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SwimBiz

SwimBiz 2026: Benefits, Features & Pricing

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On this page
  • Overview
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

SwimBiz
SwimBiz
4.4
(12)

Pricing

Starting at $24.95 per month

About SwimBiz

SwimBiz is a cloud-based swim school management system that makes life easier for swim school owners, managers, and instructors. It automates admin tasks like timetabling and online registrations so users can focus on what matters most – teaching.

SwimBiz Screenshots

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SwimBiz Pricing and Plans

Starting price: $24.95 per month
Free Trial
Free Version

Basic

$24.95

per feature, per month

No plan information available

    SwimBiz Features

    • Popular features found in Swim School
      Booking Management
      Class Scheduling
      Online Payments
      Online Registration
    • More features of SwimBiz
      Alerts/Notifications
      Attendance Management
      Attendance Tracking
      Billing & Invoicing
      Class Registration
      Client Portal
      Communication Management
      Electronic Payments
      Email Marketing
      Employee Management
      Enrollment Confirmation
      Enrollments/Onboarding
      Event Calendar
      Event Management
      Event Scheduling
      Invoice Management
      Member Management
      Mobile Alerts
      Multiple User Accounts
      Parent Portal
      Registration Management
      Reminders
      Reporting & Statistics
      Scheduling
      Self Service Portal
      Skills Tracking
      Staff Management
      Student Management
      Third-Party Integrations
      Transaction History

    SwimBiz Integrations

    Worldpay for Enterprise
    Worldpay for Enterprise
    QuickBooks Online
    QuickBooks Online
    GoCardless
    GoCardless
    PayPal
    PayPal
    Xero
    Xero
    AskNicely
    AskNicely

    See all 9 integrations

    SwimBiz User Reviews

    Overall Rating

    4.4

    Ratings Breakdown

    5

    67%

    4

    8%

    3

    25%

    2

    0%

    1

    0%

    Secondary Ratings

    Ease of Use

    3.9

    Value for money

    4.1

    Customer support

    4.6

    Functionality

    4.3

    CN

    Carrie N.

    Verified reviewer

    Sports

    11-50 employees

    Used daily for more than 2 years

    Review source

    Reviewed April 2019

    SwimBiz

    5

    since using Thinksmart’s SwimBiz software we have revolutionised our Swim School admin! It’s easy to use & everything is in one place (we used to have lot’s of different spreadsheets). It’s easy to use & easy to train staff members. We would highly recommend!

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Simple to use & incorporates well with our business
    Cons:
    Some areas of the scheduling cannot be customised

    Read More

    KH

    Kate H.

    Verified reviewer

    Sports

    11-50 employees

    Used daily for less than 2 years

    Review source

    Reviewed March 2021

    Great software that that has helped in organizing and growing our swimschool.

    5

    Overall we love Swimbiz. There are so many features and always improving. Gives a nice professional touch to communications with customers. Would definitely recommend it.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Swimbiz takes care of most of the admin needs that we have with lots of features that are always being updated and improved. It integrates with accounting software and payment providers so has really helped us automate the work and keep everything in one place. Our favourite feature is the online booking system and the emailing. Customer service/support is brilliant there is always someone that will promptly reply to email queries or arrange a call back to go through any issues. It's great value for money lots of extra add-on options such as text messaging that you can choose to use or not on a monthly basis.
    Cons:
    I found the intergration with Xero a bit tricky to get used to there are some things that can't be changed once the 2 systems are synced. It also takes a long time to move students from one class to another it has to be done one at a time in quite a few steps so sometimes tricky during rebooking when there are a lot of changes. The ability to credit students in bulk could be improved although there are features that enable you to credit in bulk it does not take into account what everyone paid per class which created a lot of work during the covid closures.

    Reasons for choosing SwimBiz

    Option to have a 2 week trial rather than just a demo, flexible pricing, overall features looked simple enough to use and did what I wanted them to do .

    Read More

    AB

    Alison B.

    Verified reviewer

    Sports

    Self-Employed

    Used daily for more than 2 years

    Review source

    Reviewed November 2021

    SwimBiz

    3

    This has made a customer base easier to manage and especially for contacting at short notice. I do like the text option although need to condor the cost of this. Support staff are very helpful and try t get to the bottom of any problems

    Ratings Breakdown

    3
    Ease of use
    5
    Value for money
    4
    Customer support
    3
    Functionality
    icon
    Pros:
    It is easy to use and you have control over the bookings and class options. Support are very helpful.
    Cons:
    I would like to be able to have all the awards that the learners are working towards to be more accessible as it takes a long time to change everyone from one standard to another. This is very tricky when they attend more classes on different standards

    Reasons for choosing SwimBiz

    Because it is simple to use and the cost is perfect for my small business.

    Read More

    JR

    Jonny R.

    Verified reviewer

    Sports

    11-50 employees

    Used daily for more than 2 years

    Review source

    Reviewed July 2019

    The Digitising of Supersharks Swim School

    5

    Excellent customer service and telephone and online support, a good piece of software that has now become almost invaluable to my business.

    Ratings Breakdown

    3
    Ease of use
    4
    Value for money
    5
    Customer support
    3
    Functionality
    icon
    Pros:
    Swimbiz allows my business to have online booking for our customers, apps for our teachers with their registers on linked to a central database where all my data is stored on pupils and staff that can be accessed by admin staff and teachers alike. As a small business these are exceptional things to be able to offer and compete with the likes of big national companies. The ability to cancel a session very quickly if there are any problems and send text messages easily to all customers or a select few is excellent.
    Cons:
    could be more customisable per user, the ability for teachers to view badges and standards of pupils on their registers in app without giving them access to the whole customer database is not to my knowledge yet available and is one of the only things that needs improving. The other is the ability for the teachers to record assessment criteria on skill sets on their own app linked to the central database which is then stored and time stamped this would be amazing.

    Reasons for choosing SwimBiz

    It did not have all that swim biz had in terms of registers online booking texting etc. and it was not tried and tested. There was a lot to Swimbiz lots of depth and detail that we liked and huge potential.

    Read More

    LC

    Lorna C.

    Sports

    Self-Employed

    Used daily for more than 2 years

    Review source

    Reviewed January 2019

    Time saving and Professional Software

    5

    All my customers and their swimmers are on swim biz with contact details and all relevant information to meet swimmers needs. Customers are easily enrolled into classes and invoices sent out bulk or individually. Teachers can access their registers easily and there is an option for a customer portal which we are yet to set up. There is also an option to text parents which again we don't use as we tend to email. We have three venues and again easy to access and move swimmers to different classes and venues while maintaining attendance records along with achievement records.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    I have been using the software for over 4 years and although I was apprehensive about ditching the spreadsheets I could now not imagine running my business without Swim Biz. The set up was easy with a hand held approach and amazing support to get me started. This support is still outstanding with queries answered and sorted the same day. The system is constantly updated and over the years it has just got better and better. I would and do recommend this company to anyone with a swim school business, thank you Swim Biz.
    Cons:
    There are no cons at all. I genuinely and unreservedly rate this product unequivocally.

    Read More

    WB

    Wendy B.

    Sports

    2-10 employees

    Used daily for more than 2 years

    Review source

    Reviewed January 2019

    Swimbiz review

    3

    It has helped to keep a structure around our growing business but glitches have been frustrating at times.

    Ratings Breakdown

    3
    Ease of use
    3
    Value for money
    4
    Customer support
    3
    Functionality
    icon
    Pros:
    Organisation of schedules and make up classes
    Cons:
    When monthly payment goes up without warning due to customer numbers. Especially as it was inaccurate due to our own delay in correcting current customers. Problems with using own email due to gmail not recognising swimbiz as a safe app.

    Vendor Response

    Hi Wendy, We're sorry you're not happy. The problem you're having with gmail is not something we can control unfortunately. Google only allows third-party apps to integrate via SMTP if you turn on the option in gmail to allow un-safe apps. There's not much we can do about it. We're also not sure why gmail say it's un-safe because the connection from SwimBiz is still SSL encrypted and secure. Regarding the customer counts and subscription, our billing is based on an automated system that adds up how many customers you have in your account and charges you accordingly. If you keep your customer count within a particular pricing bracket, you will always pay the associated cost. Regards, ThinkSmart Software

    Replied January 2019

    Read More

    CL

    Chiggy L.

    Verified reviewer

    Sports

    2-10 employees

    Used daily for more than 2 years

    Review source

    Reviewed January 2020

    Hooray for Swimbiz

    5

    SwimBiz has been fantastic right from the start, I particularly like the instant and incredibly friendly support you get on the phone.

    Ratings Breakdown

    5
    Ease of use
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Everything; Swimbiz saves me a huge amount of time and stress.
    Cons:
    The only thing that I would change would be the ability to make booking/sign children up for lessons from my phone

    Reasons for switching to SwimBiz

    They offered very poor support and it was so intuitive

    Read More

    jj

    jessica j.

    Verified reviewer

    Leisure, Travel & Tourism

    2-10 employees

    Used daily for more than 2 years

    Review source

    Reviewed March 2022

    a lovely review

    5

    Ratings Breakdown

    5
    Ease of use
    4
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    this software was easy to use even for those not very tech savy. the layout is simple and easy to find what you are looking for.
    Cons:
    no all is working very well we like using this software

    Read More

    BR

    Belynda R.

    Verified reviewer

    Sports

    11-50 employees

    Used daily for less than 12 months

    Review source

    Reviewed February 2020

    Was good until it wasn't

    3

    Wasnt very impressed with this software. Used it for a year and had multiple issues.

    Ratings Breakdown

    2
    Ease of use
    1
    Value for money
    2
    Customer support
    4
    Functionality
    icon
    Pros:
    It was easy to use, it has a number of features which are great but they werent great for my swim school
    Cons:
    It was very clunky when you needed specific things. It was very much geared towards a specific type of swim school. They double dipped on the fees and you end up paying WAY more then what their website states.

    Reasons for switching to SwimBiz

    Wasnt impressed with the features and support

    Read More

    CG

    Camilla G.

    Sports

    2-10 employees

    Used weekly for more than 2 years

    Review source

    Reviewed February 2019

    Swim Biz

    5

    I use my time more efficiently and when I cannot remember how to do something, or try something new, I just call them....someone always talks me through it, then I write a flow chart for the next time.

    Ratings Breakdown

    4
    Ease of use
    4
    Value for money
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    The time it takes me to do jobs that were taking forever has halved!
    Cons:
    Getting used to it! It took me over a year (or three enrolments) to really trust it. But this is because I don't trust computers, not the product!

    Read More

    Showing 1 - 10 of 12 Reviews

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