site performance, and your competitive edge. Learn the key areas and KPIs for digital accessibility.
Digital Accessibility Software Is a Crucial Step Toward an Inclusive Customer Experience
Sep 12, 2024
Ensuring your website is accessible for people with disabilities isn’t just the right thing to do—it’s increasingly an economic and legal imperative. Learn how to get started.
Decision Fatigue is Ruining Online Shopping, But Existing Tech Can Help
Jul 8, 2024
Limitless options, unhelpful filters, and fake reviews have made it harder to shop online. Giving your ecommerce website a makeover helps customers find your brand.
How Automation Enhances (or Hinders) Sensory Experiences in Retail and Food Service
Apr 29, 2024
Automation technology is helpful, but it doesn’t always make for great customer service. Learn which areas of customer experience need the human touch most.
More Retail Automation, Less Conversation—Global Trends Show Where Shoppers Want Tech and Where They Don't
Apr 23, 2024
Shoppers want less talk and more speed at retail stores. Learn how retailers can mix automation technology with effective hiring to create excellent customer experiences.
Should You Be Worried About Shrink? 34% of SMB Retailers Say It's On the Rise
Dec 18, 2023
Shrink is taking a bigger chunk out of small to midsize retailers’ revenue. Learn about shrink and how to prevent it with insights and prevention methods.
A Contingency Plan Will Help Your Business Avoid the Worst Outcomes of the Next Supply Chain Crisis
Nov 14, 2023
Retailers say having a contingency plan for supply chain disruptions is not only effective in blunting the worst impacts, it’s essential. Learn how to plan for your business.
Crypto Users Are Buying, But Small Businesses Should Accept Payments With Caution
Jun 30, 2022
Learn what small businesses should consider when deciding whether to accept crypto payments, including consumer preferences, benefits, and drawbacks.