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Better Agency

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Better Agency 2026: Benefits, Features & Pricing

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  • Overview
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

Better Agency
Better Agency
4.0
(13)

Pricing

Starting at $299.00 per month

About Better Agency

Better Agency is a web-based insurance CRM designed to help property and casualty insurance agents manage leads, campaigns, conversion tracking, reviews, claims and cross-selling. Key features include document management, insurance rating, policy management, email marketing, task management, document storage and workflow management.

Teams using Better Agency can automate tasks, emails, texts and notifications to staff members, clients or prospects. Using the dashboard, managers can gain insights into the premium sold and commissions generated by their agencies. Additionally, with pre-built email templates, the platform enables businesses to engage with their clients across the entire renewal process.

The application facilitates integration with Zapier, which allows insurance agencies to integrate the solution with a variety of tools and ensure the automation of claims processing. Better Agency is available on a monthly subscription basis and support is extended via email, live chat and inquiry form.

Better Agency Screenshots

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Better Agency Pricing and Plans

Starting price: $299.00 per month
Free Trial
Free Version

Basic

$299.00

per feature, per month

No plan information available

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    Better Agency Features

    • Popular features found in P&C Insurance
      Claims Management
      Insurance Policy Management
      Property & Casualty
      Quotes/Estimates
      Underwriting Management
    • More features of Better Agency
      Activity Dashboard
      Alerts/Notifications
      API
      Calendar/Reminder System
      Campaign Management
      Cancellation Tracking
      Carrier Upload
      Claims Tracking
      Commercial Lines
      Commission Management
      Comparative Insurance Rating
      Contact Management
      CRM
      Dashboard
      Document Management
      Document Storage
      Email Management
      Email Marketing
      Email Templates
      For Auto Insurance
      For Casualty Insurance
      Forecasting
      For Homeowners Insurance
      For Insurance Industry
      For Personal Insurance
      For Professional Liability
      Insurance Management
      Insurance Rating
      Interaction Tracking
      Lead Generation
      Lead Management
      Live Chat
      Marketing Automation
      Mobile Access
      Monitoring
      Multiple Line Rating
      Multi-State
      Pipeline Management
      Policy Management
      Rating Engine
      Real-Time Reporting
      Referral Tracking
      Reinstatement Tracking
      Renewal Management
      Reporting/Analytics
      Reporting & Statistics
      Sales Forecasting
      Sales Pipeline Management
      Sales Reports
      Sales Trend Analysis
      Search/Filter
      Segmentation
      Status Tracking
      Task Management
      User Management
      Workflow Management

    Better Agency Integrations

    Twilio
    Twilio
    NowCerts
    NowCerts
    Zapier
    Zapier
    Meta for Business
    Meta for Business

    Better Agency User Reviews

    Overall Rating

    4.0

    Ratings Breakdown

    5

    69%

    4

    8%

    3

    0%

    2

    0%

    1

    23%

    Secondary Ratings

    Ease of Use

    4.0

    Value for money

    4.2

    Customer support

    4.4

    Functionality

    3.9

    Have you used Better Agency and would like to share your experience with others?

    Nurul Salimah's profile

    Nurul Salimah H.

    Verified reviewer

    Financial Services

    10000+ employees

    Used daily for less than 2 years

    Review source

    Reviewed May 2022

    Better CRM with 'Better Agency'

    5

    It has all the feature and tools that I need to manage our CRM needs and they do it in smoother way. I really please with the experience.

    Ratings Breakdown

    4
    Ease of use
    4
    Value for money
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    This program was simple to implement in our organization and was very user-friendly. The crew had an elementary time adapting to it, and the benefits were seen right away. It has rapidly evolved into one of the most valuable resources available to our organization. From where we were, we can now improve the experience that we provide for our customers by light-years. This is genuinely special software, and the training for the team is practically nonexistent since it is so intuitively designed.
    Cons:
    When they first began providing it, I wasted no time signing up for it. There were just a few instances of growing pains, which is anticipated from a firm that is expanding as rapidly as they are. However, I also view this as a plus because they are fast to respond to feedback and improve the features based on people's actual experiences.

    Read More

    JH

    Jeromy H.

    Verified reviewer

    Insurance

    11-50 employees

    Used daily for less than 12 months

    Review source

    Reviewed October 2020

    Game Changer!

    5

    It has allowed my agency to be more efficient in our daily processes for sales and service, which made it possible to scale back on the number of systems we our using. Our team is much more productive and happier since Better Agency has simplified a lot of workflows.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Better Agency has allowed my insurance agency to provide a better experience for new and existing clients. This has lead to an increase in new businesses sales and retention, which means more revenue.
    Cons:
    Like any new company there are things that need to be worked through as the user base grows, but they are open to any and all feedback.

    Reasons for choosing Better Agency

    Too complicated of a process to get set up and very expensive.

    Reasons for switching to Better Agency

    Better Agency was simple to use and set up, everything is already in to use. Other systems are complicated and require hiring a vendor to set everything up which could costs thousands of dollars before the product is even used.

    Read More

    VR

    Verified
    Reviewer

    Insurance

    2-10 employees

    Used daily for less than 6 months

    Review source

    Reviewed August 2022

    A "solution" filled with empty and broken promises

    1

    My overall experience with Better Agency was extraordinarily sub-par. First and foremost, the customer service or, should I say, the lack there of, is terrible. Better Agency does business by driving sales and sales only. The person who sold me the product handed me off to the “on-boarding team” in which case they trained me on their systems. Once you complete your training, you’re on your own with the exception of a chat that’s located on the bottom right of the screen at all times. If you want to speak to someone, you have to, instead, set up a meeting in zoom 1-2 days in advanced to get your problem solved. When, and if, something goes wrong, you’ll have ZERO support because the people at this company DO NOT answer the phone. And the chat, you can say, does not work because whoever is on the other end of that chat has absolutely no knowledge of simple things. Long story short, I wanted to see if they had 2 factor authentication for logging in to the platform and I asked the chat service. When advised what I wanted, the person asked me to take a screen shot of what I meant in which I simply informed the person to google 2 factor authentication. I was appalled that the person did not know what this was in 2022 as society has been using this for at least 10 years on almost any website you’re required to log into. I ended the chat out of frustration and later got a transcript of the person advising me to search for a 3rd party for 2 factor login. You'll regret purchasing.

    Ratings Breakdown

    1
    Ease of use
    1
    Value for money
    1
    Customer support
    1
    Functionality
    icon
    Pros:
    My experience with Better Agency was mostly negative. However, this was not necessarily because of how the software performed but rather the lack of sufficient customer service and, further, their lack of knowledge of their own product. Focusing on the software itself, it seemed to work pretty well. I thought the contact lists and individual profiles showed all the information you needed including policy numbers, types, vehicles(if applicable), and more. It made it very easy to look at any given client. The best thing about the software was probably their "pipeline". They had multiple boxes for organization for many stages during a sale, cross selling existing customers, renewals, customer service , and more. Their email campaigns also looked very good as you could customize so many different parameters for prospects and existing customers. You could even program it to send customers birthday cards automatically. Unfortunately, I never had success with it as every single email I sent would go to spam when sent through their system. More on that below.
    Cons:
    I did very extensive research on the right AMS to fit my company and eventually purchased Better Agency. I had high hopes as everything they showed me looked really great. The worst part about this company is the extreme lack of customer service as well as knowledge of their own products. Further, as my title states, it was "a solution with empty and broken promises". When I made the purchase, I made it contingent upon gaining access to the commissions beta which I was shown during my sales call. The person I spoke with advised me that I could gain access to the beta upon purchase. I didn't need it to do anything fancy; simply download the premiums from IVANS and calculate the commission for my agents. Yes, I understand it was beta but, even after my purchase, I was never given access to such beta to even test it out. About the emails, the staff does not have very extensive knowledge about their own product. I would describe them as understanding everything on the surface but little to nothing about the back-end. One example was how the email campaigns work. The way their system is designed, it connects to your email through, what I think, is an API. They had no idea how it connected. In my case, I use Gsuite for my email and eventually connected it. Before I even purchased, I asked how the system/server sent out emails so I could understand how it worked and plan accordingly. They could not answer this and never did. Quickly, I found out all my emails went to spam.

    Read More

    ES

    Erik S.

    Verified reviewer

    Insurance

    11-50 employees

    Used daily for less than 12 months

    Review source

    Reviewed October 2020

    A must have for the modern insurance agency

    5

    I recomend this to any agency owner that is serious about taking there agency to the next level. The current features are second to none. Our agency has had a wonderful experience implementing into our processes for both sales and service. It has allowed us to really build out a scaleable process to grow with.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    This product was easy to use and integrate into our agency. The results were immediate, and the team took to it very quickly. It has become one of the most important tools in our agency. We can enrich our client's experience light-years from where we were.
    Cons:
    I jumped on it when they first started offering it. There was minimal growing pains, but that would be expected from a company growing as they are. But I also see it as a positive as they are quick to respond and enhance the features based of real user experiences.

    Reasons for switching to Better Agency

    They were difficult to work with and I found the software hard to implement.

    Read More

    DH

    Daniel H.

    Verified reviewer

    Insurance

    2-10 employees

    Used daily for free trial

    Review source

    Reviewed October 2020

    If you aren’t on Better Agency you have left $1000s on the table

    5

    I am on Day 6 of my free trial period with Better Agency. We have closed a 70k commercial risk and a 12000 life policy on top of numerous personal lines policies due to its cross sell campaigns. You can do the quick math to tell yourself if that was worth the monthly subscription but for me if you aren’t using this for cross sells and follow ups your team is leaving thousands on the table and it’s proven because I left thousands on the table too. This is truly impressive software and there is almost 0 learning curve for the team because it’s so user friendly

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Ease of use Quickly implemented Open API for future integrations Customer support team is on top of everything The best thing since sliced bread
    Cons:
    Some of the functionality has bugs from time to time Love to have it download carrier downloads to be more of a complete AMS

    Reasons for switching to Better Agency

    Better software and easier management for my stsff

    Read More

    NJ

    Nate J.

    Verified reviewer

    Insurance

    11-50 employees

    Used daily for less than 2 years

    Review source

    Reviewed March 2024

    Better Agency makes you better.

    4

    Overall, it has been positive. there has been some ups and downs like with all new tech but overall, the usability of BA has been great.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    Ease of use is the best part of Better Agency. The way we can share and reassign service and claim requests makes us more efficient. The sales Pipeline keeps producers up to date on their prospects. The renewal pipeline is a game changer for retention.
    Cons:
    We started early with Better Agency the onboarding was an issue. I believe this has gotten much betteer.

    Reasons for choosing Better Agency

    Price and functionality for what we were looking for. We have multiple offices and we wanted to be able to reassign service and have a functioning renewal process.

    Reasons for switching to Better Agency

    Agency rev did not work well with our AMS.

    Read More

    AM

    Ashley M.

    Verified reviewer

    Insurance

    2-10 employees

    Used daily for less than 12 months

    Review source

    Reviewed October 2020

    BA Has Literally Leveled Up My Agency!

    5

    Phenomenal from start to finish. Great service and help, constant Zoom/Facebook lives for onboarding and getting help and the facebook group has been a great resource for answering questions as well.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    The ease to jump right in that everything was done for me and set up! Only minor tweaks were needed. No need to invent the wheel!
    Cons:
    There really isn't anything I dislike, I think there are just too many features that I haven't even started utilized some of them.

    Reasons for choosing Better Agency

    ease and funcionality

    Reasons for switching to Better Agency

    Built in campaigns and automations.

    Vendor Response

    Great to hear Ashley! We appreciate you :)

    Replied October 2020

    Read More

    MO

    Michael O.

    Verified reviewer

    Insurance

    2-10 employees

    Used daily for less than 12 months

    Review source

    Reviewed October 2020

    Great Product- Awesome Vision

    5

    Fantastic, would recommend to anyone!

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Always looking to be innovative and push new things. They are never happy with what they have and are always pushing to improve and not just improve but improve in ways that benefit their clients. They really value client feedback.
    Cons:
    Still have a few things that need to be introduced but I have full confidence they will get it done soon and very well.

    Read More

    CW

    Caleb W.

    Verified reviewer

    Insurance

    2-10 employees

    Used daily for less than 12 months

    Review source

    Reviewed October 2020

    Easy Button

    5

    Pre-built for beginners to start great automation and customizable to those with some experience. Also love how we can finally start to centralize communication with our clients. Always improving and adapting. Always listening to their users. The future is bright!

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Pre-built campaigns Centralized client communication Service and claims pipeline
    Cons:
    Nothing they haven’t already addressed.

    Read More

    KP

    Kevin P.

    Verified reviewer

    Automotive

    51-200 employees

    Used weekly for less than 2 years

    Review source

    Reviewed July 2022

    Better Agency review.

    5

    Ratings Breakdown

    5
    Ease of use
    4
    Value for money
    4
    Customer support
    4
    Functionality
    icon
    Pros:
    The software is very reliable and allows me to work without worry.
    Cons:
    I have no complaints on this software it helps me boost my sales and retain happy customers.

    Read More

    Showing 1 - 10 of 13 Reviews
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