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Square 9

Square 9 is a document management solution that helps businesses handle and automate human resource processes. Teams can create a single, secure location where all employee records are organized and easily accessible from within a...Read more about Square 9

4.5 (117 reviews)

39 recommendations

Revver

Revver helps transform burdensome document-dependent work into impactful and empowering results. Our goal is to help companies transform their business quickly by powering document work, enabling teams to work collaboratively on d...Read more about Revver

4.4 (895 reviews)

29 recommendations

Contentverse

With Contentverse document management, you're never from from everything you need. Offering cloud and on-prem deployment options and customizable user configurations, Contentverse can work for the unique demands of your department...Read more about Contentverse

4.1 (19 reviews)

29 recommendations

DocStar ECM

DocStar Enterprise Content Management serves large and midsize businesses across all industries and provides tools to upload, store and share documents in a variety of formats. Cloud-based and on-premise versions of the software a...Read more about DocStar ECM

4.0 (99 reviews)

25 recommendations

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FileHold

FileHold Enterprise is a document management solution that helps large organizations to transition to a paperless work environment. FileHold can be installed on premise or on a secure private or public cloud. Features include...Read more about FileHold

4.7 (45 reviews)

18 recommendations

Document Locator

Document Locator is enterprise document management software that is uniquely integrated into Microsoft Windows. The platform is integrated with Microsoft Office and other business applications, and works directly inside of Windows...Read more about Document Locator

4.5 (33 reviews)

14 recommendations

DocuPhase

Docuphase offers a comprehensive suite of intelligent financial solutions that create predictability, visibility, and efficiency. Our solutions include Document Management, Invoice and Data Capture, Forms & Workflow, AP Automation...Read more about DocuPhase

4.5 (82 reviews)

7 recommendations

Optix

Optix document management and workflow solutions transform organizations from a jumbled, disorganized shared folder to a structured data repository with an easy and organized way to retrieve the file you need when you need it. Fle...Read more about Optix

4.9 (12 reviews)

7 recommendations

Docsie

Docsie platform helps businesses analyze how customers interact with documentation and provides insights on how to improve them. Using documentation made in Docsie, customers can find relevant knowledge about products and improve ...Read more about Docsie

4.7 (22 reviews)

6 recommendations

Klyck

Klyck is your ultimate solution for organizing, finding, sharing, and measuring content. With Klyck, you can centralize your team's knowledge, providing quick and easy access to all your files, ideas, processes, best practices and...Read more about Klyck

5.0 (10 reviews)

6 recommendations

Centralpoint

Centralpoint, by Oxcyon is featured in Gartner’s Magic Quadrant for Digital Experience Platforms is a Microsoft based technology which be installed either on-premise or in the cloud. It is an N-Tiered, highly scalable, roles based...Read more about Centralpoint

4.6 (8 reviews)

6 recommendations

M-Files

M-Files is the leading platform for knowledge work automation. M-Files enables knowledge workers to instantly find the right information in any context, automate business processes, and enforce information control. This provides b...Read more about M-Files

4.2 (180 reviews)

5 recommendations

Bynder

Bynder's Digital Asset Management (DAM) is a native cloud-based platform designed to simplify and optimize the management of digital assets for both small and large teams. It provides a centralized location to store and manage all...Read more about Bynder

4.4 (213 reviews)

3 recommendations

Doc.It Suite

Since 2001, Doc.It Suite, a document management platform, has been available to accounting and tax professionals. Doc.It Suite offers the user a variety of applications including document management, document capture & image-proce...Read more about Doc.It Suite

4.0 (24 reviews)

3 recommendations

PandaDoc

PandaDoc is an all-in-one tool to create, edit, send, track, and eSign documents quickly and easily. Discover a better way to generate professional-looking and error-free proposals, quotes, and contracts with PandaDoc. Win more de...Read more about PandaDoc

4.5 (1089 reviews)

2 recommendations

IntelligenceBank

IntelligenceBank is a cloud-based Digital Asset Management (DAM) solution that helps businesses to streamline marketing processes. The solution gives users a way to control, centralize, create and distribute brand assets in the cl...Read more about IntelligenceBank

4.7 (73 reviews)

2 recommendations

Showpad

The Showpad Enablement Operating SystemⓇ (eOS) aligns marketing, sales and enablement teams around a complete and scalable solution. With our flexible tools, tailored training and coaching resources, and strategic services, seller...Read more about Showpad

4.4 (55 reviews)

2 recommendations

Acquia DAM (Widen)

Flexible and easy to use, Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A highly configurable metadata schema provides powerful, business-specific search and workflow capabilities....Read more about Acquia DAM (Widen)

4.4 (324 reviews)

1 recommendations

PhotoShelter for Brands

PhotoShelter is a powerful DAM solution that helps you manage your digital content with ease. From organizing and distributing assets to collaborating with your team and automating your workflow, PhotoShelter has you covered. With...Read more about PhotoShelter for Brands

4.5 (252 reviews)

1 recommendations

WoodWing Assets

WoodWing Assets (previously called Elvis DAM) is a digital asset management solution for businesses of all sizes. Key features include collaboration, asset sharing, single sign-on, cataloging, archive management, metadata manageme...Read more about WoodWing Assets

4.4 (17 reviews)

1 recommendations

Buyers Guide

Last Updated: March 16, 2023

Nowadays, every business needs a website, an ecommerce store, or a blog. To do this, you need to manage and control your site’s content, design, and functionality on a regular basis. However, doing this manually requires hardcore coding knowledge and technical expertise, for which not all SMBs have the budget or the staff.

Content management software can help you keep your site organized and up to date by allowing you to structure, plan, and publish fresh content dynamically without touching any underlying code.

Such platforms often integrate well with customer relationship management (CRM) software, enterprise resource planning (ERP) software, marketing software, and social media platforms to capture leads and organize them, publish posts, and drive more conversions.

We have created this buyers guide to help you understand content management software with all the essential information you need to choose the right tool.

Here's what we'll cover:

What is content management software?

Content management software are solutions used to author, organize, and store digital content for a business. It allows users to collaborate in the creation, editing, and production of web pages and blog posts without the need for specialized technical knowledge, such as coding.

The system can also help store all of your web content in one place, assist in creating dynamic web pages, and allow for quick and easy business updates to be made, making a website as effective and secure as possible.

There are two different types of content management software solutions, which are as follows:

  • Enterprise content management (ECM) software: ECM systems are designed to manage all of the processes within the content life cycle, from creation and collaboration, revision and review to publication and archiving, and even promotion.

  • Web content management software (WCMS): Such software provides an organization with a way to manage digital information on a website through creating and maintaining content without prior knowledge of web programming or other technical knowledge.

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Content publishing window in WordPress Software (Source)

Common features of content management software

Most content management software tools have the following features in common:

Collaboration tools

Share drafts and documents with teammates to review during each phase of content creation and management. This allows multiple users to work on the same file from different locations at the same time.

Content publishing options

Publish content digitally by grouping, structuring, and delivering content to the organization’s website.

Document management

Capture, track, and store documents such as blog articles, PDFs, word processing files, and digital images of paper-based content. The benefits of document management include document security, access control, centralized storage, and streamlined search and retrieval.

Access controls/permissions

Give or restrict access to users, such as writers, designers, editors, and publishers, to protect both sensitive information and file ownership.

Customizable templates

Create, save, and format the look of your content in accordance with your company branding guidelines or use the already saved templates within the software to make it look more attractive for readers.

Electronic forms

Create digital forms that can be shared and accessed online.

Full text search

Search text to find specific words or phrases from content, such as PowerPoint presentations, PDFs, and blog articles stored within the software.

Version control

Track revisions and updates to collaterals and drafts, and navigate between versions of the same documentation.

Workflow management

Create and visually represent multiple tasks and projects going on at once with different people responsible for carrying them through the cycle. This helps you to keep track of all the projects going on at one time.

What type of buyer are you?

Before purchasing a content management system, you should determine which buyer category you're in so you can choose the right tool. The majority of buyers fall into the following categories:

  • Small to midsize businesses (less than 500 employees): Buyers ranging from individuals to midsize businesses have a restricted team size and budget to maintain software applications. They need a content management software to organize, manage, and present digital information in their websites, blogs, or online stores. Whether they use a CMS for their website or for document management within the organization, opting for a solution that has an easy-to-use interface would be beneficial for such buyers. Due to budget constraints, they can opt for a free and open source content management system that has basic features such as collaboration tools, content publishing options, document management, and workflow management. This can help users communicate with employees and customers and achieve strategic goals such as increasing online sales.

  • Large enterprises (more than 500 employees): Bigger enterprises generally store a huge volume of content, including employee information, marketing assets, media files, and blogs, compared to small businesses. They need a content management software solution that can help them manage and store these large volumes of content, capture any file type from any location, and provide easy access of files to all necessary stakeholders in the organization. A fully-featured CMS tool with built-in SEO tools would be beneficial for such buyers. They can look for a tool with enterprise content management software, such as archiving and retention, scanning and capture, and record management capabilities. These tools should also integrate with existing customer relationship management (CRM) software, enterprise resource planning (ERP) software, web analytics program, and marketing software. Integrations with these types of systems can help businesses with rapid shifts of information to provide a personalized experience and relationship with customers.

Benefits of content management software

  • Ease of use: It is difficult to use a software if you need to figure out how it works through trial and error. Content management software systems are typically user-friendly, as they do not require any technical knowledge to use them. Such platforms allow you to create content for your website and delegate tasks to web developers without any hassle.

  • Improved collaboration and sharing: As your business grows, you will need to create more content, and it will be difficult for you to track if you do it alone. Content management software makes it easier for multiple users to collaborate on a single piece of content. The built-in collaboration tools allow your team to create content and collaborate together. For example, writers can write the blog post, graphic designers can create and insert images, editors can copy edit and check for brand consistency, and finally, the publishers can publish the blog post on the website. Additionally, you can define user roles and permissions according to the access that they need to the piece of content, so that no one can accidentally change anything they shouldn’t.

  • Improved security: Online security has become a major priority for businesses—especially those who have a website. CMS platforms come with built-in security features such as advanced authentication, user access permission, firewalls and protection against malware, and backup functionalities. This will help you protect your site from cyberattacks such as unwanted traffic, denial of service bots, and malware attacks.

Key considerations when purchasing content management software

  • Organization’s need: Content management software are unique in terms of pricing and features. Price can vary depending on the number of users, content types, and whether you need advanced technical functionalities. It is essential to assess your needs before making a purchase as many vendors provide free and open source software that you can consider, depending on what your business needs the software to do.

    A large organization that creates a good volume of content and frequently updates them, should opt for a commercial content management system. Such software with advanced features of enterprise content management, ecommerce functionality, and advanced security will be better able to handle the demands of a large organization. But if you are an individual with your own business or work for a small business with limited technical expertise and content to manage, look for a free and open source CMS platform with basic features such as archiving, deletion, landing page creation, and version management.

  • Mobile access: It is important for the software you choose to be accessible through a mobile device. Employees nowadays work with multiple devices such as tablets and smartphones, whether at the office or at home. You want a content management system that supports use on smartphones, tablets, or laptops so you can create and manage content, build landing pages, approve, and publish posts on the go. Look for platforms with dedicated mobile apps or mobile access while evaluating CMS tools.

Market trend to understand:

Here’s a market trend to keep in mind when selecting a CMS tool for your business:

  • Growing adoption of intelligent content services: As companies continue to automate their processes and software functionality in order to reduce costs and time associated with certain workflows, the rise of intelligent content services will revolutionize the way businesses manage and create content. Intelligent content services leverage artificial intelligence (AI), machine learning (ML), and deep learning capabilities to search and identify information, handle high-volume repetitive tasks, image classification, and smart content analysis and categorization. Putting this technology into their CMS solutions, vendors can not only help users provide better experiences for consumers and marketers but help in securing content by detecting abnormal behavior such as unusually large document downloads or a suspicious login from unfamiliar locations in real time.

Note: The application selected in this article is an example to show a feature in context and is not intended as an endorsement or recommendation. It has been obtained from sources believed to be reliable at the time of publication.