SwimBiz 2026: Benefits, Features & Pricing
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- Overview
- Pricing and Plans
- Features
- Integrations
- User Reviews
Overview
Pricing
Starting at $24.95 per month
About SwimBiz
SwimBiz is a cloud-based swim school management system that makes life easier for swim school owners, managers, and instructors. It automates admin tasks like timetabling and online registrations so users can focus on what matters most – teaching.
SwimBiz Screenshots

SwimBiz Pricing and Plans
Basic
$24.95
No plan information available
SwimBiz Features
- Popular features found in Swim SchoolBooking ManagementClass SchedulingOnline PaymentsOnline Registration
- More features of SwimBizAlerts/NotificationsAttendance ManagementAttendance TrackingBilling & InvoicingClass RegistrationClient PortalCommunication ManagementElectronic PaymentsEmail MarketingEmployee ManagementEnrollment ConfirmationEnrollments/OnboardingEvent CalendarEvent ManagementEvent SchedulingInvoice ManagementMember ManagementMobile AlertsMultiple User AccountsParent PortalRegistration ManagementRemindersReporting & StatisticsSchedulingSelf Service PortalSkills TrackingStaff ManagementStudent ManagementThird-Party IntegrationsTransaction History
SwimBiz Integrations
See all 9 integrations
SwimBiz User Reviews
Overall Rating
4.4
Ratings Breakdown
5
67%
4
8%
3
25%
2
0%
1
0%
Secondary Ratings
Ease of Use
3.9
Value for money
4.1
Customer support
4.6
Functionality
4.3
Carrie N.
Verified reviewer
Sports
11-50 employees
Used daily for more than 2 years
Review sourceReviewed April 2019
SwimBiz
5
since using Thinksmart’s SwimBiz software we have revolutionised our Swim School admin! It’s easy to use & everything is in one place (we used to have lot’s of different spreadsheets). It’s easy to use & easy to train staff members. We would highly recommend!
Ratings Breakdown
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Kate H.
Verified reviewer
Sports
11-50 employees
Used daily for less than 2 years
Review sourceReviewed March 2021
Great software that that has helped in organizing and growing our swimschool.
5
Overall we love Swimbiz. There are so many features and always improving. Gives a nice professional touch to communications with customers. Would definitely recommend it.
Ratings Breakdown
Reasons for choosing SwimBiz
Option to have a 2 week trial rather than just a demo, flexible pricing, overall features looked simple enough to use and did what I wanted them to do .
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Alison B.
Verified reviewer
Sports
Self-Employed
Used daily for more than 2 years
Review sourceReviewed November 2021
SwimBiz
3
This has made a customer base easier to manage and especially for contacting at short notice. I do like the text option although need to condor the cost of this. Support staff are very helpful and try t get to the bottom of any problems
Ratings Breakdown
Reasons for choosing SwimBiz
Because it is simple to use and the cost is perfect for my small business.
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Jonny R.
Verified reviewer
Sports
11-50 employees
Used daily for more than 2 years
Review sourceReviewed July 2019
The Digitising of Supersharks Swim School
5
Excellent customer service and telephone and online support, a good piece of software that has now become almost invaluable to my business.
Ratings Breakdown
Reasons for choosing SwimBiz
It did not have all that swim biz had in terms of registers online booking texting etc. and it was not tried and tested. There was a lot to Swimbiz lots of depth and detail that we liked and huge potential.
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Lorna C.
Sports
Self-Employed
Used daily for more than 2 years
Review sourceReviewed January 2019
Time saving and Professional Software
5
All my customers and their swimmers are on swim biz with contact details and all relevant information to meet swimmers needs. Customers are easily enrolled into classes and invoices sent out bulk or individually. Teachers can access their registers easily and there is an option for a customer portal which we are yet to set up. There is also an option to text parents which again we don't use as we tend to email. We have three venues and again easy to access and move swimmers to different classes and venues while maintaining attendance records along with achievement records.
Ratings Breakdown
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Wendy B.
Sports
2-10 employees
Used daily for more than 2 years
Review sourceReviewed January 2019
Swimbiz review
3
It has helped to keep a structure around our growing business but glitches have been frustrating at times.
Ratings Breakdown
Vendor Response
Hi Wendy, We're sorry you're not happy. The problem you're having with gmail is not something we can control unfortunately. Google only allows third-party apps to integrate via SMTP if you turn on the option in gmail to allow un-safe apps. There's not much we can do about it. We're also not sure why gmail say it's un-safe because the connection from SwimBiz is still SSL encrypted and secure. Regarding the customer counts and subscription, our billing is based on an automated system that adds up how many customers you have in your account and charges you accordingly. If you keep your customer count within a particular pricing bracket, you will always pay the associated cost. Regards, ThinkSmart Software
Replied January 2019
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Chiggy L.
Verified reviewer
Sports
2-10 employees
Used daily for more than 2 years
Review sourceReviewed January 2020
Hooray for Swimbiz
5
SwimBiz has been fantastic right from the start, I particularly like the instant and incredibly friendly support you get on the phone.
Ratings Breakdown
Reasons for switching to SwimBiz
They offered very poor support and it was so intuitive
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jessica j.
Verified reviewer
Leisure, Travel & Tourism
2-10 employees
Used daily for more than 2 years
Review sourceReviewed March 2022
a lovely review
5
Ratings Breakdown
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Belynda R.
Verified reviewer
Sports
11-50 employees
Used daily for less than 12 months
Review sourceReviewed February 2020
Was good until it wasn't
3
Wasnt very impressed with this software. Used it for a year and had multiple issues.
Ratings Breakdown
Reasons for switching to SwimBiz
Wasnt impressed with the features and support
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Camilla G.
Sports
2-10 employees
Used weekly for more than 2 years
Review sourceReviewed February 2019
Swim Biz
5
I use my time more efficiently and when I cannot remember how to do something, or try something new, I just call them....someone always talks me through it, then I write a flow chart for the next time.
Ratings Breakdown
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