Better Agency 2026: Benefits, Features & Pricing
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- Overview
- Pricing and Plans
- Features
- Integrations
- User Reviews
Overview
Pricing
Starting at $299.00 per month
About Better Agency
Better Agency is a web-based insurance CRM designed to help property and casualty insurance agents manage leads, campaigns, conversion tracking, reviews, claims and cross-selling. Key features include document management, insurance rating, policy management, email marketing, task management, document storage and workflow management.
Teams using Better Agency can automate tasks, emails, texts and notifications to staff members, clients or prospects. Using the dashboard, managers can gain insights into the premium sold and commissions generated by their agencies. Additionally, with pre-built email templates, the platform enables businesses to engage with their clients across the entire renewal process.
The application facilitates integration with Zapier, which allows insurance agencies to integrate the solution with a variety of tools and ensure the automation of claims processing. Better Agency is available on a monthly subscription basis and support is extended via email, live chat and inquiry form.
Better Agency Screenshots

Better Agency Pricing and Plans
Basic
$299.00
No plan information available

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Better Agency Features
- Popular features found in P&C InsuranceClaims ManagementInsurance Policy ManagementProperty & CasualtyQuotes/EstimatesUnderwriting Management
- More features of Better AgencyActivity DashboardAlerts/NotificationsAPICalendar/Reminder SystemCampaign ManagementCancellation TrackingCarrier UploadClaims TrackingCommercial LinesCommission ManagementComparative Insurance RatingContact ManagementCRMDashboardDocument ManagementDocument StorageEmail ManagementEmail MarketingEmail TemplatesFor Auto InsuranceFor Casualty InsuranceForecastingFor Homeowners InsuranceFor Insurance IndustryFor Personal InsuranceFor Professional LiabilityInsurance ManagementInsurance RatingInteraction TrackingLead GenerationLead ManagementLive ChatMarketing AutomationMobile AccessMonitoringMultiple Line RatingMulti-StatePipeline ManagementPolicy ManagementRating EngineReal-Time ReportingReferral TrackingReinstatement TrackingRenewal ManagementReporting/AnalyticsReporting & StatisticsSales ForecastingSales Pipeline ManagementSales ReportsSales Trend AnalysisSearch/FilterSegmentationStatus TrackingTask ManagementUser ManagementWorkflow Management
Better Agency Integrations
Better Agency User Reviews
Overall Rating
4.0
Ratings Breakdown
5
69%
4
8%
3
0%
2
0%
1
23%
Secondary Ratings
Ease of Use
4.0
Value for money
4.2
Customer support
4.4
Functionality
3.9
Have you used Better Agency and would like to share your experience with others?

Nurul Salimah H.
Verified reviewer
Financial Services
10000+ employees
Used daily for less than 2 years
Review sourceReviewed May 2022
Better CRM with 'Better Agency'
5
It has all the feature and tools that I need to manage our CRM needs and they do it in smoother way. I really please with the experience.
Ratings Breakdown
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Jeromy H.
Verified reviewer
Insurance
11-50 employees
Used daily for less than 12 months
Review sourceReviewed October 2020
Game Changer!
5
It has allowed my agency to be more efficient in our daily processes for sales and service, which made it possible to scale back on the number of systems we our using. Our team is much more productive and happier since Better Agency has simplified a lot of workflows.
Ratings Breakdown
Reasons for choosing Better Agency
Too complicated of a process to get set up and very expensive.
Reasons for switching to Better Agency
Better Agency was simple to use and set up, everything is already in to use. Other systems are complicated and require hiring a vendor to set everything up which could costs thousands of dollars before the product is even used.
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Insurance
2-10 employees
Used daily for less than 6 months
Review sourceReviewed August 2022
A "solution" filled with empty and broken promises
1
My overall experience with Better Agency was extraordinarily sub-par. First and foremost, the customer service or, should I say, the lack there of, is terrible. Better Agency does business by driving sales and sales only. The person who sold me the product handed me off to the “on-boarding team” in which case they trained me on their systems. Once you complete your training, you’re on your own with the exception of a chat that’s located on the bottom right of the screen at all times. If you want to speak to someone, you have to, instead, set up a meeting in zoom 1-2 days in advanced to get your problem solved. When, and if, something goes wrong, you’ll have ZERO support because the people at this company DO NOT answer the phone. And the chat, you can say, does not work because whoever is on the other end of that chat has absolutely no knowledge of simple things. Long story short, I wanted to see if they had 2 factor authentication for logging in to the platform and I asked the chat service. When advised what I wanted, the person asked me to take a screen shot of what I meant in which I simply informed the person to google 2 factor authentication. I was appalled that the person did not know what this was in 2022 as society has been using this for at least 10 years on almost any website you’re required to log into. I ended the chat out of frustration and later got a transcript of the person advising me to search for a 3rd party for 2 factor login. You'll regret purchasing.
Ratings Breakdown
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Erik S.
Verified reviewer
Insurance
11-50 employees
Used daily for less than 12 months
Review sourceReviewed October 2020
A must have for the modern insurance agency
5
I recomend this to any agency owner that is serious about taking there agency to the next level. The current features are second to none. Our agency has had a wonderful experience implementing into our processes for both sales and service. It has allowed us to really build out a scaleable process to grow with.
Ratings Breakdown
Reasons for switching to Better Agency
They were difficult to work with and I found the software hard to implement.
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Daniel H.
Verified reviewer
Insurance
2-10 employees
Used daily for free trial
Review sourceReviewed October 2020
If you aren’t on Better Agency you have left $1000s on the table
5
I am on Day 6 of my free trial period with Better Agency. We have closed a 70k commercial risk and a 12000 life policy on top of numerous personal lines policies due to its cross sell campaigns. You can do the quick math to tell yourself if that was worth the monthly subscription but for me if you aren’t using this for cross sells and follow ups your team is leaving thousands on the table and it’s proven because I left thousands on the table too. This is truly impressive software and there is almost 0 learning curve for the team because it’s so user friendly
Ratings Breakdown
Reasons for switching to Better Agency
Better software and easier management for my stsff
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Nate J.
Verified reviewer
Insurance
11-50 employees
Used daily for less than 2 years
Review sourceReviewed March 2024
Better Agency makes you better.
4
Overall, it has been positive. there has been some ups and downs like with all new tech but overall, the usability of BA has been great.
Ratings Breakdown
Reasons for choosing Better Agency
Price and functionality for what we were looking for. We have multiple offices and we wanted to be able to reassign service and have a functioning renewal process.
Reasons for switching to Better Agency
Agency rev did not work well with our AMS.
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Ashley M.
Verified reviewer
Insurance
2-10 employees
Used daily for less than 12 months
Review sourceReviewed October 2020
BA Has Literally Leveled Up My Agency!
5
Phenomenal from start to finish. Great service and help, constant Zoom/Facebook lives for onboarding and getting help and the facebook group has been a great resource for answering questions as well.
Ratings Breakdown
Reasons for choosing Better Agency
ease and funcionality
Reasons for switching to Better Agency
Built in campaigns and automations.
Vendor Response
Great to hear Ashley! We appreciate you :)
Replied October 2020
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Michael O.
Verified reviewer
Insurance
2-10 employees
Used daily for less than 12 months
Review sourceReviewed October 2020
Great Product- Awesome Vision
5
Fantastic, would recommend to anyone!
Ratings Breakdown
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Caleb W.
Verified reviewer
Insurance
2-10 employees
Used daily for less than 12 months
Review sourceReviewed October 2020
Easy Button
5
Pre-built for beginners to start great automation and customizable to those with some experience. Also love how we can finally start to centralize communication with our clients. Always improving and adapting. Always listening to their users. The future is bright!
Ratings Breakdown
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Kevin P.
Verified reviewer
Automotive
51-200 employees
Used weekly for less than 2 years
Review sourceReviewed July 2022
Better Agency review.
5
Ratings Breakdown
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