Who owns roller software?

ROLLER is a privately owned company and doesn’t openly publish information about its shareholders, but it was founded by two brothers, Luke and Mark Finn, in 2011. They raised https://www.smartcompany.com.au/startupsmart/melbourne-software-startup-roller-78-5-million-raise/#:~:text=Roller%20was%20founded%20in%202011,cards%2C%20memberships%20and%20stock%20control. in late 2023, but they haven’t disclosed how that funding has or hasn’t diluted ownership of the company.

What is the ROLLER app used for?

ROLLER makes the jobs of employees easier and the experiences of customers more enjoyable through features such as managing bookings, ticket scanning, and providing access to operational data in real-time. Customers can use ROLLER to access their tickets and manage their booking details. Venues can also use ROLLER to manage bookings, as well as send promotions and news updates to customers.

Yes, ROLLER has many of the features of a CRM even though it’s not solely a dedicated tool for customer relationship management. Its CRM-esque features include managing customer data, dividing target audiences into specific segments, personalizing marketing, and keeping track of how customers interact with their venues and services.

Updated May 29, 2025 at 9:54 AM

ROLLER 2026: Benefits, Features & Pricing

Written by Giorgia Pisano

Content Associate

Edited by Lindsay Page

Editor

Wondering if ROLLER is right for your organization?

Our Business Management Software selection experts can help you in 15 minutes or less.

On this page

Our Summary
Pricing and Plans
Features
Integrations
Key Sentiments
User Reviews
Frequently Asked Questions

Our Summary

ROLLER

4.2

(143)

Pros:

Customer experience
Point of sale (POS)

Cons:

Reporting accuracy
Payment system speed

Pricing

Pricing available upon request

What is ROLLER:

ROLLER is a cloud-based platform that helps attractions, entertainment venues, and leisure businesses manage their ticketing, membership system, customer relationships, and marketing. ROLLER has features that help venues increase the amount of money visitors spend, cut down on wait times, and empower managers and admins with faster, simpler processes.

Why we like ROLLER:

ROLLER provides easy electronic payments and effective payment processing in general. ROLLER is also known for its event scheduling capabilities, which eliminates much of the manual work for managers in the attractions and entertainment industries. Many also find ROLLER a simple solution, giving it a 4.4 out of 5 stars for ease of use.

Who should use ROLLER:

ROLLER is a solid fit for managers and administrators who work for theme parks, water parks, museums, zoos, and other businesses in the attractions industry. It’s a particularly good match for managers who want to optimize spend-per-head and reduce the manual work involved in setting up and changing their attractions. ROLLER is effective for both small and midsize businesses, with 87% of their reviews coming from employees of companies with between 11 and 200 employees.

ROLLER Screenshots

ROLLER Overview

ROLLER is a cloud-based solution for attractions, entertainment and leisure venues. They help venues manage operations and improve the guest experience. It assists with ticketing, point-of-sale (POS), customer relationship management (CRM), waivers, gift cards, email, entry management and checkouts, among other processes.

ROLLER caters to brands across multiple industry verticals, including trampoline parks, amusement parks, water parks and cultural attractions.

ROLLER Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Enterprise

Pricing available upon request

No plan information available

Premium

Pricing available upon request

No plan information available

Pro

Pricing available upon request

No plan information available

Lite

Pricing available upon request

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

ROLLER Features

Drawn from insights across 143 verified reviews, we've outlined ROLLER's best and worst rated features and how they stack up against the average rating.

ROLLER's score

Category average

ROLLER's Best Rated Features

Reservations Management

4.78

4.78 category average

Document Storage

4.71

4.13 category average

Data Security

4.70

4.32 category average

ROLLER's Worst Rated Features

Attendance Management

3.33

4.67 category average

Customer Accounts

3.44

3.87 category average

Mobile Access

3.57

3.98 category average

Popular features found in Business Management
Accounting
Billing & Invoicing
Client Management
Inventory Management
Marketing Automation
Order Management
Purchasing & Receiving
Scheduling
Task Management
Time & Expense Tracking
Training Management
More features of ROLLER
Access Control
Access Controls/Permissions
Accounting Integration
Activity Dashboard
Activity Tracking
Alerts/Escalation
Alerts/Notifications
API
Attendance Management
Attendee Management
Barcode/Ticket Scanning
Booking Management
Calendar Management
Campaign Management
Compliance Management
Conferences/Conventions
Contact Management
Credit Card Processing
CRM
Customer Accounts
Customer Database
Customer Data Management
Customer History
Customer Management
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Data Import/Export
Data Security
Debit/Credit Card Processing
Digital Signature
Discount Management
Document Management
Document Storage
Drag & Drop
Dues Management
eCommerce Management
Electronic Payments
Electronic Signature
Email Management
Email Marketing
Email Templates
Employee Management
Event Calendar
Event Management
Event Scheduling
Event Ticketing
Financial Analysis
Financial Management
Food & Beverage Management
Forms Management
Gamification
Gift Card Management
In-Person Payments
Interaction Tracking
Inventory Tracking
Kiosk Ticketing
Loyalty Program
Member Communication
Member Database
Membership Management
Membership Renewals
Membership Signup
Member Types
Mobile Access
Mobile Payments
Mobile Signature Capture
Mobile Ticketing
Multi-Currency
Multi-Facility
Multi-Language
Multi-Location
Multiple Payment Options
Offline Access
Online Payments
Online Signing
Online Ticketing
Onsite Ticketing
Payment Fraud Prevention
Payment Processing
PCI Compliance
Point of Sale (POS)
Print-at-Home
Promotions Management
QR Codes
Real-Time Data
Real-Time Reporting
Real-Time Updates
Receipt Management
Recurring/Subscription Billing
Registration Management
Reminders
Reporting/Analytics
Reporting & Statistics
Reservations Management
Resource Management
Restaurant POS
Retail POS
Returns Management
Role-Based Permissions
Room Block Management
Sales Management
Sales Reports
Sales Trend Analysis
Searchable Database
Search/Filter
Season Tickets
Secure Data Storage
Security Gate Access Control
Segmentation
SMS Messaging
Social Promotion
Staff Management
Status Tracking
Stock Management
Support Ticket Management
Survey/Poll Management
Surveys & Feedback
Third-Party Integrations
Ticket Brokering
Ticketing
Ticket Reservations
Transaction History
Transaction Monitoring
User Management
Venue Management
Volunteer Management
Waiver Kiosk
Website Management
Weddings/Parties
Workflow Management

ROLLER Integrations

Based on 143 verified reviews, we've identified products most frequently integrated with ROLLER.

Xero

Integration rated 5.0 from 2 reviews

Workforce.com

Integration rated 4.0 from 1 review

Klaviyo

Integration rated 4.0 from 1 review

HubSpot CRM

Integration rated 4.0 from 1 review

Retail Pro

Integration rated 3.0 from 1 review

InMoment

See all 14 integrations

ROLLER Key Sentiments

We analyzed 143 verified reviews for ROLLER to find out what actual users really think.

Most Positive Sentiments

Staff response

85% Positive

15% Neutral

0% Negative

Users commend ROLLER for its efficient staff management capabilities across multiple branches effectively. They appreciate the quick response times to inquiries and the staff's receptiveness to feedback, which helps address issues promptly. The system's ability to optimize staffing levels and reduce wage costs is also highly valued by users.

Team professionalism

67% Positive

17% Neutral

17% Negative

Users praise the professionalism and dedication of the ROLLER team, noting their commitment to providing an innovative platform. They appreciate the ongoing flow of new features and the support provided during the setup process. The team's efforts in making the business run smoothly and professionally are highly valued by users.

POS training

63% Positive

21% Neutral

16% Negative

Users find ROLLER's POS system user friendly and easy to train new employees on, which enhances the overall customer experience. They appreciate the simplified interface and the quick acclimation period for new staff, making the transition from previous POS systems smoother. The system's adaptability and functionality are also highlighted as key benefits.

Least Positive Sentiments

Booking management

48% Positive

26% Neutral

26% Negative

Users find ROLLER's booking management system convenient, noting an appreciation for the integration with POS systems and the ease of accessing booking records. However, many noted challenges with mobile compatibility, payment processing issues, and occasional stability problems. These issues can lead to difficulties in managing bookings and processing payments efficiently.

Web training

50% Positive

29% Neutral

21% Negative

Users appreciate ROLLER's web-based software for its cloud functionality and ease of use, which simplifies managing their business online. They find the system intuitive and quick to learn, with many valuing the ability to go fully online. However, some users face difficulties with product search and find single-use sites frustrating for chains.

Customer service

54% Positive

25% Neutral

21% Negative

Users appreciate ROLLER's customer service for its friendly and supportive nature, with many highlighting the helpful customer support and check-in system. They value the honest feedback from customers and the proactive approach of the support team in ensuring satisfaction. However, users also experience limitations with booking management, occasional confusion among customers, and issues with support availability, which can affect their overall experience.

ROLLER User Reviews

Overall Rating

4.2

Ratings Breakdown

50%

34%

Secondary Ratings

Ease of Use

4.3

Value for money

4.0

Customer support

4.2

Functionality

4.1

Adam M.

Verified reviewer

Entertainment

201-500 employees

Used daily for more than 2 years

Review source

Reviewed May 2022

ROLLER is the One-Stop-Shop For Ticketing and Event Management

If you're reading this, you're on your 2nd or 3rd attempt to find a ticket management system. We tried many, many solutions over the years and nothing compares to Roller. You'll find that as you implement, features you thought you wouldn't use become easy additions. The scheduling and time-based ticketing is powerful and will meet your needs. The online checkout, which is very mobile friendly, is a great experience for guests. Yes, Roller will cost you a monthly service fee in a world where most ticket vendors make their money on CC processing fees, but it's worth it. It's a premium system that will elevate your venue. I've implemented it twice now for clients (One Theatre and One Theme Park) and it performed flawlessly.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Roller is the complete package, the total and real deal. It's easy to use, and has everything you need to run a small ticketed event (Roller Lite) all the way up to a complete Theme Park (Roller Pro).

Cons:

There is currently an ability to securely store credit cards for membership, but not for regular guest tickets. It would be helpful for our business as we frequently upgrade tickets and need to collect payment often over the phone. The Android app for checkin isn't the best and we opted to use Microsoft Surface devices instead. The UI is amazing, but it cannot be viewed on mobile devices and doesn't allow you to print a booking screen without first exporting it to PDF.

Reasons for choosing ROLLER

Roller is just simply the best mid-tier theme park management system out there. No, it's not at the Disney or Universal level, but any mid-sized park, family entertainment centre, or in one of my client's cases -- a theatre that does a lot of group bookings, Roller is the clear winner on price, features, and support. Oh, I didn't mention support above. Let's talk about 3-5 min response times on average -- yes, for real -- they are nearly instant. There is just no better product out there. As you can tell, after almost 3 years using the product, I can definitely say I'm a fan.

Reasons for switching to ROLLER

Overall, the ticket software we used previously was too basic and we needed more flexibility in our ticket issuing, a better online checkout experience, and better support for Groupon and pay after services. Roller delivers all these and more with waivers and other integrations that were critical to our business.

Maddison E.

Verified reviewer

Entertainment

201-500 employees

Used daily for more than 2 years

Review source

Reviewed September 2025

Impressive Improvements and a better Roller experience every year (Thanks [sensitive content hidden] !)

Roller has become a core part of our operations, and we’re very happy with how far it’s come. While it’s not yet a complete all-in-one solution, we’re confident it’s heading in the right direction. With continued improvements, particularly around event management and their food and beverage systems, we can see ourselves running our entire business on Roller.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Over the years of using Roller, we've seen a significant improvement in one-on-one support and account management. There was a time when we seriously considered moving away from the platform. However, we chose to stay, and are glad we did, due to the steady enhancements in the ticketing system, payment portals, and the increased engagement from our account manager, who has made a conscious effort to be present and work collaboratively with us on solutions. THANKS [sensitive content hidden] ! One of the biggest improvements has been in payment processing. The ability to identify payments linked to specific bookings and guest accounts, track spending over time, and issue refunds easily has played a critical role in streamlining our operations and improving the guest experience. While Roller isn’t fully customisable, we’ve appreciated how tailored solutions and thoughtful adaptations have been introduced to better suit the unique needs of our business and how we sell our products. We’ve particularly valued the introduction of price rules and schedules over the past seasons. These tools became essential in the post-COVID environment, where managing guest bookings, capacity, and queues became more important than ever. The progressive checkout has also been a game changer. Not only is it visually appealing, but it’s far more user-friendly compared to the previous format. It enhances the overall customer experience and aligns well with modern consumer expectations. We’ve also seen great success with the online party package system. Allowing guests to purchase and manage their own bookings has led to a noticeable increase in party sales, while also reducing the administrative load on our team.

Cons:

If you had asked me a few years ago, I could have easily written a page and a half outlining the things we didn’t like or appreciate about Roller. However, as the platform has developed over time, that list has steadily decreased. One of our earlier frustrations was being limited to selling tickets as a standard product. With the introduction of schedules, improvements in stock product functionality, and now the implementation of price rules, our experience with ticketing and the overall system use has significantly improved. That said, there are still areas where we’d love to see further development, particularly in how events are booked. We currently rely on external software (Priava/Elite) to manage and invoice event bookings, as Roller’s event management features aren’t yet at the level offered by those systems. We’re hopeful that as Roller continues to evolve, it will eventually allow us to run all aspects of our business (food & beverage, ticketing, event management, lockers etc.) within a single, unified platform. Another area we’re keen to see improvement in is guest account management. Specifically, we’d like guests to have more autonomy in managing their bookings. For example, being able to change their visit date without needing to contact our team via phone or email. This was a feature we were expecting last season, but unfortunately, it wasn’t implemented successfully. We’re hoping to see it available and functioning smoothly this season.

Reasons for choosing ROLLER

We chose ROLLER because it offers a more comprehensive, all-in-one platform tailored to our theme park’s needs. Its ticketing, scheduling, and progressive checkout features handle capacity and bookings better. Plus, strong account management and plans to integrate food, events, and more aligned with our long-term goals. There's also the support that is within Australia whereas, at the time, the only support for VivaTicket would be international.

Vendor Response

Maddison! Thank you for such a thoughtful and detailed review. We’re so pleased to hear how ROLLER has continued to improve your experience over the years, from ticketing and payments to account management and support. It’s great to know features like progressive checkout, party packages, and price rules have made a real impact on your operations. We also appreciate your honest feedback on event management and guest account functionality. These are key areas of focus for us, and your insights help guide where we should keep improving. We’re grateful you chose to stay with ROLLER, and we look forward to continuing to evolve the platform to better meet the needs of your business.

Replied September 2025

David C.

Verified reviewer

Leisure, Travel & Tourism

51-200 employees

Used daily for more than 2 years

Review source

Reviewed September 2025

Too Expensive

Support is fine but does not make up for how expensive it is. Find the whole software to be basic. The funds to be received and funds paid are often full of inaccurate totals/ information.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is difficult to say as I think the system is too expensive and clunky. My trial balance reports do not allow me to select more than a 30 day period at a time to look at revenue and sales.

Cons:

Expense. It’s horrifically overpriced. Plus should have the ability like GoCardless to run membership Direct Debits in a super easy way, so as if debit cards change through being lost or stolen or get updated then we are still able to receive payments from the customers account.

Reasons for choosing ROLLER

Seemed more straightforward in onboarding

Reasons for switching to ROLLER

It was abysmal and was sold using “built on Salesforce” as the USP but was so over complicated to use.

Vendor Response

David, thank you for taking the time to share your feedback. We’re sorry to hear that your experience with ROLLER hasn’t met expectations. We understand your concerns around pricing, reporting flexibility, and payments. These are areas we continue to review closely with our product and payments teams. We’re glad you found onboarding straightforward and that support has been helpful, but we also recognize the overall value hasn’t aligned with what you were hoping for. Your feedback helps us identify where we need to improve, and we truly appreciate you sharing your perspective. Please reach out to me directly so I can escalate your concerns to the right person on our end.

Replied September 2025

Shweta M.

Verified reviewer

Consumer Services

11-50 employees

Used daily for more than 2 years

Reviewed December 2025

Great Support-Backed System for Managing Events and overall Business

Overall, my experience with ROLLER as an Events Manager has been mixed but largely positive. The platform is strong for managing party and group bookings, tracking payments, and coordinating waivers, which helps keep event operations organized. Having bookings, guest details, and transactions in one system improves visibility and reduces manual follow-ups. However, during high-volume event days, some processes such as editing bookings, handling last-minute changes, and processing refunds can feel slow or overly complex. While ROLLER is a powerful system, certain workflows and reporting tools could be more intuitive and flexible to better support fast-paced event management. With improvements in speed, usability, and customization, it would be an even more effective tool for managing events efficiently.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I liked most about ROLLER is its all-in-one functionality. It centralizes waivers, ticketing, memberships, party bookings, and POS into a single system, which helps streamline front desk operations. The real-time syncing of waivers and bookings reduces manual work and speeds up guest check-ins, especially during peak hours. The reporting tools are also useful for tracking sales and attendance, which supports better daily and operational decision-making.

Cons:

some workflows are not very intuitive, especially for new staff. Certain tasks such as modifying bookings, processing refunds, or switching between POS and booking screens require multiple steps and can be time-consuming during busy periods. Occasional system lag and delayed syncing also impact front-desk efficiency during peak hours.

Vendor Response

Hi Shweta, Thank you for the review! We’re really glad to hear that ROLLER’s all-in-one functionality, real-time syncing, and reporting tools have helped streamline your operations and support your work. We truly appreciate your candid feedback about the areas that can feel unintuitive or slow during busy periods. Workflows like modifying bookings, processing refunds, and switching between POS and booking screens are critical in a fast-paced environment, and we understand how even a few extra steps or moments of system lag can affect front-desk efficiency. Thank you again for your thoughtful input and for being a ROLLER customer. We’re committed to making the platform even more intuitive and efficient to better support your event operations!

Replied December 2025

Brin T.

Verified reviewer

Museums and Institutions

11-50 employees

Used daily for more than 2 years

Review source

Reviewed September 2025

I Love Roller!

It is the best multi-use POS, CRM and ticket management system I have come across. It has given me a lot of valuable experience that I can carry with me to other ventures in my career. The customer service has also been fantastic!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

How easy it is to address payment issues (refunds, auto renewals) and the flexibility of making different products. I can get creative to meet the demands of my company when it comes to ticketing and tracking revenue. It has been so easy to train other staff on how to use and I always direct new hires to the training videos and help articles.

Cons:

The only gripe I have is debit transactions on memberships - sometimes people get visa debit confused with credit cards and this unfortunately makes their membership records with us a little bit funky. I do have a workaround for this in the meantime. This is a VERY specific issue and I can try to catch it when possible.

Reasons for switching to ROLLER

It went defunct and we could no longer use it. The actual name of it was Legacy Suite or something along those lines.

Vendor Response

Brin, thank you so much for taking the time to leave a review! We’re thrilled to hear how easy ROLLER has made it to manage payments, create flexible products, and train your team. It’s wonderful to know our training resources and support have been valuable for you. We appreciate your sharing your note on debit transactions for memberships. We’ll continue working with our team to improve that experience. Thanks again for your kind words and for choosing ROLLER!

Replied September 2025

Mike M.

Verified reviewer

Entertainment

2-10 employees

Used daily for less than 12 months

Review source

Reviewed July 2025

Huge investment - but even a bigger disappointment in the product

Just not good. The staff is friendly but even our Implementation specialist admitted on several occasions that their software was lacking and that a lot doesn't make sense for the US market

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Their booking system is good. But other than that, it lacks the basic functionalities that many other POS systems have (Unless you upgrade to their pro version).

Cons:

Unfortunately their software doesn't provide so many basic functions you'll find from other POS systems. The reporting is very challenging - for example, if I want to check our staff's gratuities for the night, it will show me every transaction - but doesn't give you a total. You literally have to export the report, download it, open in Excel (or similar) and add a Sum function. The software is also from Great Britain (which we were not told) - and Europe operates so differently then the US Unfortunately there are so many challenges we are about to write off the $15k we invested in them and just start with someone else. Perhaps their higher end subscription does the basics we are looking for - but systems like Clover are a lot less expensive and a lot more functional for basic POS. Sorry.

Reasons for choosing ROLLER

We were sold on the Party Booking features (which were good) and their ease of use and implementation

Vendor Response

Hi Mike, Thanks so much for the honest feedback, we’re really sorry to hear you’ve had a frustrating experience. It’s great to know the booking side is working well, but we totally understand your concerns around the POS, especially things like tipping, receipt formatting, and reporting. Since you're just out of onboarding, we really appreciate you raising these things early. Some of the features you mentioned, like the tipping setup, are in the works with our payments partner, but we know they’re not quite there yet. For reporting, we’ve noted your concerns and will review how we can improve on this. Thanks again for providing your feedback, and please reach out directly if you'd like to chat further on any of this.

Replied July 2025

Jacob J.

Verified reviewer

Recreational Facilities and Services

11-50 employees

Used monthly for less than 2 years

Review source

Reviewed September 2025

Does the job, room for improvement

Overall, slightly above average. It is nice to have access to these tools from any device, but mobile friendliness needs to be addressed. More reporting would really make this product great.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Secure platform, simple to adopt and use, customization in product listing and party packages, reasonable payment processing rates with option to pass to consumer

Cons:

Some problems with customers adopting the platform for features like updating payment method and canceling subscriptions, very limited reporting compared to competitor platforms, never really understood the point of the dashboard. Venue Manager is NOT mobile friendly.

Reasons for switching to ROLLER

Forced change, Active8 worked to migrate all clients over

Vendor Response

Jacob, thank you for sharing your feedback. We’re glad to hear ROLLER has been simple to adopt, secure, and flexible with product listings and party packages, and that payment processing has worked well for your team. We hear your concerns around customer adoption of features, reporting, and mobile usability. We know mobile access and more robust reporting are important, and these are areas we’re actively working to improve. Your feedback is really valuable in helping us focus on what matters most. Thanks again for taking the time to share your experience.

Replied September 2025

Teresa A.

Verified reviewer

Entertainment

10000+ employees

Used daily for more than 2 years

Review source

Reviewed September 2025

Roller review

I do not like the overall system as it is not very user friendly in all aspects. On the backend, it is a nightmare, especially with reports.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is easy to check in guests and the concessions part makes it very user friendly. Group checkin is also pretty easy to use.

Cons:

Depending on how you pull a report, it gives different information. Also, pulling what you need from a report is very difficult. Also, setting up accounts for memberships is damn near impossible.

Reasons for switching to ROLLER

Corporate made us. Definetly not my choice. But Roller did buy out Active8

Vendor Response

Teresa, thank you for your honest feedback. We’re glad to hear check-in and concessions have been easy to use, but we’re sorry that reporting has been challenging. We understand how important it is to access clear, consistent information, and your input helps us see where the experience can be improved. We appreciate you taking the time to share your perspective, and we will keep working to make ROLLER easier to use across the board.

Replied September 2025

Kaitlyn K.

Verified reviewer

Entertainment

51-200 employees

Used daily for less than 6 months

Review source

Reviewed July 2025

Roller makes our days easier

Our experience with Roller has been overwhelmingly positive. It’s made a noticeable difference in how smoothly our operations run day-to-day. The system is fast, user-friendly, and easy to train on—which is especially important for our young team. Tasks that used to take longer are now streamlined, and everyone feels more confident using it. While the reporting side took a little time to get comfortable with, it wasn’t a dealbreaker at all. Once we figured out how to pull what we needed, it’s been incredibly helpful. Overall, Roller has been a reliable, efficient, and easy-to-use platform that’s helped us stay organized and work smarter.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We’ve been really impressed with how user-friendly and intuitive Roller is. It’s quick, easy to navigate, and has made training our young team so much smoother. The layout is clean and everything is easy to find, which saves us time and reduces errors. It’s made a big difference in our day-to-day operations—and our team actually enjoys using it!

Cons:

There honestly isn’t much we don’t like. The reporting features took a little getting used to at first, but once we got the hang of it, it’s been smooth sailing. Overall, it’s been a great fit for our operations!

Reasons for switching to ROLLER

We made a switch to better suite our company needs

Vendor Response

Hi Kaitlyn, Thank you so much for your thoughtful feedback! We’re thrilled to hear that ROLLER has made such a positive impact on your day-to-day operations and that your team finds it intuitive and enjoyable to use. Thanks again for being part of the ROLLER community—we’re so glad to be helping your team work smarter and more efficiently.

Replied November 2025

Patty M.

Verified reviewer

Recreational Facilities and Services

51-200 employees

Used daily for less than 6 months

Review source

Reviewed September 2025

Ease of Use and Added Bookings from Event booking ease

Having converted our system from booknow, the ease of roller is an important feature. It is both booking and customer friendly and easy to use. The conversion team was also a great help

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Ease of Use once the system is in place plus how the system becomes more convenient the more it is used. Also, the training videos are a huge assistance. Also, having the payment system fully integrated is a huge help

Cons:

Moving/ uploading information when moving from Booknow. Not so much on the Roller end. But gathering the info and then having it imported but it being deleted between uploads and review to publish live. Also, the invoicing is less formal then some of our groups prefer

Reasons for switching to ROLLER

The features and ease of use of the system. We would need to give booknow the features we needed and they might have had it or not. Roller is built with the needs of the business having been worked out over time

Vendor Response

Patty, thank you so much for sharing such a detailed review of your experience with ROLLER. It's great to hear that you’ve found the platform easy to use once set up, and that its convenience continues to grow with regular use. We appreciate your feedback on data migration and invoicing. We know transferring information from a previous system can be challenging and we’ll continue working to make the process smoother. Your note on invoicing formality has been shared with our team as we continue refining the system to better support different business needs. Thanks again for taking the time to share your thoughts!

Replied October 2025

Showing 1 - 10 of 143 Reviews

See All Reviews

ROLLER FAQs

Who owns roller software?
ROLLER is a privately owned company and doesn’t openly publish information about its shareholders, but it was founded by two brothers, Luke and Mark Finn, in 2011. They raised $50 million in funding in late 2023, but they haven’t disclosed how that funding has or hasn’t diluted ownership of the company.
What is the ROLLER app used for?
ROLLER makes the jobs of employees easier and the experiences of customers more enjoyable through features such as managing bookings, ticket scanning, and providing access to operational data in real-time. Customers can use ROLLER to access their tickets and manage their booking details. Venues can also use ROLLER to manage bookings, as well as send promotions and news updates to customers.
Is roller a CRM?
Yes, ROLLER has many of the features of a CRM even though it’s not solely a dedicated tool for customer relationship management. Its CRM-esque features include managing customer data, dividing target audiences into specific segments, personalizing marketing, and keeping track of how customers interact with their venues and services.