Instapage vs VWO Testing: Which is best for you?

Lastly, I love the ability to create custom forms quickly and set up Google Tag Manager to track form submissions.

I can't fully customize automation emails neither.

With pre-defined templates and a visual editor, users can implement changes directly on the website preview without coding, enhancing their understanding of modifications.

I'll continue using and recommending VWO to mid-sized clients. But they also came out with a free plan after the sunset of Google Optimize, which allows smaller companies to get into A/B testing, as well, which is so great.