Google Cloud Vision API 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Google Cloud Vision API

4.7

(25)

Pricing

Pricing available upon request

About Google Cloud Vision API

Google Cloud Vision AI is a cloud-based visual search solution designed to help businesses manage processes related to image recognition using custom machine learning models. AutoML Vision leverages neural network models, produced automatically via Google Cloud’s AutoML service, to help users quickly perform advanced image analysis tasks. AutoML Vision is available for both cloud and on-premises deployment.

Google Cloud Vision API Screenshots

Google Cloud Vision API Pricing and Plans

Starting price: $3.15

Free Trial

Free Version

Vision API

$0.00

usage based, per month

Plan includes:

Label Detection
Text Detection
Document Text Detection
Safe Search (explicit content) Detection
Facial Detection
Facial Detection - Celebrity Recognition
Landmark Detection
Logo Detection
Image Properties
Crop Hints

Vision Product Search

$4.50

usage based

No plan information available

AutoML Vision

$3.15

usage based

No plan information available

AutoML Vision Edge

$4.95

usage based

No plan information available

Google Cloud Vision API Features

Popular features found in Artificial Intelligence
Activity Dashboard
API
Chatbot
Collaboration Tools
Multi-Language
Predictive Analytics
Process/Workflow Automation
Reporting/Analytics
Speech Recognition
Third-Party Integrations
More features of Google Cloud Vision API
Data Extraction
Data Retrieval
Image Recognition
Machine Learning
Optical Character Recognition
Product Search
Search/Filter

Google Cloud Vision API User Reviews

Overall Rating

4.7

Ratings Breakdown

72%

24%

Secondary Ratings

Ease of Use

4.1

Value for money

4.2

Customer support

4.1

Functionality

4.6

Jay A.

Verified reviewer

Higher Education

Self-Employed

Used other for free trial

Review source

Reviewed July 2019

Google Cloud Vision paves the way for amazing future developments in cloud-platform IoT.

I was given a free trial demonstration of some of the ostensible development aspirations that might be achieved through user and administrator dedication to the offerings of Google Cloud Platform's Cloud Vision app service and programming interface.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I received a particularly surprising treat to demo this software at the scale and magnitude of professional engineering behind the code working through Google Cloud Platform delivery in that I experienced real-time, device-free, visual symbiosis of a technological platform of visual sensory augmentation that one would more commonly expect out of Virtual Reality Glasses or Augmented Reality devices. I saw my surrounding environment through significantly-increased intelligence and orthographic transformation of what was essentially a behind-the-scenes look in to what quantifies intelligent aesthetic design, as well as etiologies of visual intelligence. The prospects for this Google Cloud Platform software product are magnificent to the layperson, and to developers, alike, who aspire to create rich deliverables in user experience.

Cons:

The platform is a Google Cloud Platform Project, and as such, it's a newly-burgeoning software platform for development. It's geared towards a technically-advanced user, to be sure.

Verified

Reviewer

Information Technology and Services

11-50 employees

Used daily for more than 2 years

Review source

Reviewed June 2019

Ideal for team that is working on building a product around OCR

I have worked with multiple OCR engines, including other professional OCR engines available and I would definitely recommend using cloud vision if you are just starting out.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

1. The accuracy is way higher as compared to other professional OCR engines available in the market for the use case that I am tackling. 2. Response time is decent (though it depends on the sizes of the images uploaded to the service) 3. Easy to configure and setup 4. The pricing scheme is also very good, its pay per use 5. Does not require any image pre processing for most of the OCR use cases, just upload an unprocessed image. Most of the heavy weight lifting for OCR process is done by the service 6. Provides an excellent benchmark if you are planning to build your own OCR engine.

Cons:

1. Documentation could be improved 2. The logging from the library could be improved to better understand failure scenarios 3. It would be good have an offline service too, always requires a connection to the internet. (Unlike its counter part mobile vision) 4. Once or twice I have observed that their backend update to the service added some extra OCR characters to the response, which broke the logic I had previously built on. So, there is a need to constantly check the response being returned from the service 5. Some advanced configurations that could be useful are missing or not documented. For example, there is no font training available with the service.

Reasons for choosing Google Cloud Vision API

Using both.

Manoel F.

Verified reviewer

Health, Wellness and Fitness

Self-Employed

Used weekly for less than 6 months

Review source

Reviewed February 2020

Best From Segment

Ratings Breakdown

Ease of use

Functionality

Pros:

Great interface and several functions. Simple and easy to use.

Cons:

It could work offline and improve advanced settings.

Verified

Reviewer

Financial Services

11-50 employees

Used daily for more than 2 years

Review source

Reviewed May 2019

Google cloud

Overall its a good platform for storing files.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Stores small, medium as well as large files (Even which are difficult to send or store). Folders can be created as well organised easily. Eases storage issue. Makes it easy to access the data from anywhere. Secure platform.

Cons:

Sometimes the formatting in excel sheets gets little messy.

Allison B.

Verified reviewer

Facilities Services

51-200 employees

Used daily for less than 2 years

Review source

Reviewed December 2018

NextGen!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This tool makes OCR and photo recognition easy.

Cons:

Implementation can be a little tricky and a way to "teach" this for your own use-case could be helpful

Jeannette S.

Verified reviewer

Printing

11-50 employees

Used other for less than 2 years

Review source

Reviewed March 2019

Gives lots of details about images using Artificial Intelligence

We have been using Google Cloud Vision for a client who has given us thousands of user submitted images that are to be used in a personalised mail merge. To avoid any images that contain objectionable content, we avoided the cost and tedium of having to manually look through thousands of images, by using Google Cloud Vision API. It was able to classify images that were offensive, and remove them from the catalog. There was a cost involved, but it was less than employing somebody to do it, if we could have even found someone.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

I like the feature that can read text in an image, even if it is obscure text like signage or unusual fonts. It picks up this text and outputs it in the data stream that comes from Google Cloud Vision.

Cons:

It is very complicated to set up Google Cloud Vision, including API keys, permissions, and programming languages. We have been working with a developer who has made us a simple drag and drop tool that organises the images into folders, but it is still a complicated workflow.

Hammam S.

Verified reviewer

Design

Self-Employed

Used daily for more than 2 years

Review source

Reviewed February 2019

My view of the site is fantastic

I wish you more excellence and success

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The design and the way people are interested in offering everything to them is easy for them

Cons:

I think only prices But I wish you more success and success and this side I think does not affect your strong company

Verified

Reviewer

Marketing and Advertising

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed March 2019

Computer vision solution from the future

Ratings Breakdown

Ease of use

Functionality

Pros:

Quick and easy to integrate with any language. High Accuracy

Cons:

It is more expensive compared to Amazon Recognition which provides the same service.

Verified

Reviewer

Computer & Network Security

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed February 2019

Easy to Implement APIs for Computer Vision and Deep Learning

As of now, it is one of the easiest and most versatile APIs or platform for implementing deep learning into my own code. Although setup was somewhat difficult, the experience afterwards was simple and efficient. Also, since there is a large user base, there are many resources for troubleshooting or debugging code.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

The ease of use and extensive documentation. Some other apis for computer vision are often difficult to use because of lack of documentation, however I found that that is not the case with Google Cloud Vision. There are also numerous different options such as OCR(optical character recognition) to identify text or object identification to tell the user what items are in a photo.

Cons:

Setting up the platform on terminal for example has many steps and is sometimes convoluted. The documentation is there, but it is somewhat confusing.

Verified

Reviewer

Computer Software

5001-10000 employees

Used weekly for less than 6 months

Review source

Reviewed August 2019

Make your images speak

It has been a pleasure to work with Cloud Vision and see the power of the algorithms being used in the backend

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The API is very easy to use and helps to do in depth analysis of images. There are even great tutorials out there, that teach you, how to use the Google's state of the art algorithms on your data sets, in order to get the bests of the results. Not only this, it can also help you with human annotations if you need it.

Cons:

The price could be a little bit costly if looking from a student's perspective. For industrial use, it is very cost efficient.

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