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HubSpot Marketing Hub vs Back At You

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Updated February 16, 2026

HubSpot Marketing Hub vs Back At You: Which is best for you?

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Advice from pros
Custom shortlist of 3-5 products
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55+ software advisors
1 million+ businesses helped
2 million+ verified software reviews
Starting Price
$15.00

per month

$500.00

per year

Free Trial
Free Version
Screenshots
and Demo
Product Screenshot
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Product Screenshot
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Top Rated
  Features
Keyword Research Tools
4.85
Lead Distribution
4.77
Campaign Tracking
4.74
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Post Scheduling
4.17
Social Media Integration
4.17
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Integrations
Accelo
Accelo
Benchmark Email
Benchmark Email
Brightcove
Brightcove
See All
dotloop
dotloop
SkySlope
SkySlope
Instagram
Instagram
See All
Pros / Cons
  • The automation features save our teams time, the dashboards give us both high-level and detailed insights, and the integration with other tools ensures that we always have a single source of truth.
  • It's clear that their process is designed to push expensive products, not to help business owners make informed decisions. If you are looking for a company that values building a relationship and understanding your needs, this is not the place.
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  • I love the ability to make custom changes to what is being sent out on my behalf as well as to create things from scratch in their system.
  • Additionally, the performance tracking features didn’t really fit our company structure or the way we measure success. While the system offered data, it wasn’t in a format that was actionable for us.
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Ease-of-Use
4.3/ 5
Highest performing feature
in the comparison
4.5/ 5
Value for Money
Highest performing feature
in the comparison
4.2/ 5
4.1/ 5
Customer Support
4.4/ 5
Highest performing feature
in the comparison
4.5/ 5
Functionality
4.4/ 5
4.4/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
FrontRunners 2022
N/A
Advisor
  Recommendations
2 Recommendations
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad