Amazon DSP 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if Amazon DSP is right for your organization?

Our Demand Side Platform (DSP) Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Amazon DSP

3.7

(3)

Pricing

Pricing available upon request

About Amazon DSP

Amazon DSP is a demand-side platform designed to help advertising agencies purchase video and audio ads and display them across Amazon websites and mobile applications. Administrators can gain visibility across audience engagement levels and performance reports of campaigns.

The platform enables managers to create and share brand-specific videos with targeted customers to facilitate brand awareness. Amazon DSP allows employees to manage digital advertising inventories, track marketing trends, and analyze clients’ purchasing behavior. Additionally, teams can utilize built-in templates to create personalized advertisements.

Amazon DSP lets businesses apply pre-bid filters in real-time and discover detected posts and invalid impressions across products. Pricing is available on request and support is extended via FAQs and email.

Amazon DSP Screenshots

Amazon DSP Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Amazon DSP Features

Popular features found in Demand Side Platform (DSP)
Ad Inventory Management
Audience Targeting
Bidding Strategies
Customer Segmentation
More features of Amazon DSP
Activity Dashboard
Ad Optimization
Advertising Management
API
Campaign Analytics
Campaign Management
Campaign Planning
Data Import/Export
Display Ad Management
Engagement Tracking
Mobile Ad Serving
Multi-Channel Marketing
Performance Metrics
Prioritization
Real-Time Data
Real-Time Monitoring
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Search/Filter
Social Advertising
Third-Party Integrations
Video Ad Serving
Workflow Management

Amazon DSP User Reviews

Overall Rating

3.7

Ratings Breakdown

33%

Secondary Ratings

Ease of Use

3.3

Value for money

3.0

Customer support

3.0

Functionality

3.7

Have you used Amazon DSP and would like to share your experience with others?

Diendéré J.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed December 2022

Amazon DSP

Ratings Breakdown

Ease of use

Functionality

Pros:

This software handles advertising campaigns well I have a very good experience with this software

Cons:

It's not as effective on a smartphone as on a PC

Verified

Reviewer

Research

Self-Employed

Used monthly for less than 12 months

Review source

Reviewed December 2022

Buono, ma migliorabile

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ottimo da PC, poco funzionale su smartphone. In ogni caso, molto utile per gestire campagne pubblicitarie.

Cons:

Migliorare l'usabilità su smartphone. Sono molto soddisfatto dell'esperienza complessiva.

Jack C.

Verified reviewer

Retail

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed December 2023

Amazon DSP

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

After a year of back forth complaining and pausing campaigns, Amazon DSP finally created a retargeting campaign that worked for us with +20 ROAS

Cons:

You have to spend $500 per day to open a campaign, so we couldn't open smaller categories. Campaign management is a black box. Your rep wants you to spend money and does not care about ROAS. You have to advocate for yourself. The 15% commission is much more expensive than third party providers that charge 10%.

Showing 1 - 3 of 3 Reviews