1 million+ businesses helped. Get advice
Get Free Advice
Home

/

Lead Generation Software

/

ZoomInfo Sales

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

ZoomInfo Sales 2026: Benefits, Features & Pricing

Wondering if ZoomInfo Sales is right for your organization?

Our Lead Generation Software selection experts can help you in 15 minutes or less.

On this page
  • Overview
  • Screenshots
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews
  • Popular Comparisons

Overview

ZoomInfo Sales
ZoomInfo Sales
4.1
(317)

Pricing

Pricing available upon request

About ZoomInfo Sales

ZoomInfo Sales is the modern go-to-market platform for B2B companies. We have the biggest, most accurate, and most frequently refreshed database of insights, intelligence, and purchasing intent data about companies and contacts.

We layer additional tools on top of that intelligence—such as conversation intelligence (Chorus), sales engagement (Engage), and data orchestration (RingLead)—to help you engage with prospects and customers.

By integrating these tools with the other key systems you use, your go-to-market teams will be more prepared and well-equipped to close more deals and hit their number.

ZoomInfo Sales Screenshots

0
0
1
2
3
4

ZoomInfo Sales Pricing and Plans

Free Trial
Free Version

Sales

Pricing available upon request

Plan includes:

  • Accurate email addresses, direct dial phone and mobile phone numbers
  • Company insights and buying intent signals
  • Engagement apps and integrations

Marketing

Pricing available upon request

Plan includes:

  • Essential contact data and advanced company insights
  • Digital marketing solutions for display advertising, website chat and form management
  • Plug-and-play and flexible integrations

Talent

Pricing available upon request

Plan includes:

  • Advanced candidate search with accurate contact data
  • Sourcing intelligence with candidate alerts and company scoops
  • Engagement apps and integrations
Advisor Get Price CTA Image

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

ZoomInfo Sales Features

  • Popular features found in Lead Generation
    Campaign Management
    CRM
    Data Import/Export
    Landing Pages/Web Forms
    Lead Nurturing
    Lead Qualification
    Lead Segmentation
    Lead Verification/Validation
    Pipeline Management
    Reporting & Statistics
  • More features of ZoomInfo Sales
    Activity Dashboard
    Activity Tracking
    Alerts/Notifications
    API
    B2B Lead Generation
    Behavior Tracking
    Campaign Segmentation
    Communication Management
    Competitive Analysis
    Contact Database
    Contact Management
    Content Marketing
    Conversation Intelligence
    Customer Activity Tracking
    Customer Database
    Customer Profiles
    Customer Segmentation
    Dashboard
    Data Integration
    Data Visualization
    Email Management
    Email Tracking
    Event Triggered Actions
    For Sales Teams/Organizations
    GDPR Compliance
    Generative AI
    Intent Data
    Interaction Tracking
    Lead Capture
    Lead Generation
    Lead Management
    Lead Notifications
    Marketing Automation
    Multi-Channel Attribution
    Multi-Channel Communication
    Predictive Analytics
    Prioritization
    Prospecting Tools
    Real-Time Analytics
    Real-Time Data
    Real-Time Notifications
    Real-Time Updates
    Recommendations
    Reminders
    Reporting/Analytics
    Sales Automation
    Sales Pipeline Management
    Search/Filter
    Target Account Identification
    Third-Party Integrations
    Trend Analysis
    Visitor Tracking
    Website Visitor Tracking
    Workflow Management

ZoomInfo Sales Integrations

Salesforce Sales Cloud
Salesforce Sales Cloud
Integration rated 4.6 from 28 reviews
HubSpot CRM
HubSpot CRM
Integration rated 4.7 from 24 reviews
Marketo Engage
Marketo Engage
Bullhorn ATS & CRM
Bullhorn ATS & CRM
Pipedrive
Pipedrive
Zoho CRM
Zoho CRM

See all 16 integrations

ZoomInfo Sales User Reviews

Overall Rating

4.1

Ratings Breakdown

5

49%

4

29%

3

13%

2

3%

1

6%

Secondary Ratings

Ease of Use

4.3

Value for money

3.6

Customer support

3.8

Functionality

4.3

Steve's profile

Steve P.

Verified reviewer

Commercial Real Estate

11-50 employees

Used daily for free trial

Review source

Reviewed August 2025

Zoominfo.com

4

Very positive so far but need to keep an eye on credits and wary of their contracutal stance regarding cancellation.

Ratings Breakdown

5
Ease of use
3
Value for money
4
Customer support
4
Functionality
icon
Pros:
Nice clean interface and extensive features with quality data. Pretty easy to setup and a great tool for lead generation
Cons:
Is costly and will need time to properly extract real value. Need to be careful with credits as they mount up quickly

Reasons for choosing ZoomInfo Sales

Better quality data although more expensive

Read More

JD

Jeffrey D.

Verified reviewer

Venture Capital & Private Equity

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed July 2025

Good product but too expensive

4

Very persistent but professional. tried to work with me to spread the payments out instead of paying for a full year up front

Ratings Breakdown

5
Ease of use
3
Value for money
5
Customer support
5
Functionality
icon
Pros:
It has good search capabilities. I liked all the filters I could apply. Downloading was pretty straightforward and easy to use.
Cons:
For me it was unaffordable. They wanted a year payment in advance which was another deal killer. Also, the short time I used it, i got alot more bad email addresses than anticipated

Reasons for switching to ZoomInfo Sales

Received a persuasive sales call. Sounded great

Read More

SS

Shawn S.

Verified reviewer

Construction

201-500 employees

Used daily for less than 2 years

Review source

Reviewed November 2024

A 50% reliability tool, some good features, forgot what made them effective

3

ZoomInfo is a mediocre prospecting tool that has built a set of tools around the core need of having relevant, accurate contact data. And in those tools are hits and misses of all sorts. The overall end result is a 50% reliability for me.

Ratings Breakdown

4
Ease of use
2
Value for money
3
Customer support
4
Functionality
icon
Pros:
I did like the access to cell phones, I did like the filters to build lists, I liked the functionality of import and export. The customized feed was a nice feature to have as well.
Cons:
A lot of fluff versus their core offering. Inability to build effectively off a lead with robust notes and history, the lack of effectiveness of much of their data as it's dated and not effectively updated. The web insights of buyers is bogus and has no relevance. Bells and whistles is the direction they've gone versus substance.

Read More

MK

Matt K.

Verified reviewer

Computer Software

201-500 employees

Used daily for more than 2 years

Review source

Reviewed May 2025

Great enrichment tool for scaling GTM Orgs

4

Ratings Breakdown

5
Ease of use
4
Value for money
5
Customer support
5
Functionality
icon
Pros:
ZoomInfo makes it super simple for us to enrich our CRM account and contact data, and helps us prioritize our accounts based on key information
Cons:
The cost is high compared to it's counterparts, and we find edge cases of data being incorrect which they are keen to fix

Read More

VR

Verified
Reviewer

Pharmaceuticals

11-50 employees

Used daily for more than 2 years

Review source

Reviewed August 2025

Sales Reps Best Friend

5

I first used ZoomInfo Sales in 2018. Since then I have worked for three companies, and two of them bought it after I showed them what it could do. I must be a huge ZoomInfo Champion or just want my companies to succeed.

Ratings Breakdown

5
Ease of use
5
Value for money
4
Customer support
4
Functionality
icon
Pros:
I love that you can find out direct lines and email addresses from the people you need to contact as a sales representative.
Cons:
The cost can be a burden to some, but I dislike that phone numbers are not updated enough to the point 10% are probably wrong.

Read More

SC

Sean C.

Verified reviewer

Health, Wellness and Fitness

11-50 employees

Used daily for less than 2 years

Review source

Reviewed May 2025

Zoominfo, it good I just wish it was better

3

I've been a Zoominfo user in the last two companies I've been with. Although it's not the cheapest platform, it does a good job in finding the companies and contact I need.

Ratings Breakdown

4
Ease of use
2
Value for money
3
Customer support
4
Functionality
icon
Pros:
Great access to company and employee contact information. It was easy to integrate with HubSpot and the contact filters are plentiful.
Cons:
I would guess about 5%-10% of the contact I've downloaded were no longer with the company. It doesn't have the ability to review other users lists but there is a filter to help prevent creating a list without pulling down previously downloaded contacts. Also, the credit system seems a bit archaic.

Read More

PJ

Peter J.

Verified reviewer

Hospital & Health Care

11-50 employees

Used daily for less than 12 months

Review source

Reviewed December 2024

Overall, ZoomInfo Sales is Great!

5

Overall, I am a big ZoomInfo Sales fan. The user friendly design is intuitive, and it has lots of tools to help me find people I often didn't even know. I was looking for. However, when compared with other people-finding tools its information is occasionally out of date.

Ratings Breakdown

5
Ease of use
4
Value for money
4
Customer support
5
Functionality
icon
Pros:
ZoomInfo Sales is the only place I know I can go and regularly get the phone numbers of the folks I'm trying to contact. It's also very user friendly, offering me helpful suggestions to expand or narrow my search as needed.
Cons:
When cross referenced with other people-finding tools (e.g. LinkedIn Sales Navigator or Hunter.io) ZoomInfo Sales sometimes has conflicting/inaccurate information. This is not the norm by any means though.

Read More

SS

Shahbaz S.

Verified reviewer

Information Technology and Services

5001-10000 employees

Used weekly for more than 2 years

Review source

Reviewed April 2025

Honest Review

4

very good 8/10 easy to use portal is clear & concise Support offered is great additional features, enrichment, form complete & websights are all very good

Ratings Breakdown

4
Ease of use
4
Value for money
5
Customer support
4
Functionality
icon
Pros:
Great contact information & excellent for searching for prospects
Cons:
EMEA data is not as strong as USA. Public sector contacts lack contact information

Read More

TL

Thomas L.

Verified reviewer

Information Technology and Services

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed August 2025

Okay data solution although more cost effective solutions exist

3

Okay experience and not a bad solution but feel that there are more cost effective tools on the market.

Ratings Breakdown

4
Ease of use
2
Value for money
3
Customer support
3
Functionality
icon
Pros:
Data quality was okay, particularly for the US. Good search tools within the platform (although prefer Cognism UI)
Cons:
Felt like it was an expensive option compared to other products on the market and sales team constantly trying to upsell new expensive addons & features. Not as strong with EU contact data. Never saw anything of value from intent feature.

Read More

AD

Amanda D.

Verified reviewer

Packaging and Containers

501-1000 employees

Used daily for less than 12 months

Review source

Reviewed January 2025

A marketer's secret weapon

5

I was initially hesitant to use ZoomInfo Sales because I had been under the impression that it would be out of our company's price range. A colleague convinced me to trial ZoomInfo Sales. We compared data from ZoomInfo side-by-side with two other similar tools, and ZoomInfo had a much more robust database than the others. The WebSights tool has yielded more visibility into our website visitors than ever before, and the automation tools automatically send potential prospects into our CRM system. I now use ZoomInfo Sales almost every workday. It has saved me countless hours of gathering contacts and contact information for marketing campaigns, sales requests, etc. The Chrome plug-in is extremely convenient. I don't know of any other tool that comes anywhere close to offering what is provided by ZoomInfo Sales. I hesitate to even post this review, lest one of my competitors sees it.

Ratings Breakdown

4
Ease of use
4
Value for money
5
Customer support
5
Functionality
icon
Pros:
ZoomInfo Sales has saved me countless hours of time researching companies and contacts.
Cons:
Not 100% accurate data, but still more accurate than any other solutions I've been able to find.

Read More

Showing 1 - 10 of 317 Reviews

Other Top Recommended Lead Generation Software

WP Business Growth Platform
WP Business Growth Platform

5.0 (1)

Recently recommended 12 times

CASTANET
CASTANET

5.0 (4)

Recently recommended 6 times

FloStack
FloStack

0.0 (0)

Recently recommended 5 times

HubSpot Marketing Hub
HubSpot Marketing Hub

4.5 (6211)

Recently recommended 4 times

Advisor Get Price CTA Image

Stuck Between Options?

Our experts can help you compare ZoomInfo Sales with other top options, so you can find the best fit for your needs.

See what companies are saying about Software Advice