Swell 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Swell

4.6

(10)

Pricing

Starting at $19.00 per month

About Swell

Swell is a powerful e-commerce platform for ambitious and intelligent brands. It is made for all modern storefronts including direct-to-consumer sales, marketplaces and multi-vendor, pre-orders, subscription-based, B2B, wholesale, and enterprise sales. This solution fits small to large sized businesses.

Dynamic and robust marketing features allow businesses to go beyond the basics, driving growth through bespoke customer experience. With endless customization possibilities, businesses can sell easily without design limitations and complex discounting rues. Other key features include unlimited products and variations, cross-sells and up-sells, flexible shipping rates, and customizable checkout experiences.

Integrated content management systems for product and inventory allow for dynamic and transparent management for businesses. A sleek dashboard with detailed reports available for sales, customers, and finance provide clear and easy-to-extract insights. Swell has a built-in API-first approach that enables online shopping experiences to be created with any web, mobile, or VR/AR technology.

Swell allows brands and businesses to create unique shopping experiences for t...

Swell Screenshots

Swell Pricing and Plans

Starting price: $19.00 per month

Free Trial

Free Version

Basic

$19.00

usage based, per month

No plan information available

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Swell Features

Popular features found in eCommerce
CRM
Data Security
Inventory Management
Mobile Access
Multi-Channel Marketing
Multi-Store
Promotions Management
Returns Management
SEO Management
Shipping Management
More features of Swell
Activity Dashboard
Alerts/Notifications
API
Campaign Management
Catalog Management
Content Management
Credit Card Processing
Customer Accounts
Customizable Branding
Customizable Templates
Data Synchronization
Discount Management
Electronic Payments
Email Marketing
Inventory Tracking
Kitting
Loyalty Program
Multi-Channel Management
Multi-Currency
Multi-Location
Order Management
Order Tracking
Purchase Order Management
Real-Time Data
Reporting & Statistics
Reviews Management
Sales Order Management
Shopping Cart
Templates
Third-Party Integrations
Website Management

Swell Integrations

authorize.net

PayPal

Worldpay for Enterprise

Worldline

Zapier

Segment

See all 28 integrations

Swell User Reviews

Overall Rating

4.6

Ratings Breakdown

90%

10%

Secondary Ratings

Ease of Use

4.6

Value for money

4.4

Customer support

4.5

Functionality

4.5

Verified

Reviewer

Internet

2-10 employees

Used daily for less than 6 months

Review source

Reviewed January 2021

Perfect for setting up a marketplace

I find that a lot of platforms have been designed for non-technical or developer users in mind, but as a developer, I normally prefer to build out fully customized solutions from scratch. But for this particular project I was looking to test out a marketplace so I didn't want to invest significant time and resource into it if there was an easier option. There pretty much aren't many options out there that offer a powerful marketplace solution, without having to use 3rd party apps or plugins. Swell offered a native solution which is why I initially got started.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Having the headless theme was really useful because it meant I saved resources in having to hire a designer (which can also get really pricey really quickly). All the pre-settings were really well set up. It also meant I didn't have to build the front-end from scratch which saved me at least a few weeks of development time. We were able to launch pretty quickly, much sooner than I expected. I had initially factored a few months into the plan but we got Swell working for us in under a month. A huge plus is that Swell lets you use the latest tech instead of running on frameworks from 20 years ago. It's pretty good to be able to deploy on Netlify and Heroku.

Cons:

Multi-currency is key, but I can see that's already on the product roadmap.

Reasons for choosing Swell

Swell was going to be faster to launch, more flexible and better value.

Vendor Response

Thanks for the feedback! We're planning on releasing multi-currency / multi-language in Q1 this year.

Replied February 2021

Stefan K.

Verified reviewer

Internet

2-10 employees

Used daily for less than 2 years

Review source

Reviewed January 2021

Excellent Headless Option

- Would recommend it to anyone building a B2B marketplace, it gives you the flexibility of a custom platform without having to actually build from the ground up.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Powerful solution for B2B marketplace selling scientific equipment. - Unbeatable price compared to other expensive enterprise ecommerce software on the market. - Strong agency partnership network with deep expertise - Swell was able to bring on the right agency partners for us to execute the project. Being able to draw out a roadmap to launch, flag out the key milestones and challenges and putting together the plan to get things done, was really important for us. In the end we were able to build out the full marketplace to spec and launch in under 3 months, much sooner than what we initially expected. - Can be managed with a smaller development team, unlike Magento or SAP Hybris, we didn't need an entire team of devs on hand to continuously maintain and operate the solution. - Flexible solution, the architecture of Swell lets you customize the platform exactly to your needs. - Can also be easily operated by business dev / sales / marketing / finance without needing to go through the development team all the time.

Cons:

Really none at all. This solution has far outperformed my expectations, it has been a huge bang for the buck, and the team behind the product has been helpful, responsive, and ingenious solving our problems thus far.

Reasons for choosing Swell

Spryker was interesting, but way more expensive and too much of an enterprise solution for the agility and ease of use that we wanted. Moltin had a terrible sales process and no product to interact with. BigCommerce has notoriously poor load times and reliability issues, as well as their code is quickly becoming obsolete. Shopify was too simplistic and great for the price and look, but we were too capped in what we could do with them.

Reasons for switching to Swell

Hybris was way too expensive, was very slow to develop and load, and was super inflexible. It was a no brainer to leave it.

Vendor Response

Thanks for your review Stefan, we're stoked to hear it's doing well for Nowvac!

Replied January 2021

Shubh J.

Verified reviewer

Media Production

2-10 employees

Used daily for less than 6 months

Review source

Reviewed October 2021

Very complacent support

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Looks good in theory but nothing works...

Cons:

Very complacent support who doesn't take responsibility or show any proactivity. I've been struggling with trying to create an account since the past 2 FREAKING months!

JP M.

Verified reviewer

Computer Software

51-200 employees

Used daily for less than 12 months

Review source

Reviewed January 2021

Best headless software out there

You can tell this software has been designed by people who really care about the product - the feature set is really strong, the headless architecture is really flexible and overall, the entire software is really easy-to-use.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- We chose this project because we needed to sell subscriptions with flexibility of payment gateways e.g. I didn't want to be locked into one payment provider. - Swell also lets you build out marketplaces, pre-orders so we would be able to adapt to however we wanted to sell our products in the future. - We were aiming for a headless solution and a big plus of this one is that it comes with a headless theme - so we didn't have to build the front-end from scratch

Cons:

I'd love to have multi-language and multi-currency, but their team has just told me that they're likely releasing it in Feb 2021 anyway so this will be a big pain point solved.

Reasons for switching to Swell

- Ultimately, Shopify has a headless solution but when you dig deeper it's not as flexible or as powerful as the headless solution that Swell was offering. - You still have to build the front-end from scratch - there's no headless themes. - It's really easy to get set up and sell subscriptions on Swell headless, we were up and running in less than 3 weeks. With Shopify headless, it would have taken a lot longer. - There's also higher transaction fee costs for the payment gateways that Shopify offers - we have a particular deal with a specific payment gateway provider so being able to use them really helps for our bottom line - Swell was just a lot nicer to use, and this way all of our team (from business to devs) find it a lot easier to work with.

Vendor Response

Thank you for the feedback! We're looking to release multi-currency / multi-language soon so stay tuned!

Replied February 2021

Tapan H.

Verified reviewer

Computer Software

Self-Employed

Used daily for less than 2 years

Review source

Reviewed February 2021

Innovative headless ecommerce for developers

I would normally only recommend headless commerce to bigger clients as you need deep pockets to afford. Only well-backed startups or big companies can justify the price tag for the superior online experience. What I really love about Swell is that it lets you build a headless store out of the box. Plus, any developer after can build on it. Now I can afford to build headless solutions for a wide range of clients and know that it will fit well within their price range.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

As an ecommerce developer, I actually have the choice to use a git-based workflow to deploy on Swell's hosting, or can also choose to use a CDN backed provider like Netlify or Vercel. There's a headless theme powered by Nuxt and Vue, which is a big differentiator as other headless solutions require you to develop the front-end solution from the ground up. Also, a key constraint I often encounter in Shopify or BigCommerce are product variant limitations, especially dealing with large ecommerce stores. With Swell, I can create unlimited product variants and attributes. This is a truly headless solution.

Cons:

A stronger CMS, customer portal and multi-language solution.

Reasons for switching to Swell

Swell has a flexible data model. BigCommerce data model is rigid so even on a headless solution, there still need to be work-arounds in the longer run. Architecture itself is also more flexible and powerful.

Vendor Response

Thank you for your review Tapan. We're looking forward to seeing what you build with Swell!

Replied February 2021

Andrew C.

Verified reviewer

Hospital & Health Care

2-10 employees

Used daily for less than 2 years

Review source

Reviewed April 2024

It works and I have been using it to get reviews

Ratings Breakdown

Ease of use

Functionality

Pros:

It works automatically without having to worry about it

Cons:

I wish it had more functionality to do more things

Mark T.

Verified reviewer

Airlines/ Aviation

11-50 employees

Used daily for less than 12 months

Review source

Reviewed January 2021

- Easy to set up a headless store quickly

- I wanted a headless commerce solution that was easy to set up. And I got exactly that with Swell. Overall experience has been really good, the workflow has clearly been optimized and built for devs which is a world away when working with other ecommerce platforms, and it's really user-friendly for non tech people to use too.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- It has an in-built headless theme, so I don't have to code the front-end. Even though I'm a front-end developer, it doesn't mean I want to spend the time building something from scratch if I don't have to haha! The beauty of the Swell headless solution is that I could still customize the brand experience exactly how I wanted, but with all the basics out-of-the-box. The store was live within less than a week which is lightning fast - it just shows you how much resource and time you save with the theme. - It also has a workflow that's targeted towards devs. I could work using git and I got to code how I wanted to instead of being restricted, unlike Shopify's workflow which I've used in the past. - Other pros include you can actually fully customize your checkout.

Cons:

- None yet - I'll keep you posted. Thanks!

Reasons for switching to Swell

- The Moltin headless solution just wasn't as good as the Swell one. Plus it didn't have a headless theme.

Vendor Response

Thank you for the feedback Mark!

Replied February 2021

Liam P.

Verified reviewer

Research

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed January 2021

Awesome for taking pre-orders + subscriptions

- Swell has been really easy-to-use, straight forward to set up and support has been really helpful. Whenever I have a question, I get a pretty good response straight away from their guy.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- In the past, I had used Kickstarter and Indiegogo to take pre-orders but when I wanted to transition to opening up an ecommerce store really quickly, I had to move to Shopify. - I've since discovered Swell, which can take pre-orders but then can easily transition into an e-commerce play without having to change platforms. I also wanted to take subscription payments without having to use any plug-ins, and Swell offers that too. All in all, it's definitely one of the most flexible solutions out there. - Other pros include not having the Kickstarter or Indiegogo branding on the site, being able to own my email list (otherwise it's owned by KS or IGG) and being able to communicate with backers whenever I want instead of being restricted to KS and IGG rules. - Other major con is that this is a fully developer friendly platform. To make any customizations, I can code in any language that I want with a GIT workflow - run multiple environments and preview it before I push it live. As a developer, this is pretty key and I haven't seen many other ecommerce platforms offer something like this.

Cons:

- If you're looking for a 'discovery' feature for your pre-order sales like on Kickstarter, then you won't find it on Swell. You need to promote this to your own audience yourself, but if you already have your market and you're looking for a fully branded solution then this is definitely the way to go.

Reasons for switching to Swell

- Fully branded solution - Developer friendly - Easily set up an ecommerce store after without having to change platforms

Vendor Response

Thanks for the review Liam, we loved hearing about what you're building!

Replied January 2021

Verified

Reviewer

Design

Self-Employed

Used weekly for less than 6 months

Review source

Reviewed January 2021

Great experience with migration and quick set up

Ratings Breakdown

Ease of use

Functionality

Pros:

Swell is absolutely great! We were able to get our website migrated from Shopify AND host it in Swell. the migration only took a couple of weeks and was such a smooth sail. Our dev was able to make it our own, by having as base their storefront option. He told us that because there was already so many things built in js, he was able to spend more time creating new parts and animations.

Cons:

More documentation on how to solve some more advanced problems would be an improvement.

Vendor Response

Thanks for the feedback! We appreciate it.

Replied February 2021

Craig H.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 6 months

Review source

Reviewed May 2022